Orbtronic

What Orbtronic does

Orbtronic is a privately held, direct-to-consumer e-commerce retailer founded in 2009 and headquartered at 7780 49th St. N #150, Saint Petersburg, Florida. The company sells premium rechargeable cylindrical lithium-ion (Li-ion) batteries and compatible chargers to consumers and small buyers, principally high-performance LED flashlight enthusiasts, tactical and EDC users, electronics hobbyists, and consumers seeking rechargeable alternatives to disposable CR123A cells. Orbtronic operates exclusively through its BigCommerce-powered online storefront (orbtronic.com), fulfilling orders from a Florida warehouse with same-day shipping cutoffs at 3 PM EST and serving primarily a United States customer base.

The company's core technology is the integration of welded safety protection circuits onto authentic cylindrical Li-ion cells. Orbtronic sources raw cells from major manufacturers — Panasonic-Sanyo, Sony Energy, Samsung SDI, and Molicel — and adds Seiko-Japan protection ICs through a welded (not press-fit) process in its branded "protected" variants. These protection circuits deliver over-charge (4.29V threshold), over-discharge (2.35V threshold), over-current, over-temperature, and short-circuit protection. The catalog spans 18650 (up to 4000mAh protected), 21700 (up to 6000mAh protected), 26650 (5950mAh protected), 14500 (claimed world's highest at 1500mAh), 18350, 16340/RCR123A, 16650, 20700, and 18500 form factors, in protected and unprotected, button-top and flat-top versions, with hybrid IMR cells using Panasonic's PSS chemistry for high-drain applications. A secondary product line consists of reselling Xtar (smart USB chargers, 4-bay and 8-bay analyzers) and Soshine chargers, plus bundled kits pairing Orbtronic protected batteries with Xtar chargers.

The business model is unit-based e-commerce with no disclosed external funding, no physical retail, and no third-party distribution beyond resale of the Xtar/Soshine charger lines. Cell pricing ranges from approximately $3.99 to $19.99 per unit with bulk discounts at 4+ and 8+ quantities; chargers range from $14.99 to $69.99; combo kits are sold at convenience pricing. Orbtronic runs on a multi-channel organic content approach (blog, safety guides, FAQ, testimonials, SEO-optimized category pages, and a presence across Facebook, X, Instagram, YouTube, Pinterest, and Tumblr). The company is founder-controlled and privately held, with no venture capital, private equity, or strategic investor disclosed, and no parent company, subsidiaries, M&A, leadership changes, regulatory actions, certifications, patents, trademarks, or awards in the available record.

Name

Orbtronic

Legal name

Orbtronic

Website

https://orbtronic.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbtronic is a US-based, privately held e-commerce retailer founded in 2009 that sells premium rechargeable cylindrical lithium-ion batteries and chargers directly to consumers, principally flashlight enthusiasts, tactical/EDC users, and electronics hobbyists, sourcing cells from major OEMs.

Ownership category

akta.pro rank

Product category

Consumer Batteries & Chargers

NAICS

Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Battery Management Systems (BMS) & Pack Electronics Manufacturing (EUAFABAJ)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Rechargeable lithium-ion batteries
• Cylindrical Li-ion cells
• Battery chargers
• 18650 21700 batteries
• Protected battery cells

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Battery Sales: Orbtronic generates revenue primarily through the sale of branded rechargeable lithium-ion battery cells across multiple form factors (18650, 21700, 26650, 18350, 16340, 16650, 14500, 18500). Products are sold as individual cells with per-unit pricing ranging from approximately $3.99 to $16.99 depending on capacity, protection level, and brand origin. The company also offers bulk pricing discounts for purchases of 4+ or 8+ units.
2. Battery Charger Sales: Secondary revenue stream from selling compatible battery chargers from third-party brands including Xtar and Soshine. Charger products range from compact 2-bay USB chargers ($16.55-$28.91) to advanced 8-bay intelligent chargers with capacity testing and analysis features ($39.00-$69.99).
3. Battery-Charger Combo Kits: Bundled product offerings combining Orbtronic protected batteries with compatible Xtar chargers as ready-to-use kits, providing an all-in-one solution for flashlight users and other electronic device owners. These combo packages offer convenience pricing compared to purchasing components separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Orbtronic is a direct-to-consumer e-commerce retailer of premium rechargeable lithium-ion (Li-ion) batteries and compatible battery chargers, operating since 2009 from Saint Petersburg, Florida. The company sells its own Orbtronic-branded protected batteries (which integrate Japanese-made Seiko safety ICs with cells from manufacturers including Panasonic-Sanyo, Sony Energy, Samsung SDI, and Molicel) alongside resold third-party brand batteries and chargers in cylindrical form factors such as 18650, 21700, 26650, 18350, 16340, 16650, and 14500.

Product overview

Orbtronic is an online retailer specializing in premium rechargeable Li-ion batteries and battery chargers, operating since 2009 from Saint Petersburg, Florida. The company offers its own branded Orbtronic batteries alongside third-party brands including Sony Energy, Panasonic-Sanyo, Samsung, and Molicel. The product portfolio centers on cylindrical Li-ion batteries in various form factors (18650, 21700, 26650, 18350, 16340, 14500, 16650) with different capacity, discharge, and protection configurations. Orbtronic also resells battery chargers from Xtar, Soshine, and other manufacturers. The offerings include both protected (with built-in safety circuits) and unprotected batteries, available in button top and flat top configurations to serve applications ranging from LED flashlights to high-drain devices. Bundle kits combining Orbtronic batteries with compatible chargers provide complete power solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Panasonic Orbtronic: Orbtronic branded batteries featuring Panasonic core cells manufactured in Japan, with advanced safety protection circuits.

Products and services

• Orbtronic 18650 Protected Rechargeable Li-ion Batteries Premium 18650-format Li-ion rechargeable batteries for high-performance LED flashlights, tactical lights, and high-drain electronics, with welded Seiko-Japan electronic safety protection circuits preventing over-load, over-charge, over-discharge, over-temperature, and short-circuit. Available in button top protected configurations across multiple capacities.
• Orbtronic 18650 Flat Top High Drain Batteries Unprotected 18650 Li-ion batteries in flat top and button top configurations targeting pack builders, robotics, and high-drain device users, with capacities including 3000mAh (20A) and 3500mAh high-drain variants built on hybrid IMR chemistry.
• Orbtronic 21700 Protected Rechargeable Li-ion Batteries 21700-format Li-ion rechargeable batteries with integrated protection circuitry for next-generation high-performance LED flashlights and high-drain devices, with capacities from 5000mAh up to 6000mAh in button top protected configurations.
• Orbtronic 26650 Protected & High-Drain Li-ion Batteries 26650-format Li-ion rechargeable batteries in both protected button top (5950mAh) and unprotected flat top high-drain (5750mAh, 30A) configurations for high-output flashlights and high-drain devices.
• Orbtronic 14500 Protected Rechargeable Li-ion Batteries 14500 (AA-size 3.7V) Li-ion rechargeable batteries with welded Japanese protection circuitry, including the 1500mAh claimed world-highest capacity protected model and a 840mAh Sanyo-Panasonic based variant, with a free safety case included.
• Orbtronic 18350 Li-ion High-Drain Battery Compact 18350-format Li-ion rechargeable battery rated 1200mAh with 15A maximum discharge current in a flat top hybrid IMR chemistry configuration for compact high-drain flashlights and devices.
• Orbtronic 16340 / RCR123A Protected Li-ion Battery Protected 16340 (RCR123A) Li-ion rechargeable battery at 920mAh, the same physical size as disposable CR123A primary cells, designed as a rechargeable substitute for flashlights and photographic equipment with Seiko-Japan advanced safety protection.
• Orbtronic 16650 Protected Li-ion Battery Protected 16650 Li-ion rechargeable battery with Japanese-made core cell and advanced safety protection, designed as a direct rechargeable replacement for two CR123A cells wired in series in compatible flashlights and devices.
• Samsung SDI Branded Li-ion Batteries Authentic Samsung SDI-manufactured 18650 and 21700 Li-ion cells resold under Samsung branding, including high-drain models (20R 22A, 20S 30A, 40T 35A) and high-capacity models (30Q, 35E, 50E, 50S) in unprotected flat top configurations for experienced users and pack builders.
• Sony Energy Branded Li-ion Batteries Authentic Sony Energy-manufactured 18650 and 26650 Li-ion cells resold under the Sony Energy brand, including high-drain IMR models (VTC4, VTC5), high-capacity models (VC7), and 26650 high-drain cells (US26650VT), marketed as authentic Japanese-made products.
• Panasonic / Sanyo Branded Li-ion Batteries Authentic Panasonic and Sanyo-manufactured 18650 and 20700 Li-ion cells resold under the Panasonic-Sanyo brand, including NCR18650GA (3500mAh), NCR18650BF (3400mAh), NCR20700B (4250mAh), and the hybrid IMR CGR18650CH (2250mAh, 10A) button top cell.
• Molicel P45B INR-21700-P45B 45A High-Power Battery High-power 21700 Li-ion flat top cell from Molicel (E-One Moli Energy) with 4500mAh capacity and 45A maximum continuous discharge current, sold as an authorized distributor for high-drain applications.
• Xtar Smart Battery Chargers & Analyzers Resold Xtar-brand Li-ion and Ni-MH battery chargers ranging from compact 2-bay USB models (VC2, VC2SL, SC2) to advanced 4-bay and 8-bay smart chargers with capacity testing, internal resistance measurement, storage mode conditioning, and USB-C PD power delivery for use with Orbtronic and other cylindrical Li-ion cells.
• Soshine Universal Li-ion / Ni-MH Battery Chargers Resold Soshine universal smart battery chargers for Li-ion (18650, 18500, 18350, 16340, 14500) and Ni-MH (AA, AAA) cells, including the SC-S7 universal LCD charger and the SC-S2 dual-channel 18650 charger (1A per channel), with real-time voltage and charging percentage display.
• Orbtronic 18650 Battery & Charger Combo Kit Pre-bundled ready-to-use kit combining two Orbtronic 3500mAh protected 18650 button top batteries with an Xtar VC2SL smart charger, providing convenience pricing versus purchasing the components separately for flashlight users.

Quantifiable outcome

• Up to 4000mAh capacity in 18650 form factor with Orbtronic ORB-3950-P model
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Panasonic-SanyocoreTechnology or IntegrationOrbtronic sources core Li-ion battery cells from Panasonic and Sanyo (now part of Panasonic) manufactured in Japan. These cells form the foundation of Orbtronic's protected battery products, with Panasonic-Japan core cells welded into Orbtronic-branded protected batteries with Seiko-Japan protection circuits.
• Sony EnergycoreTechnology or IntegrationOrbtronic distributes Sony Energy battery products including VTC4, VTC5, VC7, and 26650 cells. Sony cells are marketed as authentic Japanese-made products sourced directly from Sony Energy production lines.
• Samsung SDIcoreTechnology or IntegrationOrbtronic carries Samsung SDI battery cells including popular models like 20R, 20S, 30Q, 35E, 40T, 50E, and 50S across 18650 and 21700 form factors. Products are advertised as authentic Samsung SDI cells.
• MolicelcoreTechnology or IntegrationOrbtronic is an authorized distributor of Molicel (E-One Moli Energy) battery cells, offering the high-discharge P45B INR-21700-P45B 45A cell. Molicel is known for high-power applications.
• XtarcoreChannel Partner/ Reseller/ DistributorOrbtronic resells Xtar battery chargers, representing one of the few third-party brands carried on the platform. Xtar products include smart chargers, USB chargers, and advanced analyzer/tester units. Orbtronic offers Xtar combo kits bundled with their batteries.
• SoshineminorChannel Partner/ Reseller/ DistributorOrbtronic carries Soshine battery chargers including universal smart chargers and rapid chargers for CR2/RCR123/16340 batteries.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Battery Junction: Battery Junction is one of the most established US-based specialty retailers of 18650/21700/26650 Li-ion batteries, chargers, and flashlights, directly overlapping Orbtronic's core catalog, customer base (flashlight enthusiasts, tactical users), and DTC e-commerce model.
• 18650 Battery Store: 18650 Battery Store is a direct US online competitor selling 18650, 21700, and other cylindrical Li-ion cells with protected and unprotected options, targeting the same flashlight, vaping, and DIY electronics customers as Orbtronic.
• IMR Batteries: IMR Batteries is a direct specialty retailer of high-drain IMR Li-ion cells and chargers, with a strong reputation among flashlight and vaping enthusiasts that closely parallels Orbtronic's customer base and product positioning.
• Liion Wholesale: Liion Wholesale is a US-based direct online retailer of 18650, 20700, 21700, and 26650 cells from Samsung, Sony, LG, and Molicel, with bulk pricing tiers that overlap Orbtronic's higher-volume SKU strategy.
• Illumn: Illumn is a US specialty e-commerce retailer of premium Li-ion batteries and flashlights, carrying protected Orbtronic-adjacent SKUs and competing for the same enthusiast/tactical customer with similar Tier-1 brand sourcing.
• Battery Mart: Battery Mart is a broader-format US battery retailer carrying both consumer cylindrical Li-ion cells and many other chemistries/formats, providing direct head-to-head competition on the Li-ion portion of Orbtronic's catalog.

Others

• Xtar: Xtar is the manufacturer of the chargers Orbtronic resells (VC2, VC4SL, VC8S, VP4L Plus Dragon), and is a partner/competitor adjacent to Orbtronic's charging category; Xtar also sells directly to consumers online with overlapping charger SKUs.
• Fenix Lighting: Fenix is a leading premium LED flashlight manufacturer whose products consume the same 18650/21700/26650 cells Orbtronic sells, making it an adjacent ecosystem peer whose customer base substantially overlaps Orbtronic's primary segment.

Emerging players

• Nitecore: Nitecore is a major flashlight and battery/charger brand that sells 18650/21700 cells and chargers directly, competing with Orbtronic's resale portfolio and even appearing as one of Orbtronic's distributed brands, creating a partial peer/supplier dynamic.

Broad incumbents

• Samsung SDI: Samsung SDI is the cell manufacturer behind much of Orbtronic's catalog (20R, 30Q, 40T, 50E, 50S); as an OEM with growing direct distribution, Samsung SDI represents both a key supplier and a long-term competitive disintermediation risk to specialty retailers like Orbtronic.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/orbtronic
• YouTubeyoutube.com/@orbtronic
• Facebookfacebook.com/Orbtronic
• Instagraminstagram.com/orbtronic
• Pinterestpinterest.com/orbtronic
• LinkedInlinkedin.com/company/orbtronic-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbtronic