Zest Coffee
Zest Specialty Coffee Roasters, founded in Melbourne in 2009, roasts and supplies specialty coffee via wholesale partnerships to cafes across America and through a direct-to-consumer e-commerce store, with dual roasting operations in Australia and Minneapolis.
- Company typePrivate
- Founded2009
- HeadquartersBerwick, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Zest Coffee does
Zest Specialty Coffee Roasters is a privately held Australian specialty coffee company founded in 2009 in Melbourne. The company roasts a portfolio of five flagship espresso blends (Blackbird, Corcovado, Mailman, Libertango, and Zest Blend Bonanza) under the 'Espressist' collection, complemented by single-origin offerings. Operations run from two roasting sites — the original Melbourne facility and a newer Minneapolis roastery opened in 2025, which roasts every Friday for the US market.
The business operates a hybrid B2B/B2C model. On the B2B side, Zest supplies wholesale coffee to cafes across America through a dedicated partnership program that includes barista training, a knowledgebase, multi-roaster guest roasting, and a wholesale login portal. On the B2C side, the company sells blends, single origins, and subscription boxes through a Shopify storefront (zestcoffee.net) with free shipping above $60 USD and a 10% first-order newsletter incentive. Marketing is multi-channel across Facebook, Instagram, YouTube, email, and content/blog.
The company is independently owned and bootstrapped with 11-50 employees, no disclosed institutional funding, and no parent company. It was voted Australia's Favourite Coffee Roaster at the 2025 Melbourne International Coffee Exhibition, and team member Simon Gautherin secured Silver at the 2026 World Brewers Cup Championship in Brussels. Core technology is conventional specialty coffee roasting with no disclosed proprietary features, AI/ML, or software platform; the underlying business is craft food production supported by standard e-commerce tooling.
Zest Coffee firmographics
Firmographics- Name
- Zest Coffee
- Legal name
- Zest Specialty Coffee Roasters
- Website
- https://zestcoffee.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zest Specialty Coffee Roasters, founded in Melbourne in 2009, roasts and supplies specialty coffee via wholesale partnerships to cafes across America and through a direct-to-consumer e-commerce store, with dual roasting operations in Australia and Minneapolis.
- Ownership category
- akta.pro rank
Zest Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Zest Coffee is headquartered
LocationHeadquarters
- HQ city
- Berwick
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Zest Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales of roasted coffee beans, blends, and single origins to home consumers through their Shopify storefront. One-time purchase and subscription options available.
- Wholesale Coffee Supply: B2B supply of wholesale coffee to partnered cafes. Includes dedicated wholesale account login, pricing tiers, and ongoing supply relationships.
- Cafe Partnership Programs: Multi-roaster and guest roasting programs for cafes seeking diverse single-origin offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blackbird Blend - Flagship espresso blend |
| Unit Pricing | Pay-as-you-go | Corcovado Blend - Premium espresso blend |
| Unit Pricing | Pay-as-you-go | Mailman Blend - Signature espresso |
| Unit Pricing | Pay-as-you-go | Libertango Blend - Espresso blend |
| Unit Pricing | Pay-as-you-go | Zest Blend Bonanza - Bulk flagship blend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Zest Coffee product offering
Product offeringCore offering
Zest Coffee is a specialty coffee roaster that sells a portfolio of flagship espresso blends (Blackbird, Corcovado, Mailman, Libertango, Zest Blend Bonanza) and single-origin coffees, roasted at facilities in Melbourne and Minneapolis. It serves two distinct customer bases: home consumers via a Shopify e-commerce storefront with subscriptions, and cafes across America through a wholesale partnership program, multi-roaster guest roasting, and barista training support.
Product overview
Zest Specialty Coffee Roasters is a coffee company that operates as a unified product portfolio centered on specialty coffee. The core offering consists of five flagship espresso blends from the Espressist collection (Blackbird, Corcovado, Mailman, Libertango, and Zest Blend Bonanza), complemented by single origin offerings. The company extends its portfolio through add-on modules including a wholesale partnership program for cafes, a multi-roaster guest roasting program, barista training resources, and a subscription service for home customers. Founded in Melbourne in 2009 and now roasting in the USA (Minneapolis), the company was voted Australia's Favourite Coffee Roaster at the 2025 Melbourne International Coffee Exhibition.
Differentiator
Problem solved
Functional benefit
Products and services
- Blackbird Espresso Blend
Companies that use Zest Coffee
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Zest Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zest Coffee partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Zest Coffee competitors and assessment
Company assessmentDirect peers
- Heart Coffee Roasters: Portland-based specialty roaster focused on single-origin and espresso blends supplied to wholesale accounts with a parallel DTC storefront; comparable scale and product breadth.
- Seven Seeds Coffee Roasters: Melbourne-based specialty coffee roaster with wholesale cafe supply and DTC channels, sharing the same Melbourne third-wave heritage and cafe-partner-led growth motion as Zest.
- Verve Coffee Roasters: California specialty roaster with wholesale cafe partnerships and DTC e-commerce, similar in product mix (espresso blends + single origins) and cafe-partner-led distribution.
- Counter Culture Coffee: Specialty roaster with a training-focused wholesale model (barista training, sustainability), closely mirroring Zest's cafe support programs and subscription/DTC capabilities.
- Onyx Coffee Lab: US specialty roaster known for championship-level barista talent (multiple Brewers Cup wins) and direct-to-consumer + wholesale model; directly comparable on award-driven premium positioning.
- Proud Mary Coffee Roasters: Australian-born specialty roaster that expanded to the US (Portland), running a parallel Melbourne-heritage wholesale + DTC model with strong cafe partnerships. Most directly comparable peer given matching origin, US expansion strategy, and wholesale-plus-DTC GTM.
- Market Lane Coffee: Melbourne specialty roaster with a strong cafe partnership network and DTC storefront, comparable in size, heritage (founded in the late 2000s), and dual wholesale/DTC revenue mix.
Broad incumbents
- Blue Bottle Coffee: Large US specialty coffee brand with owned cafes, DTC subscription, and wholesale, setting the premium fresh-roast standard that Zest's Minneapolis weekly roasting mirrors.
- Stumptown Coffee Roasters: Established US specialty coffee incumbent (now part of Peet's) with broad wholesale penetration, DTC, and nationwide cafe accounts — represents the scale Zest is positioning against in the US.
- La Colombe Coffee Roasters: Multi-channel specialty coffee operator combining wholesale, DTC, and cafe operations across the US; a relevant incumbent benchmark for Zest's ambitions to scale wholesale and subscription revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Zest Coffee social profiles
Digital presenceZest Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zest Coffee leadership team
Management profileNumber of profiles
Profiles2 records
Zest Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zest Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zest Coffee
What does Zest Coffee do?
Zest Coffee is a specialty coffee roaster that sells a portfolio of flagship espresso blends (Blackbird, Corcovado, Mailman, Libertango, Zest Blend Bonanza) and single-origin coffees, roasted at facilities in Melbourne and Minneapolis. It serves two distinct customer bases: home consumers via a Shopify e-commerce storefront with subscriptions, and cafes across America through a wholesale partnership program, multi-roaster guest roasting, and barista training support.
Is Zest Coffee a public or private company?
Zest Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zest Coffee founded?
Zest Coffee was founded in 2009. It employs 11 to 50 people.
Where is Zest Coffee based?
Zest Coffee is headquartered in Berwick, Australia, in the Oceania region.
How does Zest Coffee make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Coffee Supply and cafe Partnership Programs.
Who are Zest Coffee's main competitors?
Direct peers on record are Heart Coffee Roasters, Seven Seeds Coffee Roasters, Verve Coffee Roasters, Counter Culture Coffee, Onyx Coffee Lab, Proud Mary Coffee Roasters and Market Lane Coffee. Broad incumbents are Blue Bottle Coffee, Stumptown Coffee Roasters and La Colombe Coffee Roasters.
Does Zest Coffee have an API?
No public API is recorded for Zest Coffee.
What industry is Zest Coffee in?
Zest Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 31192 and its SIC code is 2080.