Canopy and Stars

What Canopy and Stars does

Canopy & Stars is a UK-headquartered, curated online marketplace specializing in luxury and unique outdoor accommodation, founded in 2010 and operating as Sawday's Canopy & Stars Ltd. from Bristol. The company aggregates and personally inspects a collection of glamping properties — including treehouses, cabins, shepherd's huts, yurts, safari tents, cottages, geodomes, roundhouses, and wagons — across the United Kingdom (with deep inventory in Cornwall, Sussex, Dorset, Yorkshire, and other national parks) and selected European countries (France, Italy, Spain, Portugal, Norway, Sweden). Guests book stays directly through the company's own website, supported by a Guest Experience Team, while property owners can also engage Canopy & Stars' dedicated glamping consultancy to develop and improve listings.

The business operates on a marketplace commission model as its primary revenue stream, charging booking fees on transactions between property owners and guests; nightly rates span roughly £93 to £337 depending on accommodation type. Secondary revenue streams include the sale of gift cards (standard, wedding, and Club Together variants), published merchandise (the Stay Wild book and Intention Wild Cards), and professional consultancy services for aspiring glamping operators. Supporting brand assets include the Find Your Wild editorial blog, the A Life More Wild podcast, and the Wild Weekends video series, which collectively function as content-led acquisition channels.

The company is majority employee-owned with a Charitable Trust holding 24% to channel proceeds into environmental causes, and is certified as one of the highest-scoring travel B Corps globally. It has served nearly 200,000 guests and 9,000 dogs since inception and reports a Net Promoter Score consistently above 80 for three consecutive years. Canopy & Stars operates as part of the wider Sawday's Group corporate family alongside Sawday's Special Places to Stay, Paws & Stay, and Crown & Canopy.

Name

Canopy and Stars

Legal name

Sawday's Canopy & Stars Ltd.

Website

https://canopyandstars.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Canopy & Stars is a UK-based curated online marketplace, founded in 2010, that personally inspects and lists unique glamping accommodations across the UK and Europe. It books directly to consumers via its own website, earning commission on stays and offering consultancy and merchandise.

Ownership category

akta.pro rank

Product category

Glamping Accommodation Marketplace

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Glamping Resorts & Luxury Camping (THAMAJAC)

akta.pro secondary industries

Treehouses & Canopy Stays (THAMADAC), Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Luxury glamping bookings
• Outdoor accommodation marketplace
• Unique holiday rentals
• Treehouse cabin rentals
• Glamping booking platform

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Property Booking Revenue: Canopy & Stars acts as a marketplace/platform connecting glamping property owners with guests. The company takes a commission or booking fee from transactions between property owners and guests for overnight stays.
2. Glamping Consultancy: The company offers consultancy services to help property owners develop and improve their glamping spaces, including sustainability advice and operational guidance.
3. Gift Cards and Merchandise: Sale of gift cards (including wedding and Club Together variants) and merchandise such as the 'Stay Wild' book and Intention Wild Cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Canopy & Stars operates a curated online marketplace that lists and books unique, hand-inspected glamping accommodations (treehouses, cabins, shepherd's huts, yurts, safari tents, geodomes, cottages, wagons, roundhouses, barns, bothies) across the UK and Europe. The company earns booking commissions by connecting independent property owners with guests, and supplements this with glamping consultancy services for aspiring hosts plus sale of gift cards and branded merchandise.

Product overview

Canopy & Stars operates as a curated marketplace and booking platform for unique glamping accommodations across the UK and Europe. The core product is the accommodation collection featuring diverse place types (treehouses, cabins, shepherd's huts, yurts, safari tents, cottages, geodomes, roundhouses, wagons), all personally inspected before listing. Supporting products include gift cards (standard, wedding, and Club Together variants), published merchandise (Stay Wild book, Wild Cards), multimedia content (A Life More Wild podcast, Wild Weekends video series), a editorial blog (Find Your Wild), and professional glamping consultancy services for property owners. The platform functions as a booking intermediary connecting guests with independent glamping property owners.

Differentiator

Problem solved

Functional benefit

Brands

• A Life More Wild: Award-winning podcast series featuring conversations with activists, researchers, and writers about nature and conservation.
• Stay Wild
• Wild Cards

Products and services

• Canopy & Stars Glamping Accommodation Marketplace
• Gift Cards
• Glamping Consultancy Services
• Stay Wild Book
• Intention Wild Cards

Quantifiable outcome

• NPS score above 80 consistently for three years
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sawday's Group (Parent Company)coreOthersCanopy & Stars is part of the Sawday's Group, which also includes Sawday's Special Places to Stay, Paws & Stay, and Crown & Canopy. The company operates as Sawday's Canopy & Stars Ltd, demonstrating a close corporate family relationship.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sawday's Special Places to Stay: Sister brand within the Sawday's Group, operating a curated marketplace for special B&Bs, inns, and cottages in the UK and Europe. Most directly comparable peer given shared ownership, similar curation model, and overlapping property owner ecosystem.
• Coolstays: UK-based curated marketplace for unique and unusual holiday accommodation including treehouses, yurts, cabins, and glamping properties. Directly competes with Canopy & Stars in the same UK/European boutique glamping segment.
• Pitchup.com: UK-focused online booking platform for camping, glamping, and caravan holidays with extensive UK and European coverage. Directly comparable as a marketplace connecting outdoor accommodation providers with travelers, though more camping-focused than luxury-glamping.
• Glamping Hub: Global online marketplace specializing exclusively in glamping and unique outdoor accommodations including treehouses, yurts, and safari tents. Directly competes across the same property types and customer base in UK/Europe.
• Hipcamp: US-headquartered marketplace for camping, glamping, and unique outdoor stays, expanding into UK and European markets. Comparable business model (marketplace commission) and inventory focus (treehouses, cabins, yurts), though US-centric today.
• Crown & Canopy: Sibling brand within the Sawday's Group, also offering curated unique stays. Direct corporate family peer with overlapping supply base, distribution infrastructure, and target audience — useful as a cross-sell benchmark.

Broad incumbents

• Airbnb: Dominant global vacation rental marketplace with a growing 'Unique Stays' category including treehouses and glamping. Competes for the same end customers but at vastly greater scale and without C&S's curation depth or sustainability positioning.
• Booking.com: One of the largest global OTAs with extensive unique-stay inventory and aggressive commission economics. Competes for the same end traveler, particularly in cross-border European bookings, but lacks C&S's curation depth and sustainability credentials.

Emerging players

• Mr & Mrs Smith: Curated boutique hotel and unique stay booking platform (now part of Hyatt), focused on characterful accommodations for couples and luxury travelers. Comparable in curation-led positioning and romantic-getaway customer segment, though primarily hotels rather than outdoor glamping.
• Plum Guide: Curated marketplace for high-quality vacation rentals with rigorous vetting standards ('the best homes, tested'). Comparable curation-driven brand positioning and premium traveler focus, though focused on urban and conventional luxury homes rather than glamping.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubecanopyandstars.co.uk/a-life-more-wild-podcast
• Instagraminstagram.com/channel/AbazgJr_7O9eBncR
• Xx.com/canopyandstars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canopy and Stars