Medallion Instrumentation Systems

What Medallion Instrumentation Systems does

Medallion Instrumentation Systems is a vertically integrated OEM manufacturer of custom ruggedized vehicle electronics, established in 1967 and headquartered in Spring Lake, Michigan. The company designs and builds instrumentation, display, and electronic control systems — including LCD touch screen displays, digital switching modules, gauges and clusters, sensor products, wire harnesses, and RGB lighting control systems — for vehicle manufacturers serving six vertical markets: marine, electric vehicles, on-highway/commercial, powersports, recreational vehicles, and military/defense.

The company operates from a single 80,000 sq.ft. ISO 9001:2015 certified facility in Spring Lake, where all products are designed and manufactured domestically. Its product portfolio is organized around three core families: Display Solutions (Viper, SMART Series, and custom displays), Digital Switching (4/12/13-button switch packs, power distribution modules, and Quad H-Bridge controllers), and Gauges/Clusters (Mzero, M3 Digital, and fully customized clusters), supported by components such as GPS speed modules, battery monitors, wire harnesses, and the Prism RGB control system. Medallion also provides systems engineering services spanning requirements analysis, architecture design, subsystem integration, verification, and lifecycle support. The 2024 launch of the 360 Camera System — recognized by Soundings Trade Only as one of the year's Most Innovative Marine Companies and integrated into 2025 Malibu boats — represents the most recent product extension.

Commercially, Medallion operates as a B2B OEM supplier with products designed-in and embedded into customer vehicles during original manufacturing. Pricing is negotiated directly with vehicle manufacturers based on specifications, volume, and contract terms and is not publicly disclosed. As of February 24, 2025, Medallion is a wholly-owned subsidiary of Patrick Industries, Inc. (NASDAQ: PATK), continuing to operate under the Medallion brand from its Spring Lake facility. Reported 2024 revenue was approximately $38 million, with a customer base spanning Malibu Boats, Freightliner, Workhorse, Yanmar, Oshkosh, Vectrix, and Arctic Cat.

Name

Medallion Instrumentation Systems

Legal name

Medallion Instrumentation Systems, LLC

Website

https://medallionis.com

Company type

Private

Founded year

1967

Operating status

Acquired

Headcount range

101–250 employees

Short description

Medallion Instrumentation Systems is a vertically integrated OEM manufacturer of custom ruggedized vehicle electronics — LCD displays, digital switching, gauges, clusters, sensors, and wire harnesses — serving marine, powersports, RV, on-highway, EV, and military vehicle manufacturers from its ISO 9001:2015 facility in Spring Lake, Michigan.

Ownership category

akta.pro rank

Product category

Vehicle Electronics & Instrumentation

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components & Accessories (3670)

akta.pro primary industry

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)

Keywords

• Vehicle instrumentation systems
• Marine electronics manufacturing
• Custom OEM displays
• Digital switching solutions
• Powersports gauge systems

Headquarters

HQ city

Spring Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Electronics and Instrumentation OEM Sales: Revenue generated through direct sales of customized instrumentation, display systems, digital switching, and related electronic components to OEM vehicle manufacturers. Products are designed into vehicles during original manufacturing for marine, RV, powersports, on-highway, and military applications. The company operates as a vertically integrated OEM manufacturer.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Medallion Instrumentation Systems is a vertically integrated OEM manufacturer that designs, engineers, and produces custom ruggedized electronic instrumentation and display systems for vehicle manufacturers. Its product portfolio includes LCD touch screen displays, digital switching systems, gauges and clusters, sensor products, wire harnesses, lighting controls, and integrated audio systems. These components are sold to vehicle OEMs across marine, powersports, RV, on-highway, electric vehicle, and military markets and are embedded into vehicles during original manufacturing.

Product overview

Medallion Instrumentation Systems is a vertically integrated OEM manufacturer of custom ruggedized vehicle electronics and instrumentation serving Marine, On Highway, Electric Vehicles, Military, Powersports, and Recreational Vehicle markets. The product portfolio centers on three core product families: Display Solutions (encompassing Custom Display Solutions, Viper Display Solutions, and SMART Series Display Solutions), Digital Switching products (including 4/12/13 Button Switch Packs, Custom Switch Packs, QHB Quad H-Bridge, and Power Distribution Modules), and Gauges/Clusters (featuring Premium Dial Graphics, Mzero Gauges, M3 Digital Gauges, and Custom Clusters). Supporting components include GPS Speed Modules, Battery Monitors, Wire Harnesses, and the Prism RGB Control System. The company also offers Systems Engineering Services for complete vehicle integration. Products are manufactured in-house at their 80,000 sq.ft. ISO 9001:2015 certified facility in Spring Lake, Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Medallion IS: Custom ruggedized electronic solutions brand for vehicle instrumentation and display systems serving marine, RV, powersports, on-highway, electric vehicle, and military markets.

Products and services

• Custom Display Solutions Bespoke LCD touch screen display solutions designed to customer specifications for various market applications. Sold to OEM vehicle manufacturers for integration into vehicles.
• Viper Display Solutions Advanced display solutions featuring high-resolution screens for marine, EV, on-highway, powersports, recreational vehicles, and military applications. Sold to vehicle OEMs as an integrated display product line.
• SMART Series Display Solutions Smart display solutions offering integrated functionality across multiple vehicle platforms including marine, EV, powersports, recreational vehicles, and military. Sold to vehicle OEMs.
• Custom Cluster Fully customized instrument clusters tailored to specific vehicle and vessel requirements across marine, EV, on-highway, recreational vehicles, and military markets. Sold to vehicle OEMs.
• Mzero Gauges Entry-level gauge product line providing reliable instrumentation for marine applications. Sold to marine OEMs.
• M3 Digital Gauges Digital gauge solution for marine applications featuring advanced digital instrumentation technology. Sold to marine OEMs.
• Custom Panel Assembly Customized panel assemblies integrating multiple instruments and controls for seamless vehicle/vessel integration. Sold to OEM customers such as Yanmar and Oshkosh.
• Digital Switching Switch Packs Family of digital switching products including 4-button, 12-button, and 13-button switch packs and custom switch packs for streamlined vehicle electrical control across marine, on-highway, and other markets. Sold to vehicle OEMs.
• Power Distribution Modules Electronic modules for managing and distributing electrical power within vehicles and vessels. Sold to OEM vehicle manufacturers.
• 360 Camera System Advanced 360-degree camera system for marine vessels providing comprehensive all-around view for enhanced navigation and safety situational awareness. Sold to marine OEMs including Malibu Boats.
• Prism RGB Control System RGB lighting control system for customizable ambient and functional lighting in marine and powersports applications. Sold to vehicle OEMs.
• Battery Monitor Battery monitoring systems for tracking charge status and health across electric vehicles, powersports, and marine applications. Sold to OEMs.
• Wire Harnesses Custom wire harnesses designed for reliable electrical connectivity in vehicle and vessel systems. Sold to OEMs.
• Systems Engineering Services Multidisciplinary engineering services covering requirements analysis, system architecture design, subsystem integration, verification and validation, risk management, and lifecycle management for vehicle systems. Provided to OEM customers.

Quantifiable outcome

• 360 camera system recognized as breakthrough technology by Soundings Trade Only Magazine for 2024 Most Innovative Marine Companies

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Patrick IndustriesflagshipStrategic or Co-development Partner · 24 February 2025Patrick Industries (NASDAQ: PATK) completed acquisition of Medallion Instrumentation Systems on February 24, 2025. The acquisition enhances Patrick's product offerings in digital switching and LCD displays for marine, RV, and powersports markets. Medallion will continue operating under its existing brand name within its current facility, providing full-solutions packages to customers. CEO Andy Nemeth stated the acquisition connects complementing product offerings into complete technology solutions customized to customer vision and needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garmin: Major marine, RV, and powersports electronics provider offering multifunction displays, chartplotters, and integrated vehicle electronics at scale. Competes in display-heavy categories across Medallion's core verticals.
• Navico (Lowrance, Simrad, B&G): Dominant marine electronics conglomerate producing displays, sonar, and networked marine systems. Competes with Medallion's Viper and SMART display lines in OEM boat integrations.
• Continental Automotive (VDO): Global automotive electronics and instrumentation supplier. Provides commercial vehicle clusters and HMI that overlap with Medallion's on-highway product portfolio.
• Robert Bosch Automotive Electronics: Global tier-1 automotive electronics supplier with broad vehicle display, sensor, and switching portfolios. Potential competitor as Medallion scales into on-highway and EV OEM programs.

Direct peers

• Teleflex Marine (Oshkosh Marine): Marine instrumentation, gauges, and controls supplier serving boatbuilders. Overlaps with Medallion's marine OEM customer base.
• Veethree Group (Roca Industries): Manufacturer of marine gauges, senders, and instrumentation. Direct peer in marine aftermarket and OEM gauge supply.
• Blue Sea Systems: Designs and manufactures marine electrical distribution, switching, and monitoring products. Overlaps with Medallion's digital switching and power distribution modules in marine OEM channels.
• KUS (KUS USA): Manufacturer of marine sensors, gauges, and NMEA 2000 instrumentation. Direct competitor in marine OEM and aftermarket sensor and gauge categories.
• Faria Beede Instruments: Manufactures gauges, instruments, and clusters for marine, powersports, and recreational vehicles. Closest like-for-like competitor in custom ruggedized vehicle instrumentation across overlapping verticals.

Emerging players

• Maretron (Actisense): Specializes in marine NMEA 2000 networked sensors and vessel monitoring. Adjacent to Medallion's sensor and digital switching product lines in marine electronics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medallioninst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medallion Instrumentation Systems