Lorin Industries

What Lorin Industries does

Lorin Industries, Inc. is a privately held, family-owned manufacturer of anodized aluminum products founded in 1943 in Muskegon, Michigan. The company pioneered coil anodizing in 1953 and operates eight coil anodizing lines plus a new batch anodizing line (built in 2024) within a 300,000+ square-foot facility, offering over 40 registered finishes and color palettes including patented ColorIn UV-resistant colors, AnoGrip adhesive-bonding surfaces, and Adhere adhesion-promoting finishes, backed by an industry-leading 70-year warranty on Architectural Class I & II products.

Lorin generates revenue through B2B, quote-based sales of coil and batch anodizing services, supplemented by integrated metal services — coil slitting (0.75 to 56 inches), aluminum supply, sheet leveling, perforating, embossing, packaging, and logistics. The company serves six primary verticals: architectural applications (facades, cladding, roofing, ceilings — the primary segment), commercial appliances (NSF/ANSI 51-compliant food-contact surfaces), consumer products, medical devices, transportation (including Volvo as a named customer), and design applications. Distribution runs through regional sales representatives across North America, Europe, Asia, Mexico, and Latin America, with inside sales supported by technical resources such as a comprehensive BIM file library.

The business holds ISO 9001:2000 quality certification, NSF/ANSI 51 food-contact and Splash Zone 1 certifications, and LEED qualification support, and operates on-site wastewater treatment and cogeneration facilities established in 1976 and 1991 respectively. Ownership remains within the Kersman family across three generations — Herb Kersman (founder, 1943), Robert "Buzz" Kersman (purchased 1983), and Park Kersman (third-generation owner since 2006) — with no institutional investors or parent company disclosed.

Name

Lorin Industries

Legal name

Lorin Industries, Inc.

Website

https://lorin.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

51–100 employees

Short description

Lorin Industries is a family-owned Muskegon, Michigan manufacturer of anodized aluminum, founded in 1943 and pioneering coil anodizing since 1953. It sells coil and batch anodizing services plus metal processing to architectural, transportation, medical, consumer, commercial appliance, and design customers worldwide.

Ownership category

akta.pro rank

Product category

Anodized Aluminum Manufacturing

NAICS

Electroplating, Plating, Polishing, Anodizing, and Coloring (332813), Coating, Engraving, Heat Treating, and Allied Activities (3328), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Sheet Metal Work (3444)

akta.pro primary industry

Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)

akta.pro secondary industries

Electroplating & Metal Finishing (Anodizing/Galvanizing/Passivation) (IMAIAKAE), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Coil anodizing services
• Batch anodizing services
• Anodized aluminum finishes
• Metal processing services
• Architectural aluminum products

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Coil Anodizing Services: Electro-chemical anodizing process for continuous aluminum coils. Provides corrosion protection, wear resistance, and customizable decorative finishes in wide range of colors. Primarily serves architectural, transportation, and consumer goods industries.
2. Batch Anodizing Services: Anodizing of individual parts or sheets immersed into tanks. Handles smaller and intricate parts with shorter production runs. Offers diverse color options and serves aerospace, automotive, medical, military applications.
3. Metal Services: Comprehensive metal processing including coil slitting (custom widths from 0.75 to 56 inches), aluminum supply (coils and sheets), logistics/transportation, sheet leveling, packaging (skid, shrink wrap, custom crates), perforating, and embossing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lorin Industries manufactures anodized aluminum products through coil anodizing and batch anodizing processes, producing protective and decorative finishes for aluminum. The company offers over 40 color and finish varieties, including proprietary UV-stable ColorIn colors, AnoGrip adhesive-ready surfaces, and architectural-grade finishes with a 70-year warranty. Complementary metal services include slitting, perforating, embossing, packaging, and logistics.

Product overview

Lorin Industries is a manufacturer of anodized aluminum offering a comprehensive portfolio centered on two primary service lines: Coil Anodizing and Batch Anodizing, complemented by Metal Services (slitting, supply, logistics, leveling, packaging, perforating, embossing). The core product is anodized aluminum in over 40 distinct color and finish varieties under registered brands including ClearMatt®, ColorIn® BlackMatt, GoldMatt®, GoldBrite®, CopperBrite®, BlackBrite®, BrassBrite®, PreMirror®, DuraMatt®, and specialty lines like AnoGrip® (adhesive-ready) and AlumaPlus® (fingerprint-resistant). Finishes span metallic colors (gold, bronze, copper, brass, pewter, nickel, zinc), blacks, and specialty colors (green, blue, red, rust), available in multiple textures (mill, short line brush, long line brush) and architectural classifications (Class I/II). The ColorIn® UV-resistant electrolytic coloring process and 70-year warranty for Architectural Class I & II products are key differentiators. Services target architectural (facades, roofing, garage doors, ceilings), commercial appliances (NSF 51 compliant), consumer products, transportation, medical devices, and design applications.

Differentiator

Problem solved

Functional benefit

Brands

• ClearMatt: Premium clear anodized aluminum finish with a clean, matte appearance.
• Champagne Gold
• CopperBrite
• Colorin BlackMatt
• Antique Copper
• Copper Penny
• GoldMatt
• ClearMatt
• Lorin
• Black By Lorin
• Copper By Lorin
• Stainless By Lorin
• AnoGrip
• Satin Nickel

Products and services

• Coil Anodizing
• Batch Anodizing
• Metal Services
• Perforating
• Embossing
• ColorIn UV-Resistant Colors
• AnoGrip Adhesive-Bonding Surface

Quantifiable outcome

• 70-year warranty on Architectural Class I and II coil anodized aluminum products
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• Arconic: Arconic is a major aluminum manufacturer serving aerospace, automotive, and architectural markets with rolling, extrusion, and finishing operations. Comparable as a broad aluminum incumbent; Lorin partners with Arconic via Tectur-Al textures.
• Novelis: Novelis is a global leader in aluminum rolling and recycling, producing flat-rolled aluminum for automotive, beverage can, and architectural markets. Comparable as a broad aluminum incumbent; Lorin's coil anodizing inputs likely flow through similar supply chains.
• Kawneer (Arconic): Kawneer, an Arconic business, manufactures architectural aluminum systems (curtain walls, storefronts, windows) and supplies anodized and painted finishes for commercial building envelopes. Comparable as a major architectural aluminum player; broader in scope (full building systems vs. finishing specialist).
• YKK AP America: YKK AP America manufactures architectural aluminum products (windows, storefronts, curtain walls) and operates in-house anodizing capacity. Comparable as a large architectural aluminum incumbent with vertical finishing capabilities.
• Hydro (Norsk Hydro): Hydro is a global aluminum and metals company with extrusion, rolling, and downstream finishing operations. Comparable as a broad incumbent with anodizing capabilities, though vastly larger and more diversified across the aluminum value chain.
• Sapa Extrusions (Hydro legacy): Sapa Extrusions (now part of Hydro) is a major aluminum extrusion manufacturer with in-house anodizing capabilities serving building, transportation, and industrial markets. Comparable as a broad incumbent with architectural anodizing expertise.

Direct peers

• Anomatic Corporation: Anomatic provides aluminum anodizing and metal finishing services for cosmetics, personal care, electronics, and consumer goods. Comparable to Lorin in batch anodizing capabilities and decorative color finishes, though with different primary end-markets.
• Bonnell Aluminum: Bonnell Aluminum is a leading manufacturer of extruded aluminum components with in-house anodizing capabilities serving architectural, automotive, and industrial markets. Comparable in providing anodized aluminum products for architectural and transportation end uses.
• Precision Coil Anodizing: Precision Coil Anodizing is the most direct competitor in continuous coil anodizing, offering architectural and commercial anodized aluminum products. It is comparable to Lorin in process technology, customer base (architectural), and product offerings (anodized finishes for construction applications).
• Linetec (Apogee Enterprises): Linetec is a major architectural finishing company providing anodizing and paint services for aluminum extrusions and sheet, serving curtain wall, storefront, and window manufacturers. Directly comparable to Lorin in architectural anodizing for the building products supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZF3K5e6i1N3l1QZk1nHq0A
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• Instagraminstagram.com/lorinindustries
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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorin Industries