Wadsworth Controls

Name

Wadsworth Controls

Legal name

Wadsworth Control Systems, Inc.

Website

https://wadsworthcontrols.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Greenhouse Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Dampers, Louvers & Ventilation Controls (IMADANAD)

akta.pro secondary industry

Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD)

Keywords

• Greenhouse automation systems
• Climate control controllers
• Vent automation drives
• Energy curtain systems
• Horticultural automation

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Products: Sale of physical products including climate controllers, vent automation drive units, curtain systems, accessories, and replacement parts. Products range from small components ($0.20 clips) to major systems ($1,495 Versatile Vent).
2. Software Subscriptions: Subscription-based platforms including Wadsworth.Cloud for remote mobile access and Predictive Weather subscription for storm preparation. Recurring revenue from software services.
3. Service Visits: Annual service visits, biannual reviews, on-site training, and service/maintenance visits. Paid consulting support for customizing systems and refining equipment settings.
4. Software Packages: One-time purchase of software packages including STEPsaver ($2,000) and Compass ($900) for greenhouse environment tracking and adjustment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wadsworth Controls designs, manufactures, and sells integrated greenhouse automation systems comprising touchscreen climate controllers (Seed, Juniper, EnviroSTEP, VersiSTEP, STEP Up), motorized curtain systems (PowerPull, energy curtains, light deprivation, flat truss), and vent automation drive units (VC-100A, VC-2000, Versatile Vent, Gusto, LST Vent Control). The company also operates the Wadsworth.Cloud subscription platform for remote monitoring, offers one-time-purchase software packages (STEPsaver, Compass), and provides paid on-site training and service visits to commercial, institutional, and residential greenhouse operators across the United States.

Product overview

Wadsworth Controls offers integrated greenhouse automation systems comprising three core product categories: climate controls (Seed touchscreen, Juniper smart control, EnviroSTEP, VersiSTEP, STEP Up), curtain systems (PowerPull motorized curtains, energy curtains, light deprivation, Flat Integrated Truss, Drum and Cable), and vent automation (VC-100A, VC-2000, Versatile Vent, Gusto, LST Vent Control). The company provides Wadsworth.Cloud as a subscription platform for remote access. Products serve commercial, hydroponic, institutional (schools, research, botanical gardens), and residential greenhouse markets. Accessories include Weather Station sensors, aspirators, and Sensaphone alarm systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Seed Touchscreen climate controller for managing greenhouse growing environments, marketed as engineered for power and designed for ease. Serves commercial, institutional, and residential greenhouse operators.
• Juniper Smart greenhouse control system managing multiple heating and cooling stages, vents, curtains, and related equipment. Designed to grow with the operator's needs.
• EnviroSTEP Legacy climate control controller with associated replacement parts and accessories for greenhouse environmental management.
• VersiSTEP Climate control system with replacement parts, deployed at institutional customers including Oak Ridge National Laboratory, Denver Botanic Gardens, and Longwood Gardens.
• STEP Up Climate control upgrade solution with replacement parts and accessories for the STEP Up controller family.
• Wadsworth.Cloud Subscription-based cloud platform that allows users to access their Seed control remotely via Sphere and Seed mobile apps.
• PowerPull Motorized curtain system for shade, energy savings, and blackout applications in greenhouses, with first installations dating nearly 45 years.
• Flat Integrated Truss Curtain system integrated with the greenhouse truss structure for energy management and light control.
• Light Deprivation Blackout curtain system for light deprivation in greenhouse growing applications requiring controlled photoperiods.
• Drum and Cable Energy Screen System Energy screen curtain system using a drum and cable mechanism for deploying greenhouse energy curtains.
• Energy Curtains Curtain system designed for energy savings, creating an insulation layer during nighttime hours to reduce heating costs.
• Versatile Vent Flexible vent control that functions as a standalone unit when paired with a temperature sensor, or as a regular vent control when connected to an environmental controller. Listed at $1,495.
• VC-100A Vent automation drive unit for standard greenhouse ventilation systems.
• VC-2000 High-capacity vent automation drive unit for larger greenhouse ventilation applications.
• Gusto Vent control drive unit for greenhouse automation applications.
• LST Vent Control Lead and follower vent control system for coordinated multi-section greenhouse ventilation.
• Weather Station Outdoor sensor array sending exterior climate conditions (temperature, humidity, wind speed, wind direction, light, precipitation) to Wadsworth climate controllers.
• Sensaphone Alarm and Monitoring Systems Remote alarm and monitoring systems offered in ethernet, cellular, and landline variants to keep growers aware of greenhouse conditions onsite or off.
• Site Visits and Training On-site paid training visits covering equipment settings, customization, and best practices for Wadsworth control installations.
• Service Visits Annual and biannual paid service visits including review, maintenance, and adjustment of installed greenhouse automation systems.

Quantifiable outcome

• First touchscreen climate control in horticultural industry
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Growlink: U.S. startup offering cloud platform for climate, irrigation, and lighting control in greenhouses and indoor farms. Direct cloud-platform competitor to Wadsworth.Cloud targeting similar CEA and cannabis growers.
• Link4: Provider of cloud-based greenhouse automation controllers that overlap with Wadsworth's Seed/Juniper touchscreen controllers, particularly in CEA and hydroponic applications.
• Certhon: Dutch greenhouse builder expanding into high-tech cultivation, automation, and energy systems. Competes for turnkey greenhouse projects where Wadsworth supplies controls but lacks the construction footprint.
• Autogrow Systems: New Zealand-based supplier of cloud greenhouse automation and environmental control solutions. Competes with Wadsworth.Cloud on cloud-based, mobile-accessible control for CEA growers.

Others

• Fluence by OSRAM: LED horticultural lighting supplier that complements (rather than competes with) greenhouse controls; comparable insofar as both sell into the same commercial CEA buyer, where Wadsworth sells controls and Fluence sells lighting.
• Sensaphone: U.S. provider of remote alarm and environmental monitoring systems explicitly integrated with Wadsworth products. Adjacent/ecosystem participant rather than direct competitor.

Direct peers

• Hoogendoorn Growth Management: Dutch provider of integrated climate, irrigation, and energy management solutions for greenhouses. Closest direct peer to Wadsworth's Seed/Juniper platform and increasingly active in the U.S. market.
• Ridder Group: Dutch greenhouse technology company offering climate screens, drive systems (HortiDrive), and climate/process control software. Overlaps with Wadsworth's curtain systems, vent drives, and controls portfolio.
• Priva: Netherlands-based global leader in climate, energy, and water management for greenhouses and buildings. Competes with Wadsworth in commercial climate controls and process automation on large North American CEA projects.
• Argus Control Systems: Canadian manufacturer of automated environmental control systems for horticulture and greenhouses. Direct head-to-head competitor to Wadsworth's Seed/Juniper/EnviroSTEP controllers with overlapping commercial and institutional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks10 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYAQCa9juAn_br1ibQlRt7w
• Instagraminstagram.com/wadsworthcontrols

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wadsworth Controls