The Retail Outsource

What The Retail Outsource does

The Retail Outsource, operating as T-ROC (The Revenue Optimization Companies), is a privately held retail services and consulting firm headquartered in Coral Gables, Florida. Founded in 2016, the company employs 5,001-10,000 people and provides integrated omnichannel retail solutions to major retailers and consumer brands across North America (U.S., Canada, and Mexico). Its service portfolio spans brand ambassadors, assisted sales, merchandising, mystery shopping, road shows and pop-ups, automated retail (warehousing, transportation, installation, in-store merchandising, and service repair), and a third-party labor (3PL) offering with compliance expertise for government wireless programs.

The company's core technology asset is Retail360, an AI-powered marketing intelligence platform that leverages big data and advanced analytics to identify customer demographics, shopping locations, and timing in order to optimize marketing spend. This platform anchors a broader set of solutions organized around people, technology, consumer insights, and omnichannel operations. T-ROC also cites 75 product segments of experience and presence in nearly every major retail chain in North America.

T-ROC operates a professional services and managed services revenue model, generating income through service fees for trained personnel deployment, multi-year enterprise contracts with retailers and brands, and consulting engagements. Pricing is quote-based and not publicly disclosed. The go-to-market is direct enterprise sales, targeting major retail chains and consumer brands, with named relationships including Walmart, Apple, Samsung, Costco/PDG, TCL Mobile, TracFone, Cricket Wireless, Epson, T-Mobile, Xfinity, and Pokemon. The company is led by founder and CEO Brett Beveridge, with Samuel Hersey as founder/GM of The Consumer Insight and Lowell Rush as CFO.

Name

The Retail Outsource

Legal name

The Revenue Optimization Companies

Website

https://theretailoutsource.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Retail Outsource (T-ROC) is a Coral Gables-based retail services firm providing brand ambassadors, merchandising, mystery shopping, automated retail, and AI-driven marketing analytics (Retail360) to major retailers and consumer brands across North America.

Ownership category

akta.pro rank

Product category

Retail Branding & Consulting Services

NAICS

Retail Trade (44-45), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

akta.pro secondary industry

E-commerce & Direct-to-Consumer (DTC) Brands (TLAIALAG)

Keywords

• Retail staffing services
• Brand ambassador programs
• Mystery shopping services
• Retail merchandising solutions
• Retail analytics platform

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services and Manpower: T-ROC provides trained personnel including brand ambassadors, sales reps, merchandising specialists, and mystery shoppers to retailers and brands. Revenue is generated through service fees for these personnel派遣 and management services.
2. Third-Party Labor Provider (3PL): As a third-party labor provider, T-ROC handles rapid staffing and compliance for government wireless program regulations, generating revenue through service contracts with retailers and brands.
3. Strategic Consulting and Brand Solutions: Creative strategic ideas, brand and retail best practices expertise, and technical knowhow provided to clients, generating revenue through consulting engagements and strategic partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Retail Outsource (T-ROC — The Revenue Optimization Companies) is an integrated retail branding and consulting agency that supplies trained personnel, brand ambassadors, sales reps, merchandising specialists, and mystery shoppers to major retailers and consumer brands. It delivers these services alongside the Retail360 AI-powered marketing intelligence platform and turnkey automated-retail operational solutions (warehousing, transportation, installation, merchandising, service repair) across omnichannel retail settings in North America.

Product overview

T-ROC (The Revenue Optimization Companies) operates as an integrated retail branding and consulting agency offering a portfolio of services designed to connect retailers and brands with consumers across omnichannel retail settings. The core offering includes Retail360, an AI-powered marketing intelligence platform leveraging big data and advanced analytics for customer targeting, complemented by operational services including Automated Retail (turnkey solutions for warehousing, merchandising, and service repair), Road Shows & Pop Ups (mobile brand activation), Mystery Shopping (retail evaluation), Assisted Sales, Brand Ambassador Program, and Merchandising. These services are organized around five solution pillars: People Solutions, Technology Solutions, Consumer Insights, and Omnichannel Operations, all working together as a connected system to optimize performance across the customer lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail360

Quantifiable outcome

• On hand inventory accuracy improvement for national retailer
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• WalmartcoreStrategic or Co-development PartnerT-ROC provides trained sales professionals across 474 Walmart locations, achieving 110% growth across multiple categories. They have an established relationship as a third-party labor provider for Walmart's retail operations.
• SamsungcoreStrategic or Co-development PartnerT-ROC supports Samsung's premium care services through sales rate improvements and in-store brand support programs.
• ApplecoreStrategic or Co-development PartnerT-ROC deploys brand ambassadors to educate phone store representatives about Apple products, bringing energy, enthusiasm, and high-level product knowledge to training and rep interactions.
• XfinityminorStrategic or Co-development PartnerT-ROC provides retail support services for Xfinity products.
• T-MobileminorStrategic or Co-development PartnerT-ROC provides retail support services for T-Mobile operations.
• Cricket WirelesscoreStrategic or Co-development PartnerT-ROC drove revenue growth for Cricket Wireless as a technology brand client.
• Costco/PDGcoreStrategic or Co-development PartnerT-ROC executed a successful launch roadshow for Greyson Coywolf golf carts at Costco, leading to expansion to 23 additional shows.
• TracFonecoreStrategic or Co-development PartnerT-ROC serves as third-party labor provider (3PL) for TracFone, providing rapid staffing and ensuring compliance with government wireless program regulations, resulting in exceptional operational execution and zero fraud.
• TCL MobilecoreStrategic or Co-development PartnerT-ROC delivers innovation and creativity for programs boosting market share across over 5,000 wireless stores, with scope of work being extended.
• EpsonminorStrategic or Co-development PartnerT-ROC supports Epson with passion for growing the business, aggressive execution on priorities, and customer interaction excellence.
• Dabrammante1928minorStrategic or Co-development PartnerT-ROC launched Orbic product by Dabrammante1928 across 600 stores, generating brand awareness and inspiring brand support from store sales associates.
• PokemonminorStrategic or Co-development PartnerT-ROC provides retail support services for Pokemon brand.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Repsly: Repsly provides a retail execution SaaS platform for field teams doing store visits, merchandising audits, and in-store promotions. It targets the same CPG/retail field-marketing workflows that T-ROC services with its Retail360 and mystery shopping offerings.

Broad incumbents

• News America Marketing (News Corp subsidiary): News America Marketing provides at-retail media, in-store sampling, and shopper-marketing services to retailers and brands. It is a broader retail-marketing incumbent that competes with T-ROC for brand in-store activation budgets.
• Smollan: Smollan is a global retail services platform providing merchandising, field marketing, and integrated retail solutions across multiple continents. It offers broader international scope than T-ROC and competes for global brand accounts with cross-region rollouts.
• Inmar (retail services division): Inmar operates retail logistics, reverse logistics, and shopper analytics services to retailers and brands. Its analytics and in-store offerings overlap with T-ROC's Retail360 and automated retail pillars.

Direct peers

• Advantage Solutions: Advantage Solutions is a publicly traded sales and marketing agency offering retail merchandising, brand activation, and in-store services. It competes head-to-head with T-ROC for enterprise brand and retailer deployments across thousands of U.S. stores.
• The Mars Agency: The Mars Agency provides shopper marketing, retail activation, and brand ambassador services with strong CPG focus. Its shopper-marketing and in-store activation capabilities directly mirror T-ROC's assisted sales and merchandising offerings.
• Premium Retail Services: Premium Retail Services specializes in retail merchandising, assisted sales, and brand representative programs for consumer electronics and wireless carriers. It overlaps tightly with T-ROC's wireless/telecom and electronics brand ambassador work.
• Acosta: Acosta is a large sales and marketing agency providing retail merchandising, brand activation, and in-store execution services to CPG and retail clients. It is the most direct comparison to T-ROC's brand ambassador, assisted sales, and merchandising service lines.
• CROSSMARK: CROSSMARK provides retail services including merchandising, in-store events, and shopper insights to consumer packaged goods brands. It is a direct competitor to T-ROC's merchandising, brand ambassador, and mystery shopping offerings.

Others

• Beeline (field services workforce management): Beeline provides contingent workforce management and vendor management systems used by enterprises to source and manage third-party labor. It is an ecosystem enabler for the same staffing-heavy field-services model that T-ROC runs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AskTroc
• YouTubeyoutube.com/trocglobal
• Facebookfacebook.com/trocglobal
• LinkedInlinkedin.com/company/the-revenue-optimization-companies
• Instagraminstagram.com/trocglobal
• TikToktiktok.com/@trocglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Retail Outsource