ANTELOPE

What ANTELOPE does

ANTELOPE is a German fitness technology brand operating as a product line under Beurer GmbH, a Ulm-based health and lifestyle company. Founded in 2014, ANTELOPE specializes in Electrical Muscle Stimulation (EMS) training equipment, with its flagship product being the Evolution EMS Suit — a wireless, textile-based muscle stimulation system (shirt, shorts, and a booster unit) controlled via the companion "Antelope Go" mobile application. The system delivers full-body muscle stimulation through electrical impulses designed to intensify workouts in approximately 20-minute sessions, supported by over 40 training programs across sports performance, fitness, rehabilitation, and recovery use cases. The Antelope Go app holds a 4.8/5 rating on the Apple App Store and serves as the primary content and control layer for the hardware.

ANTELOPE's revenue model is built primarily on direct-to-consumer hardware sales of the Evolution EMS Suit at €999 (including VAT and free app access), supplemented by a rental program (minimum 3-month duration) that lowers the purchase barrier, and paid repair/inspection services starting from €35.90. Distribution is conducted through a multi-language e-commerce platform (antelope-shop.com) supporting seven languages (German, French, English-UK, Dutch, Italian, Spanish, Polish) and shipping to 11+ European countries. Go-to-market relies on a product-led growth motion anchored by the free Antelope Go app as a top-of-funnel acquisition channel, influencer and professional athlete ambassadors (including tennis professional Angelique Kerber), and a strategic co-marketing partnership with Freeletics that bundles a 3-month Freeletics subscription with Evolution suit purchases.

The brand is horizontally segmented across athletes, home fitness users, rehabilitation patients, and recovery-focused consumers, with no clear enterprise anchor customers. Operational scale is modest (11-50 employees), and ANTELOPE does not operate as an independent corporate entity — it functions as a Beurer-owned brand without disclosed venture funding, independent financials, or a separate management structure.

Name

ANTELOPE

Legal name

Antelope

Website

https://antelope.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ANTELOPE is a Beurer-owned German EMS training brand selling wireless, app-controlled electrical muscle stimulation suits (€999) and a free companion app with 40+ programs to consumers across 11+ European countries via DTC e-commerce.

Ownership category

akta.pro rank

Product category

EMS Fitness Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sporting and Athletic Goods Manufacturing (33992)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• EMS training equipment
• Electrical muscle stimulation
• Smart fitness apparel
• Wearable fitness technology
• EMS workout suits

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. EMS Hardware Sales: Sale of EMS training equipment including Evolution EMS suits (men's and women's), EMS shirts, tank tops, pants, belts, and accessories. Main product priced at 999€ including free app access with workouts.
2. EMS Equipment Rental: Rental model allowing customers to rent EMS equipment starting from 3 months duration, making the product accessible without full purchase commitment.
3. Repair Services: Paid repair and inspection services for Antelope products, with free inspection and repairs starting from 35.90€.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ANTELOPE designs and sells wireless, app-controlled Electrical Muscle Stimulation (EMS) training equipment — most notably the Evolution EMS Suit (men's and women's versions) — that combines textile garments, a booster unit, and the Antelope Go companion app with 40+ training programs. The offering targets athletes, home fitness users, rehabilitation patients, and B2B partners (studios, trainers, sports medicine professionals), and is complemented by standalone EMS apparel (shirts, tank tops, pants, belts), recovery devices (BOOM Massage Gun, Reload Massagegan), an equipment rental program, and paid repair services.

Product overview

ANTELOPE is a fitness technology brand under Beurer offering an integrated EMS (Electrical Muscle Stimulation) training ecosystem. The core product line centers on the Evolution EMS Suits (for men and women) priced at €999 each, which include textile garments (shirt/shorts), a booster unit, and the Antelope Go companion app with over 40 training programs. Supporting apparel includes EMS shirts, tank tops, pants, and belts sold separately. The portfolio extends to recovery devices (BOOM Massage Gun, Reload Massagegan) and body measurement tools. A rental program enables 3-month minimum equipment access. The system enables cable-free, app-controlled whole-body muscle stimulation for sports training, fitness workouts, rehabilitation, and recovery applications.

Differentiator

Problem solved

Functional benefit

Brands

• Antelope Go App: Mobile application with video workouts and EMS training programs, rated 4.8/5 on App Store.
• Evolution EMS Anzug
• Freeletics x Antelope

Products and services

• Evolution EMS Anzug (Männer) Full EMS training suit for men comprising shirt, shorts, booster unit, and free companion app with workouts. Features over 40 EMS programs for effective and flexible training. Priced at €999.00 including VAT and free shipping.
• Evolution EMS Anzug (Frauen) Full EMS training suit for women comprising shirt, shorts, booster unit, and free companion app with workouts. Features over 40 EMS programs for effective and flexible training. Priced at €999.00 including VAT and free shipping.
• EMS Oberteile (Shirts and Tank Tops) Standalone EMS training shirts and tank tops for targeted upper body muscle stimulation, sold separately as part of the Antelope apparel line.
• EMS Hosen EMS training pants for lower body muscle stimulation, sold separately within the Antelope apparel range.
• EMS Gürtel (Corefit) EMS training belt (Corefit) for core and abdominal muscle stimulation, sold as a standalone wearable within the Antelope product line.
• Antelope Go App Free companion mobile app for iOS and Android providing EMS program control, video workouts, and 40+ training programs for the Antelope EMS hardware ecosystem. Rated 4.8 out of 5 on the App Store.
• BOOM Massage Gun

Quantifiable outcome

• 40+ EMS training programs available
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FreeleticscoreStrategic or Co-development PartnerStrategic partnership offering Freeletics digital training integration with Antelope EMS products. Customers purchasing Evolution EMS suits receive 3 months free Freeletics subscription. The partnership combines EMS training with Freeletics digital workouts for personalized, flexible training. Daniel Sobhani, CEO Freeletics, stated commitment to personalized and accessible digital training combined with EMS technology.
• BeurercoreOEM/ Whitelabel/ Licensing PartnerAntelope is a brand owned by Beurer, a German health and lifestyle company. Beurer provides manufacturing, distribution infrastructure, and brand credibility for Antelope EMS products. The company leverages Beurer's established health and wellness market presence.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• Compex (DJO Global): Compex is one of the most established consumer and professional EMS brands, offering wireless and wired muscle stimulators with companion apps for sport, fitness and rehab. It is the most direct competitor to Antelope's EMS suit on product, use case and target customer.
• miha bodytec: miha bodytec is a German EMS training equipment manufacturer specializing in studio and home EMS suits. Like Antelope, it serves both professional studios and direct consumers with full-body EMS apparel, making it a primary competitor in the DACH market.
• XBody: XBody is a Hungary-based EMS manufacturer offering full-body EMS suits for personal trainers, studios and home use with app-driven workouts. It competes directly with Antelope across both B2B (studios) and DTC channels.

Emerging players

• PowerDot: PowerDot makes smart, app-controlled EMS units focused on recovery and performance for athletes. It targets a similar pro-athlete/active-consumer niche as Antelope's athletic positioning but with a more compact, non-full-body device form factor.

Broad incumbents

• Therabody (Theragun): Therabody is a global leader in consumer recovery devices (percussive therapy) with strong athlete endorsements and an app ecosystem. Antelope's BOOM Massage Gun competes directly with Theragun in the same recovery category Antelope already sells into.
• Hyperice: Hyperice is a premium sports recovery and performance brand with devices (massage guns, vibrating rollers) plus athlete-driven marketing. It is comparable as an adjacent competitor to Antelope's recovery line and an aspirational benchmark for athlete endorsement economics.

Others

• Beurer: Beurer is Antelope's parent company and a broader German health, wellness and home-medical device brand (TENS, massagers, scales, BPM). It is the operating parent providing distribution, manufacturing scale and credibility, comparable as the corporate umbrella under which Antelope competes.

Regional players

• StimaWELL / EMS Geräte Hersteller: StimaWELL/Schwa-medico is a German medical-device maker focused on clinical and therapeutic EMS for rehab and pain management. It is comparable to Antelope on the rehab/recovery use case but operates primarily in clinical settings rather than direct-to-consumer sport/fitness.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR-7X-firXeN3IkqPA8eBhA/videos
• Facebookfacebook.com/antelope.ems
• LinkedInlinkedin.com/company/wearable-life-science
• Instagraminstagram.com/antelope.ems
• Xx.com/antelope_ems

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANTELOPE