Visiting Nurse Association

What Visiting Nurse Association does

Visiting Nurse Association of Kansas City (VNA) is a 501(c)(3) nonprofit home health and hospice care provider operating continuously since 1889 in the Kansas City metropolitan area. The organization is the oldest and largest home health agency in the region, licensed in both Missouri and Kansas, and serves patients across 17 counties with a multidisciplinary clinical workforce of 101–250 employees averaging 10 years of experience (3–5 years specifically in home health).

VNA's service portfolio spans two integrated lines. Home Health encompasses skilled nursing, rehabilitation therapy (physical, occupational, speech), IV therapy, wound care, behavioral health, advanced illness management, medical social work, and home health aide support, augmented by specialty programs such as Strong Foundations (post-joint replacement rehab), Cardiac Services (including LVAD support and inotropic infusion), and a 22-clinician LSVT LOUD/BIG Parkinson therapy unit. Hospice Care delivers individualized end-of-life plans with pain and symptom management (94% well-controlled per NHPCO benchmarks), chaplain and bereavement services, and the differentiated VNA Hospice Wish program. A community-facing layer (Community Wellness and Community Intervention) provides screenings, flu shots, blood work, and health education. All services are delivered in patients' homes.

VNA is reimbursed primarily through Medicare and Medicaid, supplemented by private insurance (managed care, PPO, HMO, Medicare Advantage) and out-of-pocket payments; hospice services carry zero cost-sharing for Medicare/Medicaid beneficiaries. Patient acquisition runs through three channels: healthcare-provider referrals (physicians, hospital discharge planners, case managers), self-referral and walk-in intake, and community outreach events. In 2024 VNA became an affiliate of Midland Care Connection, a structural alignment intended to preserve service continuity for the community regardless of ability to pay. The organization is governed by a volunteer board of Kansas City business and civic leaders and supplements service revenue with charitable contributions across multiple donation tiers.

Name

Visiting Nurse Association

Legal name

Visiting Nurses Association of Kansas City

Website

https://vnakc.org

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

The Visiting Nurse Association of Kansas City is a 501(c)(3) nonprofit home health and hospice provider serving 17 counties in the Kansas City metro area since 1889. It delivers skilled nursing, rehabilitation therapy, hospice, and community wellness services directly in patients' homes.

Ownership category

akta.pro rank

Product category

Home Health and Hospice Care

NAICS

Home Health Care Services (62161), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG)

Keywords

• Home health services
• Hospice care
• Skilled nursing
• Rehabilitation therapy
• Wound care

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medicare Reimbursement: Federal health insurance program covering home health and hospice services for eligible patients (65+, disabled, or ESRD). VNA is Medicare-certified and receives reimbursement for covered services.
2. Medicaid Reimbursement: Federal-state program for low-income patients covering home health care services. VNA accepts Medicaid beneficiaries and receives reimbursement per state-specific coverage rules.
3. Private Insurance: Services covered under managed care plans, PPOs, HMOs, indemnity plans, and Medicare Advantage plans. VNA is affiliated with many major managed care plans and most insurance carriers.
4. Individual Pay: Out-of-pocket payment for services when insurance coverage is unavailable or exhausted. Patients can pay by visit for services not covered by third-party payers.
5. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, VNA accepts tax-deductible donations to support its mission of providing compassionate care regardless of ability to pay. Donation tiers range from Supporter ($1,000-$5,000) to Patron ($100,000+).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Visiting Nurse Association of Kansas City delivers Medicare-certified home health and hospice care directly to patients in their homes across 17 counties in Missouri and Kansas. Core clinical services include skilled nursing, physical/occupational/speech rehabilitation therapy, wound care, IV therapy, behavioral health, medical social work, advanced illness management (LVAD and Inotropic infusion), and end-of-life hospice care supported by chaplain and bereavement services. Community-facing programs offer preventive screenings, flu shots, and wellness events.

Product overview

Visiting Nurse Association of Kansas City (VNA) is a home health and hospice care provider offering a comprehensive portfolio of clinical and community services. The organization operates as a single integrated care delivery platform rather than a modular software product. Core services include Hospice Care (end-of-life comfort-focused care) and Home Health Services (skilled nursing, rehabilitation therapy, and specialized programs). These are supplemented by specialty programs such as Strong Foundations (post-surgery rehabilitation), Cardiac Services, LSVT Treatment for Parkinson's, and VNA Hospice Wish. Support services include Chaplain Services and Bereavement Services. Community-facing programs include Community Wellness and Community Intervention. All services are delivered in patients' homes across the Kansas City metropolitan area (17 counties in Missouri and Kansas).

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care End-of-life care for patients with terminal illnesses (life-limiting diagnosis of six months or less) focusing on comfort and quality of life rather than curative treatment. Includes individualized care plans, pain and comfort management, educational support, spiritual and emotional support, caregiver respite, and grief and bereavement support. Delivered in the patient's home by a multidisciplinary team.
• Home Health Services Medical, therapeutic, and personal care services delivered at a patient's home for individuals recovering from surgery, illness, or managing chronic health conditions who meet Medicare homebound status. Encompasses skilled nursing, rehabilitation therapy, and specialized clinical programs.
• LSVT Treatment Lee Silverman Voice Treatment (LSVT LOUD and LSVT BIG) therapy for patients with Parkinson's disease. LSVT LOUD consists of 16 sessions over 4 weeks to improve voice and swallowing, while LSVT BIG applies similar principles to limb movement. VNA maintains 22 certified LSVT clinicians on staff.
• Cardiac Services Heart failure management program providing IV infusion of Inotropic medication, assistance with left ventricular assisting devices (LVAD), comprehensive assessments, and strategies for energy conservation through physical and occupational therapy.
• Strong Foundations Post-surgery rehabilitation program specifically designed for patients recovering from knee and hip replacement surgeries, providing physical and occupational therapy along with guidance on activities for daily living.
• Advanced Illness Management Comprehensive assessment and management strategies for patients with complex, advanced illnesses, including in-home IV infusion of Inotropic medication and assistance with left ventricular assisting devices (LVAD).
• Skilled Nursing Professional nursing care provided at home, including assessment, treatment, and coordination with physicians for patients recovering from illness, injury, or managing chronic conditions.
• Rehabilitation Therapy Physical, occupational, and speech therapy services provided at home to aid patient recovery after hospitalization or to support chronic condition management.
• IV Therapy Intravenous medication and fluid administration services provided in the home setting.
• Wound Care Specialized wound treatment and management services delivered in the home setting.
• Medical Social Work Social and emotional support services that help patients and families navigate challenges related to illness, injury, or condition.
• Home Health Aides Certified aides who assist with personal care and daily activities in the home setting.
• Behavioral Health In-home behavioral health support for acute mental health episodes or exacerbated mental illness, including assessment, education, stress management, medication administration and monitoring, and transition assistance.
• Chaplain Services Nondenominational spiritual and emotional support for patients, families, and care teams during the end-of-life journey, including worship, sacraments, religious ceremonies, and legacy activities.
• Bereavement Services Grief support for families and loved ones from hospice admission through up to 13 months after a patient's death, including family assessment, regular contacts, support groups, and commemorative activities.
• VNA Hospice Wish Program that identifies and helps fulfill particular last wishes for hospice patients, working with third-party providers to make these wishes attainable.
• Community Wellness Community events and initiatives that inspire fitness, health, and general well-being, including health screenings and educational opportunities across the Kansas City metropolitan area.
• Community Intervention Annual blood work, health screenings, and flu shots brought to specific communities and events to ensure ongoing health and wellness.

Quantifiable outcome

• 94% of hospice patients have pain and symptoms well-controlled according to NHPCO data

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Midland Care ConnectioncoreStrategic or Co-development PartnerVNA has become an affiliate of Midland Care Connection. This partnership strengthens VNA's ability to continue offering services the community has relied on while maintaining focus on providing top-tier healthcare regardless of ability to pay. The combined organization is committed to enhancing quality of life for those served.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Interim HealthCare: Interim HealthCare is a national franchise network providing home health, hospice, and personal care services with comparable Medicare/Medicaid-certified offerings in multiple markets.
• Amedisys: Amedisys is a national home health and hospice operator with overlapping Medicare-certified skilled nursing and end-of-life service lines that closely mirror VNA's core offerings across many regional markets.
• Compassus: Compassus is a national hospice, palliative care, and home health operator with a regional branch network that competes directly for hospice referrals in markets adjacent to Kansas City.
• CenterWell Home Health (Humana): CenterWell is Humana's home health arm (formerly Kindred at Home), offering skilled home health and hospice with managed-care integration that directly competes for Medicare Advantage referrals.
• Aveanna Healthcare: Aveanna is a home health, hospice, and private-duty nursing operator with adult home health services that compete with VNA for skilled nursing referrals and managed-care contracts.
• LHC Group (now part of Optum): LHC Group, acquired by Optum, runs a home health, hospice, and home-based primary care footprint nearly identical to VNA's service continuum and competes for the same referral networks.
• Enhabit: Enhabit, spun off from Encompass Health, operates one of the largest home health and hospice networks in the US and directly competes for hospital referrals in markets like Kansas City.
• Gentiva Health Services: Gentiva is a national hospice and home health provider operating branches across many states, directly overlapping with VNA's hospice and skilled nursing service lines.

Regional players

• Saint Luke's Health System Home Care: Saint Luke's operates a hospital-affiliated home health and hospice program in Kansas City that competes directly with VNA for the same regional referral base within the overlapping 17-county service area.

Broad incumbents

• Brookdale Senior Living: Brookdale is a senior living incumbent providing assisted living, hospice coordination, and home care-adjacent services at scale; relevant as a broader senior-care incumbent rather than a direct home health competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VNAKCJobs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse Association