Dynamic DNA Laboratories

What Dynamic DNA Laboratories does

Dynamic DNA Laboratories is a private, direct-to-consumer genetic testing company founded in 2015 and headquartered in Springfield, Missouri. It operates a CLIA-certified in-house laboratory and sells a portfolio of 11+ at-home DNA test kits covering proactive health (Nutrition, Fitness, Skin, Personality), substance metabolism (Cannabis, Psychedelic), family relationships (Paternity, Siblingship), and personalized medicine panels (Comprehensive, Cardiovascular, Mental Health, Pain Management, Disease Predisposition). A non-clinical DNA Artwork line (DNA Portrait, Microscopic Artwork) extends the catalogue into gifting.

The underlying technology is SNP-based genotyping on cheek-swab samples, which the company reports at over 99% accuracy with a 99.82% call rate and 99.99% reproducibility. Trait reports of up to 62 pages are delivered through a HIPAA-compliant client portal within 3-4 weeks of sample receipt, and the company states it does not share or sell customer data or upload DNA to external databases.

The business model is primarily DTC e-commerce with pay-as-you-go per-kit pricing ranging from $79 to $195. A bundle with VitaminLab introduces a recurring subscription component with a three-month minimum. Three B2B programs — PGx medical providers, corporate wellness partners, and resellers/distributors — represent nascent extensions of the legacy DTC motion. The company is led by founder Austin O'Reilly (CEO & Founder / Scientist) and operates with 1-10 employees, ships only within the United States, and has not disclosed external funding.

Name

Dynamic DNA Laboratories

Legal name

Dynamic DNA Laboratories

Website

https://dynamicdnalabs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Dynamic DNA Laboratories is a direct-to-consumer DNA testing company that runs a CLIA-certified in-house laboratory in Springfield, Missouri, selling 11+ at-home genetic test kits across nutrition, fitness, skin, personality, substance metabolism, family relationships, and pharmacogenomics to health-conscious consumers, medical providers, and corporate partners.

Ownership category

akta.pro rank

Product category

Genetic Testing Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

akta.pro secondary industries

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)

Keywords

• DNA testing services
• Personalized wellness genomics
• Genetic health testing
• Pharmacogenomics testing
• Paternity testing services

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. DNA Test Kits: One-time purchase DNA test kits sold directly to consumers through e-commerce. Includes various test categories: Nutrition, Fitness, Skin, Personality, Cannabis, Psychedelic, Wanderlust, Paternity, and Siblingship. Results delivered via secure online portal within 3-4 weeks.
2. Custom Vitamin Subscription: Partnership with VitaminLab provides customized vitamin supplements based on DNA analysis results. Monthly subscription model for personalized supplements formulated according to genetic profile. Minimum 3-month subscription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dynamic DNA Laboratories provides direct-to-consumer DNA testing through at-home cheek-swab kits that are processed in a CLIA-certified in-house laboratory using proprietary genotyping (SNP analysis) technology. Reports cover nutrition, fitness, skin, personality, mental health, cardiovascular, pain management, cannabis/psychedelic response, wanderlust traits, paternity/siblingship, and disease predisposition, delivered through a HIPAA-compliant client portal. Complementary offerings include DNA Artwork keepsakes and bundles pairing DNA tests with customized vitamin subscriptions via the VitaminLab partnership.

Product overview

Dynamic DNA Laboratories offers a portfolio of at-home DNA testing kits primarily focused on health, wellness, and personal insights. The core products are individual DNA test kits spanning proactive health categories (Nutrition, Fitness, Skin, Personality) and specialized health panels (Cardiovascular, Mental Health, Pain Management, Comprehensive Health, Disease Predisposition). The company also offers substance-related tests (Psychedelic, Cannabis) and family relationship tests (Paternity, Siblingship). A unique product line includes DNA Artwork (DNA Portrait, Microscopic Artwork). The company bundles its Nutrition DNA Test with VitaminLab-customized vitamins as a subscription offering. All tests use cheek swab samples analyzed in the company's CLIA-certified laboratory, with results delivered via a HIPAA-compliant online portal within 3-4 weeks.

Differentiator

Problem solved

Functional benefit

Brands

• VitaminLab: Partnered vitamin company that creates custom supplement formulations based on Dynamic DNA's Nutrition DNA test results

Products and services

• Nutrition DNA Test

Quantifiable outcome

• DNA test results available within 3-4 weeks of sample receipt
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• VitaminLabcoreStrategic or Co-development PartnerPartnership with VitaminLab to offer customized vitamin supplements formulated based on DNA analysis results. VitaminLab creates tailor-made, all-in-one supplements with personalization top of mind. The bundle includes $20 off the Nutrition DNA Test and $40 off the first monthly payment of the custom supplement subscription (minimum 3-month subscription).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MyHeritage DNA: Global DTC genetic testing platform offering ancestry, health, and wellness reports. Competes in the same at-home testing category with similar e-commerce distribution and consumer-facing positioning.
• Orig3n: DTC genetic testing company offering wellness, fitness, and nutrition reports. Competes in similar consumer-facing DNA test categories with comparable pricing tiers.
• Vitagene: DTC genetic testing company focused on nutrition, fitness, and skin reports with companion supplement recommendations. Closely mirrors Dynamic DNA's wellness-focused positioning and supplement bundle model.
• SelfDecode: DTC genetic testing platform offering health, wellness, and trait reports using SNP analysis. Overlaps with Dynamic DNA's proactive health and personalized medicine categories.
• DNAfit: DTC genetic testing service specializing in fitness, nutrition, and wellness reports. Directly comparable to Dynamic DNA's Nutrition and Fitness DNA tests with similar SNP-based analysis.
• Color Genomics: Genetic testing company offering health-focused and pharmacogenomics tests with both consumer and clinical channels. Overlaps with Dynamic DNA's PGx and comprehensive health offerings.
• EasyDNA: DTC DNA testing provider offering paternity, relationship, and wellness tests. Direct overlap with Dynamic DNA's family testing segment and broader DTC consumer model.
• Ancestry: Major DTC DNA testing company focused on ancestry and family history, with expanding health offerings. Directly comparable business model with cheek-swab sample collection and online result delivery.
• 23andMe: The largest DTC genetic testing company offering ancestry, health, and trait reports through at-home saliva kits. Directly competes with Dynamic DNA across health and wellness test categories, though 23andMe operates at significantly larger scale.

Broad incumbents

• Quest Diagnostics: Large clinical laboratory network offering a wide range of diagnostic testing including pharmacogenomics and genetic screening. Operates in a much broader portfolio but overlaps with Dynamic DNA's PGx provider channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Dynamic_DNA_Lab
• YouTubeyoutube.com/channel/UCswvC8dr8ZxJiJ9atT9dMlw/videos
• Facebookfacebook.com/dynamicdnalabs
• Instagraminstagram.com/dynamicdnalabs
• LinkedInlinkedin.com/company/dynamic-dna-laboratories

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic DNA Laboratories