What CompTrain does

CompTrain is a mobile-first fitness training platform that delivers daily structured workout programming combined with a proprietary diagnostic system called the CompTrain Fitness Level. The platform targets fitness enthusiasts — particularly former competitive CrossFit athletes, home-gym athletes, and functional fitness practitioners — through a freemium model in which users can assess their fitness level for free before upgrading to paid subscription tiers. The core technology combines workout scores across strength, conditioning, and mobility into a single fitness level metric, with accompanying Coach Insights that translate the diagnostic output into actionable training direction, plus video movement demonstrations and in-workout coaching notes.

The company operates a tiered subscription model: a Basic tier at $19.99/month (or $199.99/year) provides daily programming in under 30 minutes, fitness level assessment, Coach Insights, progress tracking, community chat, and video coaching, while a Pro tier at $39.99/month (or $399.99/year) unlocks longer-duration training tracks (1-hour, 2-hour, competitor), supplemental lifting, core and accessory work, aerobic capacity training, and 7-day programming visibility. Beyond subscriptions, CompTrain operates a merchandise and equipment e-commerce storefront at shop.comptrain.com and a dedicated "For Gyms" B2B channel that delivers programming and coaching tools to gym owners and coaches. The company also runs in-person events and retreats that build brand awareness outside the digital platform, and offers a 60-Day Progress Guarantee that allows dissatisfied users to seek remediation within the first 60 days.

CompTrain's brand authority rests on its coaching pedigree: coach Ben Bergeron has coached six CrossFit World Champions, and Cole Sager is an NCAA D1 football alumnus and 11-time consecutive CrossFit Games competitor. The product is distributed primarily through iOS and Android app stores with self-serve onboarding and a free, no-credit-card-required entry point. No public ownership information, institutional investors, funding rounds, or employee headcount are disclosed in the available data, and the company appears to operate as a privately held entity serving a global, functionally fitness-oriented consumer base.

Name

CompTrain

Legal name

CompTrain

Website

https://comptrain.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CompTrain is a mobile-first fitness platform that delivers daily workout programming, a proprietary Fitness Level diagnostic, and tiered subscriptions ($19.99–$39.99/month) to CrossFit alumni, home-gym athletes, and functional fitness enthusiasts, supported by a B2B gym channel and merchandise store.

Ownership category

akta.pro rank

Product category

Digital Fitness Coaching

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Fitness training app
• Workout programming
• Crossfit coaching
• Fitness assessment
• Subscription fitness platform

Headquarters

HQ city

Natick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Basic Tier: Monthly or annual subscription providing daily workout programming, Fitness Level assessment, Coach Insights, progress tracking, community access, and coaches notes. Priced at $19.99/month or $199.99/year.
2. Subscription - Pro Tier: Premium tier unlocking all training paths (1 hr, 2 hr, and competitor tracks), supplemental lifting, core and accessory training, aerobic capacity training, and extended 7-day+ programming visibility. Priced at $39.99/month or $399.99/year.
3. E-commerce - Merchandise Store: Separate e-commerce store (shop.comptrain.com) selling merchandise and training equipment for athletes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CompTrain provides a mobile-first fitness training platform that delivers daily workout programming combining strength, conditioning, and mobility into a single unified system. The platform is anchored by the proprietary CompTrain Fitness Level diagnostic that scores users across fitness dimensions and generates personalized Coach Insights, with Basic ($19.99/month) and Pro ($39.99/month) subscription tiers, supported by in-app community features, video movement demos, and progress tracking.

Product overview

CompTrain offers a unified fitness training platform centered around its mobile app, combining daily workout programming, coaching guidance, and the proprietary CompTrain Fitness Level diagnostic system. The platform operates on a tiered subscription model: Basic provides foundational daily training with strength and conditioning workouts, while Pro unlocks advanced tracks including competitor-level programming. Additional offerings include CompTrain Gym for gym owners and coaches, Events for in-person experiences, and a Shop for training equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• CompTrain App A mobile-first fitness training application providing daily workout programming, personalized coaching guidance, fitness level diagnostics, progress tracking, and community features for individual athletes and CrossFit-style training enthusiasts.
• CompTrain Gym A dedicated B2B platform providing programming and coaching tools that gym owners and coaches can use to deliver CompTrain training content to their members.
• Events In-person training experiences and retreats offering immersive training opportunities for CompTrain athletes outside the digital platform.
• Shop An e-commerce storefront offering training merchandise and equipment for athletes who train like CompTrain athletes.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PushPress: Gym management software suite with integrated training programming and member engagement tools. Comparable on the B2B gym-owner channel and bundled programming-plus-management value proposition.
• SugarWOD: Workout-of-the-day delivery and community app purpose-built for CrossFit affiliates and their members. Direct competitor for the in-app community, leaderboard, and daily programming experience.
• Beyond the Whiteboard (BTWB): CrossFit workout tracking and performance analytics platform used by athletes and gyms to log workouts and benchmark progress. Comparable on fitness-level benchmarking and CrossFit-centric performance tracking.
• Wodify: Gym management and CrossFit-focused programming platform offering athlete tracking, class scheduling, and workout delivery. Closely comparable on the B2B 'For Gyms' channel and CrossFit-native athlete user base.
• TrainHeroic: Strength and conditioning programming platform serving athletes and coaches with daily workouts, tracking, and coach-built programs. Directly comparable in target user (functional fitness / strength athletes), subscription model, and content-led approach.

Emerging players

• Future: Personal training app pairing users with a dedicated remote coach who designs adaptive programming. Comparable on personalized, coach-led training delivered via mobile, but differentiated by 1:1 human coaching rather than content + diagnostic.

Others

• Whoop: Performance-optimization wearable and membership focused on recovery, strain, and sleep tracking for athletes. Adjacent in serving performance-minded functional fitness users, but adjacent rather than directly competing in programming delivery.

Broad incumbents

• Peloton: Connected fitness platform with subscription strength, conditioning, and mobility classes. Comparable in the daily-programming subscription model, though primarily tied to Peloton hardware and broader mainstream audience.
• Nike Training Club: Free Nike-branded training app with guided workouts, coaching, and structured programs. Comparable as a mobile-first training programming app, though broader in scope and backed by Nike's brand and free pricing model.
• Apple Fitness+: Apple's subscription fitness platform offering guided workouts across modalities including strength, HIIT, and mobility. Comparable as a broad-based daily training app, but with much wider scope and platform-distribution advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/comptrainco
• LinkedInlinkedin.com/company/comptrain

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CompTrain