Oase Living Water

What Oase Living Water does

OASE GmbH, doing business as OASE, is a German manufacturer of water features, pond equipment, and aquarium products headquartered in Germany and operating in at least 12 countries across Europe, North America, and Asia Pacific. The portfolio is organized around an Outdoor segment (pond pumps with proprietary CORE 6 technology, UVC clarifiers and filtration including FiltoClear and Drum Filter, pond construction materials, fountains and watercourses, garden control and lighting, pond treatments, and fish food under the DYNAMIX brand) and an Indoor segment built around the biOrb design-object sub-brand (biOrb WATER aquariums, biOrb AIR terrariums, biOrb EARTH vivariums, premium HighLine/ScaperLine/StyleLine aquariums, BioMaster² filtration, and ORGANIX fish food). Smart control across both segments is delivered through the OASE Control platform, which links indoor and outdoor water features into a single managed system.

The business model is hardware-led, with revenue generated from sales of pumps, filtration, aquariums, lighting, and consumables such as fish food and water treatments. The primary go-to-market is a certified dealer network branded as Water Creation Partners, which provides installation and ongoing service for outdoor pond construction, supplemented by direct-to-consumer e-commerce through the regional OASE websites and the biOrb Online Shop. Pricing is not publicly disclosed. Customer segments are split between private homeowners (outdoor pond/garden enthusiasts and indoor aquarists), a residential garden irrigation/drainage use case, and commercial/professional buyers served through the OASE Professional sub-brand.

Name

Oase Living Water

Legal name

OASE GmbH

Website

https://oase-livingwater.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OASE is a German manufacturer of pumps, filtration, smart control systems, and aquariums (including the biOrb sub-brand) for residential ponds, water features, and indoor aquatics, selling worldwide through a certified dealer network and direct e-commerce.

Ownership category

akta.pro rank

Product category

Water Feature and Pond Equipment Manufacturing

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Aquarium & Fish Supplies Retail (CRALAHAI), Fish & Aquatic Feed (ornamental) (CRADAFAL), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pond equipment manufacturing
• Aquarium and terrarium design
• Water feature pumps
• Pond filtration systems
• Smart water management

Headquarters

HQ city

Hörstel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Water Feature & Pond Products: Sale of pumps, filters, UVC clarifiers, aerators, and related equipment for garden ponds and water features.
2. Aquarium Products: Sale of aquariums, biOrb products, filters, lighting, heating, and aquarium technology for indoor use.
3. Irrigation & Drainage Equipment: Garden pumps, submersible pumps, and water management systems for residential irrigation and drainage applications.
4. Fish Food & Pond Treatments: Specialty pond treatments, fish medicines, and DYNAMIX fish food products for koi and pond fish.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

OASE manufactures and sells water feature, pond, and aquarium equipment for residential and light-commercial use. The portfolio covers outdoor products such as pond pumps with CORE 6 technology, FiltoClear and Drum Filter filtration, UVC clarifiers, aerators, watercourse elements, fountains, and pond treatments, alongside indoor products under the biOrb sub-brand including aquariums, terrariums, vivariums, and aquarium filtration. Revenue is generated primarily through sale of these own-manufactured hardware products via certified dealers and dedicated e-commerce storefronts.

Product overview

OASE is a manufacturer of innovative water features, fountains, and ponds offering both outdoor and indoor water solutions. The product portfolio spans two main categories: OUTSIDE products include pond pumps (Aquarius Eco Premium, AquaMax Eco Premium with CORE 6 technology), UVC clarifiers/filters/aerators (FiltoClear, Drum Filter, Fleece Filter), water treatment products (AquaActiv DuoBoost), fish foods (DYNAMIX), garden control systems (LunAqua Connect), and complete pond construction solutions. INSIDE products include the biOrb sub-brand with AIR (terrariums), WATER (aquariums), and EARTH (vivariums) lines, premium aquariums (HighLine, ScaperLine), compact aquariums (StyleLine), and aquarium technology (BioMaster² filtration, ORGANIX fish food). The OASE Control smart system provides IoT connectivity for managing both indoor and outdoor water features. Products are distributed through a network of certified Water Creation Partners and dealers.

Differentiator

Problem solved

Functional benefit

Brands

• biOrb: Design aquariums, terrariums, and decorative water feature products including biOrb AIR (terrariums), biOrb WATER (aquariums), and biOrb EARTH (vivariums/planted terrariums)
• OASE Professional
• OASE Control
• OASE Pond & Garden Control
• DYNAMIX
• ORGANIX
• AquaActiv
• AquariumActiv

Products and services

• biOrb AIR biOrb terrariums designed for growing exotic tropical plants or keeping small creatures, featuring the biOrb design system's smart aesthetics and easy maintenance approach. Targeted at home and office indoor décor enthusiasts.
• biOrb WATER biOrb aquariums functioning as modern indoor fish tanks with underwater world scenarios and unique design aesthetics. Targeted at aquarium hobbyists and design-conscious homeowners.
• biOrb EARTH biOrb vivariums for terrarium setups, part of the biOrb design object collection for indoor water tech. Targeted at enthusiasts building planted terrarium and vivarium habitats.
• HighLine Aquariums Premium aquarium product line within the high-end aquarium segment, featuring modern design and advanced aquarium technology. Targeted at premium aquarium enthusiasts.
• ScaperLine Aquariums ScaperLine aquariums featuring modern design and aquarium technology for aquascaping enthusiasts. Targeted at aquascapers and aquarium hobbyists seeking advanced setups.
• StyleLine Aquariums Compact aquarium sets designed for smaller spaces while maintaining OASE quality standards. Targeted at homeowners and offices with limited space.
• BioMaster² Aquarium filtration system providing filters, UVC clarifiers, and dechlorination for aquarium technology and accessories. Targeted at aquarium owners maintaining indoor fish tanks.
• OASE Control Smart Water System Smart control system for managing OASE water features both inside and outside the home, including the Pond & Garden Control and Smart Aquarium Control modules. Targeted at tech-forward homeowners seeking remote management of water features.
• Aquarius Eco Premium Statuary feature pumps for decorative pond applications, featuring energy-efficient CORE 6 technology. Targeted at homeowners installing decorative water features and fountains.
• AquaMax Eco Premium Pond pumps with CORE 6 technology for garden and pond water circulation and filtration. Targeted at pond owners requiring reliable circulation.
• FiltoClear Pond filtration system incorporating UVC clarifiers, filters, and aerators for garden ponds. Targeted at pond owners seeking clear, healthy water.
• Drum Filter Mechanical filtration system for pond water treatment using continuous belt filter drum technology. Targeted at owners of larger koi and swimming ponds requiring high-capacity filtration.
• LunAqua Connect Garden control system with LED lighting solutions for outdoor water features. Targeted at homeowners seeking integrated smart garden and water feature lighting.
• DYNAMIX Fish Food Premium fish food product line for pond fish including daily food, Koi food, and food for young fish. Targeted at koi and pond fish keepers.
• ORGANIX Fish Food Premium fish food product line for aquarium fish. Targeted at aquarium hobbyists seeking quality nutrition for tropical and ornamental fish.
• AquaActiv DuoBoost Pond treatment product for improving water quality as part of the pond treatments and fish medicines range. Targeted at pond owners managing water clarity and algae.
• OASE Professional Line Professional-grade water features and pond equipment for commercial and professional applications, distributed through the dedicated OASE Professional channel. Targeted at landscape contractors, pond builders, and commercial property developers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Certified Water Creation PartnerscoreChannel Partner/ Reseller/ DistributorOASE maintains a network of certified dealers trained and authorized to sell, install, and service OASE products. These partners provide professional water feature installation, pond construction, and ongoing maintenance services to customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AquaScape Inc. US-based manufacturer of water gardening and pond equipment including pumps, filters, and water feature systems. AquaScape is highly comparable to OASE's outdoor pond business and serves DIY homeowners and professional installers through a similar dealer network model.
• Tetra (Spectrum Brands): Leading brand for home aquarium products including fish food, filters, tanks, and water care treatments. Tetra is highly comparable to OASE's biOrb aquarium line and DYNAMIX/ORGANIX fish food products, targeting the same hobbyist consumer base through pet retail channels.
• sera GmbH: German manufacturer of ornamental fish care products including fish food, water treatments, medications, and aquarium technology. Sera directly competes with OASE's DYNAMIX, ORGANIX, and AquaActiv product lines, targeting the same European hobbyist market with similar specialty retail distribution.
• Aqueon (Central Garden & Pet): US brand of aquarium products including tanks, filters, lighting, heaters, and fish care products. Aqueon competes directly with biOrb in the home aquarium category and overlaps with OASE's BioMaster filtration products, primarily distributed through US pet retail chains.
• Aqua Design Amano (ADA): Premium Japanese brand specializing in high-end planted aquariums, aquascaping equipment, and design-focused aquarium systems. ADA competes with OASE's HighLine and ScaperLine premium aquariums and shares the design-forward approach of the biOrb brand, though with stronger focus on planted tank enthusiasts.
• Mars Fishcare (API): Manufacturer of aquarium water care products including API brand water conditioners, test kits, and medications. Mars Fishcare directly competes with OASE's AquaActiv and AquariumActiv water treatment product lines, serving the same hobbyist and specialty retail channels.
• Laguna (Rolf C. Hagen brand): Pond equipment brand offering pumps, filters, UV clarifiers, and water treatments for garden ponds. Laguna is highly comparable to OASE's outdoor pond product portfolio including FiltoClear filtration, AquaMax pumps, and AquaActiv treatments, targeting the same koi and water garden hobbyist segment.

Broad incumbents

• Pentair: Global water solutions company offering pool equipment, pumps, filtration, and water management systems for residential and commercial markets. Pentair's pool pump and filtration portfolio overlaps directly with OASE's pond/aquarium equipment, though Pentair operates at significantly larger scale across broader water categories.
• Rolf C. Hagen Inc. Global manufacturer and distributor of pet and aquarium products including Fluval filtration, Marineland, and Zoo Med brands. Hagen competes across multiple OASE product categories including aquarium filtration, lighting, and water treatment, serving similar specialty and mass retail channels.
• Hayward Holdings: Leading manufacturer of pool equipment including pumps, filters, heaters, and automation systems. Hayward's pool pump and smart automation technology overlaps with OASE's pond pump and OASE Control smart system offerings, though Hayward focuses on the pool market rather than ponds and aquariums.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oaseUK
• Facebookfacebook.com/oaselivingwater
• LinkedInlinkedin.com/company/oase

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oase Living Water