Vision Clinic
- Company typePrivate
- Founded1967
- HeadquartersSpringfield, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Vision Clinic does
Vision Clinic is a family-owned optometric practice operating six physical locations across Southwest Missouri (Springfield, Downtown Springfield, Chesterfield, Ozark, Nixa, and Branson), founded in 1967 and led by CEO Dr. Stephen R. Rice. The practice provides comprehensive clinical eye care services including routine and emergency eye exams, pediatric eye care, myopia management using FDA-approved MiSight 1-Day lenses, orthokeratology, vision therapy, advanced dry eye treatment (OptiLight IPL and TearCare systems), and diagnosis and management of eye diseases including macular degeneration, glaucoma, diabetic retinopathy, and cataracts. Diagnostic capabilities rest on third-party clinical devices including the AdaptDx dark adaptometer and Optomap wide-field retinal imaging system, operated by a 16-doctor team with specializations spanning ocular disease, pediatrics, and specialty contact lenses.
The retail optical component includes over 2,325 designer frames (Ray-Ban, Oliver Peoples, Tom Ford, Ralph Lauren, Prada, Kate Spade, Vera Bradley, 2BB), multiple contact lens modalities, prescription and over-the-counter eye drops, and specialty lens options. Online channels extend the practice beyond its physical footprint through shop.myvisionclinic.com (frame selection with virtual try-on and wishlists for in-office pickup) and visionclinic.myclstore.com (home-delivery contact lens reordering). Patient acquisition is sales-led, driven by insurance network participation (13+ plans accepted including Medicare, Medicaid, VSP, EyeMed, and UnitedHealth), local reputation accumulated over 57 years, word-of-mouth referrals, and digital marketing via website, social media, and integrated online appointment scheduling.
The business model combines fee-for-service clinical revenue (exams, treatment protocols) with retail optical margin (frames, lenses, contact lenses). Revenue streams span one-time exam and product purchases, recurring contact lens reorders, and multi-session specialty treatment protocols (e.g., four OptiLight IPL sessions per dry eye patient). Self-pay patients receive a 25% discount on eye services and 20% on lenses for date-of-service payment, and Care Credit financing is available. The practice is a member of the Vision Source national optometric network, with the CEO serving as State Administrator. Vision Clinic operates as a private, family-controlled company with no external equity, parent entity, or publicly disclosed financial information.
Vision Clinic firmographics
Firmographics- Name
- Vision Clinic
- Legal name
- Vision Clinic
- Website
- https://myvisionclinic.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Vision Clinic industry classification
Industry- Product category
- Optometry and Eye Care Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320), Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro industry
- Optometry Clinics (Primary Eye Care)Comprehensive Eye Exams & Vision CareContact Lens Specialty & Myopia ControlOcular Imaging & Diagnostic Testing CentersContact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions)Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)
Keywords
Where Vision Clinic is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Vision Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Eye Exams: Comprehensive eye examinations including visual acuity tests, disease detection, refraction for prescriptions, and contact lens fittings. Revenue generated per examination with pricing varying by services provided.
- Eyewear Sales (Frames and Lenses): Sale of prescription eyeglasses including designer frames (Ray-Ban, Oliver Peoples, Tom Ford, Ralph Lauren, etc.) and specialty lenses (Transitions, UV coating, anti-glare, shatter-resistant). Over 2,325 frame options available.
- Contact Lens Sales: Sale of prescription contact lenses including daily wear, extended wear, disposable, and specialty lenses. Customers can order online for home delivery.
- Eye Drops and Solutions: Prescription and over-the-counter eye drops for disease treatment and contact lens solutions. Products selected and available through Springfield area offices.
- Myopia Management: Specialized treatment programs including MiSight® lenses and therapies to slow myopia progression in children.
- Dry Eye Treatment: Advanced dry eye treatments including OptiLight IPL therapy and TearCare system, delivered as treatment protocols.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Date-of-Service Self-Pay Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Vision Clinic product offering
Product offeringCore offering
Vision Clinic is a multi-location optometric practice in Southwest Missouri providing comprehensive eye care services (eye exams, pediatric care, myopia management, dry eye treatment, eye disease diagnosis) alongside retail optical products including designer frames, prescription lenses, and contact lenses.
Product overview
Vision Clinic operates as a multi-location optometric practice with six locations in Southwest Missouri (Downtown, Springfield, Ozark, Nixa, Branson, and Chesterfield). The practice offers a unified service model combining clinical eye care services with retail optical products. Core clinical services include comprehensive eye exams, emergency eye care, pediatric eye care, myopia management (including FDA-approved MiSight lenses), orthokeratology, vision therapy, dry eye treatment (using OptiLight IPL and TearCare technologies), and eye disease treatment for diabetic retinopathy, macular degeneration, glaucoma, and cataracts. The retail component includes prescription eyeglass frames (over 2,325 options from designer brands) with various lens coatings and treatments, contact lenses in multiple modalities (hard, soft, disposable, extended wear, daily wear, and colored), and prescription eye drops and solutions. Advanced diagnostic technologies include AdaptDx dark adaptometer for AMD detection and Optomap retinal imaging. A notable recent addition is the 2BB (2 Blind Brothers) frame line, featuring accessibility-focused design with braille temple tips.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams Thorough eye examinations including visual acuity testing, disease detection via slit lamp and retinal screenings, glaucoma testing via tonometry, and ophthalmoscopy for optic nerve and retinal assessment. For patients of all ages.
- Emergency Eye Exams Urgent eye care for eye infections, debris in the eye, cuts/punctures, chemical exposure, sudden vision loss, scratches, and visual floaters or light flashes.
- Pediatric Eye Care Eye care services for children addressing strabismus (crossed eyes), amblyopia (lazy eye), and refractive errors including myopia, hyperopia, and astigmatism.
- Myopia Management Nearsightedness treatment and management including MiSight 1-Day contact lenses, the first FDA-approved product proven to slow myopia progression in children aged 8-12.
- Orthokeratology (Ortho-K) Gas-permeable contact lenses worn during sleep to temporarily reshape the cornea, providing clear vision throughout the day without surgery.
- Vision Therapy Therapeutic treatment for depth-perception issues, sports vision enhancement, lazy/crossed eyes, vision-sensory impairments, brain injury recovery, and double vision.
- Dry Eye Treatment Treatment using anti-inflammatory prescription eye drops, OptiLight IPL (Intense Pulse Light) therapy, and TearCare wearable eyelid heating technology for meibomian gland dysfunction.
- Eye Disease Treatment Diagnosis and treatment of diabetic retinopathy, macular degeneration (AMD), glaucoma, and cataracts using advanced detection technology.
- Lenses & Frames Over 2,325 frames from designer brands including Ray-Ban, Oliver Peoples, Tom Ford, and Ralph Lauren, with options for Transitions lenses, UV coating, tinted lenses, scratch-resistant coating, thinner lenses, anti-glare lenses, and polycarbonate shatter-resistant lenses.
- Contact Lenses Multiple contact lens options including hard gas-permeable lenses, soft contacts, disposable soft lenses, extended wear lenses, daily wear lenses, and colored contact lenses for cosmetic enhancement. Available for online reorder and home delivery.
- Eye Drops & Solutions Prescription and over-the-counter eye drops for eye disease treatment and contact lens solutions for cleaning, disinfecting, and moisturizing lenses.
- 2BB (2 Blind Brothers) Frames Designer eyewear brand featuring frames with braille on temple tips spelling 'BROTHERS', memory metal construction, and acetate frames. Founded by brothers with Stargardt's disease; proceeds fund vision research at the Foundation Fighting Blindness.
Quantifiable outcome
- 4.88 million Americans over 50 suffer from chronic dry eye
- +2 more outcomes
Companies that use Vision Clinic
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Vision Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vision Clinic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vision SourcecoreVision Clinic is a member of Vision Source, a network of eye care professionals dedicated to being more focused, innovative, caring, and trusted. The practice is also a member of Vision Source Southwest Missouri, providing the gold standard in eye care for patients. Dr. Stephen R. Rice serves as State Administrator for Vision Source.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Vision Clinic competitors and assessment
Company assessmentDirect peers
- Clarkson Eyecare: Multi-location optometry and ophthalmology group practice serving the Midwest and Southeast with comprehensive eye exams, optical retail, and specialty services. Closest comparable in scale and regional multi-office model.
- MyEyeDr. PE-backed optometry group with hundreds of locations across the U.S. offering comprehensive eye exams, eyewear, and contact lenses. Comparable in service mix and multi-location retail-optometry model.
- Eyecare Partners: Large PE-backed optometry and ophthalmology services platform with practices across multiple states. Comparable as a multi-location eye care provider leveraging shared back-office and clinical resources.
- AEG Vision: PE-backed optical and optometry platform operating numerous licensed optometrist offices and retail optical stores. Closely comparable as a multi-location optometric services consolidator.
Broad incumbents
- National Vision Holdings: Public retailer of optical products and operator of America's Best Contacts & Eyeglasses and Eyeglass World. Comparable in retail optical and eye exam services but at much greater scale.
- Visionworks: National optical retailer offering eye exams, prescription eyewear, and contact lenses with hundreds of locations. Comparable retail optical and exam model though at broader scale.
- LensCrafters (EssilorLuxottica): National optical retail chain owned by EssilorLuxottica offering eye exams and prescription eyewear. Comparable in eyewear retail and basic eye care services, much larger scale.
- For Eyes Optical: Multi-state optical retailer providing eye exams, frames, lenses, and contact lenses. Comparable in optical retail and eye exam service offering.
Emerging players
- Warby Parker: Direct-to-consumer eyewear brand that has expanded into brick-and-mortar retail with eye exam services. Comparable in optical retail and consumer eyewear, but anchored in D2C model.
Others
- Vision Source: Network of independent optometrists providing shared services, purchasing, and clinical support to member practices. Vision Clinic is itself a Vision Source member; relevant as an ecosystem peer and growth enabler.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Vision Clinic social profiles
Digital presenceVision Clinic compliance and trust
Trust signalCompliance1 record
Vision Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Clinic leadership team
Management profileNumber of profiles
Profiles2 records
Vision Clinic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vision Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Clinic
What does Vision Clinic do?
Vision Clinic is a multi-location optometric practice in Southwest Missouri providing comprehensive eye care services (eye exams, pediatric care, myopia management, dry eye treatment, eye disease diagnosis) alongside retail optical products including designer frames, prescription lenses, and contact lenses.
Is Vision Clinic a public or private company?
Vision Clinic is a private company. It is classified as family owned and is currently operating.
When was Vision Clinic founded?
Vision Clinic was founded in 1967. It employs 51 to 100 people.
Where is Vision Clinic based?
Vision Clinic is headquartered in Springfield, United States, in the North America region.
How does Vision Clinic make money?
Six revenue lines are on record. Eye Exams are the primary driver. The others are eyewear Sales (Frames and Lenses), contact Lens Sales, eye Drops and Solutions, myopia Management and dry Eye Treatment.
Who are Vision Clinic's main competitors?
Direct peers on record are Clarkson Eyecare, MyEyeDr., Eyecare Partners and AEG Vision. Broad incumbents are National Vision Holdings, Visionworks, LensCrafters (EssilorLuxottica) and For Eyes Optical. Warby Parker is listed as an emerging player. Vision Source is listed as an others.
Does Vision Clinic have an API?
No public API is recorded for Vision Clinic.
What industry is Vision Clinic in?
Vision Clinic's product category is Optometry and Eye Care Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.