SND Distribuição

What SND Distribuição does

SND Distribuição de Produtos de Informática S/A is a privately-held Brazilian B2B technology distributor founded in 1986 and headquartered in Barueri, São Paulo. It functions exclusively as a channel distributor, selling IT hardware, software, cloud services and value-added services exclusively through registered resellers, with no direct-to-end-consumer sales. The portfolio spans Lenovo and HP computers and peripherals, Huawei enterprise networking and IdeaHub collaboration displays, Microsoft software licenses (Microsoft 365, Office, Windows 11, Visio, Project) delivered both as ESD and via the 2BCLOUD subscription platform, and Acronis Cyber Protect Cloud for backup and cybersecurity. Financed acquisition options (rental and leasing) and structured partner enablement via Universidade SND and the Impact Channel program round out the offering.

The operating model rests on a B2B e-commerce platform (b2b.snd.com.br) supported by an inside-sales call center, dedicated account managers for enterprise accounts, and a portfolio of sub-platforms: B2B SND (e-commerce), 2BCLOUD (cloud distribution), Universidade SND (training), Conecta Huawei (enterprise), and Sinnapse (networking). Pricing is not publicly disclosed; channel-level freight waivers (R$1,500 via e-commerce, R$3,000 via call center), minimum direct-billing orders of R$500, and tiered geography-based freight fees structure the transactional model. Customer segmentation is hybrid: four primary business units (Corporativo, Enterprise, Cloud, Varejo) plus a rental/Locação unit, distributed across verticals including education, government, financial services, energy, and retail/industry. The legal entity is a Sociedade Anônima with no public listing, no disclosed PE/VC sponsors, no M&A activity in the inputs, and no disclosed revenue figure; financial statements are published on the company website.

Name

SND Distribuição

Legal name

SND Distribuição de Produtos de Informática S/A

Website

https://snd.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

SND Distribuição is a 39-year-old, 100% Brazilian B2B technology distributor serving registered resellers nationwide with multi-vendor hardware, Microsoft software licensing, cloud services via 2BCLOUD, and value-added financing, rental, and training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Distribution of IT hardware including computers, notebooks, monitors, networking equipment, servers, peripherals, and components from multiple manufacturers.
2. Software Licenses (ESD): Electronic Software Delivery of Microsoft licenses including Microsoft 365 Business Standard, Office Home & Business, Windows 11 Pro, and other Microsoft products sold digitally.
3. Cloud Services: Distribution of cloud solutions through 2BCLOUD platform including Microsoft 365 subscriptions, Azure services, and backup solutions like Acronis Cyber Protect Cloud.
4. Equipment Rental (Locação): IT equipment rental services for businesses with leasing and financing options for technology purchases.
5. Professional Services: Technical support, implementation assistance, and consulting services for channel partners and end customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SND Distribuição is a B2B technology value-added distributor that sells IT hardware (computers, notebooks, monitors, networking, servers, peripherals), Microsoft software licenses via electronic delivery, and cloud solutions (Microsoft 365, Azure, Acronis) exclusively to registered resellers across Brazil. The company complements distribution with equipment leasing, financing, rental, and channel partner training programs.

Product overview

SND Distribuição is a 100% Brazilian technology distributor with over 39 years of experience, specializing in comprehensive IT solutions distribution through partner resellers. The company operates a unified platform combining hardware distribution (Lenovo computers, monitors, accessories; Huawei networking, eKit, IdeaHub; monitors, networking equipment), software licensing (Microsoft 365 Business Standard and Business Apps, Windows 11 Pro and Home, Office 2024 and 2019 suites, Visio, Project), cloud services (2BCloud, Conecta Huawei), and value-added services (equipment leasing, financing, rental, RMA/returns, Universidade SND training). The product portfolio spans computing, networking, storage, printing, software, and cloud solutions across enterprise, corporate, consumer, and rental business units. SND functions primarily as a distributor of third-party technology manufacturer products rather than as a developer of proprietary products.

Differentiator

Problem solved

Functional benefit

Brands

• 2BCLOUD: Cloud solutions and services platform offering cloud-based technology products and services.
• Universidade SND
• Conecta Huawei
• My SND
• B2B SND

Products and services

• B2B SND E-commerce Distribution Platform Self-service B2B e-commerce platform for registered resellers across Brazil to browse, order, and manage hardware, software, and cloud purchases with integrated ERP for order management, inventory, and customer accounts.
• 2BCLOUD Cloud Distribution Platform Cloud distribution platform offering resellers recurring cloud solutions including Microsoft 365 subscriptions, Azure services, and backup/cybersecurity offerings such as Acronis Cyber Protect Cloud for Microsoft 365 environments.
• Conecta Huawei Enterprise Solutions Portal Enterprise technology distribution portal specializing in Huawei networking, data center, and unified communications products for SMB (eKit) and education (IdeaHub) deployments.
• IT Equipment Rental (Locação) IT equipment rental offering for Brazilian businesses enabling access to computing and networking technology via leasing arrangements without full capital expenditure.
• IT Leasing & Financing (Soluções Financeiras) Equipment leasing and financing solutions providing flexible payment options for technology purchases, supporting resellers and their business customers with credit terms and installment billing.
• Universidade SND Partner Training Program Training and certification program for channel partners delivering technical and commercial enablement on distributed technology products including cloud, security, networking, and software solutions.
• Microsoft 365 Software Licensing (ESD) Electronic software delivery of Microsoft productivity, operating system, and Office licenses sold digitally to resellers for distribution to end business customers and individual users.
• Lenovo Hardware Distribution Distribution of Lenovo notebooks, ultrabooks, desktops (including Tiny form factor and ThinkCentre lines), monitors, and ThinkPhone smartphones for business environments and channel resale.
• Acronis Cyber Protect Cloud Distribution Distribution of Acronis Cyber Protect Cloud providing unified backup, cybersecurity, and management for Microsoft 365 (Exchange Online, SharePoint, OneDrive, Teams) sold through SND resellers.
• Impact Channel SND Partner Program Channel partner program offering structured benefits, training, and go-to-market support to resellers joining SND's distribution network with tiered commercial conditions.

Quantifiable outcome

• 39+ years of operation as Brazilian technology distributor

Named customers2 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• HuaweicoreTechnology or IntegrationStrategic technology partnership with Huawei for enterprise networking, data center, and cloud infrastructure solutions. SND operates Conecta Huawei portal for enterprise sales and distributes Huawei products including eKit for SMB, networking equipment, and enterprise solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft licensing distributor for Microsoft 365, Windows 11, Office, Azure, and related cloud solutions. SND offers Microsoft products through ESD (Electronic Software Delivery) and supports channel partners with cloud adoption through 2BCLOUD platform.
• LenovocoreTechnology or IntegrationPrimary hardware brand partner for notebooks, desktops, monitors, and enterprise computing solutions. SND distributes full Lenovo portfolio including ThinkBook, ThinkPad, ThinkCentre, and accessories.
• HPmajorTechnology or IntegrationHP distributes consumer and business PCs, printers, and peripherals through SND channel.
• AcronismajorTechnology or IntegrationAcronis Cyber Protect Cloud distribution partnership for backup and cybersecurity solutions sold through SND channel partners.
• ABRADIST (Associação Brasileira dos Distribuidores de TI)minorOthersIndustry association membership for Brazilian IT distributors.
• ABECOMM (Associação Brasileira de Comércio Eletrônico)minorOthersE-commerce industry association membership demonstrating commitment to digital commerce standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Magazine Luiza B2B: Large Brazilian retailer with an expanding B2B technology distribution arm. Competes with SND at the SMB and varejo end of the market using consumer-retail logistics infrastructure, posing a threat at the lower end of SND's customer base.
• Lenovo Brasil: Direct vendor relationship and SND's primary hardware partner. Lenovo's own Brazil enterprise sales motion represents both a partner and a competitive threat as the vendor increasingly engages large customers directly.
• Microsoft Brasil: Vendor and SND's core software/cloud partner via 2BCLOUD. Microsoft's expanding direct enterprise and CSP motions compete with SND for end-customer relationships and CSP margin.

Direct peers

• Arrow Electronics (Alcateia): Arrow acquired Alcateia, a major Brazilian IT value-added distributor. Distributes enterprise hardware, software, and cloud solutions through Brazilian resellers with deeper enterprise and datacenter focus than SND.
• ScanSource Brasil: Global specialty IT distributor with Brazil presence, distributing communications, networking, and cloud solutions through resellers. Comparable in vendor portfolio overlap and channel-led distribution approach.
• TD SYNNEX Brasil: Global IT distributor (formed from Tech Data + SYNNEX merger) with active Brazil operations distributing Microsoft, Lenovo, HP, and cloud solutions through resellers. Most direct comparable in product mix and channel model.
• Officer Distribuidora: Large Brazilian IT distributor publicly listed on B3, distributing hardware, software, and supplies through a multi-channel reseller model similar to SND but with substantially greater scale and product breadth.
• Distecna: Brazilian IT distributor focused on enterprise and corporate channels distributing servers, storage, networking, and software through resellers. Directly comparable GTM and customer overlap with SND's Enterprise and Corporativo segments.
• Network1 do Brasil: Brazilian IT distributor specializing in enterprise software and cloud solutions distribution through resellers, with comparable Microsoft, VMware, and security vendor relationships to SND's 2BCLOUD portfolio.
• Ingram Micro Brasil: Brazilian arm of the world's largest IT distributor. Competes head-to-head with SND across the same vendor portfolio (Microsoft, Lenovo, HP, Cisco) and same channel-reseller GTM, but at materially larger scale and broader product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SndBrdistribuidora
• Facebookfacebook.com/SNDDistribuicao/?ti=as%20
• LinkedInlinkedin.com/company/snd/?viewAsMember=true
• Instagraminstagram.com/snddistribuicao

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SND Distribuição