No Label

What No Label does

No Label is a Dutch direct-to-consumer menswear retailer selling minimalist, no-logo wardrobe essentials to men seeking versatile everyday and smart-casual clothing. The product portfolio spans shirts, T-shirts, knitwear and polos, overshirts, outerwear, jeans, pants, shorts, swimwear, shoes and accessories, with materials positioned as premium (Portuguese linen, organic cotton, cotton-silk blends). Pricing sits in the premium-accessible tier, with shirts at €65–€109, jackets up to €199, and loafers at €189, alongside periodic promotions of up to 40% off and bundle pricing on T-shirts.

The business runs a hybrid omnichannel model: a Shopify-based e-commerce storefront (nolabel.com) shipping to the Netherlands, Germany and Belgium with free shipping above €100 and a multi-language interface (English, Dutch, German), combined with 10 owned physical retail stores in the Netherlands. The store network includes city flagships in Amsterdam, Rotterdam, Utrecht, Den Haag, Groningen, Maastricht and Haarlem, plus outlet and mall locations at Westfield Mall of the Netherlands, Batavia Stad Fashion Outlet (Lelystad) and Designer Outlet Roosendaal. Distribution is entirely self-operated; no wholesale or third-party marketplace channel is disclosed. The brand emphasizes an in-store experience with personal styling, fitting rooms and coffee service, and runs an institutionalized seasonal lookbook program (Winter 2025, Spring 2026, Summer 2026).

The commercial model is straightforward transactional retail with two revenue streams: apparel and footwear sales (one-time purchase) and prepaid gift cards in €25–€100 denominations. A product collaboration with Spanish espadrille maker Abarca, sold exclusively through No Label's own channels, signals selective use of capsule partnerships to extend the footwear range. No financial figures, funding history, ownership structure, headcount, or management team are disclosed in the available data, and there are no published patents, certifications, regulatory actions, or AI/ML capabilities — making No Label a privately held, retail-led brand whose underlying technology stack is a standard Shopify commerce platform.

Name

No Label

Legal name

No Label

Website

https://nolabel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

No Label is a Dutch direct-to-consumer menswear brand selling minimalist, no-logo wardrobe essentials through a Shopify e-commerce platform serving the Netherlands, Germany and Belgium, supported by 10 owned retail stores across the Netherlands and a seasonal lookbook program.

Ownership category

akta.pro rank

Product category

Men's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Off-Price Accessories & Handbags Retailers (CRAEABAD)

Keywords

• Minimalist menswear essentials
• Men's clothing retail
• Premium casual apparel
• Direct-to-consumer fashion
• Portuguese linen shirts

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Sales: One-time retail sales of minimalist menswear essentials including shirts, T-shirts, knitwear, polo shirts, overshirts, coats and jackets, jeans, pants, shorts, swimwear, shoes, and accessories. Transaction-based model with no subscription component.
2. Gift Cards: Prepaid gift cards sold in €25, €50, €75, and €100 denominations, generating upfront revenue redeemable against future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

No Label designs and retails a curated range of minimalist men's wardrobe essentials, including shirts, T-shirts, knitwear, polo shirts, overshirts, outerwear, jeans, pants, shorts, swimwear, shoes, and accessories, alongside digital gift cards. Products are sold direct-to-consumer through the nolabel.com e-commerce platform and 10 owned retail stores in the Netherlands, with shipping also available to Germany and Belgium.

Product overview

No Label is a minimalist menswear essentials brand offering a unified product portfolio centered on quality essential clothing. The company sells directly through its e-commerce platform and physical retail stores across the Netherlands. The product line includes core wardrobe staples organized by category: shirts (Specialist, Carter, Brookvale, Cliff, Maytown, Ashfield, Bennet, Durham), t-shirts (Tee, Rio, Moon, Tank Top, Owen, Ukiyo), knitwear and poloshirts (Crane, Harvey, Hudson, James, Parker, Magnus, Brighton, Soho, Ethan, Evan, Ladson), jeans and pants (Yamane, Carlin, Diego, Alex, Melville), shorts (Breeze, Venice, Laguna, Byron, Oakland, Alex Short), swimwear (Venice, Laguna), outerwear (Philly Worker Jacket, Maxwell Jacket, Arden Overshirt), and shoes (Beckford Loafer, Sloane, Carson, Mason, Porter, Dundee, and collaboration espadrilles with Abarca). The company also offers gift cards in €25-€100 denominations. Products are made primarily from premium materials including Portuguese linen, organic cotton, cotton-silk blends, and quality leathers. No Label operates a seasonal lookbook program featuring Spring 2026, Summer 2026, and Winter 2025 collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Shirts (Specialist, Carter, Cliff, Brookvale, Bennet, Ashfield and related SKUs)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AbarcacoreStrategic or Co-development PartnerNo Label x Abarca collaboration featuring suede espadrilles with woven jute soles and stitched toe caps. The partnership leverages Abarca's craftsmanship in traditional espadrille manufacturing combined with No Label's minimalist design aesthetic. Products are sold exclusively through No Label channels at €99 per pair.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Asket: Swedish minimalist menswear essentials brand selling timeless, logo-free basics DTC across Europe; nearly identical positioning to No Label but with a stronger pan-European DTC profile and no physical retail footprint.
• COS: H&M Group's minimalist fashion chain offering modern, understated apparel and accessories for men and women; directly comparable aesthetic and quality band, with much larger global retail and online reach.
• Arket: H&M Group's essentials-focused concept store offering minimalist, quality-driven apparel for men, women, and children; overlaps with No Label's minimalist value proposition and premium material sourcing.
• Nudie Jeans: Swedish premium denim and essentials brand with a strong sustainability and quality story; comparable in European positioning, premium materials, and minimalist menswear assortment.
• A.P.C. French minimalist fashion brand offering understated, quality-driven menswear and womenswear; comparable in aesthetic philosophy and premium-positioned basics, with broader global brand recognition.
• Everlane: US-based minimalist essentials brand built on transparent pricing and quality basics; comparable minimalist philosophy and DTC model, though primarily US-focused.
• Massimo Dutti: Inditex-owned minimalist menswear and womenswear chain offering classic, understated apparel at a similar premium band; competing for the same customer with much stronger geographic reach.
• Selected Homme: Scandinavian menswear brand offering modern, minimalist essentials across Europe; comparable price band and product mix, with a larger wholesale and retail distribution network.
• Closed: European heritage menswear and womenswear brand rooted in denim and minimalist essentials; comparable European positioning, premium materials, and store-based retail experience.

Broad incumbents

• Uniqlo: Global basics leader offering high-quality, minimalist everyday apparel at lower price points; serves overlapping customer needs but at greater scale and value orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Label