SOMAmetrics

What SOMAmetrics does

SOMAmetrics is a private B2B sales development consulting firm founded in 2010 and headquartered in Berkeley, California. The firm serves mid-market and enterprise B2B companies that employ Sales Development Representatives (SDRs), helping them improve outbound prospecting effectiveness through its flagship SOMAmetrics Intelligent Prospecting (SIP) solution. SIP is delivered as a professional services engagement — combining consulting, training, and bespoke content creation — rather than as standalone software, and is built around a "Sales Saybook" methodology that provides SDRs with situational fluency, persona-specific messaging, objection handling, and call-by-call navigation tailored to specific industries and buyer personas. SIP is supplemented by modular offerings including BDR Training Packs (industry briefs and discovery guides), Sector Packs (executive briefs and prospecting email sequences for ADRs), and adjacent services such as sales optimization consulting, sales enablement content, and revenue operations support. Customers span Financial Services (e.g., AvidXchange, Ceridian, OpenClose), Healthcare (Incrediwear, LUMEDX, Previon), Education (Education.com, Thought Industries), Cybersecurity (CyberInc, Sanctum), Government (Granicus, PrimeGov), AI/Software (Aptology), and Manufacturing (Berlin Packaging). SOMAmetrics employs 11–50 people, operates with flexible engagements and no long-term contracts, and generates revenue through project- and retainer-based professional services initiated via a 15-minute demo and custom ROI analysis sales motion. The firm is founder-led — Eskinder Assefa as founder/author and Alicia Assefa as principal consultant — with no disclosed external institutional funding.

Name

SOMAmetrics

Legal name

SOMAmetrics

Website

https://somametrics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SOMAmetrics is a Berkeley-based, founder-led B2B sales development consulting firm that helps mid-market and enterprise companies improve SDR effectiveness through its proprietary SIP methodology, modular training packs, and sales enablement content across multiple verticals.

Ownership category

akta.pro rank

Product category

Sales Development Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Prospecting & Lead Generation (SDR/BDR) (EDABABAB), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Sales development consulting
• Sales enablement services
• B2B prospecting solutions
• Revenue operations support
• B2B marketing content

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services - Sales Development Consulting: SOMAmetrics provides consulting services to help B2B companies improve their sales development operations. Services include developing SIP solutions for specific market segments, training SDRs, and providing ongoing sales optimization support. The engagement model appears to be project-based or retainer-based professional services with flexible engagement terms - no long-term contracts required.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

SOMAmetrics is a B2B sales development consulting firm that helps companies improve SDR and BDR effectiveness through its proprietary SIP (SOMAmetrics Intelligent Prospecting) methodology, packaged as a "Sales Saybook" rather than a traditional sales playbook. Offerings center on equipping SDR teams with situational fluency, Call Navigators, persona-specific messaging, objection handling, qualifying questions, and Pain Banks tailored by industry and persona, and are delivered alongside complementary BDR Training Packs, Sector Packs, content marketing services, sales optimization consulting, sales enablement, and revenue operations support.

Product overview

SOMAmetrics is a revenue-focused B2B sales development company that offers a unified platform centered on the SOMAmetrics Intelligent Prospecting (SIP) solution. SIP is complemented by specialized training modules including BDR Training Packs and Sector Packs, a proprietary Sales Saybook methodology, and supporting services such as High Quality B2B Marketing Content, Sales Optimization, Sales Enablement, and Revenue Operations Support. The company serves Fortune 500 companies and startups across industries including Healthcare, Financial Services, Education, Government, Manufacturing, and Logistics.

Differentiator

Problem solved

Functional benefit

Brands

• SIP (SOMAmetrics Intelligent Prospecting): The company's core solution for sales pipeline development, designed to help SDRs and sales teams conduct intelligent prospecting calls and book qualified meetings.
• SOMAmetrics Intelligent Prospecting (SIP)

Products and services

• SOMAmetrics Intelligent Prospecting (SIP) SOMAmetrics' flagship sales development solution providing SDR teams with everything they need to intelligently conduct outbound prospecting calls, including Call Navigators, situational fluency guides, value propositions, objection handling, and persona-specific qualifying questions to book qualified meetings. Intended for B2B companies with SDR/BDR functions seeking to accelerate pipeline development.
• BDR Training Packs Training packages that equip Business Development Representatives (BDRs) with industry briefs, persona profiles, and discovery call guides so they can quickly qualify leads and schedule appointments. Intended for B2B sales development teams onboarding or upskilling BDRs.
• Sector Packs Research-based content packages for Account Development Representatives (ADRs) that include 6-8 page executive briefs, industry briefs covering market size and growth drivers, key probing questions, and approximately ten emails for prospecting sequences. Intended for B2B sales teams targeting specific verticals.
• Sales Saybook Methodology Proprietary methodology providing situational fluency training for SDRs, delivering exactly what junior sales reps need during calls — tailored messaging, objection handling, and qualifying questions by persona and industry — instead of an oversized traditional sales playbook.
• High Quality B2B Marketing Content Content marketing services including white papers, case studies, blogs, webinars, and nurture email campaigns designed to educate B2B buyers and drive lead generation. Intended for B2B companies seeking to build inbound pipeline.
• Sales Optimization Consulting services focused on improving sales performance through process optimization, metrics and KPIs development, and advanced SPIN Selling training. Intended for B2B sales leadership seeking to improve rep effectiveness and quota attainment.
• Sales Enablement Services Services supporting SDR/BDR teams including training, engagement tools, outbound prospecting emails, voicemails, and LinkedIn messaging. Intended for B2B sales development teams.
• Revenue Operations Support Operational support services that align sales and marketing functions toward common revenue growth goals. Intended for B2B organizations seeking alignment between sales and marketing operations.

Quantifiable outcome

• 30%+ increase in sales pipeline within 45 days
• +9 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Winning by Design: B2B SaaS sales consulting and training firm with structured frameworks for SDR and AE productivity. Closely comparable to SOMAmetrics' SIP methodology and focus on sales development effectiveness.
• ValueSelling Associates: Sales training and consulting firm focused on consultative selling methodologies. Comparable through its methodology-centric, training-led engagement model targeting B2B sales teams.
• Force Management: Sales methodology and enablement consultancy serving enterprise B2B sales organizations. Comparable to SOMAmetrics through its structured sales process frameworks and revenue-aligned transformation engagements.
• Rain Group: Sales performance and training consulting firm that delivers methodology-driven programs to B2B sales teams. Closely comparable to SOMAmetrics' SIP-based SDR enablement and consultative engagement model.
• Richardson Sales Training: Sales training and consulting firm offering customized curriculum and methodology for B2B sales organizations. Directly comparable in service model, buyer persona, and outcomes orientation.

Broad incumbents

• Outreach: Enterprise sales engagement platform that automates SDR/BDR workflows. Competes for the same buyer wallet but as a software incumbent rather than a consulting firm.
• Salesloft: Sales engagement platform with workflow automation and increasingly embedded coaching. Comparable as a sales development solution but operates at much larger scale with a software platform versus SOMAmetrics' consulting-led model.
• Cognism: B2B sales intelligence and prospecting data provider. Adjacent to SOMAmetrics' SIP prospecting focus, supplying contact data that SOMAmetrics' methodology is designed to leverage.
• Demandbase: ABM platform serving enterprise B2B marketing and sales teams. Overlaps with SOMAmetrics' ABM campaign work but delivers it as a technology platform rather than consulting services.

Emerging players

• Pavilion: Membership-based sales and marketing leadership community with enablement content and peer learning. Comparable to SOMAmetrics in serving sales leaders seeking ramp-up resources, though distribution model differs.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SOMAmetrics
• Facebookfacebook.com/SOMAmetrics
• LinkedInlinkedin.com/company/SOMAmetrics
• Instagraminstagram.com/SOMAmetrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOMAmetrics