Hitomi

What Hitomi does

Hitomi, operating as Hitomi Broadcast and legally incorporated as Hitomi Ltd in the United Kingdom, designs and sells hardware and software for measuring lip-sync and latency in live broadcast production workflows. Its core product family, branded MatchBox, comprises the MatchBox Generator (a test signal source), the MatchBox Analyser (a destination-side device that calculates audio-video misalignment), MatchBox Latency (point-to-point latency measurement), MatchBox SMPTE ST 2110 (support for IP-based broadcast infrastructure), MatchBox Panorama (a network-wide visualization platform launched in 2026), MatchBox Glass (a free iOS app for point-of-capture testing), and supporting modules including IdentBox, xFrame, Audio Options, and Signal Source Comparison. The technology substitutes for legacy manual methods such as clapper boards and microphone tapping, delivering sub-millisecond precision and timing checks in seconds.

The company serves broadcast organizations, production companies, sports broadcasters, broadcast equipment hire firms, and government/legislative broadcast operations, with named adopters including WWE, ITV Studios, Gravity Media, ES Broadcast Hire, Dock10, PSSI, and The Scottish Parliament. Hitomi runs a B2B enterprise go-to-market with direct sales through demos and consultations, supported by an international office network spanning the UK, USA, Australia, Belgium, Germany, and Italy, and active participation at NAB Show, MPTS, and IBC. Revenue is generated via hardware sales, one-time software licenses, and a freemium entry point via the Glass iOS app, with quote-based, multi-year contract pricing for enterprise deployments.

The company is privately held with 1-10 employees and no disclosed funding, ownership structure beyond Hitomi Ltd, or revenue. Marketing is concentrated on industry events, customer testimonials, and direct product demonstrations, with no disclosed partnerships, acquisitions, or M&A activity in the available record.

Name

Hitomi

Legal name

Hitomi Ltd

Website

https://hitomi-broadcast.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Hitomi Broadcast designs and sells the MatchBox product family of hardware and software for sub-millisecond lip-sync and latency measurement in live broadcast production, serving enterprise broadcasters, sports producers, and production companies across the UK, North America, Europe, and Oceania.

Ownership category

akta.pro rank

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Broadcast Testing Hardware: Sale of MatchBox hardware products including Analyser and Generator devices for broadcast timing verification
2. Software Solutions: Software products including MatchBox Panorama, SMPTE ST 2110 solutions, and latency measurement tools
3. Mobile Application: Free iOS app (MatchBox Glass) for lip-sync measurement, with premium hardware/software products available for full deployment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hitomi designs, manufactures and sells the MatchBox product family of hardware and software solutions that measure and verify lip-sync accuracy and latency in broadcast production workflows. Products include the MatchBox Analyser and MatchBox Generator hardware units, the free MatchBox Glass iOS app, MatchBox Latency measurement tools, MatchBox SMPTE ST 2110 IP solutions, and the MatchBox Panorama visualization platform, serving television networks, production companies, sports broadcasters, and equipment hire firms.

Product overview

Hitomi Broadcast is a broadcast technology company specializing in timing and latency measurement solutions for live event production. The core offering is the MatchBox product family, which includes MatchBox Analyser (hardware at destination for calculating misalignment), MatchBox Generator (test signal source), MatchBox Glass (free iOS app for point-of-capture testing), MatchBox Latency (dedicated latency measurement), and MatchBox SMPTE ST 2110 (IP network support). Additional products include IdentBox and xFrame. The newly launched MatchBox Panorama serves as a comprehensive visualization platform integrating timing data across production networks. Hitomi's solutions address lip-sync and latency challenges in remote production, replacing traditional methods like clapper boards and manual audio testing with near-instant automated verification.

Differentiator

Problem solved

Functional benefit

Brands

• MatchBox: Product line including MatchBox Generator, MatchBox SMPTE ST 2110, MatchBox Analyser, MatchBox Glass iOS app, MatchBox Latency Measurement, and MatchBox Panorama for broadcast timing and synchronization solutions
• IdentBox
• xFrame
• MatchBox Panorama

Products and services

• MatchBox Generator Hardware device that generates test signals used by broadcast engineers for timing and lip-sync verification in broadcast production environments.
• MatchBox Analyser Hardware unit installed at destination that calculates audio-video misalignment and provides correction recommendations for broadcast engineers before going live.
• MatchBox Glass Free iOS application for iPhone and iPad that enables lip-sync and latency measurement from the lens of the camera at point of capture, achieving sub-millisecond precision for timing verification by reporters, presenters, or talent.
• MatchBox Latency Dedicated latency measurement solution that helps broadcast engineers measure delays and latency point-to-point throughout the broadcast pathway, replacing traditional clapper boards and manual testing methods.
• MatchBox SMPTE ST 2110 MatchBox solution supporting the SMPTE ST 2110 standard for professional media over IP networks, enabling timing measurement in IP-based broadcast infrastructure.
• MatchBox Panorama Comprehensive visualization platform that integrates latency and timing data from across production networks, providing unified timing measurement across production workflows for broadcast organizations.
• IdentBox Product for identification and signaling in broadcast timing workflows.
• xFrame Product in the MatchBox family for broadcast infrastructure and latency measurement applications.

Quantifiable outcome

• Sub-millisecond precision for lip-sync and latency measurements
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Telos Alliance: Broadcast audio equipment maker (Linear Acoustic, Omnia, Axia) serving the same broadcaster and live-production customers as Hitomi, with overlapping concerns around audio quality and timing in live workflows.
• TAG Video Systems: Provider of broadcast monitoring, probing, and multiviewer solutions for IP-based (SMPTE ST 2110) production workflows — directly comparable to MatchBox Panorama and MatchBox SMPTE ST 2110.
• Leader Electronics Corporation: Manufacturer of broadcast test and measurement instruments (waveform monitors, signal analyzers) used by the same broadcast engineering customers Hitomi serves.
• Phabrix (PHABRIX): Broadcast test and measurement vendor specializing in SDI/IP (ST 2110) signal generation, analysis, and monitoring — closely overlapping MatchBox Generator and Analyser functionality.
• Bridge Technologies: Offers broadcast IP network monitoring and analysis probes for ST 2110 facilities, addressing timing, QoS, and signal integrity — adjacent to Hitomi's MatchBox latency and panorama capabilities.

Broad incumbents

• Rohde & Schwarz (Broadcast & Media): Large test-and-measurement incumbent with broadcast product lines (e.g., CLIPSTER, Venice) addressing signal generation and analysis — broader portfolio but overlapping customer base with Hitomi.
• Tektronix: Established test-and-measurement company with waveform monitors and signal analysis tools used by broadcast engineers; competes on adjacent (broader) instrumentation rather than purpose-built lip-sync tools.
• Evertz Microsystems: Major broadcast infrastructure vendor with IP routing, processing, and monitoring solutions; competes in ST 2110 facilities where Hitomi's timing tools are deployed.
• Vizrt Group: Broad broadcast workflow and live-production software platform (graphics, playout, MAM) — not a direct timing tool competitor but targets the same sports/broadcast production customers.

Regional players

• Sennheiser (pro broadcast division): Pro-audio equipment maker (microphones, wireless systems) used by broadcasters Hitomi serves; comparable in customer base but on the audio capture side rather than the timing verification side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HitomiBroadca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitomi