123Print

What 123Print does

123Print is a US-based online custom printing platform that sells personalized business stationery, marketing materials, and occasion cards primarily to small businesses and individual consumers. Founded in 2006 and operating as a division of CardsDirect under Brookhollow Cards, the company runs a direct e-commerce storefront at 123print.com with no physical retail or third-party distribution, shipping orders domestically within the United States. The product portfolio spans more than 40 SKUs including business cards, address and mailing labels, business envelopes, Post-it Notes, presentation folders, greeting and holiday cards, postcards, flyers, brochures, car magnets, yard signs, invitations, and letterhead, organized across nine vertical market categories (Professional Services, Healthcare, Real Estate, Home Services, Creative & Marketing, Education & Training, Hospitality & Events, Animal & Pet Care, Automotive & Trucking).

The platform is built around an in-browser Product Editor that lets customers customize designs using templates, uploaded images and logos, color editing (including the Color Select feature supporting hex, Pantone, RGB, and CMYK inputs), QR code integration, and an integrated Image Library of free stock backgrounds and type designs. The underlying technology stack is a web-based product customization platform with real-time preview, color changer spots, and design asset management. The business model is purely transactional: revenue is generated per order with unit pricing that starts at very low price points (e.g., business cards from $0.07, postcards from $0.65), and pricing varies by product, quantity, paper stock, and finishing options with upfront transparent pricing at checkout. The company monetizes via pay-as-you-go orders rather than subscriptions, supplemented by add-on services such as a $10 Design Review & Proof and Addressing & Mailing services, plus promotional discount codes and free ground shipping above $150 order thresholds.

Customer acquisition is product-led: a self-serve website with online customization tools, an email signup incentive of 20% off the first order, content marketing via a blog covering design tips and tutorials, and SEO-optimized product and occasion pages. The company advertises that 90% of inventory ships within 24 hours. Customer support is delivered via phone (800-877-5147), live chat, and email, with named contact channels for customer service, artwork assistance, billing, tax exemption, accessibility, and sales. There are no disclosed enterprise customers, no enterprise sales motion, and no public revenue or ARR figures.

Name

123Print

Legal name

123Print

Website

https://123print.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

123Print is a US-based online custom printing platform selling personalized business stationery, marketing materials, and occasion cards to small businesses and individual consumers via a self-serve e-commerce storefront with an in-browser Product Editor.

Ownership category

akta.pro rank

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Printed Products: One-time transaction-based sales of customized printed products including business cards, greeting cards, marketing materials, office stationery, and promotional items. Revenue generated per order with pricing based on product type, quantity, paper stock, and finishing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

123Print is an online custom printing e-commerce platform that lets small businesses and individual consumers design, customize, and order printed products such as business cards, address labels, envelopes, Post-it Notes, presentation folders, greeting cards, holiday cards, invitations, postcards, flyers, brochures, and promotional materials. Customers personalize products through a web-based in-browser Product Editor using templates, uploaded images/logos, color selection, QR codes, and a free Image Library, with transparent unit-based pricing and fast shipping (90% of inventory ships within 24 hours).

Product overview

123Print is an online custom printing platform offering personalized business stationery and marketing materials primarily for small businesses. The core platform provides a comprehensive portfolio of print products including Business Cards (available in horizontal, vertical, square, mini, magnetic, recycled, and foil variants), Address Labels (return and mailing), Business Envelopes, Post-it Notes (3x3, 4x3, 4x6 sizes), Presentation Folders, Greeting Cards, Holiday Cards, and various Marketing Materials (banners, postcards, flyers, brochures, door hangers, car magnets, yard signs, rack cards). The Product Editor is the central customization platform enabling customers to design products using templates, upload images/logos, modify colors (including the new Color Select feature with color changer spots), add QR codes, and access the Image Library. Additional services include Addressing & Mailing (return address, recipient addressing, full mail-for-me), optional Design Review & Proof ($10), and foil printing options. The platform organizes products by 9 vertical markets (Professional Services, Healthcare, Real Estate, Home Services, Creative & Marketing, Education & Training, Hospitality & Events, Animal & Pet Care, Automotive & Trucking). Products ship within 24 hours with various shipping methods available.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cards Customizable business cards in multiple formats (horizontal, vertical, square, mini, magnetic, recycled, rounded corners, foil) for small businesses and professionals. Designed using templates or custom uploads through the in-browser Product Editor.
• Address Labels Return address, mailing, and shipping labels in themed designs (holiday, patriotic, tropical) with customization and foil options for personal and business correspondence.
• Business Envelopes Custom printed business envelopes in multiple sizes and security formats (Security Tint, Peel & Seal Window, Security Lined) for professional correspondence.
• Post-it Notes Custom adhesive notes in 3x3, 4x3, and 4x6 sizes with themed designs (appointment, delivery, colorful, motivational, organizational) for office and promotional use.
• Presentation Folders Custom printed presentation folders (black & white, colorful, legal, literature, poly pocket) with foil and paper stock options for business presentations and document organization.
• Greeting Cards Custom greeting cards for personal and business occasions (birthday, anniversary, congratulations, get well, retirement, sympathy, thank you, welcome) with foil finishes and themed designs.
• Holiday Cards Custom business and personal holiday cards with foil accents, photo options, and occupation-themed designs for Christmas and seasonal greetings.
• Invitations & Announcements Custom printed invitations and announcements for weddings, parties, business events, save the dates, RSVP cards, and moving announcements.
• Postcards Custom postcards for business communications, direct mail, and EDDM (Every Door Direct Mail) marketing campaigns, starting at $0.65 per unit.
• Flyers & Posters Custom marketing flyers and posters in multiple sizes (including 11x17) for promotional campaigns and event advertising.
• Brochures Custom printed marketing brochures for promotional materials, product information, and business communications.
• Marketing Banners Custom vinyl banners for outdoor advertising and marketing use, available in custom sizes.
• Car Magnets Custom car magnets for vehicle-based outdoor advertising, allowing businesses to display branding and contact information on cars and trucks.
• Door Hangers Custom printed door hangers for local marketing, advertising, and contact information visibility at residential and commercial locations.
• Yard Signs Custom printed yard signs for outdoor advertising, real estate, political, and event promotion.
• Advertising Magnets Custom advertising magnets designed to keep business messaging and contact information visible in homes and on refrigerators.
• Rack Cards Custom rack cards for marketing distribution at retail locations, visitor centers, hotels, and events.
• Letterhead & Note Cards Custom printed letterhead, note cards, notepads, and spiral notebooks for professional business correspondence and office use.
• Calendar Cards & Desk Calendars Custom calendar cards and desk calendars for business promotion, client gifts, and personal planning.
• Ink Stamps Custom ink stamps for office use, business branding, and repetitive marking needs.
• Personalized Napkins Custom personalized beverage and luncheon napkins for events, weddings, and corporate branding.
• Custom Coasters Custom circle and square coasters for events, weddings, and promotional use.
• Vertical Market Print Solutions Pre-curated print product collections for nine professional vertical markets (Professional Services, Healthcare, Real Estate, Home Services, Creative & Marketing, Education & Training, Hospitality & Events, Animal & Pet Care, Automotive & Trucking) with occupation-specific templates and designs.
• Addressing & Mailing Services Optional add-on service for addressing envelopes and mailing printed products directly to recipients, including return address, recipient address, and full mail-for-me options with postage.
• Design Review & Proof Service Optional paid designer review service ($10) where the in-house design team reviews custom designs for formatting and image quality, sending a digital proof for customer approval before printing.
• Custom Quote Requests Custom quote service for large volume orders and special product requests beyond standard catalog offerings.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Brookhollow Cardsparent_companyOthers123Print is a division of CardsDirect, which is owned by Brookhollow Cards. Brookhollow Cards is the parent company and data controller for privacy purposes. All customer data and operations are under the Brookhollow Cards corporate entity.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• GotPrint: GotPrint is an online commercial printer offering business cards, postcards, brochures, banners, and stationery at competitive price points with same-day and next-day turnaround options. It competes directly with 123Print on price, product range, and turnaround speed, particularly for SMB marketing and stationery buyers.
• MOO: MOO is a premium online print shop specializing in business cards, postcards, and marketing materials with high-quality paper stocks and design-forward customization. It directly competes with 123Print in the SMB business card and stationery category, differentiating on premium materials and brand-led design versus 123Print's volume/value positioning.
• PsPrint: PsPrint is an online commercial printer offering business cards, postcards, brochures, banners, and marketing materials for small businesses with online design tools and bulk pricing. It competes with 123Print on SMB marketing materials and stationery, with comparable turnaround and customization capabilities.
• Zazzle: Zazzle is an online marketplace for custom-printed products including business cards, invitations, greeting cards, and stationery, with extensive template libraries and self-serve design tools. It competes head-to-head with 123Print across wedding invitations, business stationery, and personalized cards with a similar PLG / template-driven model.
• Printful: Printful is an on-demand printing and fulfillment company offering custom business cards, postcards, flyers, and apparel with an integrated design tool and marketplace integrations. While apparel-heavy, its print-on-demand stationery and marketing product lines overlap directly with 123Print's catalog and self-serve customization approach.
• OvernightPrints: OvernightPrints specializes in fast-turnaround custom printing of business cards, postcards, flyers, and marketing materials with online design tools. It is a direct competitor to 123Print in the SMB print-on-demand category, competing on speed, price, and self-serve customization.
• CardsDirect: CardsDirect is the direct parent of 123Print and an online retailer of personalized greeting cards, holiday cards, business cards, and stationery. It is the closest corporate sibling, sharing the same product taxonomy, design platform, and customer base, but typically positioned for higher-volume and corporate buyers.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint is the category-defining online custom printing platform for small businesses and consumers, offering business cards, marketing materials, signage, and stationery with self-serve design tools. It is the most direct comparable to 123Print in product mix and customer segment, but operates at vastly larger scale under Cimpress with broader geographic reach and deeper product breadth.
• Canva Print: Canva Print extends Canva's design platform into on-demand printing of business cards, invitations, flyers, and marketing materials. It is rapidly emerging as a direct competitor to 123Print by bundling design + print in a single free workflow, threatening 123Print's Product Editor advantage with broader design ecosystem reach.
• Shutterfly: Shutterfly is a large-scale online printing platform for personalized photo products, greeting cards, invitations, and stationery. It overlaps with 123Print on greeting cards, holiday cards, and invitations, serving both consumer and small business segments with deeper brand recognition and a heavier consumer-photo orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/123Print
• Facebookfacebook.com/123print
• LinkedInlinkedin.com/company/123print-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123Print