Powerhome Solar & Roofing

What Powerhome Solar & Roofing does

Powerhome Solar & Roofing is a privately-held US company headquartered in Mooresville, North Carolina, that provides residential solar energy and roofing services. Founded in 2014, the company employs between 251 and 500 people and has documented residential solar installations across at least nine US states including Michigan, Ohio, Indiana, North Carolina, Kansas, Nebraska, South Dakota, Arizona, and Texas. The leadership team comprises co-founders Ben Brookhart (Chief Solar Officer) and Kevin Klink (Chief Marketing Officer), with Steve Murphy as President and Chief Operating Officer, Juan Ramirez as Chief Financial Officer, Zachary Darrow as Chief Legal Officer, and Brandon Goodnight as Vice President of Sales. Powerhome received a 2018 institutional funding round from private equity firm Trivest Partners.

The company's core offering is residential solar installation, with documented customer outcomes including electricity bill reductions (from $300/month to $50/month in one case), system performance at 90-101.5% of projections, and durability through extreme weather events such as Hurricane Florence (100 mph winds, 30 inches of rain). Service scope covers both rooftop and ground-mounted solar arrays, with roofing services indicated in the company name and short description. Customers are individual residential homeowners, with the Rosenthal family identified as the first Powerhome customer in Michigan ('Patient No. 1') installed in June 2017, signaling the start of a multi-state market entry. Installations are typically financed using the federal solar tax credit.

Powerhome Solar & Roofing's go-to-market is sales-led and direct-to-homeowner, with the VP of Sales personally consulting customers on the financial benefits of solar. Revenue mechanics are project-based, tied to system size and supported by the federal solar tax credit. Geographic expansion from Michigan (2017) to at least nine US states demonstrates a deliberate multi-state rollout. Note: the input also contains extensive product and technology data describing power electronics (inverters, charge controllers, DC-DC converters, wind and water turbines) sold via e-commerce from a Guilin, China-based entity branded as PowerHome.com; this catalog appears to describe a distinct operation and is not directly representative of Powerhome Solar & Roofing's US residential solar installation business.

Name

Powerhome Solar & Roofing

Legal name

PowerHome.com

Website

https://powerhome.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Powerhome Solar & Roofing is a US-based solar energy and roofing services company headquartered in Mooresville, North Carolina. Founded in 2014, the company installs residential solar systems across multiple US states and is backed by Trivest Partners.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

NAICS

Roofing Contractors (23816), Solar Electric Power Generation (221114)

SIC

Asphalt Paving & Roofing Materials (2950), Electrical Work (1731)

akta.pro primary industry

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

akta.pro secondary industries

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)

Keywords

• Residential solar installation
• Solar roofing services
• Solar energy systems
• Home solar panels
• Rooftop solar contractors

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Product Sales: Direct e-commerce sales of power electronics and renewable energy equipment including solar panels, wind turbines, inverters, charge controllers, transformers, and related accessories. Products are sold as one-time purchases with transparent per-unit pricing displayed on the website.
2. Custom System Solutions: Sale of configured power systems and solutions for specific applications such as off-grid homes, farms, ranches, and industrial installations. Products like the 5kW wind power system include multiple components (turbine, controller, battery bank, inverter, protection equipment) as bundled offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Powerhome Solar & Roofing installs residential rooftop solar panel systems for homeowners across multiple US states, pairing solar PV installations with roofing services. The company delivers turnkey solar energy solutions including system design, panel installation, and roofing work, helping homeowners reduce electricity bills, gain energy independence, and qualify for federal solar tax credits. Documented projects include ground-mounted and rooftop arrays ranging from 7 kW to multi-panel residential systems.

Product overview

Powerhome is an e-commerce platform selling a comprehensive portfolio of power electronics and renewable energy equipment, primarily for residential, commercial, agricultural, and remote/off-grid applications. The product lineup centers on solar generators and solar panels (including monocrystalline panels, portable and flexible PV, MPPT and PWM charge controllers), paired with off-grid inverters ranging from 3kW to 20kW that provide pure sine wave AC output. The portfolio also includes wind turbine systems (horizontal and vertical axis, 100W–5kW) and water turbines (150W–10kW) for hydroelectric generation. Supporting these core generators, the company sells DC-DC converters (buck, boost, boost-buck, and isolated types), frequency converters, LED drivers, linear and variable DC power supplies, electroplating rectifiers, voltage stabilizers, power sequencers, battery balancers and chargers, UPS systems, and a full range of transformers (toroidal, isolation, autotransformers, split-phase). The company also provides off-grid living educational guides covering energy management, water sourcing, food self-sufficiency, and sustainable housing. The offering is structured as a direct-to-consumer e-commerce catalog with no software platform, API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Installation Turnkey rooftop and ground-mounted solar PV system installation for homeowners, including system design, permitting, panel mounting, electrical interconnection, and post-installation performance verification across multiple US states (Michigan, Ohio, Indiana, North Carolina, Kansas, Nebraska, South Dakota).
• Solar System Expansion Service to expand existing residential solar arrays with additional panels (e.g., expanding from 8 to 12 panels) to increase generation capacity as household energy needs grow.
• Residential Roofing Services Roofing services paired with solar installations to ensure roof integrity before or as part of solar panel mounting for residential customers.
• Solar Consultation and System Sizing Pre-sales consultation service where sales staff assess household energy usage, recommend system size, explain financial benefits including federal tax credits, and outline projected electricity output for prospective solar customers.

Quantifiable outcome

• Solar panels maintain 90%+ of projected output even in extreme weather conditions (tested during Hurricane Florence with 100mph winds and 30 inches of rain)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Momentum Solar: Direct-to-homeowner residential solar installer operating on the US East Coast and expanding nationally; directly overlaps Powerhome on product scope, customer base, and vertically-integrated installation model.
• Sunrun: Largest US residential solar installer with a national footprint offering rooftop PV, battery storage, and financing (leases/PPA/loans); directly comparable business model, customer segment, and product scope to Powerhome's residential solar installation focus.
• SunPower: US residential and commercial solar installer selling panel systems, inverters, and storage directly to homeowners and dealers; overlaps Powerhome on rooftop solar, financing, and turnkey installation services.
• ADT Solar: US residential solar installer operating across multiple states with door-to-door and direct sales; directly comparable customer segment (homeowners), product scope (rooftop PV + storage), and multi-state operating model.
• Blue Raven Solar: US residential solar installer serving homeowners across 25+ states with a focus on regional expansion and in-house financing; comparable size, customer segment, and sales-driven GTM motion.
• Trinity Solar: Long-standing US residential solar installer serving homeowners across the Northeast and Mid-Atlantic with rooftop PV and battery storage; comparable customer segment, sales motion, and multi-state service-area model.
• PosiGen: US residential solar and energy efficiency installer focused on moderate-to-low income homeowners through lease and PPA structures; comparable residential customer focus, financing-led GTM, and rooftop solar scope.
• Freedom Forever: US residential solar installer offering turnkey rooftop PV with national dealer-style operations; directly comparable in customer segment, product scope, and turnkey installation service.

Broad incumbents

• Tesla Energy: Residential solar (Solar Roof) and battery storage arm of Tesla, offering vertically integrated hardware-plus-installation at national scale; competes with Powerhome on the same homeowner customer segment with deeper balance sheet and brand recognition.

Emerging players

• Lumio (formerly known as): Emerging residential solar platform with focus on digital customer experience and direct homeowner sales; overlaps Powerhome on the same rooftop PV + storage scope for the same homeowner segment, though at earlier scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerhome Solar & Roofing