It's The Community
It's The Community is a San Francisco Bay Area consultancy where founder Patricia Dugan provides community strategy, ambassador program design, and community-led growth services to technology startups and enterprises, particularly in the open source developer ecosystem.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What It's The Community does
It's The Community is a San Francisco Bay Area-based professional services consultancy founded and operated by Patricia Dugan. The firm provides community strategy, design, and implementation services to technology companies ranging from early-stage startups to enterprise organizations, with particular emphasis on the open source developer ecosystem. Core service offerings include the design and execution of Champion and Ambassador programs, community infrastructure, product feedback loops, user groups and meetups, community-led growth strategy, KPI development, digital content creation, and social media and email marketing. The company is not a technology platform; it is a service-delivery firm with no proprietary software product, no API, and no disclosed AI/ML components.
The business model is professional services engagement: prospective clients contact Patricia directly through the website to initiate consulting relationships, with revenue generated via project-based or retainer engagements. The go-to-market motion is community-led and sales-led, combining direct outreach, professional network referrals, personal brand visibility through conference speaking and social media (Twitter @patricia_dugan, LinkedIn), and the founder's parallel initiative Gather • Women's Social Club. The firm showcases a logo roster of 15+ clients including Postman, Demandbase, Walmart Labs, NetApp, Azul, Traefik Labs, Ahana, OmniSci, and Ves.io, with stated client outcomes including community platforms demonstrating over 400% year-over-year growth.
The company is privately held, with no funding rounds disclosed and a headcount band of 1–10 employees consistent with a founder-led or micro practice. There are no reported acquisitions, partnerships, regulatory actions, or third-party validated revenue figures. Outside of client-engagement outcomes, the company has not disclosed its own operational scale metrics, pricing structure, or contract economics.
It's The Community firmographics
Firmographics- Name
- It's The Community
- Legal name
- It's The Community
- Website
- https://itsthecommunity.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- It's The Community is a San Francisco Bay Area consultancy where founder Patricia Dugan provides community strategy, ambassador program design, and community-led growth services to technology startups and enterprises, particularly in the open source developer ecosystem.
- Ownership category
- akta.pro rank
It's The Community industry classification
Industry- Product category
- Community Strategy Consulting
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise & Workplace Communities (BPAMABAJ)
- akta.pro secondary industry
- Community Engagement & Participatory Planning (BPAHAKAO)
Keywords
Where It's The Community is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
It's The Community business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Consulting Services: Patricia provides community strategy, design, and implementation consulting services to startup and enterprise clients. Revenue is generated through professional services engagements, likely project-based or retainer arrangements for community infrastructure, champion/ambassador programs, and community-led growth strategy.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
It's The Community product offering
Product offeringCore offering
It's The Community is a solo consulting practice led by Patricia Dugan that provides community strategy, design, and implementation services to startup and enterprise technology companies. Engagements typically cover Champion and Ambassador program development, community infrastructure design, user group and meetup production, product feedback loop design, and community-led growth strategy for organizations seeking to build or scale community initiatives.
Product overview
It's The Community is a professional services firm providing strategic consulting and execution services for community building within technology organizations. The company operates as a single-service-emphasis firm rather than a platform-plus-modules architecture. The core portfolio consists of consulting service offerings including Community Infrastructure, Champion & Ambassador Programs, User Groups & Meetups, Product Feedback Loop Design, Community Led Growth, Digital Content Creation, KPI & Measuring Success, and Social Media & Email Marketing. Additionally, Patricia Dugan founded Gather • Women's Social Club as a separate community initiative. The services are designed to support all branches of an organization including sales, customer support, engineering, and are aimed at establishing both Product and Community Led growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Champion & Ambassador Programs Strategic audits and implementation of Champion and Ambassador programs to optimize brand voice and messaging for organizations seeking scalable community-led growth.
- Community Infrastructure Design and implementation of community infrastructure that brings the right people together, inspires innovative conversation, and enables organizational expansion across sales, customer support, and engineering.
- Product Feedback Loop Design Designing and implementing product feedback mechanisms for gathering customer insights and driving product-led growth across customer-facing teams.
- User Groups & Meetups End-to-end production of user groups and meetups including event strategy, budget allocation, and execution to ensure ROI for event spend, delivered in both virtual and physical formats.
- (Fast) Community Led Growth Vision crafting and strategy to begin and sustain correct growth of communities upon stable foundations, designed for fast-moving deployment with solid returns.
- Digital Content Creation Creation of digital content including webinars, ebooks, podcasts, demos, videos, and tutorials to support community and product messaging.
- KPI & Measuring Success Organizing and measuring multi-team, multi-country community initiatives with focus on staying on budget and defining success metrics.
- Social Media & Email Marketing Social media marketing, search engine optimization, email marketing, and paid search campaigns to support community-driven growth.
- Promotions Strategic promotion of important items to the right audiences using efficient vehicles without exhausting the client's marketing budget.
- Connecting Experts Connecting organizations with certified experts in cloud technology, statistics, and comprehensive academia.
- Gather • Women's Social Club Women's social club founded in Silicon Valley in 2017 by Patricia Dugan, focused on equality and Women in Science and Engineering initiatives.
Quantifiable outcome
- Community platforms show over 400% growth YOY
Companies that use It's The Community
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
It's The Community technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
It's The Community partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
It's The Community competitors and assessment
Company assessmentEmerging players
- Bevy: Bevy is a community-led growth platform used by enterprises to build and scale branded communities, and acquired CMX in 2021. It overlaps with It's The Community's community-led growth service offering but is a software platform rather than a consultancy.
- Commsor: Commsor offers a community operations platform combining software tools with services. It overlaps with It's The Community in the community operations and strategy space but emphasizes software-enabled workflows over pure consulting.
- Circle: Circle is a modern community platform used by creators, brands, and professional communities. It is an emerging player in the community-platform category that targets the same enterprise and creator customers that It's The Community serves with consulting services.
Direct peers
- FeverBee: FeverBee is a community management consultancy that provides strategy, training, and implementation services to organizations building online communities—a directly comparable professional services model to It's The Community, with similar founder-led delivery and enterprise clients.
- 1000Hours: 1000Hours is a community-led growth agency that helps B2B SaaS companies build and scale developer and customer communities—a closely matched agency model serving a near-identical target customer and use case as It's The Community.
- The Community Roundtable: The Community Roundtable is a research, training, and advisory network for community management professionals, providing benchmarking, training, and strategic guidance to community leaders—directly comparable as a community-focused professional services firm.
- CMX (CMX Hub): CMX is the largest professional community for community managers and runs the annual CMX Summit and Pro membership. It serves the same target audience of community professionals and overlaps with It's The Community in education, training, and community-building services.
Broad incumbents
- Khoros: Khoros (formerly Lithium) is an established enterprise community platform vendor serving large brands with social media and online community software. It is a broad incumbent in the community space, adjacent to the consulting services It's The Community provides.
- Higher Logic: Higher Logic is an enterprise engagement platform for member-based organizations, associations, and businesses. It is a broad incumbent in the community platform market, adjacent to the consulting services It's The Community provides.
- LiveWorld: LiveWorld is a digital agency offering social media and community management services for major brands. It overlaps with It's The Community's social media and community strategy service lines at a larger scale and broader scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
It's The Community social profiles
Digital presenceIt's The Community financial estimates
Financial estimateRevenue estimate
Valuation estimate
It's The Community leadership team
Management profileNumber of profiles
Profiles1 record
It's The Community funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
It's The Community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about It's The Community
What does It's The Community do?
It's The Community is a solo consulting practice led by Patricia Dugan that provides community strategy, design, and implementation services to startup and enterprise technology companies. Engagements typically cover Champion and Ambassador program development, community infrastructure design, user group and meetup production, product feedback loop design, and community-led growth strategy for organizations seeking to build or scale community initiatives.
Is It's The Community a public or private company?
It's The Community is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was It's The Community founded?
It's The Community was founded in -1. It employs 1 to 10 people.
Where is It's The Community based?
It's The Community is headquartered in San Francisco, United States, in the North America region.
How does It's The Community make money?
One revenue line is on record: professional Consulting Services.
Who are It's The Community's main competitors?
Emerging players on record are Bevy, Commsor and Circle. Direct peers are FeverBee, 1000Hours, The Community Roundtable and CMX (CMX Hub). Broad incumbents are Khoros, Higher Logic and LiveWorld.
Does It's The Community have an API?
No public API is recorded for It's The Community.
What industry is It's The Community in?
It's The Community's product category is Community Strategy Consulting. Its primary akta.pro industry code is BPAMABAJ, Enterprise & Workplace Communities, with a secondary code of BPAHAKAO, Community Engagement & Participatory Planning. Its NAICS code is 8139 and its SIC code is 8742.