PromoKitchen
ProKitchen Software, operating as Real View, Inc. since 1999, provides cloud-based Java kitchen and bath design software with 500+ manufacturer catalogs, ray-traced 3D rendering, VR integration, and white-label portals, serving designers, cabinet manufacturers, and students primarily in the United States.
- Company typePrivate
- Founded1999
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What PromoKitchen does
ProKitchen Software, operated by Real View, Inc. and headquartered in Grand Rapids, Michigan, develops cloud-based kitchen and bath design software used by over 100,000 professionals since the company's founding in 1999. The platform is built on Java-based cross-platform architecture compatible with Mac and Windows, runs in the browser without installation, and integrates 500+ manufacturer catalogs (including KraftMaid, Merillat, Bosch, Sub-Zero Wolf, Moen, KitchenAid) with authentic SKUs and live pricing. Differentiated technical components include proprietary 3D-GO mobile 3D sharing, HD 360° Panoramas, ray-trace HD rendering for photorealistic visualizations, ProKitchen Oculus VR integration, and EZ-Link electronic ordering that exports design data directly into manufacturer ERP and CNC cutlist systems (CabBuilder, Bistrack).
The product portfolio spans ProKitchen Online (the core subscription at $1,795-$2,395/year), the white-label Manufacturers Edition for cabinet brand portals, the ProKitchen Oculus VR add-on, complementary ProCloset and ProCountertop modules, and a free Student Edition distributed through PKUniversity. Revenue is generated predominantly through annual SaaS subscriptions priced at $1,795 (generic catalogs) and $2,395 (full manufacturer catalogs), supplemented by enterprise/white-label agreements and freemium acquisition into the education segment. Distribution combines self-service website trial-to-purchase, dedicated account managers for enterprise/white-label deals, NKBA partnership channels (KBIS trade show and US chapter events), and integration partnerships with QuickBooks, CabBuilder, and Bistrack.
Customer segmentation is vertical-focused on kitchen and bath designers (primary), cabinet manufacturers (white-label), and students/educators (freemium pipeline). The company is privately held, founder-led, has no disclosed institutional funding or M&A activity, and operates with 101-250 employees across two Grand Rapids offices.
PromoKitchen firmographics
Firmographics- Name
- PromoKitchen
- Legal name
- Real View, Inc.
- Website
- https://prokitchensoftware.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ProKitchen Software, operating as Real View, Inc. since 1999, provides cloud-based Java kitchen and bath design software with 500+ manufacturer catalogs, ray-traced 3D rendering, VR integration, and white-label portals, serving designers, cabinet manufacturers, and students primarily in the United States.
- Ownership category
- akta.pro rank
Where PromoKitchen is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PromoKitchen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- ProKitchen Online Subscription (Full): Annual subscription with full access to ProKitchen Online including all manufacturer catalogs, 12 months of support and updates, ProCloset, ProCountertop, 3D-Live & 3D-Sync, electronic orders, cloud storage, and background catalog updates. Priced at $2,395/year (equivalent to $208/month paid annually).
- ProKitchen Online Subscription (Generic): Annual subscription with access to generic catalogs only (no manufacturer-specific catalogs). Priced at $1,795/year (equivalent to $158/month paid annually).
- Student Edition: Free version of ProKitchen Online for students and educators in the kitchen and bath industry, with complimentary version of ProKitchen Standard for offline use.
- ProKitchen Oculus: Virtual reality add-on to ProKitchen Software for immersive design viewing experiences.
- ProKitchen Online Manufacturers Edition: White-label version allowing manufacturers to give customers capability to design directly on their websites with custom branded portals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-Featured with Manufacturer Catalogs - $2,395/year |
| Subscription | Annual | Generic Catalogs Only - $1,795/year |
| Freemium | Monthly | Student Edition - Free |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
PromoKitchen product offering
Product offeringCore offering
ProKitchen Software develops and sells ProKitchen Online, a cloud-based, browser-operated Java kitchen and bath design application compatible with Mac and Windows. The product enables professional designers to build photorealistic 3D renderings with ray tracing, access an integrated library of 500+ manufacturer catalogs with precise pricing, share interactive 3D views to clients via the proprietary 3D-GO feature, generate 360° panoramas, and electronically submit orders to manufacturers via EZ-Link. A standalone ProKitchen Oculus VR module and a white-label Manufacturers Edition round out the offering, alongside a free Student Edition.
Product overview
ProKitchen Software offers a cloud-based kitchen and bath design software platform with browser-based operation (no installation required) compatible with both Mac and Windows. The core product, ProKitchen Online ($2,395/year with manufacturer catalogs; $1,795/year base), provides 3D design, ray-traced rendering, cloud storage, and the EZ-Link electronic ordering system. Add-on modules include ProKitchen Oculus (VR headset experience), 3D-GO (mobile 3D view sharing), ProCloset and ProCountertop modules, 3D-Live & 3D-Sync for real-time viewing, Dynamic Design Showcase for client presentations, and ProKitchen Portal for team administration. The Manufacturers Edition enables cabinet companies to white-label a design portal on their websites. A free Student Edition provides the same platform for educational use. The company integrates with QuickBooks (accounting), CabBuilder (CNC/cutlist), and manufacturer order systems via EZ-Link/Bistrack.
Differentiator
Problem solved
Functional benefit
Products and services
- ProKitchen Online Cloud-based, browser-operated kitchen and bath design software compatible with Mac and Windows that enables professional designers to create photorealistic 3D renderings with ray tracing, access 500+ manufacturer catalogs, generate 360° panoramas, save designs to the cloud, and electronically submit orders via EZ-Link. Priced at $1,795–$2,395/year.
- ProKitchen Oculus Standalone VR add-on module providing a fully immersive virtual reality experience for viewing kitchen designs via Oculus headsets, enabling clients to walk through designs in VR before purchase.
- ProKitchen Online Manufacturers Edition White-label cloud design portal enabling cabinet and appliance manufacturers to embed a fully branded kitchen design experience on their own website so customers can design with that manufacturer's products and submit orders directly into the manufacturer's system.
- ProKitchen Online Student Edition Free edition of ProKitchen Online for students, educators, and classroom bundles in kitchen and bath design programs, including full cloud-based ProKitchen Online features plus a complimentary version of ProKitchen Standard for offline use.
Quantifiable outcome
- Users can complete full kitchen designs within days of starting the software
- +2 more outcomes
Companies that use PromoKitchen
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
PromoKitchen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature12 records
PromoKitchen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MoencoreMoen provides faucet and accessory catalogs integrated into ProKitchen software. America's Most Trusted Faucet Brand for 11 consecutive years, offering kitchen and bath faucets, showerheads, and accessories.
- Sub-Zero WolfcoreSub-Zero Wolf premium appliance catalogs integrated into ProKitchen. Sub-Zero Wolf offers refrigeration, cooking, and outdoor kitchen appliances.
- NKBA (National Kitchen & Bath Association)coreProKitchen Software is an NKBA accredited software program and official member of the NKBA. The company works closely with thousands of designers, dealers, and cabinet manufacturers within the kitchen and bath industry. ProKitchen participates in NKBA Chapter Events across the country and KBIS (Kitchen & Bath Industry Show).
- CabBuildercoreCabBuilder integration with ProKitchen Software allows CNC/Cutlist access directly from the software interface. Enables cabinet manufacturing and fabrication workflow integration.
- BistrackcoreBistrack integration for Jupiter Appliances catalog updates. Bistrack is an ERP/order management system that ProKitchen exports design data to for manufacturing.
- 500+ Cabinet ManufacturerscorePartnership with 500+ cabinet manufacturers including KraftMaid, Merillat, Masterbrand, KitchenCraft, Diamond, Echelon, KithKitchens, and others to provide authentic catalogs with precise pricing within the software.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PromoKitchen competitors and assessment
Company assessmentDirect peers
- Chief Architect: Chief Architect provides professional home, kitchen, and bath design software with 3D rendering and material catalogs, directly overlapping ProKitchen's SMB designer customer base and feature set.
- 2020 Design: 2020 Design is a direct competitor offering cloud-based kitchen, bath, and closet design software with manufacturer catalogs, photorealistic rendering, and order-submission workflows — the same core value proposition as ProKitchen Online.
- RoomSketcher: RoomSketcher offers floor plan and 3D home design software with visualization and rendering features, targeting a similar SMB designer and remodeling professional audience as ProKitchen.
- Cedreo: Cedreo offers kitchen, bath, and home design software targeted at remodeling professionals and home builders, with photorealistic 3D renderings and manufacturer catalogs — a direct vertical SaaS competitor.
- ArtiCAD: ArtiCAD produces kitchen, bedroom, and bathroom design and sales software for retailers, with photorealistic rendering and manufacturer catalog integration — a direct vertical competitor in the kitchen/bath design space.
- Punch! Software: Punch! Software produces home design and kitchen/bath design software for consumers and prosumer designers, with 3D rendering and cabinet libraries — overlapping ProKitchen at the lower end of the market.
- Virtual Worlds: Virtual Worlds (part of the ArtiCAD/Compusoft Group) provides kitchen, bathroom, and bedroom design software for retailers and manufacturers, with similar 3D visualization and manufacturer catalog integration capabilities.
Broad incumbents
- Autodesk Homestyler: Autodesk Homestyler is a free web-based home and interior design tool from Autodesk. As a broad-incumbent offering, it competes for the same designer attention with significantly deeper platform backing but less vertical depth in cabinet catalogs.
- SketchUp (Trimble): SketchUp is a broader 3D modeling platform used by kitchen/bath designers as an alternative to vertical-specific tools. It's a wider-portfolio incumbent rather than a niche specialist, offering overlapping 3D capabilities without the manufacturer catalog depth.
Emerging players
- Planner 5D: Planner 5D is a cross-platform 2D/3D home design tool with AI-assisted layout generation, competing for the same SMB designer and remodeler customer base with a more modern, consumer-grade UX.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PromoKitchen social profiles
Digital presencePromoKitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
PromoKitchen leadership team
Management profileNumber of profiles
Profiles1 record
PromoKitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PromoKitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PromoKitchen
What does PromoKitchen do?
ProKitchen Software develops and sells ProKitchen Online, a cloud-based, browser-operated Java kitchen and bath design application compatible with Mac and Windows. The product enables professional designers to build photorealistic 3D renderings with ray tracing, access an integrated library of 500+ manufacturer catalogs with precise pricing, share interactive 3D views to clients via the proprietary 3D-GO feature, generate 360° panoramas, and electronically submit orders to manufacturers via EZ-Link. A standalone ProKitchen Oculus VR module and a white-label Manufacturers Edition round out the offering, alongside a free Student Edition.
Is PromoKitchen a public or private company?
PromoKitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PromoKitchen founded?
PromoKitchen was founded in 1999. It employs 101 to 250 people.
Where is PromoKitchen based?
PromoKitchen is headquartered in Grand Rapids, United States, in the North America region.
How does PromoKitchen make money?
Five revenue lines are on record. ProKitchen Online Subscription (Full) is the primary driver. The others are proKitchen Online Subscription (Generic), student Edition, proKitchen Oculus and proKitchen Online Manufacturers Edition.
Who are PromoKitchen's main competitors?
Direct peers on record are Chief Architect, 2020 Design, RoomSketcher, Cedreo, ArtiCAD, Punch! Software and Virtual Worlds. Broad incumbents are Autodesk Homestyler and SketchUp (Trimble). Planner 5D is listed as an emerging player.
Does PromoKitchen have an API?
No public API is recorded for PromoKitchen.