Zero Studios
Zero Studios is a New York creative agency founded in 2016 that builds end-to-end brand identities, packaging, and digital experiences for consumer brands ranging from venture-backed startups to enterprise CPG and media clients.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zero Studios does
Zero Studios, Inc. is a New York–based, privately held creative agency founded in 2016 that delivers end-to-end brand development for consumer-facing companies. The firm operates as a professional services studio, generating revenue through project-based and retainer engagements that span brand strategy, naming, visual identity, packaging design, 3D and motion content, UX/UI, web and headless e-commerce development, content production, and paid media. Its client portfolio of roughly 60 publicly named engagements covers enterprise CPG and media (PepsiCo, Google, Versace, Colgate, SodaStream, Il Makiage, Nylon), mid-market growth brands (Health-Ade, SmartSweets, Touchland, Chomps, Sunnyside, 686), and a long tail of venture-backed startups across food and beverage, wellness, cannabis/CBD, beauty, pet care, healthcare, apparel, and nonprofit/political categories.
The studio's core production capabilities combine strategy, design, and engineering under one roof, enabling integrated "brand world" deliverables rather than siloed creative services. Notable technical competencies include in-house 3D product and packaging rendering at scale (e.g., 37 products across 9 SKUs for Rip Van), custom headless e-commerce builds using Gatsby paired with Chord's commerce suite (Dropout, Goodles), accessibility-compliant digital experiences (WCAG AA, ADA), and CMS-driven enterprise portfolio sites (PepsiCo Design + Innovation). Awards and press validation — including a 2025 Dieline Awards Gold for Atlas packaging, multiple Awwwards recognitions, and features in Adweek, Forbes, The Dieline, and Creative Boom — provide third-party credibility that functions as the firm's primary demand-generation engine alongside its portfolio site and Instagram channel. Co-founders Joseph Delaney and Mark Goldwell lead a team of 11–50 employees, and the agency remains independent with no disclosed institutional funding or parent company.
Zero Studios firmographics
Firmographics- Name
- Zero Studios
- Legal name
- ZERO STUDIOS, INC.
- Website
- https://zero.nyc
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zero Studios is a New York creative agency founded in 2016 that builds end-to-end brand identities, packaging, and digital experiences for consumer brands ranging from venture-backed startups to enterprise CPG and media clients.
- Ownership category
- akta.pro rank
Zero Studios industry classification
Industry- Product category
- Branding & Design Services
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Zero Studios is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zero Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Brand Strategy and Consulting: Discovery, brand strategy, positioning, and naming services for companies launching or refreshing consumer brands. Zero partners with brands from concept through execution.
- Visual Identity and Packaging Design: Full-service branding including logo design, visual identity systems, packaging design, and 3D packaging content creation. Revenue generated through project-based engagements.
- Digital Experience Development: UX/UI design, web development, e-commerce platform buildout, content management systems (CMS), and digital strategy. Projects like PepsiCo Design + Innovation portfolio site demonstrate enterprise-scale digital work.
- Campaign and Content Production: Art direction, photography, animation, copywriting, social media management, and paid media campaign creation. Full-service creative production from concept through execution.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Zero Studios product offering
Product offeringCore offering
Zero Studios is a full-service creative agency that builds and refreshes consumer brands end-to-end. Their work spans discovery and brand strategy, naming, visual identity systems, packaging design, 3D and motion design, UX/UI and web development, e-commerce platform buildout, and campaign/content production for CPG, DTC, and enterprise clients.
Product overview
Zero Studios is a creative branding and design agency, not a product company. They offer services including brand strategy, branding and identity, packaging design, UX/UI design, web development, content creation, animation, 3D design, and digital strategy. Their work encompasses projects for various consumer brands across categories including food and beverage, personal care, pet care, wellness, and entertainment. As an agency, they do not offer a unified product/platform architecture with distinct modules—their 'offerings' are service-based engagements with client brands rather than a proprietary product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Discovery
Quantifiable outcome
- Petfolk closed $40M Series A using Zero's branding work as key pitch component
- +5 more outcomes
Companies that use Zero Studios
Customer profileNamed customers60 records
Segments8 records
Ideal customer profiles2 records
Zero Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zero Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Madaluxe GroupnotableZero Studios partnered with The Madaluxe Group for the Versace & Versus Timepiece Collection launch event, developing a thematic platform centered around The New Moon concept. The partnership included creative direction, event production, floral design, social media strategy, influencer marketing, and 3D motion design. The event garnered over 60k+ Instagram impressions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Zero Studios competitors and assessment
Company assessmentDirect peers
- Mythology: NYC-based creative agency specializing in brand strategy, identity, packaging, and digital experience for consumer brands. Explicitly referenced in Zero's own portfolio (Touchland case study), making it a directly comparable peer in segment, geography, and offering.
- Pentagram: Legendary partner-led design studio offering brand identity, packaging, digital, and environmental design across consumer and cultural categories. Overlaps with Zero's full-service brand world approach at a larger, more established scale.
- Manual: Boutique creative studio focused on brand strategy, identity, and packaging for premium food, beverage, and lifestyle clients. Directly comparable in service mix and category focus to Zero's CPG-centric work.
- &Walsh: Independently owned design and brand strategy studio with similar small-team model, working across consumer, cultural, and tech clients. Overlaps with Zero on integrated branding, identity, and digital experience delivery.
- Collins: Brand strategy and design firm building brand systems, visual identities, and digital products for consumer and tech companies. Directly comparable peer operating in the same DTC/CPG brand-build segment.
- Order Design: Independent brand design agency focused on packaging, identity, and digital experience for CPG and lifestyle brands. Closely matches Zero's specialty in branding and packaging at a similar studio scale.
- Athletics: NYC-based independent creative agency designing brands, identities, and digital experiences for ambitious companies. Comparable peer in segment, geography, and integrated service model.
- Red Antler: Brooklyn-based branding agency specializing in launching and growing consumer brands from strategy through packaging and digital. Direct competitor for the same VC-backed DTC and CPG startup clients Zero serves.
- Gretel: Independent brand and design studio in NYC working across identity, motion, and digital experience for consumer and cultural clients. Comparable in scale, service mix, and category breadth.
Broad incumbents
- Wieden+Kennedy: Global creative agency network with deep CPG, tech, and brand-building credentials across advertising, branding, and digital. Larger incumbent that overlaps with Zero on brand world development but operates at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zero Studios social profiles
Digital presenceZero Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zero Studios leadership team
Management profileNumber of profiles
Profiles2 records
Zero Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zero Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zero Studios
What does Zero Studios do?
Zero Studios is a full-service creative agency that builds and refreshes consumer brands end-to-end. Their work spans discovery and brand strategy, naming, visual identity systems, packaging design, 3D and motion design, UX/UI and web development, e-commerce platform buildout, and campaign/content production for CPG, DTC, and enterprise clients.
Is Zero Studios a public or private company?
Zero Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zero Studios founded?
Zero Studios was founded in 2016. It employs 11 to 50 people.
Where is Zero Studios based?
Zero Studios is headquartered in New York, United States, in the North America region.
How does Zero Studios make money?
Four revenue lines are on record. Brand Strategy and Consulting is the primary driver. The others are visual Identity and Packaging Design, digital Experience Development and campaign and Content Production.
Who are Zero Studios's main competitors?
Direct peers on record are Mythology, Pentagram, Manual, &Walsh, Collins, Order Design, Athletics, Red Antler and Gretel. Wieden+Kennedy is listed as a broad incumbent.
Does Zero Studios have an API?
No public API is recorded for Zero Studios.
What industry is Zero Studios in?
Zero Studios's product category is Branding & Design Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 512110 and its SIC code is 7812.