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KPMG Spark

Full company profile

uuid000d869

Namestring
KPMG Spark
Websiteurl
kpmgspark.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

KPMG Spark is an online accounting and bookkeeping service launched in 2013 and headquartered in Salt Lake City, United States, operating as a private company within the KPMG professional services ecosystem. The firm provides digital bookkeeping, accounting, and related financial management services targeted at small and medium-size businesses that would not typically engage a Big Four firm directly. Headcount is reported in the 51-100 employee band, suggesting a focused delivery team rather than a mass-market consumer product. As a KPMG-affiliated entity, KPMG Spark benefits from parent-firm credibility, established accounting standards expertise, and potential cross-referral from KPMG's broader audit, tax, and advisory practices, though specific revenue, pricing, or product feature details are not disclosed in the available input. The business model appears to combine subscription-based technology with embedded human bookkeeping services, consistent with the broader category of SMB-focused online accounting platforms, but no confirmed pricing tiers, customer counts, or unit economics are present in the source material.

Short descriptiontext

KPMG Spark provides online accounting and bookkeeping services to small and medium-size businesses, operating as a digital-focused unit within the KPMG Big Four professional services ecosystem from Salt Lake City since 2013.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSalt Lake City, United States
HQ citystring
Salt Lake City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
online bookkeeping services, small business accounting, virtual bookkeeping platform, cloud accounting services, SMB financial services
NAICS code1 code
  • 541211
SIC code1 code
  • 8742
Product category
Small Business Accounting Services
Social media profiles1 record
Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

KPMG Spark provides online accounting and bookkeeping services to small and medium-size businesses. The firm operates as a private company headquartered in Salt Lake City, United States, founded in 2013 with a headcount of 51–100, delivering its service via the web channel (kpmgspark.com).

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Online Bookkeeping and Accounting Services
CategorySmall Business Accounting
Description

Outsourced accounting and bookkeeping delivered online to U.S. small and medium-size businesses that lack in-house finance staff. The service is offered via the company's website (kpmgspark.com).

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Bench (now part of Employer.com)
TypeDirect peer
Description

Bench historically offered monthly online bookkeeping for SMBs with dedicated bookkeepers and software, directly competing with KPMG Spark on service model and target customer.

2NetSuite (Oracle)
TypeBroad incumbent
Description

NetSuite offers cloud ERP with embedded bookkeeping, financials, and reporting for growing SMBs, providing an alternative to a pure outsourced-bookkeeping model like KPMG Spark.

3Xendoo
TypeDirect peer
Description

Xendoo provides cloud-based bookkeeping, accounting, and tax services to small businesses, with a similar subscription-style online delivery model to KPMG Spark.

4Wave Financial
TypeEmerging player
Description

Wave provides free / low-cost accounting software for very small businesses and a paid bookkeeping service tier, sitting at the entry-level SMB segment that KPMG Spark also serves.

5Pilot.com
TypeDirect peer
Description

Pilot.com provides online bookkeeping, accounting, and CFO services targeted at startups and SMBs, making it the closest direct competitor to KPMG Spark in the outsourced bookkeeping-for-SMBs category.

61-800Accountant
TypeDirect peer
Description

1-800Accountant serves SMBs with bookkeeping, tax, and advisory delivered virtually, overlapping with KPMG Spark's core offering and target segment.

7inDinero
TypeDirect peer
Description

inDinero provides outsourced bookkeeping, accounting, and tax services for small and mid-sized businesses, directly comparable in service mix and customer profile to KPMG Spark.

8FreshBooks
TypeEmerging player
Description

FreshBooks offers SMB accounting software with optional add-on bookkeeping services, competing with KPMG Spark on the lower end of the SMB bookkeeping stack.

9Botkeeper
TypeDirect peer
Description

Botkeeper combines AI-driven bookkeeping software with human accountants to serve SMBs and accounting firms, competing head-to-head with KPMG Spark on automated bookkeeping delivery.

10QuickBooks Live (Intuit)
TypeBroad incumbent
Description

Intuit's QuickBooks Live pairs SMB customers with human bookkeepers inside the QuickBooks ecosystem, leveraging Intuit's massive installed base to compete with KPMG Spark on convenience and integration.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

KPMG Spark

Small Business Accounting Serviceskpmgspark.com

KPMG Spark provides online accounting and bookkeeping services to small and medium-size businesses, operating as a digital-focused unit within the KPMG Big Four professional services ecosystem from Salt Lake City since 2013.

What KPMG Spark does

KPMG Spark is an online accounting and bookkeeping service launched in 2013 and headquartered in Salt Lake City, United States, operating as a private company within the KPMG professional services ecosystem. The firm provides digital bookkeeping, accounting, and related financial management services targeted at small and medium-size businesses that would not typically engage a Big Four firm directly. Headcount is reported in the 51-100 employee band, suggesting a focused delivery team rather than a mass-market consumer product. As a KPMG-affiliated entity, KPMG Spark benefits from parent-firm credibility, established accounting standards expertise, and potential cross-referral from KPMG's broader audit, tax, and advisory practices, though specific revenue, pricing, or product feature details are not disclosed in the available input. The business model appears to combine subscription-based technology with embedded human bookkeeping services, consistent with the broader category of SMB-focused online accounting platforms, but no confirmed pricing tiers, customer counts, or unit economics are present in the source material.

KPMG Spark firmographics

Firmographics
Name
KPMG Spark
Website
https://kpmgspark.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
51–100 employees
Short description
KPMG Spark provides online accounting and bookkeeping services to small and medium-size businesses, operating as a digital-focused unit within the KPMG Big Four professional services ecosystem from Salt Lake City since 2013.
Ownership category
akta.pro rank

Where KPMG Spark is headquartered

Location

Headquarters

HQ city
Salt Lake City
HQ country
United States
HQ region
North America

Markets served

KPMG Spark business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

KPMG Spark product offering

Product offering

Core offering

KPMG Spark provides online accounting and bookkeeping services to small and medium-size businesses. The firm operates as a private company headquartered in Salt Lake City, United States, founded in 2013 with a headcount of 51–100, delivering its service via the web channel (kpmgspark.com).

Differentiator

Problem solved

Functional benefit

Products and services

  • Online Bookkeeping and Accounting Services Outsourced accounting and bookkeeping delivered online to U.S. small and medium-size businesses that lack in-house finance staff. The service is offered via the company's website (kpmgspark.com).

Companies that use KPMG Spark

Customer profile

Ideal customer profiles1 record

KPMG Spark technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

KPMG Spark partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights2 records

KPMG Spark competitors and assessment

Company assessment

Direct peers

  • Bench (now part of Employer.com): Bench historically offered monthly online bookkeeping for SMBs with dedicated bookkeepers and software, directly competing with KPMG Spark on service model and target customer.
  • Xendoo: Xendoo provides cloud-based bookkeeping, accounting, and tax services to small businesses, with a similar subscription-style online delivery model to KPMG Spark.
  • Pilot.com: Pilot.com provides online bookkeeping, accounting, and CFO services targeted at startups and SMBs, making it the closest direct competitor to KPMG Spark in the outsourced bookkeeping-for-SMBs category.
  • 1-800Accountant: 1-800Accountant serves SMBs with bookkeeping, tax, and advisory delivered virtually, overlapping with KPMG Spark's core offering and target segment.
  • inDinero: inDinero provides outsourced bookkeeping, accounting, and tax services for small and mid-sized businesses, directly comparable in service mix and customer profile to KPMG Spark.
  • Botkeeper: Botkeeper combines AI-driven bookkeeping software with human accountants to serve SMBs and accounting firms, competing head-to-head with KPMG Spark on automated bookkeeping delivery.

Broad incumbents

  • NetSuite (Oracle): NetSuite offers cloud ERP with embedded bookkeeping, financials, and reporting for growing SMBs, providing an alternative to a pure outsourced-bookkeeping model like KPMG Spark.
  • QuickBooks Live (Intuit): Intuit's QuickBooks Live pairs SMB customers with human bookkeepers inside the QuickBooks ecosystem, leveraging Intuit's massive installed base to compete with KPMG Spark on convenience and integration.

Emerging players

  • Wave Financial: Wave provides free / low-cost accounting software for very small businesses and a paid bookkeeping service tier, sitting at the entry-level SMB segment that KPMG Spark also serves.
  • FreshBooks: FreshBooks offers SMB accounting software with optional add-on bookkeeping services, competing with KPMG Spark on the lower end of the SMB bookkeeping stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

KPMG Spark social profiles

Digital presence

KPMG Spark financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KPMG Spark leadership team

Management profile

Number of profiles

KPMG Spark funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KPMG Spark M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPMG Spark

What does KPMG Spark do?

KPMG Spark provides online accounting and bookkeeping services to small and medium-size businesses. The firm operates as a private company headquartered in Salt Lake City, United States, founded in 2013 with a headcount of 51–100, delivering its service via the web channel (kpmgspark.com).

Is KPMG Spark a public or private company?

KPMG Spark is a private company. It is classified as corporate owned and is currently operating.

When was KPMG Spark founded?

KPMG Spark was founded in 2013. It employs 51 to 100 people.

Where is KPMG Spark based?

KPMG Spark is headquartered in Salt Lake City, United States, in the North America region.

Who are KPMG Spark's main competitors?

Direct peers on record are Bench (now part of Employer.com), Xendoo, Pilot.com, 1-800Accountant, inDinero and Botkeeper. Broad incumbents are NetSuite (Oracle) and QuickBooks Live (Intuit). Emerging players are Wave Financial and FreshBooks.

Does KPMG Spark have an API?

No public API is recorded for KPMG Spark.

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Live signals
PR NewswireDecimal and Puzzle Lead the Charge in Modernizing Accounting, Transitioning Hundreds of Former KPMG Spark Clients to Smarter AI SolutionsDecimal has partnered with Puzzle to transition hundreds of former KPMG Spark clients to Puzzle's AI-native ledger, demonstrating the scalability of AI-powered accounting solutions. This migration highlights a shift from legacy systems to automated tools that reduce repetitive tasks and provide actionable business insights for small and medium-sized businesses.CrowdFund InsiderDecimal, an Accounting Fintech Firm, Acquires SaaS Bookkeeping Assets of KPMG SparkDecimal, an accounting fintech firm, has acquired the cloud-based bookkeeping service and certain other assets from KPMG Spark. This transaction expands Decimal's small-business footprint and talent pool while allowing KPMG to refocus on its core tax, audit, and advisory services. Financial terms of the acquisition were not disclosed.CPA Practice AdvisorKPMG Sells Its Spark Business to Accounting Fintech DecimalFintech company Decimal has acquired the cloud-based bookkeeping service and certain assets of KPMG Spark from Big Four firm KPMG LLP. The transaction allows Decimal to expand its small-business footprint and talent pool while enabling KPMG to refocus on its core tax, accounting, and advisory services. Financial terms of the deal were not disclosed.PrwebDecimal, a Leading Accounting Fintech Company, Acquires SaaS Bookkeeping Assets of KPMG SparkDecimal, a fintech company specializing in accounting operations for small and medium-sized businesses, has acquired the cloud-based bookkeeping service and certain assets from KPMG Spark. This transaction allows Decimal to expand its service suite and talent pool while enabling KPMG LLP to refocus on its core advisory and tax services. Financial terms of the acquisition were not disclosed.