What Gotcha does

Gotcha is a Brazilian full-service digital marketing and communication agency founded in 2009 and headquartered in São Paulo's Vila Olímpia district. The company operates as a "One Stop Shop" 360-degree marketing agency, delivering five integrated service pillars: Strategy (Estratégia), Social Media, Public Relations (PR), Media Buying, and a Performance unit (Mesa de Performance). Its offering deliberately unifies Branding and Performance under a single integrated model, targeting enterprise and mid-market clients across verticals that include financial services and loyalty programs, beauty and cosmetics, retail/eyewear, and environmental/sustainability. Named enterprise clients include Cartão de Todos, Impala, Ótica Visão de TODOS, and Greenline Carbonsat.

The agency's core operating model combines creative and strategy teams with media buying and performance/data capabilities. Per company-reported metrics, Gotcha has administered $100M in cumulative media budgets and served 200+ companies globally, supported by a team of 90+ spanning strategy, design, media, data and technology. The Mesa de Performance unit integrates data, technology, automation and performance to build customer acquisition, engagement and monetization funnels, with stated OKRs focused on SEO, leads, and business outcomes. External validation includes a Cannes Bear in 2023 alongside Royal Award, The Deck "Best Independent Agencies," and Digital Awards recognitions in the same year. The agency also operates G.Talks as a recurring thought-leadership event platform.

Revenue is generated through professional services — typically project-based fees, retainers, and media management fees — with no public pricing. Distribution is direct via website contact forms, email and phone, with no disclosed third-party sales channels. Gotcha is privately held with no institutional funding rounds, no disclosed M&A, and a Co-CEO leadership structure (Carlos Coelho as Co-CEO/CCO and Guilherme Saccomani as Co-CEO), both with senior pedigrees at major global advertising holding companies. The business is actively operating with a current website, recent 2025 blog content, and ongoing enterprise engagements.

Name

Gotcha

Legal name

Gotcha

Website

https://gotcha.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Gotcha is a Brazilian full-service digital marketing agency founded in 2009, offering integrated strategy, social, PR, media and performance services to enterprise clients across multiple verticals, primarily in Brazil.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Social Media & Community Management (PR-led) (BPAFADAM), Paid Social Media Buying (MPAAABAD)

Keywords

• Digital marketing services
• Media buying
• Brand strategy
• Public relations
• Performance marketing

Headquarters

HQ city

Vila Olímpia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communication Services: Full-service agency offering integrated marketing solutions including strategy, social media, PR, media, and performance services. Revenue generated through project-based fees, retainers, and media management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gotcha is a Brazilian full-service marketing and communications agency that delivers integrated 360° marketing solutions across five core pillars: Strategy (Estratégia), Social, PR (Relações Públicas), Media buying, and a Performance Management desk. The agency combines branding and performance marketing under a single ecosystem, serving enterprise and mid-market clients with creative strategy, data-driven media planning, PR, social media management, and performance optimization.

Product overview

Gotcha is a full-service marketing agency offering an integrated ecosystem of solutions at the intersection of digital, advertising, and design. The company provides five core service pillars: Estratégia (Strategy), Social, PR (Relações Públicas), Mídia (Media), and Mesa de Performance — all unified under a Branding & Performance approach. The agency also operates G.Talks as an event/platform for industry discussions. The portfolio includes documented case studies such as Cartão de Todos (Branding & Performance), Impala (Performance), and Joli, demonstrating the agency's work across different marketing disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Estratégia (Strategy)
• Social
• PR (Relações Públicas)
• Mídia (Media)
• Mesa de Performance
• G.Talks

Quantifiable outcome

• Served 200+ companies globally with customized marketing solutions
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• celyminorGTM or Marketing Partner · 4 September 2025Specialized influence marketing partner for the Ótica Visão de TODOS campaign. Provided planning, curation and execution for influencer talent selection and results tracking.
• B4 CapitalminorStrategic or Co-development Partner · 1 January 2025Greenline Carbonsat (Gotcha client) partnered with B4 Capital for COP30 participation, reinforcing Brazil's leadership in decarbonization agenda and sustainable solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• WMcCann: Brazilian McCann Worldgroup affiliate with full-service creative, media and PR capabilities. Competes for enterprise mandates and shares similar integrated 'Branding + Performance' positioning with Gotcha.
• David São Paulo: Independent creative agency in São Paulo with strong international award profile and brand-building focus. Comparable in scale, independence status, and creative reputation to Gotcha.
• DPZ&T: Brazilian independent full-service creative agency offering integrated branding, media and digital services to enterprise clients. Closest peer in size and model to Gotcha within the Brazilian independent agency landscape.
• AlmapBBDO: Long-established Brazilian creative agency affiliated with BBDO/Omnicom, serving large Brazilian advertisers with integrated branding and performance work. Direct competitor for enterprise mandates and Cannes-level creative talent.
• Africa (now part of TBWA/Dentsu): Prominent Brazilian creative agency known for disruptive campaigns, now affiliated with TBWA/Dentsu. Competes with Gotcha for enterprise creative mandates and has historically dominated Brazilian creative awards.
• Lew'Lara\TBWA: Brazilian creative agency under TBWA network offering integrated marketing and media services. Comparable in scale, enterprise focus, and full-service positioning to Gotcha.
• SunsetDDB: Brazilian DDB affiliate offering creative, media and digital services to enterprise advertisers. Comparable integrated full-service model and competes for similar Brazilian enterprise clients as Gotcha.

Broad incumbents

• Ogilvy Brazil: Brazilian operation of WPP's Ogilvy network, offering advertising, PR, consulting and experience services. Competes for the same enterprise clients as Gotcha but with broader global network and deeper media-buying scale.
• Publicis Brasil: Brazilian arm of Publicis Groupe offering integrated creative, media, digital and PR services. Larger global competitor leveraging Publicis' data and technology stack (e.g., Epsilon, Marcel) versus Gotcha's independent model.
• Dentsu Creative Brazil: Brazilian operation of Dentsu's creative network, providing full-service advertising and customer experience transformation. Competes with Gotcha for enterprise clients seeking global creative credentials at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SomosGotcha
• LinkedInlinkedin.com/company/gotchacomunica%C3%A7%C3%A3o
• Instagraminstagram.com/agenciagotcha
• Xx.com/gotcha_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotcha