What Bluering does

Bluering is a private fintech company founded in 2007 and headquartered at the Beirut Digital District in Lebanon, with a secondary office in Cyprus. It builds and licenses a portfolio of no-code, white-label digital lending platforms for banks, microfinance institutions, and neobanks, primarily across the Middle East and North Africa. Its product suite covers the full credit lifecycle across seven modules: Bluering Retail, Bluering Commercial, Bluering Risk Rating (PD/LGD/ECL with S&P Global scorecards), Bluering Microfinance, Bluering Islamic (Sharia-compliant), Bluering SME, and Bluering Onboarding & e-KYC. The company differentiates through an 11-year strategic partnership with S&P Global Market Intelligence (since 2014) that embeds regulator-recognised credit assessment scorecards natively into its workflow, alongside a no-code, parameterized architecture that allows clients to configure credit policies, approval hierarchies, and scoring rules without IT dependency. Implementation projects typically run 4-9 months.

Bluering generates revenue through a quote-based enterprise SaaS model with annual subscription licensing for its white-label platforms, supplemented by professional services revenue from implementation, configuration, integration, and training. Named enterprise customers include Cairo Amman Bank, Jordan Kuwait Bank, CGC (Egypt), and Housing Bank for Trade and Finance, the last of which won the IBSi Global FinTech Innovation Award 2024 for the deployment. The company claims operational outcomes of 70-80% faster lending decisions, up to 50% cost reduction, and 150,000+ hours saved across banking projects in 2025. Distribution is exclusively direct enterprise field sales, supplemented by an emerging partner program anchored by S&P Global and Jumio.

The company is founder-led by Chairman and CEO Fares Kobeissi (25+ years in credit software), with a lean team in the 11-50 employee range, a single disclosed funding round from Phoenician VC in November 2018, and no recent institutional capital raise. 2025 product activity includes the Retail V8 release and the Version 7 platform in development, which adds advanced AI layers, mobile apps, and database independence as Bluering seeks to extend beyond its current MENA enterprise base.

Name

Bluering

Legal name

Bluering

Website

https://bluering.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluering builds no-code, white-label digital lending and credit risk platforms for banks and microfinance institutions in the Middle East and North Africa, featuring native S&P Global scorecard integration and IFRS 9/BASEL compliance. The founder-led firm sells enterprise SaaS with bundled implementation services to clients including Housing Bank, Cairo Amman Bank, and Jordan Kuwait Bank.

Ownership category

akta.pro rank

Product category

Digital Lending Platforms

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Credit Bureaus (56145), Activities Related to Credit Intermediation (5223), Other Activities Related to Credit Intermediation (522390)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Consumer Credit Decisioning & Underwriting Platforms (FSAKAKAG)

akta.pro secondary industries

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Underwriting Automation & Income/Employment Verification (FSAGAHAD), Regulatory Reporting & Submissions Automation (FSAFAOAA), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)

Keywords

• Digital lending platforms
• Credit risk management
• Loan origination software
• White-label banking
• No-code workflow automation

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Licensing (White-Label): Bluering offers its no-code, white-label digital lending platforms as a SaaS solution to banks, microfinance institutions, and neobanks. Clients license the platform on a subscription or managed services basis, with implementation, data migration, integration, training, and ongoing support included. The white-label nature allows financial institutions to deploy the platform under their own brand. Implementation typically spans 4–9 months with dedicated professional services engagement. The company also offers specialized pricing programs for microfinance institutions to improve accessibility.
2. Professional Services & Implementation: Turnkey implementation services including consultation, business process reengineering, data migration, system integration with core banking and third-party systems, user training, and project management. These services are bundled with the platform licensing and represent an additional revenue stream tied to each client deployment.
3. Platform Customization & Configuration Services: Given the no-code, parameterized nature of the platform, Bluering generates revenue from configuration engagements where the professional services team tailors workflows, scorecards, credit policies, and product rules to each client's specific requirements and regulatory environment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bluering fundamentally designs, builds, and licenses a portfolio of no-code, white-label SaaS digital lending platforms that banks and financial institutions deploy to automate the full credit lifecycle — from origination and onboarding through credit analysis, risk rating, decisioning, disbursement, and portfolio monitoring. The platform natively embeds S&P Global credit assessment scorecards for PD/LGD/ECL calculation, supports IFRS 9 and Basel regulatory compliance, and uses AI, RPA, OCR, and explainable machine learning to automate workflows across retail, commercial, SME, microfinance, Islamic, and onboarding use cases. Customers license the software on annual subscriptions bundled with implementation, integration, configuration, training, and ongoing support, with standardized go-live in approximately four to nine months.

Product overview

Bluering is a no-code, white-label digital lending platform provider offering a portfolio of seven integrated solutions for banks and financial institutions. The core platform consists of Bluering Retail (retail/consumer loans), Bluering Commercial (commercial/corporate loans), and Bluering Risk Rating (credit risk management), supplemented by specialized solutions including Bluering Microfinance, Bluering Islamic, Bluering SME, and Bluering Onboarding & e-KYC. All solutions share a common no-code, parameterized architecture enabling rapid deployment (4 months), white-label customization, and workflow automation. The products integrate with S&P Global credit scorecards and support IFRS 9/Basel compliance across the lending lifecycle from origination to disbursement.

Differentiator

Problem solved

Functional benefit

Brands

• Bluering Retail: Next-generation loan management system for retail and consumer loans with AI-powered automation and analytics
• Bluering Commercial
• Bluering Risk Rating
• Bluering Microfinance
• Bluering Islamic
• Bluering SME
• Bluering Onboarding & e-KYC

Products and services

• Bluering Retail Next-generation loan management system for retail and consumer loans, providing banks with a fully digital lending engine, AI-assisted loan applications, dynamic credit scoring, real-time dashboards, automated credit policy enforcement at application level, loan performance monitoring, and lightning-fast credit decisions.
• Bluering Commercial End-to-end commercial loan origination and management platform for banks covering the full credit analysis cycle from origination and credit analysis to administration and disbursement, including financial spreading, credit proposal and legal form auto-generation, centralized document management, CAM/BIR generation, and integration with credit bureaus.
• Bluering Risk Rating Risk rating platform for corporate and SME portfolios that generates Probability of Default (PD) and Loss Given Default (LGD) using built-in S&P Global credit assessment scorecards, automatically calculates Expected Credit Loss (ECL) for IFRS 9 compliance, supports BASEL requirements, and provides full audit trails, override workflows, and portfolio dashboards with early-warning indicators.
• Bluering Microfinance End-to-end microfinance lending automation platform covering origination, underwriting, disbursement, and analysis of micro-loans, including payday loans, bridge loans, salary advance loans, POS loans, small business loans, and microloans. Enables credit decisions in under 24 hours, product rule configuration without coding, and reduction of non-performing loans through automated workflows.
• Bluering Islamic Sharia-compliant digital financing platform that automates the full Islamic financing journey for Islamic banks and Islamic windows of conventional banks. Includes internal customer scoring, policy definition at application level, centralized customer financial information management, dynamic loan application flows, and self-service digital financing experiences compliant with Islamic finance principles.
• Bluering SME End-to-end SME/MSME lending automation platform covering origination, credit scoring, pricing, and portfolio management, with limitless customization of products and workflows, integration with internal and external systems, and delivery of full digital transformation in approximately four months.
• Bluering Onboarding & e-KYC Interactive, user-friendly automated client onboarding and data management platform that enables remote digital identity verification, predefined onboarding workflows, customizable e-KYC policies, and digital customer experiences, reducing onboarding error, acquisition costs, and operational risk while meeting regulatory compliance requirements.

Quantifiable outcome

• 150,000+ hours saved across banking projects in 2025
• +6 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• S&P Global (Market Intelligence)coreTechnology or Integration · 1 January 2014Bluering's 11-year strategic partnership (since 2014) with S&P Global integrates S&P Global Market Intelligence's credit assessment scorecards natively into Bluering's Commercial and Risk Rating platforms. This partnership provides built-in S&P-based credit scorecards for multiple asset classes (corporates, SMEs, banks, NBFIs, real estate), enabling automatic generation of Probability of Default (PD) and Loss Given Default (LGD) within the Bluering workflow. The collaboration eliminates the need for external tools or manual calculation, delivering greater accuracy, faster turnaround times, and full regulatory alignment (IFRS 9, BASEL). The partnership also includes sector-specific models, regional calibrations, and updated frameworks reflecting emerging risks.
• JumiosupportingTechnology or IntegrationBluering partnered with Jumio to offer an integrated digital onboarding and e-KYC platform. The partnership enables Bluering's clients to benefit from fast and accurate identity verification, access to global customers, and secure ID authentication within the Bluering Onboarding & e-KYC platform. Jumio provides the underlying biometric and document verification technology that Bluering integrates into its white-label onboarding workflow.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tavant: Tavant's Touchpoint Lending platform is a digital loan origination and decisioning system for retail, consumer, and commercial lending. It is comparable to Bluering's end-to-end origination-to-disbursement coverage and is sold into banks and credit unions globally.
• TurnKey Lender: TurnKey Lender is an AI-driven lending automation platform offering origination, underwriting, decisioning, and loan management for banks, MFIs, and fintechs. It is closely comparable to Bluering's Retail, SME, and Microfinance modules in both functionality and target customer profile.
• nCino: nCino is a cloud-based bank operating system with a leading commercial and consumer loan origination platform used by banks globally. It is the most direct competitor to Bluering's Commercial and Retail lending modules, serving the same enterprise banking buyer with similar workflow automation, credit analysis, and risk functionality.

Broad incumbents

• Finastra: Finastra is a large financial software vendor with lending, retail banking, and risk solutions serving global banks. It competes with Bluering for enterprise lending modernization deals, particularly where banks seek a single-vendor core-plus-lending platform.
• FICO: FICO is a global analytics and decisioning company whose credit scoring and decisioning tools underpin consumer and commercial lending at most large banks. It is a competitor and complement to Bluering's Risk Rating and S&P-integrated credit decisioning capabilities.
• Temenos: Temenos is a global core banking and lending platform vendor with a broad loan origination suite covering retail, commercial, and SME lending. It competes with Bluering at the enterprise end of the market and serves many of the same bank buyers, though as part of a much wider core-banking portfolio.
• Fenergo: Fenergo provides client lifecycle management and onboarding/KYC software to global financial institutions. It overlaps with Bluering's Onboarding/e-KYC and commercial credit workflow modules and competes for the same enterprise banking technology budget.

Emerging players

• Pismo: Pismo provides cloud-native core banking and lending infrastructure for digital banks and fintechs. While more focused on cards and accounts, it overlaps with Bluering in serving neobanks and digital-first lenders looking for modern lending infrastructure.

Regional players

• Decimal Technologies: Decimal Technologies is an India-based digital lending platform provider offering loan origination and decisioning solutions to banks and NBFCs. It is comparable to Bluering's origination and risk modules in functionality, but operates primarily in the Indian/South Asian market rather than MENA.
• Tarabut Gateway: Tarabut Gateway is a leading MENA open banking platform that provides financial data connectivity to banks and lenders. It is an adjacent competitor in the MENA digital lending stack, intersecting with Bluering's data-driven credit decisioning and onboarding modules in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluering