Whetstone Education

What Whetstone Education does

Whetstone Education, doing business as Level Data, is a New Orleans-based, privately held K-12 education software vendor operating a cloud-based SaaS platform for instructional coaching, special education (IEP) management, and districtwide data analytics. The company's core product is Grow, an online teacher coaching and evaluation platform that supports configurable observation forms aligned to frameworks such as Danielson, Marzano, Get Better Faster, and Relay, with a Touchpoint Dashboard for tracking educator interactions, a Running Record tool for timestamped observations, action-step assignment and tracking, and more than 21 reports covering coaching frequency and quality. Beyond Grow, the platform extends into Brolly (IEP service tracking and compliance), Return on Instruction (ROI) analytics with AI-powered strategic insights, Validation (data quality), RealTime Reports, system Integrations, Statewide Data Management, and State Talent Management (licensure, credentialing, and evaluations).

The business runs on an enterprise SaaS model, selling annual subscriptions to K-12 districts, charter management organizations, and state education agencies through a consultative field-sales motion supported by self-guided product tours and gated demos. Customer evidence is concentrated entirely inside U.S. K-12, with named district customers including Explore Schools, Ector County ISD, Midland ISD, Firstline Schools, Carlsbad Municipal Schools, and DeKalb County School District, and explicit targeting of superintendents, curriculum and instruction directors, instructional coaches, special education teams, and state talent managers. The company presents itself as a unified platform-plus-modules architecture intended to connect coaching, compliance, and student-outcome data across a district or state. Disclosed headcount is 1-10 employees, no funding rounds are reported, and revenue is not disclosed, indicating an early-stage operating profile despite an unusually broad product surface for that scale.

Name

Whetstone Education

Legal name

Level Data

Website

https://whetstoneeducation.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

K-12 Education Data Management Software

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• Teacher evaluation software
• Instructional coaching platform
• K-12 education technology
• Educator performance management
• Teacher observation tools

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS model for K-12 education institutions. The platform is sold to districts, schools, and state education agencies with role-based access for different user types including district leaders, principals, instructional coaches, and teachers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Whetstone Education (operating under the legal entity Level Data) provides a cloud-based SaaS platform for K-12 education institutions that supports teacher evaluation and instructional coaching, with role-based dashboards, customizable observation frameworks, action step tracking, and 21+ reports. The platform is sold primarily to school districts, charter management organizations, and state education agencies to standardize coaching practices, provide visibility into teacher support, and connect professional development to student outcomes.

Product overview

Level Data (operating as Whetstone Education) offers a unified platform-plus-modules architecture for K-12 education data management. The core product suite includes: Return on Instruction (ROI) for analytics and AI-powered strategic insights; Brolly for IEP/special education tracking; Grow for teacher coaching and evaluation; Validation for data quality; RealTime Reports for live data access; Integrations for system connectivity; Statewide Data Management for state-level needs; and Talent Management for educator workforce administration. These products work together to connect data across systems and programs, enabling districts to track investments and measure student success outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Grow: Online teacher coaching platform for instructional coaching and teacher evaluation, featuring Touchpoint Dashboard, Quick Feedback, configurable observation forms, Running Record, and 21+ reports and dashboards.

Products and services

• Return on Instruction (ROI) K-12 ROI analytics platform that monitors progress with AI-powered strategic insights, calculating districtwide return on investment and measuring the impact of instruction and educational spending. Targeted at district leaders seeking to quantify the impact of educational investments.
• Brolly IEP software that streamlines and standardizes special education workflows, including IEP service tracking, progress monitoring, and compliance reporting. Targeted at special education teams and districts managing individualized education programs.
• Grow Online teacher coaching platform for instructional coaching and teacher evaluation, featuring a Touchpoint Dashboard, observation tools, action step tracking, and 21+ reports for monitoring coaching frequency and quality. Targeted at district and CMO leaders, principals, instructional coaches, and teachers.
• Validation Data validation solution that catches and corrects data errors at the source, ensuring data accuracy, audit readiness, and alignment to funding requirements. Targeted at district and state education agencies.
• RealTime Reports Live student data access solution providing insight from district office to classroom with real-time reporting capabilities. Targeted at district administrators and school-level staff needing current student information.
• Integrations K-12 system integration solution that connects all district systems for seamless data exchange. Targeted at district technology teams and state agencies.
• Statewide Data Management
• Talent Management Educator workforce management solution covering licensure, program approval, credentialing, and evaluations at the state level. Targeted at state education agencies managing educator talent pipelines.

Quantifiable outcome

• Districts report improved accountability and ability to support teachers at every level
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eduphoria: K-12-specific platform providing observation, evaluation, lesson planning, and PD tracking — a direct substitute for Whetstone's Grow product in mid-sized Texas and regional districts.
• TeachPoint: Direct competitor offering online teacher observation and evaluation tools for K-12 districts, supporting customizable rubrics and walkthrough observation workflows comparable to Whetstone's Grow platform.
• KickUp: K-12 professional development and coaching analytics platform focused on measuring PD impact — overlapping Whetstone's coaching effectiveness reporting and Educator Supports Module value proposition.

Emerging players

• BetterLesson: K-12 instructional coaching provider with a virtual coaching platform — overlapping Whetstone's coaching visibility and observation workflow use cases at the district level.
• SchoolMint: K-12 talent management platform covering recruiting, hiring, and PD workflows — adjacent to Whetstone's Talent Management product and competing for the same state/district HR-tech budget.
• BloomBoard: Competency-based PD and micro-credentialing platform for K-12 educators with coaching tools — partially overlapping Whetstone's PD-tracking and action-step assignment functionality.

Broad incumbents

• Frontline Education: Established K-12 administrative platform offering observation, evaluation, and professional growth management alongside HR, absence management, and recruiting — directly overlapping Whetstone's coaching/evaluation use case.
• PowerSchool Perform: Broad K-12 EdTech incumbent bundling teacher evaluation, PD tracking, and professional growth within the PowerSchool Unified Insights suite — competing with Whetstone for the same district evaluation budget.
• Skyward (Education Logistics): K-12 SIS vendor that has expanded into HR, evaluation, and PD workflows — competing with Whetstone for district-level data integration and observation/evaluation spending.

Regional players

• NIET (National Institute for Excellence in Teaching): Nonprofit offering the TAP System for teacher evaluation and instructional coaching, including rubric-based observation tools — a peer in instructional coaching infrastructure comparable to Whetstone's framework-agnostic approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whetstone-education
• Xx.com/whetstoneed
• Facebookfacebook.com/WhetstoneEducation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whetstone Education