Arlo & Jacob

What Arlo & Jacob does

Arlo & Jacob (legal entity: Arlo Living Limited) is a UK-based direct-to-consumer furniture brand founded in 2013 and headquartered in Marlow, England. The company designs, manufactures, and sells handcrafted, made-to-order sofas, armchairs, footstools, beds, and accessories from its own production facilities in the East Midlands. Every piece is built to customer specification across fabric (velvet, linen, cotton, wool, chenille, bouclé), configuration, size, and cushion fill, with a lifetime frame guarantee on hardwood sofa frames and 4-6 week lead times. Free fabric samples and online or in-person style consultations support the purchase journey.

The business operates a product-led direct-to-consumer model: customers transact through the arloandjacob.com e-commerce site or at 9 owned showrooms spanning Harrogate, Wilmslow, Melbourne (Cambridgeshire), Ely, Marlow, Bristol, Islington (London), Solihull, and Guildford. An in-house TLC white-glove delivery service handles nationwide assembly and installation, with sofa delivery from £179 and chair delivery from £89. Pricing spans entry sofas around £1,095 to premium corner/modular configurations above £6,700, with armchairs from £1,015 and footstools from £165. The company offers 0% interest-free financing via V12Finance (10-month plans, 25% deposit) and an outlet channel with up to 60% off ex-display and cancelled-order inventory.

The company has no external venture capital or institutional funding disclosed and is independently operated as a UK private limited company. Brand reputation is strong, evidenced by a 4.9/5 Trustpilot rating. Sustainability positioning includes FSC-certified European wood sourcing and a furniture disposal partnership with Clearabee that diverts over 95% of waste from landfill. There is no disclosed AI/ML capability layer, no app, and no API platform; the technology stack centers on craft manufacturing and a standard Magento e-commerce storefront.

Name

Arlo & Jacob

Legal name

Arlo Living Limited

Website

https://arloandjacob.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Arlo & Jacob is a UK-based direct-to-consumer furniture brand designing and handcrafting made-to-order sofas, chairs, footstools, beds, and accessories in its own East Midlands factories, selling through 9 UK showrooms and e-commerce to British homeowners seeking customizable, lifetime-guaranteed craftsmanship.

Ownership category

akta.pro rank

Headquarters

HQ city

Marlow

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time sale of handcrafted furniture products including sofas, chairs, footstools, beds, and accessories. All products are made-to-order in the UK with extensive customization options.
2. Delivery Services: White-glove delivery and installation services offered as part of the purchase experience. Mainland UK sofa delivery starts from £179, chairs from £89.
3. Staingard Insurance: Optional furniture care and protection insurance offered to customers for additional coverage beyond standard guarantees.
4. Interest-Free Financing: V12Finance 0% financing scheme offering payment plans to ease upfront costs, making products more accessible to a broader customer base.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Arlo & Jacob designs, manufactures, and sells made-to-order upholstered furniture—primarily sofas, chairs, footstools, beds, and accessories—handcrafted in its own UK factories with extensive fabric, color, and configuration customization. Each piece is built to order to reduce overproduction, backed by a lifetime hardwood frame guarantee, and delivered nationwide through an in-house white-glove team. The company sells directly to consumers through its UK e-commerce site and 9 physical showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas Made-to-order, handcrafted upholstered sofas manufactured in the company's own UK factories, available in multiple sizes, styles, and fabric options with lifetime frame guarantee. Targeted at UK homeowners and families.
• Chairs Made-to-order handcrafted upholstered chairs including armchairs, cuddle chairs, occasional and bedroom chairs, customizable in fabric, color and style. Targeted at UK residential consumers.
• Footstools and Ottomans Made-to-order handcrafted footstools, ottomans, and pouffes in various sizes, storage options, and fabrics. Targeted at UK homeowners as accent and functional pieces.
• Beds Handcrafted British-made beds sold alongside the upholstered seating range. Targeted at UK homeowners seeking coordinated bedroom furniture.
• Accessories A collection of accent pieces and accessories, such as benches, designed to complement the sofa and bed ranges and add color or pattern to interiors. Targeted at UK consumers styling their homes.
• TLC White-Glove Delivery and Installation Paid in-house white-glove delivery, assembly, and installation service for furniture purchases covering mainland UK. Mainland UK sofa delivery starts from £179, chair delivery from £89. Targeted at customers purchasing Arlo & Jacob furniture.
• Free Fabric Sample Service Free fabric sample ordering service covering the brand's fabric library (velvet, linen, cotton, wool, chenille, bouclé) to support informed customization decisions. Targeted at prospective and current UK furniture buyers.

Quantifiable outcome

• 4.9 out of 5 stars on Trustpilot
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• ClearabeeminorOthersClearabee provides eco-friendly furniture removal and disposal services for customers disposing of old furniture when purchasing new Arlo products. They offer scheduled collection services with over 95% landfill diversion rate and have planted 43,920 trees in the UK since 2018.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sofa.com: Sofa.com is a UK-based made-to-order sofa and chair brand selling direct-to-consumer through its website and own showrooms. Closely comparable to Arlo & Jacob on product category (upholstered soft seating), customisation model, premium positioning, and UK showroom-plus-online distribution.
• Loaf: Loaf is a UK DTC furniture brand offering made-to-order sofas, beds, and accessories across multiple showrooms and online. Directly comparable to Arlo & Jacob on made-to-order upholstery, multichannel DTC model, casual-premium positioning, and emphasis on comfort-led British design.
• Heal's: Heal's is a long-established UK premium furniture and home furnishings retailer operating showrooms and an online store. Comparable to Arlo & Jacob on premium upholstery and home furnishings assortment, UK showroom footprint, and design-led positioning, though Heal's also carries third-party brands.
• The Cotswold Company: The Cotswold Company is a UK furniture retailer offering made-to-order sofas, beds, and dining furniture through showrooms and e-commerce. Comparable on UK heritage positioning, made-to-order customisation, multi-showroom DTC model, and soft seating category overlap.
• Joybird: Joybird is a North American DTC furniture brand specialising in made-to-order upholstered sofas, chairs, and sectionals sold online and through showrooms. Directly comparable to Arlo & Jacob on the made-to-order, customisable, premium DTC soft-seating model, though operating primarily in the US/Canada market.

Broad incumbents

• DFS: DFS is the UK's largest sofa specialist retailer with a national showroom network and own manufacturing. Comparable as a broad incumbent in the UK upholstered furniture market; overlaps with Arlo & Jacob's core category but operates a mass-market, higher-volume, faster-fulfilment model.
• Furniture Village: Furniture Village is a UK furniture and sofa retailer with a large showroom estate and broad assortment including beds and dining. Comparable as a broad incumbent sharing the sofa-first UK showroom retail model, though positioned at a wider price band than Arlo & Jacob.
• ScS: ScS is a UK sofa and carpets specialist with a national showroom network and own upholstery ranges. Comparable on upholstered furniture focus and UK multi-showroom retailing, though ScS skews value/mid-market rather than the premium DTC positioning of Arlo & Jacob.
• John Lewis & Partners: John Lewis is a UK department store with a significant home furnishings category including sofas, beds, and accessories sold via showrooms and online. Comparable as a broad incumbent in UK home furniture retail competing for similar premium customers, but offers a multi-brand assortment rather than own-make products.
• Restoration Hardware (RH): RH is a global premium home furnishings brand with galleries, showrooms, and an integrated e-commerce platform spanning furniture, textiles, and decor. Comparable as a broad incumbent operating in the premium furniture space with a showroom-driven, vertically oriented brand model, though at a significantly larger scale and broader assortment than Arlo & Jacob.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arloandjacob
• Instagraminstagram.com/arloandjacob
• Pinterestpinterest.co.uk/ArloAndJacob
• Xx.com/ArloAndJacob

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arlo & Jacob