ASMED Surgical Medical Center

What ASMED Surgical Medical Center does

ASMED Surgical Medical Center is a private, founder-led medical clinic headquartered in the Ataşehir district of Istanbul, Turkey, specializing exclusively in Manual FUE (Follicular Unit Extraction) hair transplantation. Founded in 2001 by Dr. Koray Erdogan — a thoracic surgery-trained physician who developed the proprietary Sequential (DES) extraction technique in 2004 — the clinic serves primarily men with androgenetic alopecia and, to a lesser extent, women with pattern hair loss, with a strong emphasis on international health tourism patients drawn to Turkey's competitive pricing and the clinic's elite surgeon brand.

The technical offering is built around a core manual FUE procedure augmented by a proprietary innovation stack: the Sequential (DES) extraction method, the K.E.E.P. (Koray Erdogan Embedding Placer) insertion device, the KE-Bot robotic scanning system for scalp analysis and surgical planning, the KE-Hair Analyzer and KE-Head planning tools, KE-Rest for post-operative monitoring, Coverage Value and Graft Calculator digital planners, and Mantis Microscope-based graft quality control with hypothermic storage. The clinic is supported by seven specialist physicians and a full-time staff under Dr. Erdogan's medical direction, and performs gigasessions of 4,000+ grafts in a single sitting at extraction rates of up to 1,000 FUE per hour.

ASMED monetizes through a single per-procedure revenue stream priced at a flat 3 Euro per transplanted follicular unit, with no tiered pricing across geographies including Turkey. Distribution is direct-to-patient via the clinic's multilingual website (available in 10 languages), free consultation intake, and native-speaking patient advisors, supplemented by referral partnerships such as Health Türkiye. Beyond clinical services, the clinic leverages Dr. Erdogan's role as co-founder (2016) and President (since 2018) of the World FUE Institute to position ASMED as a global thought leader in FUE technique through annual international workshops and congress participation.

Name

ASMED Surgical Medical Center

Legal name

ASMED Surgical Medical Center

Website

https://hairtransplantfue.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

ASMED Surgical Medical Center is a private Istanbul-based clinic founded in 2001 by Dr. Koray Erdogan that specializes exclusively in Manual FUE hair transplantation, serving international medical tourism patients with proprietary techniques and a digital planning tool suite.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hair Transplantation Surgery: ASMED generates revenue through surgical hair transplantation procedures. The cost is charged per graft at a rate of 3 Euro per transplanted follicular unit. Pricing is consistent across all markets including Turkey.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ASMED Surgical Medical Center is a specialized hair transplant clinic in Istanbul, Turkey, providing Manual FUE (Follicular Unit Extraction) hair restoration surgery to predominantly international patients. The clinic uses proprietary surgical innovations developed by founder Dr. Koray Erdogan — including the Sequential (DES) extraction technique, the K.E.E.P. embedding placer, KE-Bot robotic scanning, KE-Hair Analyzer, Lateral Slit incision method, and Mantis microscope graft quality control — to deliver high-graft-count "gigasessions" with natural-looking outcomes and no linear scarring.

Product overview

ASMED Surgical Medical Center is a specialized hair transplant clinic in Istanbul, Turkey, offering a single primary service: Manual FUE (Follicular Unit Extraction) hair transplant procedures. The clinic operates with a platform-plus-tools architecture, combining its core Manual FUE Hair Transplant service with proprietary innovations including the Sequential (DES) Technique for extraction, K.E.E.P. (Koray Erdogan Embedding Placer) for graft insertion, and a suite of digital tools (KE-Bot, KE-Hair Analyzer, KE-Head, KE-Rest, Graft Calculator, Coverage Value) that support consultation, surgical planning, and quality control. The clinic was founded by Dr. Koray Erdogan and exclusively performs FUE hair transplants at its Istanbul facility.

Differentiator

Problem solved

Functional benefit

Brands

• ASMED by DILEK: A sub-brand or specific offering within ASMED's hair transplant results gallery, showcasing patient results under this branding.

Products and services

• Manual FUE Hair Transplant Minimally invasive hair restoration procedure using a handheld device to manually extract and implant individual hair follicles, providing greater precision and control compared to motorized methods. Performed exclusively at the ASMED clinic in Istanbul for both male and female patients experiencing androgenetic alopecia, diffused thinning, or receding hairlines.
• Sequential (DES) Technique Proprietary FUE extraction method developed by Dr. Koray Erdogan in 2004 that lets the surgeon feel the path of each follicle during extraction, protecting the donor area and enabling extraction of up to 1000 FUEs per hour without creating damage. Offered as part of the Manual FUE Hair Transplant procedure.
• K.E.E.P. (Koray Erdogan Embedding Placer) Graft Insertion Proprietary tool developed by Dr. Koray Erdogan for precise graft insertion during hair transplantation, designed to minimize trauma to grafts during placement. Used as part of the Manual FUE Hair Transplant procedure at the ASMED clinic.

Quantifiable outcome

• Extraction rate of up to 1000 FUE's per hour without creating damage in some patients
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• World FUE InstitutecoreStrategic or Co-development PartnerDr. Koray Erdogan founded World FUE Institute in 2016 along with Dr. Ron Shapiro, Dr. Jose Lorenzo, Dr. Jerry Wong, Dr. Hussain Rahal, and Dr. Bijan Feriduni. Dr. Erdogan serves as President since February 2018. The organization conducts annual workshops and educational events for FUE surgeons globally.
• Health TürkiyeminorGTM or Marketing PartnerASMED is listed on the Health Türkiye platform, which promotes Turkish healthcare services internationally and facilitates medical tourism.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Serkan Aygın Clinic: Istanbul-based FUE hair transplant clinic founded by Dr. Serkan Aygın, a Turkish FUE specialist. Comparable to ASMED in service offering, target international patient base, medical tourism positioning, and use of premium FUE techniques.
• Shapiro Medical Group: Minnesota-based hair restoration clinic founded by Dr. Ron Shapiro, who co-founded the World FUE Institute with Dr. Koray Erdogan. Comparable as an elite FUE-focused practice with global surgeon reputation and similar clinical methodology.
• Dr. Feriduni Hair Clinic: Belgian hair transplant clinic founded by Dr. Bijan Feriduni, a co-founder of the World FUE Institute alongside Dr. Erdogan. Comparable as a high-end FUE specialist practice with similar technique sophistication and international patient base.
• Vera Clinic: Istanbul-based hair transplant clinic operating in Turkey's medical tourism sector. Comparable to ASMED in targeting international patients with FUE procedures, though positioned more on volume than elite-tier technique branding.
• HTH Clinic: Turkish hair transplant clinic serving international medical tourism patients with FUE procedures. Comparable in operating geography, customer base, and service offering, though positioned more on volume pricing than ASMED's elite-tier positioning.
• Smile Hair Clinic: Istanbul-based hair transplant clinic serving international patients in Turkey's medical tourism market. Comparable in service mix (FUE procedures), geographic positioning, and target customer segment of international hair loss patients.
• Bernstein Medical: New York-based hair restoration practice founded by Dr. Robert Bernstein, a recognized FUE pioneer. Comparable as a high-end, technique-focused FUE specialist serving patients who prioritize clinical quality over price.
• Hasson & Wong: Vancouver-based hair transplant clinic known for FUE and FUT procedures with a global patient base. Comparable to ASMED as a long-established, technique-driven clinic serving international patients seeking premium outcomes.

Broad incumbents

• Bosley: Largest US-based hair restoration chain offering FUE, FUT, and non-surgical options across multiple clinics. Comparable in core service (hair transplantation) but operates at much larger scale with a broader service portfolio and US-centric footprint.

Others

• Health Türkiye: Government-backed medical tourism platform that promotes Turkish healthcare providers internationally. ASMED is listed on this platform as a referral source; comparable as an ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLweg-GUsPLd42iQ73dTGbbzcN6sLngM7K
• Xx.com/asmed_hair
• Facebookfacebook.com/asmedhairtransplant
• LinkedInlinkedin.com/company/asmed-hair-transplant-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASMED Surgical Medical Center