Thermory

What Thermory does

Thermory AS is an Estonian-headquartered (Tallinn) manufacturer of thermally modified wood (thermowood) and sauna materials, founded in 1997 and operating production facilities in Reola and Loo (Estonia) and Teuva (Finland). The company's core technology is a chemical-free thermal modification process that uses only heat and steam to produce durable, dimensionally stable, and climate-resistant wood products across species including ash, pine, spruce, radiata pine, oak, magnolia, aspen, and alder. Product surface treatments span thermally modified, natural, oiled, waxed, coated, brushed, embossed, roughened, and fire-protected finishes. The portfolio is organized into eight collections (Benchmark, SmartS, Shingles, Kodiak, Ignite, Vivid, Stripes, Drift) covering exterior cladding, decking, posts and beams, interior wall panels and flooring, and a complete sauna range including ready-made elements, doors, and windows. Proprietary installation systems (PaCS clip-strip, end-matching joints, QuickDeck modules, Herringbone modules) reduce installer labor and waste.

Thermory sells exclusively through an authorized distributor network spanning 60+ countries on all continents and does not transact directly with private customers. Distribution is supported by technical documentation, BIM resources, an insider portal, regional partners (Moelven, Carpentier Hardwood Solutions, Woodmaster, McCormacks Australia, Komplex Market, among others), and a flagship annual Thermory Design Awards competition launched in 2022 that builds architectural community engagement. The company targets architects, designers, contractors, real estate developers, and specialized wholesale distributors, with named flagship projects including Snohetta's Powerhouse Telemark, Kengo Kuma's Centro Arte Moderna Gulbenkian, and ZGF Architects' Baltimore Ravens Under Armour Performance Center.

Revenue derives from one-time unit sales of products and custom quotations (valid 30 days), with 50% prepayment required for custom orders above EUR 1,000 and FCA Incoterms 2020 delivery from the three production sites. The Thermory Group includes the Auroom premium wellness and sauna sub-brand and the Siparila Finnish wood products brand, and the company is EU Deforestation Regulation (EUDR) compliant. Leadership: CEO Simmo Soomets. The company is privately held with no disclosed external investors.

Name

Thermory

Legal name

Thermory AS

Website

https://thermory.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Thermory is an Estonian manufacturer of chemically-free thermally modified wood and sauna materials, founded in 1997. It sells exclusively through distributors in 60+ countries, serving architects, designers, contractors, and developers with cladding, decking, interior, and sauna products.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Thermally Modified Wood Products: Thermally modified wood products including terrace decking, external cladding, and frame structures. Sold through distributor network with market-specific pricing.
2. Sauna Products: Sauna boards, wall panels, bench boards, doors, windows, and accessories. Available as standard or custom-made products.
3. Interior Wood Products: Boards for interior use including wall panels, flooring, and various mouldings for residential and commercial applications.
4. Custom-Made Products: Specially made products for particular buyers including special profiles and custom specifications with quotation-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Thermory manufactures and distributes thermally modified wood (thermowood) products for architectural, construction, and sauna applications. The product range includes exterior cladding and decking boards, interior wall panels and flooring, structural posts and beams, and a complete sauna materials line (wall panels, bench boards, ready-made elements, doors and windows) across multiple wood species. Products are sold exclusively through a global network of official distributors in 60+ countries.

Product overview

Thermory is a thermally modified wood products company offering a comprehensive portfolio of exterior and interior wood building materials. The core offering consists of thermowood products enhanced through an eco-friendly process using only heat and steam. The main product categories include: Exterior products (Cladding, Decking, Posts & Beams), Interior products (Wall Panels, Flooring), and Sauna materials (Wall Panels, Bench Boards, Ready-Made Elements, Doors & Windows). Products are organized into collections including Benchmark (premium), SmartS (interior), Shingles, Kodiak, Ignite, Vivid, Stripes, and Drift (smoked/colored). The company also offers proprietary installation systems including PaCS (Press and Click System) for concealed clip-strip fastening, QuickDeck modular decking, and Herringbone modules. Various specialized clips (T-4, T-6, PC, TENI) enable screw-free installations. Wood species include Ash, Pine, Spruce, Radiata Pine, Oak, Magnolia, Aspen, and Alder. Surface treatments range from thermally modified to natural, oiled, waxed, coated, brushed, embossed, roughened, and fire-protected finishes. The Thermory Group also includes Auroom (premium sauna brand) and Siparila (wood paneling brand).

Differentiator

Problem solved

Functional benefit

Brands

• Benchmark: Premium thermally modified wood collection featuring high-quality ash, pine, and spruce products for cladding, decking, and interior applications.
• SmartS
• Shingles
• Kodiak
• Ignite
• Vivid
• Stripes
• Auroom
• Siparila

Products and services

• Thermory Cladding Exterior wall cladding products made from thermally modified wood, available in multiple species (ash, pine, spruce, radiata pine, oak, magnolia) with various surface treatments including thermally modified, natural, oiled, waxed, coated, brushed, embossed, and roughened finishes. Designed for architects, contractors, and developers specifying durable, sustainable exterior facades.
• Thermory Decking Exterior decking boards made from thermally modified wood (thermo-ash, thermo-pine, thermo-spruce) available in profiles D4, D30, and D45. Designed for residential and commercial deck applications where durability, dimensional stability, and chemical-free treatment are required.
• Thermory Interior Wall Panels Interior wall panel products made from thermally modified wood species (thermo-ash, thermo-pine, and others) for residential and commercial interior applications. Designed for architects and designers seeking stable, eco-friendly wood paneling for indoor environments.
• Thermory Flooring Thermally modified wood flooring products including thermo-ash flooring with brushed and oiled finishes for interior residential and commercial applications.
• Thermory Sauna Products Complete sauna materials line including wall panels, bench boards, ready-made sauna elements, sauna doors and windows. Wood species include alder, aspen, radiata pine, and thermally modified options. Designed for sauna manufacturers, wellness facilities, and architects specifying premium sauna interiors.
• Thermory Posts & Beams Glued thermo-posts and beams for structural frame applications in exterior construction. Designed for builders, developers, and structural applications where thermally modified, dimensionally stable wood is required.
• Thermory Ready-Made Sauna Elements Prefabricated sauna modules and elements for quick sauna assembly, including base modules and specially shaped elements. Targeted at sauna installers and wellness facility builders seeking faster on-site assembly.
• Thermory Sauna Doors and Windows Specially designed sauna doors and windows, along with lighting covers and headboards for sauna interiors. Used by sauna builders and wellness facility designers specifying complete sauna packages.
• PaCS (Press and Click System) Concealed clip-strip fastening system for quick and easy installation of decking boards with special installation grooves (products with letter J in profile designation). Enables installation with no visible screws or holes.
• QuickDeck Module Prefabricated decking modules with weatherproof plastic supports that require no substructure, tools, or screws for installation. Designed for roof decks and balconies where quick installation without substructure is needed.
• Herringbone Decking Module Prefabricated herringbone pattern decking modules that enable quick installation of classic herringbone patterns in less than one-third of normal installation time. Targeted at installers seeking premium pattern aesthetics with reduced labor.
• Thermory Drift Smoked and colored thermally modified wood product line including Black Pearl and Smoked Brandy finishes, used for interior and exterior cladding applications where distinctive smoked aesthetics are desired.
• Thermory VIRE Sauna Wall Panel Sauna wall panel profile designed for steam room and sauna applications, available in thermo-aspen. Used in sauna construction projects.
• Auroom (Thermory Group Sub-brand) Premium sauna brand under Thermory Group offering ready-made sauna solutions including the Libera collection featuring thermo-aspen products, sauna doors and windows, and design-focused wellness solutions.
• Siparila (Thermory Group Sub-brand) Wood paneling and cladding products under the Thermory Group, offering Finnish wood products for exterior and interior applications.

Quantifiable outcome

• Thermory Ash and Spruce: Class 1 highest durability rating (25+ years); Pine: Class 2 high durability rating (15+ years)
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and regional.

• MoelvencoreChannel Partner/ Reseller/ DistributorMajor Nordic distributor partner for Thermory products, particularly in Norway. Featured on flagship project Powerhouse Telemark (Snohetta) with Thermory Benchmark thermo-pine cladding.
• WoodmastercoreChannel Partner/ Reseller/ DistributorSlovakia-based distributor specializing in sauna and wellness projects. Partnered on sauna by the lake project designed by WOVEN architects. Known for custom sauna solutions.
• Carpentier Hardwood SolutionscoreChannel Partner/ Reseller/ DistributorNetherlands-based distributor for Thermory Benchmark thermo-ash products. Partnered on Chic Garden Design project in Helmond and Patio House Amsterdam project.
• SnohettaflagshipStrategic or Co-development PartnerInternationally renowned architecture firm. Powerhouse Telemark in Norway is a landmark energy-positive building featuring Thermory Benchmark thermo-pine cladding.
• Kengo Kuma & AssociatesflagshipStrategic or Co-development PartnerWorld-renowned Japanese architecture firm. Centro Arte Moderna Gulbenkian in Lisbon features Thermory Benchmark thermo-ash ceiling cladding.
• Salto ArchitectscoreStrategic or Co-development PartnerEstonian architecture firm with multiple Thermory projects including Paide State High School and Rakvere State Upper Secondary School.
• YOD GroupcoreStrategic or Co-development PartnerUkrainian architecture studio. Grand Emily Hotel Lobby and Terra Restaurant project won Thermory Design Awards Grand Prix using Thermory Drift cladding.
• ZGF ArchitectsflagshipStrategic or Co-development PartnerUS-based architecture firm. Baltimore Ravens' Under Armour Performance Center features Thermory Thermo-Magnolia skylight and custom sauna elements.
• AuroomcoreOthersThermory group brand specializing in premium sauna and wellness solutions. Libera sauna collection featuring thermo-aspen materials.
• SiparilacoreOthersThermory group brand, Finnish wood product company.
• McCormacks AustraliaregionalChannel Partner/ Reseller/ DistributorAustralian distributor for Thermory products in the Australian market.
• Komplex MarketregionalChannel Partner/ Reseller/ DistributorRegional distributor featured in Thermory's distributor spotlight series.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stora Enso: One of the largest private forest products companies in the world, with a broad portfolio including sawn timber, wood-based panels, and engineered wood for construction. Competes with Thermory at the high level of sustainable wood building products, though Stora Enso's offering is much broader and not specialty in thermal modification.
• UPM: Finnish forest products conglomerate producing plywood, sawn timber, and engineered wood products for construction. Overlaps with Thermory in sustainable wood building materials but at a vastly larger scale and broader product portfolio, headquartered in the same Finnish ecosystem.
• Metsä Wood: Part of Metsä Group, Metsä Wood produces engineered wood products including Kerto LVL and birch plywood for construction. A broad incumbent in the European engineered wood market, offering overlapping structural and panel products that intersect with Thermory's posts & beams and cladding ranges.
• West Fraser Timber: Large North American lumber, panel, and engineered wood products manufacturer. While primarily serving commodity and structural wood markets, West Fraser's engineered wood division competes in adjacent architectural and construction segments that overlap with Thermory's product space.

Regional players

• Novawood: Turkish producer of thermally modified wood for exterior and interior applications, including cladding, decking, and sauna materials. Overlaps with Thermory in product category but focuses on Turkey, Middle East, and select export markets.
• Tantimber: Polish manufacturer of thermally modified wood for facade, decking, and interior applications. Comparable in product offering to Thermory, serving a primarily Central/Eastern European market with limited global distribution compared to Thermory's 60+ country reach.

Emerging players

• Arbor Wood: North American thermally modified wood producer focused on exterior siding, decking, and dimensional lumber. Targets similar architectural and contractor segments as Thermory but with a primarily regional presence, making it a partial overlap peer rather than a direct global competitor.

Direct peers

• Kebony: Kebony produces furfurylated modified wood for exterior and interior applications, including decking and cladding. Competes directly with Thermory in the architectural specification market for sustainable, durable wood alternatives.
• Lunawood: Finnish producer of thermally modified wood (Thermowood) for cladding, decking, and sauna applications. Headquartered in Finland like Thermory's Teuva facility, and competes in the same Nordic thermowood category with overlapping distributor and customer bases.
• Accsys (Accoya): Accsys plc produces Accoya, an acetylated modified wood used for cladding, decking, and structural applications. It is the closest direct competitor to Thermory in the high-performance modified-wood category, competing for the same architectural specifications with a different (chemical) modification process.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thermorydesign
• LinkedInlinkedin.com/company/thermory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thermory