Natura Market
Natura Market is a Canadian direct-to-consumer e-commerce marketplace (founded 2016, Mississauga) that sells curated clean-label foods across 10+ categories — including frozen, refrigerated, snacks, and supplements — to health-conscious and diet-specific consumers across Canada via a Magento storefront with nationwide cold-chain delivery.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Natura Market firmographics
Firmographics- Name
- Natura Market
- Legal name
- Natura Market
- Website
- https://naturamarket.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Natura Market is a Canadian direct-to-consumer e-commerce marketplace (founded 2016, Mississauga) that sells curated clean-label foods across 10+ categories — including frozen, refrigerated, snacks, and supplements — to health-conscious and diet-specific consumers across Canada via a Magento storefront with nationwide cold-chain delivery.
- Ownership category
- akta.pro rank
Natura Market industry classification
Industry- Product category
- Online Health Food Retail
- NAICS
- Food and Beverage Retailers (445), Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- DTC Frozen & Prepared Meal Delivery (AFAIANAJ)
- akta.pro secondary industries
- DTC Snacks & Packaged Foods Subscriptions (AFAIANAG), DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)
Keywords
Where Natura Market is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Natura Market business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated through direct online sales of healthy food, beverages, supplements, and personal care products to Canadian consumers. The platform operates on a transactional model with prices listed in Canadian dollars, offering both regular-priced items and discounted products through sales and promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard grocery orders |
| Unit Pricing | Pay-as-you-go | Frozen and refrigerated orders |
| Unit Pricing | Pay-as-you-go | Imported products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Natura Market product offering
Product offeringCore offering
Natura Market operates a Canadian direct-to-consumer e-commerce marketplace that curates and sells vetted, clean-label healthy food, beverage, supplement, and personal care products, with specialized diet assortments (keto, paleo, Whole30, gluten-free, vegan, AIP) and Canada-wide home delivery. The platform supports dry pantry, snack, and gift purchases as well as frozen and refrigerated items via a proprietary temperature-controlled cold-chain shipping infrastructure. Local order pickup is available from its Mississauga, Ontario distribution center.
Product overview
Natura Market is a Canadian e-commerce marketplace offering a curated selection of health and wellness products, primarily focused on clean-label, natural foods and beverages. The platform operates as a single unified e-commerce storefront with multiple product categories including Pantry/Grocery, Snacks, Beverages, Chilled & Frozen items, Supplements, Personal Care, Kids & Baby products, Imported items, Bakery goods, and Gifts. The marketplace provides additional services such as local warehouse pickup in Mississauga, Ontario, an affiliate program, newsletter subscriptions, and a blog featuring recipes and wellness content. Products are shipped nationwide across Canada with free shipping thresholds and specialized temperature-controlled delivery for frozen and refrigerated items.
Differentiator
Problem solved
Functional benefit
Products and services
- Pantry / Grocery
Quantifiable outcome
- 500K+ Canadian customers served
- +1 more outcomes
Companies that use Natura Market
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Natura Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Natura Market partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Natura Market competitors and assessment
Company assessmentRegional players
- Well.ca (formerly Well.ca): Canadian online health, wellness, and household retailer historically comparable to Natura Market. Closest historical Canadian category peer with national shipping of curated healthy SKUs.
- Goodfood (Goodfood Market): Canada's largest meal-kit and prepared-meal subscription company serving households nationwide. Comparable Canadian DTC food operator and beneficiary of cold-chain logistics, though more specialized in meal kits vs. broad curation.
Broad incumbents
- FreshDirect: Established online grocery retailer with temperature-controlled delivery of fresh and frozen items. Comparable cold-chain capability and online grocery curation, though US-focused and broader assortment.
- Sunbasket: US-based online meal kit and prepared-food service with healthy/dietary positioning. Comparable on DTC health food and cold-shipped prepared meals, though meal-kit-focused rather than broad curation.
- Vitacost: Long-established US online retailer of health products, supplements, and natural foods. Overlapping DTC health/wellness catalog with broader scale and incumbency versus Natura Market's mid-sized curated model.
Direct peers
- Thrive Market: US-based online marketplace for curated organic and healthy food with a subscription model. Direct comparable to Natura Market on curation, dietary filtering, and nationwide e-commerce distribution; differs in geography (US) and membership model.
- Hungryroot: US-based personalized online grocery and meal-solution service focused on healthy and dietary-specific items. Direct competitor on curated-healthy DTC with personalization and diet-aware merchandising.
- Imperfect Foods: Online grocery subscription focused on rescued and sustainable food with diet-friendly filtering. Comparable to Natura Market on the curated DTC grocery + cold-shippable food model.
- iHerb: Global online retailer of health foods, supplements, and personal care with deep catalog and international shipping. Closest peer to Natura Market on multi-category health/wellness DTC curation and dietary filtering at scale.
- Misfits Market: US-based online marketplace delivering organic produce and sustainably sourced grocery items via subscription. Comparable DTC curated grocery model with strong nationwide distribution and dietary positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Natura Market social profiles
Digital presenceNatura Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natura Market leadership team
Management profileNumber of profiles
Profiles1 record
Natura Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natura Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natura Market
What does Natura Market do?
Natura Market operates a Canadian direct-to-consumer e-commerce marketplace that curates and sells vetted, clean-label healthy food, beverage, supplement, and personal care products, with specialized diet assortments (keto, paleo, Whole30, gluten-free, vegan, AIP) and Canada-wide home delivery. The platform supports dry pantry, snack, and gift purchases as well as frozen and refrigerated items via a proprietary temperature-controlled cold-chain shipping infrastructure. Local order pickup is available from its Mississauga, Ontario distribution center.
Is Natura Market a public or private company?
Natura Market is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Natura Market founded?
Natura Market was founded in 2016. It employs 11 to 50 people.
Where is Natura Market based?
Natura Market is headquartered in Toronto, Canada, in the North America region.
How does Natura Market make money?
One revenue line is on record: direct Product Sales.
Who are Natura Market's main competitors?
Regional players on record are Well.ca (formerly Well.ca) and Goodfood (Goodfood Market). Broad incumbents are FreshDirect, Sunbasket and Vitacost. Direct peers are Thrive Market, Hungryroot, Imperfect Foods, iHerb and Misfits Market.
Does Natura Market have an API?
No public API is recorded for Natura Market.
What industry is Natura Market in?
Natura Market's product category is Online Health Food Retail. Its primary akta.pro industry code is AFAIANAJ, DTC Frozen & Prepared Meal Delivery, with a secondary code of AFAIANAG, DTC Snacks & Packaged Foods Subscriptions. Its NAICS code is 445 and its SIC code is 5140.