Create Group

What Create Group does

Create Group is a Dubai-headquartered digital strategy and communications agency operating across the UAE, Saudi Arabia and Egypt through offices in Dubai, Riyadh and Cairo. Founded in 2010, the firm employs 160+ professionals and is part of the Code and Theory family of agencies within the Stagwell Global network. It serves primarily government and public-sector clients — including Dubai's Department of Economy and Tourism, the Department of Culture and Tourism Abu Dhabi, NEOM, Saudi Arabia's Public Investment Fund, the Royal Commission for AlUla, and the Sheikh Zayed Grand Mosque Centre — alongside enterprise accounts such as Volkswagen Middle East, Meraas and Dubai Properties. The agency is the three-time consecutive Campaign Middle East Digital Agency of the Year (2022–2024) and a repeat Adweek Fastest Growing Agencies honouree, indicating sustained above-market growth.

The company delivers an integrated services stack spanning Digital Strategy, Social Management, Digital Experience (product studio), Content Production, Creative Adaptations, Campaigns and Performance, supported by an in-house production team capable of TVC, AR, drone and podcast output. Its AI & Innovation division offers Generative Engine Optimisation (GEO), brand-grounded AI chatbots, AI content production workflows and custom AI process automation; the Dubai DET SME Learning Hub, launched in 2025, demonstrates an early move into reusable AI-powered digital products. Revenue is generated through quote-based project fees and long-term retained engagements with enterprise and government buyers, with go-to-market executed via direct enterprise sales, RFPs and relationship-driven business development across the GCC.

Name

Create Group

Legal name

Create Group

Website

https://creategroup.me

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Create Group is a Dubai-headquartered digital strategy and communications agency serving government and enterprise clients across the UAE, Saudi Arabia and Egypt, with 160+ professionals and a dedicated AI & Innovation division. It operates within the Code and Theory / Stagwell Global network.

Ownership category

akta.pro rank

Product category

Digital Marketing & Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Digital communications agency
• Digital marketing services
• Content production services
• Social media management
• AI marketing solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Strategy & Communications Services: Retained agency services spanning digital strategy, social management, content production, creative adaptations, campaigns, and performance. Revenue is generated through project-based fees and long-term agency retainers with enterprise and government clients.
2. AI & Innovation Solutions: AI-powered solutions including GEO services, AI chatbot development, AI content production, and custom AI workflows, delivered as standalone or integrated service engagements with measurable outcomes.
3. Digital Experience (Product Studio): Product studio delivering marketing, experimental, and e-commerce platforms across web and app tech stacks. Revenue generated through design, development, and ongoing platform management engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Create Group is an award-winning digital strategy and communications agency delivering integrated digital communications services including digital strategy, social media management, content production, creative adaptations across multiple languages, campaign development, digital experience design, performance marketing, and AI & innovation solutions. The agency operates as a partner to nation builders and influential brands across UAE, KSA, and Egypt, with 160+ professionals delivering work spanning TVC-quality content, podcasts, AR experiences, and AI-powered platforms.

Product overview

Create Group is a digital strategy and communications agency offering an integrated suite of services rather than a unified software product. The core offerings include Digital Strategy, Social Management, Digital Experience (product studio), Content Production, Creative Adaptations, Campaigns, Performance, and AI & Innovation services. Supporting content products include the Creator Sessions podcast and Just Create video series. The AI & Innovation division provides specialized AI services including AI Search Visibility (GEO), AI Chatbots & Assistants, AI Content Production, and Custom AI Workflows. Notable digital products include the SME Learning Hub Platform for Dubai's Department of Economy and Tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Insight-driven, platform-agnostic digital strategy service using a suite of social and digital tools to deliver strategic recommendations for brands across enterprise and government clients.
• Social Management Data-driven social media management service including strategy, content creation, channel management, and social listening for social media platforms across enterprise and government clients.
• Digital Experience Product studio service delivering and managing marketing, experimental, and ecommerce platforms across web and app tech stacks for enterprise and government clients.
• Content Production In-house content production service delivering TVC-quality content, podcasts, live streams, AR experiences, drone content, aerial production, long and short-form video, 2D and 3D animation, AR development, and live events and streaming.
• Creative Adaptations Service that tailors hero campaign assets into thousands of unique adaptations to suit localised markets and formats, spanning eight languages and diverse cultural nuances.
• Campaigns Integrated campaign development service from conceptualisation to launch, including campaign strategy, multi-channel integration, and award-winning creative campaigns.
• Performance Paid media management and content distribution service across social, email, SMS, and SEO, driven by data, insights, and analytics using advanced analytics tools.
• AI & Innovation AI solutions service including Generative Engine Optimisation (GEO), AI Chatbots & Assistants, AI Content Production, and Custom AI Workflows, delivered as standalone or integrated service engagements with measurable outcomes.
• AI Search Visibility (GEO) Generative Engine Optimisation service that audits how AI platforms perceive and represent brands, tracking visibility across thousands of prompts and building structured programmes to improve citation rates across ChatGPT, Perplexity, Google AI Overviews, DeepSeek, and Gemini.
• AI Chatbots & Assistants AI chatbots and virtual assistants grounded in approved brand content that enhance lead qualification, streamline customer communication, and improve access to information, with human review and platform integration for oversight.
• Custom AI Workflows Custom AI workflows and intelligent agents for document processing, lead handling, approvals, reporting, and internal knowledge retrieval with human-in-the-loop checkpoints, built around specific operational bottlenecks.
• SME Learning Hub Platform AI-powered online learning platform for Dubai entrepreneurs featuring AI-generated courses (designed, written, and presented entirely by AI), personalised digital avatars, 1-on-1 AI tutoring, and conversational AI bot for course recommendations. Achieved 10x faster content production and 99.99% quality pass rate.

Quantifiable outcome

• +40% time on site, +134% outbound clicks to partners, +50% organic search rankings for Experience Abu Dhabi
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Code and TheorycoreStrategic or Co-development PartnerCreate Group is part of the Code and Theory family of agencies, providing access to global resources, creative and engineering excellence, and best practices across a digital-first network.
• Stagwell GlobalcoreStrategic or Co-development PartnerCreate Group is part of the larger Stagwell Global network, providing global scale and network resources while maintaining regional depth and specialisation in the GCC market.
• Dubai Centre for Artificial Intelligence (Dubai Future Foundation)coreOthersThe Dubai Centre for Artificial Intelligence administers the Dubai AI Seal programme under the Dubai Future Foundation. Create Group received the Dubai AI Seal in recognition of its work with the Dubai Department of Economy and Tourism.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Serviceplan Group: Serviceplan is Europe's largest independent agency group with growing MENA operations and a House of Communications model spanning strategy, creative, media, and digital. It overlaps with Create Group on integrated digital communications for enterprise clients and competes for similar briefs at a larger global scale.
• VML (formerly Wunderman Thompson / Y&R): VML is a global creative, digital, and customer experience agency with a significant MENA presence. It serves multinational and regional brands with end-to-end digital strategy, content, and experience work that overlaps materially with Create Group's offerings.
• Ogilvy Middle East: Ogilvy is a global WPP-owned advertising and PR network with a strong Middle East footprint serving government, FMCG, and enterprise clients. It is a broad incumbent that competes with Create Group on integrated digital strategy, content, and campaigns across UAE, KSA, and Egypt.
• Havas Middle East: Havas Middle East is part of Havas Creative Network, offering creative, media, digital, and content services across the region. It is comparable to Create Group in serving government and enterprise accounts in UAE and KSA with integrated digital communications.
• Publicis Middle East: Publicis Middle East operates the Publicis Groupe's creative, media, digital, and PR brands across the region, including Leo Burnett, Saatchi & Saatchi, and Digitas. It is a broad incumbent competing for the same government and enterprise digital communications engagements as Create Group.

Direct peers

• TBWA\RAAD: TBWA\RAAD is one of the leading full-service creative and digital agencies in the MENA region, headquartered in the UAE. Like Create Group, it serves major government, automotive, and consumer clients with integrated brand, content, and digital communications work, making it a direct regional competitor for the same tier of accounts.
• FP7 McCann (MullenLowe MENA): FP7 McCann is a flagship MENA creative agency under the MullenLowe Group, with offices across the UAE, KSA, and Egypt. It competes head-to-head with Create Group for major regional government and brand accounts and is frequently recognised alongside it at MENA industry awards.
• Impact BBDO: Impact BBDO is a leading MENA creative and digital agency headquartered in Lebanon with a strong UAE and KSA presence. It competes for the same tier of regional government and brand accounts and is regularly recognised alongside Create Group at MENA creative awards.
• Grey Middle East: Grey Middle East is a WPP-owned creative and digital agency with offices in the UAE and KSA serving government, automotive, and consumer clients. It is directly comparable to Create Group in offering integrated creative, content, and digital campaign services across the MENA region.
• Leo Burnett MEA: Leo Burnett Middle East & Africa is a Publicis-owned full-service agency that runs large brand and government digital campaigns across the region. Its scope of services, regional footprint, and target clients closely mirror Create Group's profile in UAE, KSA, and Egypt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/creategroup_me
• YouTubeyoutube.com/channel/UCw2zX-yva-tWc7mxKM7noyA/featured
• Facebookfacebook.com/CreateGroupME
• LinkedInlinkedin.com/company/CreateGroupME
• Instagraminstagram.com/creategroup.me

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Group