Soft Gel Technologies

What Soft Gel Technologies does

Soft Gel Technologies, Inc. (SGTI) is a privately held US contract manufacturer specializing in soft gelatin capsule production exclusively for the dietary supplement industry. Founded in 1994 and headquartered in Commerce, California (Los Angeles area), the company operates a single solvent-free manufacturing facility producing custom formulations, bulk stock products across 110+ SKUs, and a portfolio of nine proprietary branded supplements including EZ Mega 3, Injuv, CoQ10, GlucoHelp, Smart PS, Femalgen, Perluxan, CoQH-CF, and Sytrinol. The company holds multiple third-party GMP certifications (NPA/UL, NSF, NSF GMP for Sport), Halal certification from ISA, and Health Canada approved foreign manufacturer status, supporting regulated and international distribution.

The business operates a B2B enterprise field sales model with quote-based pricing, targeting dietary supplement brand owners seeking custom formulation, private label manufacturing, and bulk product sourcing. Notable proprietary technology includes a patent-pending CoQH-CF crystal-free CoQ10 formulation and a co-developed Astaferm yeast-fermented astaxanthin ingredient with NextFerm. Product format extensions in 2025 introduced Plant-Based Soft Gels and Twist-Off SoftGel formats. Revenue is generated through professional services fees for contract manufacturing and custom formulation, transaction fees on bulk stock product orders, and branded product sales distributed globally with primary operations in the US and Canada.

Growth is supported by participation in major industry events including SupplySide Global, Vitafoods Europe, and Natural Products Expo West. Steve Holtby serves as President and CEO. The firm operates with 11-50 employees, has no parent company or subsidiaries, and is not publicly listed. No funding rounds have been disclosed, consistent with a bootstrapped, founder/owner-operated specialty manufacturer operating in a $48.5B global supplements market growing at 7.3% CAGR through 2030.

Name

Soft Gel Technologies

Legal name

Soft Gel Technologies, Inc.®

Website

https://soft-gel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Soft Gel Technologies is a US contract manufacturer specializing in soft gelatin capsule production for dietary supplement brands, offering custom formulation, 110+ bulk SKUs, and proprietary branded products from its LA-based solvent-free facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: Full-service softgel capsule manufacturing for dietary supplement brands, providing production, packaging, and quality testing services on a contract basis
2. Custom Formulation Development: Product development services from concept to market, including entire team devoted to delivering problem-free experience and custom supplement formulations
3. Branded Product Sales: Sale of proprietary branded softgel supplement products including EZ Mega 3, Injuv, CoQ10, GlucoHelp, Smart PS, and Femalgen
4. Bulk Stock Products: Diverse line of bulk stock products available in smaller minimum order quantities, manufactured in US-based facility with over 110 stock products

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Soft Gel Technologies is a contract manufacturer of soft gelatin capsules exclusively for the dietary supplement industry. It offers three core lines: Custom Formulation (end-to-end supplement development), Bulk Products (more than 110 stock softgel formulations with smaller minimum order quantities), and a portfolio of proprietary Branded Products (EZ Mega 3, Injuv, CoQ10, GlucoHelp, Smart PS, Femalgen, Perluxan, Sytrinol), all produced in a US-based, solvent-free facility in Commerce, California.

Product overview

Soft Gel Technologies is a contract manufacturer specializing in premium quality dietary supplements delivered via soft gelatin capsule technology. The company operates a three-tier product strategy: (1) Custom Formulation services for bespoke supplement development, (2) Bulk Products consisting of over 110 stock formulations for private/white label resale, and (3) a portfolio of proprietary Branded Products including EZ Mega 3 (omega-3), Injuv (hyaluronic acid), CoQ10, GlucoHelp (blood sugar support), Smart PS (phosphatidylserine), Femalgen (women's wellness), and Perluxan (joint health from hops). The company also offers proprietary technologies such as CoQH-CF crystal-free technology for CoQ10 stability and partners with ingredient suppliers for specialty products like Astaferm astaxanthin. All products are manufactured in an LA-based, solvent-free facility.

Differentiator

Problem solved

Functional benefit

Brands

• EZ Mega 3: Branded omega-3 fatty acid supplement softgel product
• Injuv
• CoQ10
• GlucoHelp
• Smart PS
• Femalgen
• Perluxan
• CoQH-CF
• Sytrinol

Products and services

• Custom Formulation
• Bulk Products
• Branded Products Portfolio
• EZ Mega 3
• Injuv
• CoQ10
• GlucoHelp
• Smart PS
• Femalgen
• CoQH-CF (Crystal-Free CoQ10)
• Astaferm Astaxanthin Softgels Astaxanthin ingredient softgels derived from yeast fermentation, specifically designed for softgel applications, offered as ready-to-use softgels in collaboration with NextFerm.
• Perluxan

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NextFermcoreStrategic or Co-development Partner · 6 February 2020NextFerm and Soft Gel Technologies collaborated to launch Astaferm, a new astaxanthin ingredient derived from yeast fermentation specifically designed for softgel applications. The ingredient is offered as ready-to-use softgels through this partnership.
• Inside the Bottle (Industry Consortium)minorStrategic or Co-development PartnerSoft Gel Technologies participated as an Inside the Bottle partner in the 5th annual Inside the Bottle Summit, representing the launch of collaborative content focused on supporting industry founding missions and creating collaborative environments for supply chain partners to connect.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Catalent: Large global CDMO with softgel capabilities serving pharma and consumer health. Significantly larger and broader than SGTI but competes for the same contract softgel manufacturing deals from supplement and consumer health brands.
• Aenova Group: European pharmaceutical CDMO with major softgel operations (formerly including SwissCaps). Competes with SGTI for global softgel contract manufacturing opportunities and serves overlapping supplement and OTC customers.

Direct peers

• Procaps Group: Latin American integrated developer and manufacturer of softgel and other dosage-form supplements with proprietary brands and contract services. Comparable in offering both branded softgel products and contract manufacturing.
• Pharmachem Laboratories: US-based contract manufacturer of nutritional and dietary supplement products across multiple dosage forms. Comparable in providing turnkey contract manufacturing including softgels to supplement brands.
• Vitakem: US dietary supplement contract manufacturer offering custom formulation and softgel manufacturing services. Similar profile to SGTI as a mid-sized private supplement CMO.
• Sirio Pharma: Global CDMO with significant softgel manufacturing operations serving nutrition and supplement brands. Comparable as a contract softgel manufacturer with broader international footprint than SGTI.
• Robinson Pharma: US softgel contract manufacturer specializing in dietary supplements with substantial softgel production capacity. Closely comparable business model targeting supplement brands with private label and custom softgel manufacturing.
• Best Formulations: US-based contract manufacturer of dietary supplements in multiple dosage forms including softgels. Directly comparable as a private CMO serving supplement brands with custom formulation, bulk, and private label services.
• Captek Softgel International: Southern California-based softgel contract manufacturer serving the supplement and nutraceutical industries. Geographic and product overlap with SGTI makes it a near-direct peer.
• Nutritional Laboratories International: Mid-sized US contract manufacturer of dietary supplements including softgels. Direct comparable in customer base (supplement brands) and service offering (custom formulation and private label softgel manufacturing).

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft Gel Technologies