2b eCommerce

What 2b eCommerce does

2B eCommerce (also branded "2B | Grupo Empresarial" / "2B | Business Group") is a diversified business group founded in 2012 and headquartered in Doral, Florida, that develops, operates, and invests in a portfolio of more than 15 active brands across five verticals: Functional Fashion (Snatched Body, Fajas Salome, Sonryse, BlingShapers), International Distribution (Cata1og, Shapes Secrets, 2B eCommerce, Showmee), Health & Beauty (BeShapy, Bundu, Beauty Glo), Real Estate Tourism (Kiin Living, Steii App, Landmark), and Specialty Coffee (Lattenda Specialty, Museo del Café). The group employs 247 people across 5 countries with 5,000+ international distribution partners, combining brand ownership with cross-border distribution infrastructure and a dedicated e-commerce services arm for the US and Mexico markets.

The company's core technology is a diversified multi-brand portfolio rather than a unified software platform. The only discrete software product is Steii App, an ERP and channel manager for medium and long-term tourist rental property management; the rest of the business is product sales, wholesale distribution, marketplace commission, and professional services. The functional fashion segment is anchored by long-lived brands: Fajas Salome has been a world reference in shapewear for 20+ years, Sonryse has held the #1 Amazon position in the Colombian shapewear category for 8 consecutive years, and Snatched Body leads the US post-surgical shapewear market. Distribution runs through Cata1og's wholesale platform, Shapes Secrets' 20+ year international distribution network, the group's own 2B eCommerce services arm, and Showmee's showrooms and mobile kiosks.

2B eCommerce generates revenue through a mix of one-time product sales (shapewear, cosmetics, wellness), professional services (e-commerce consulting for US and Mexico brands), transaction fees (wholesale distribution), marketplace commissions (Lattenda Specialty), and subscription/recurring revenue (Steii App, real estate rentals). Go-to-market spans marketplace listings (Amazon for Sonryse), direct-to-consumer brand sites, channel partners (Cata1og, Shapes Secrets), and event-driven retail (Showmee showrooms and kiosks). The company is privately held with no disclosed parent, institutional investors, funding rounds, financial figures, or named management team; ownership appears to be founder/management-controlled.

Name

2b eCommerce

Legal name

2b eCommerce

Website

https://2becommerce.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

2B eCommerce is a diversified business group operating 15+ brands across functional fashion, international distribution, health & beauty, real estate tourism, and specialty coffee. Founded in 2012 and headquartered in Miami (Doral, FL), it employs 247 people across 5 countries, serving consumers, wholesale distributors, and brand partners with products, marketplaces, and e-commerce services.

Ownership category

akta.pro rank

Product category

E-commerce Services and Brand Portfolio Management

NAICS

Retail Trade (44-45), Food and Beverage Retailers (445)

SIC

Retail-Nonstore Retailers (5960), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• E-commerce services
• Digital marketing
• Brand management
• International distribution
• Shapewear brands

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Product Sales - Functional Fashion: Direct sales of premium shapewear and functional fashion products through brands like Snatched Body (post-surgical), Fajas Salome (world reference), Sonryse (Amazon leader), and BlingShapers (premium functional fashion).
2. E-commerce Services: Comprehensive digital commerce services for US and Mexico markets providing strategy, operations and digital results for brands.
3. Wholesale Distribution: Strategic international distribution of Colombian brands through Cata1og platform and Shapes Secrets network.
4. Specialty Coffee Marketplace: Lattenda Specialty marketplace featuring 45+ specialty coffee brands distributed to USA and Mexico markets.
5. Real Estate Tourism: Kiin Living real estate projects and Steii App property management software for tourist rental properties.
6. Health & Beauty Products: BeShapy wellness solutions, Bundu premium post-operative products, and Beauty Glo advanced cosmetics.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels3 records

Core offering

2b eCommerce is a digital firm that manages marketplaces, SEO, SEM, websites, logistics, online strategy, and data feed for online business. It operates a diversified portfolio of 15+ brands across functional fashion (shapewear), international distribution, health and beauty, real estate tourism, and specialty coffee, providing comprehensive e-commerce services for brands in the US and Mexico markets.

Product overview

2b eCommerce is a diversified business group operating as a portfolio of 15+ active brands across five main verticals: Functional Fashion (Snatched Body, Fajas Salome, Sonryse, BlingShapers), International Distribution (Cata1og, Shapes Secrets, 2B eCommerce, Showmee), Health & Beauty (BeShapy, Bundu, Beauty Glo), Real Estate Tourism (Kiin Living, Steii App, Landmark), and Specialty Coffee (Lattenda Specialty, Museo del Café). The core offering is the 2B eCommerce service providing comprehensive e-commerce solutions for USA and Mexico markets, complemented by Steii App as a property management software platform. This is not a unified product platform but rather a conglomerate ecosystem where each brand operates independently within its respective market segment.

Differentiator

Problem solved

Functional benefit

Brands

• Snatched Body: Premium brand leader in the female post-surgical market in the United States, designed for ultra-curvy women seeking support, comfort and style.
• Fajas Salome
• Sonryse
• BlingShapers
• Cata1og
• Shapes Secrets
• 2B eCommerce
• Showmee
• BeShapy
• Bundu
• Beauty Glo
• Kiin Living
• Steii App
• Lattenda Specialty
• Museo del Café
• Landmark

Products and services

• Snatched Body Premium brand leader in the female post-surgical market in the United States, designed for ultra-curvy women seeking support, comfort and style.
• Fajas Salome (Salome Shapewear) Pioneers in the shapewear industry and world reference in quality and design with more than two decades as a trusted brand.
• Sonryse Colombian shapewear brand that has maintained the number one position on Amazon for eight consecutive years, combining Colombian quality with smart digital distribution.
• BlingShapers Premium functional fashion brand where fashion meets functionality, offering unique garments combining style, design and performance.
• Cata1og Wholesale platform specialized in the strategic distribution of Colombian brands abroad, serving as the bridge between Colombia and international markets.
• Shapes Secrets Leader in international distribution of premium Colombian shapewear, with 20+ years of experience and a strategic global distribution network.
• 2B eCommerce Services Comprehensive e-commerce services for the United States and Mexican markets providing strategy, operations and digital results for brands looking to grow online, including marketplace management, SEO, SEM, websites, logistics, and data feed management.
• Showmee Innovative in-person sales solutions through showrooms and mobile kiosks, bringing brands directly to consumers in a creative and efficient way.
• BeShapy Complete solutions for aesthetic recovery and integral wellness, accompanying clients at every stage of their transformation process.
• Bundu Premium products focused on postoperative wellness and recovery, understanding that each recovery process is unique.
• Beauty Glo Advanced cosmetics for integral beauty care, combining science and trend to offer effective and sophisticated beauty solutions.
• Kiin Living Real estate projects designed with a focus on connection, care, comfort and convenience, redefining what it means to live well.
• Steii App Property management software for managing medium and long-term rental tourist properties, serving as an ERP and Channel Manager for property administrators.
• Lattenda Specialty Marketplace with more than 45 specialty coffee brands, bringing the best of Colombian coffee to the USA and Mexico markets.
• Museo del Café (Coffee Museum) Cultural space dedicated to promoting the legacy of Colombian coffee through unique interactive experiences, combining history, culture and coffee passion.
• Landmark Iconic real estate projects that define a modern and comfortable lifestyle.

Quantifiable outcome

• 1st place in US post-surgical shapewear market (Snatched Body)
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Honeylove: Honeylove is a digitally-native shapewear brand competing with 2B's shapewear portfolio in the premium functional fashion segment. It represents the new wave of shapewear challengers threatening legacy Colombian shapewear brands like Sonryse and Fajas Salome.

Broad incumbents

• THG (The Hut Group): THG is a multi-brand e-commerce platform operating owned brands, third-party logistics, and digital services — a broader incumbent analog to 2B eCommerce's portfolio-plus-services model. THG's combination of owned brands, technology platforms, and international distribution mirrors 2B's structure at greater scale.
• Faire: Faire is a B2B wholesale marketplace connecting independent brands with retailers, closely analogous to 2B's Cata1og wholesale platform for international distribution of Colombian brands. Both operate as the bridge between origin-country brands and international retail buyers.

Regional players

• MercadoLibre: MercadoLibre is the dominant e-commerce and marketplace platform in Latin America, including Mexico and Colombia, where 2B operates. It is a relevant regional comparison for 2B's cross-border distribution, marketplace, and e-commerce service ambitions in those geographies.

Direct peers

• Thrasio: Thrasio is a multi-brand acquirer and operator of Amazon-native consumer brands, the closest direct peer to 2B eCommerce's roll-up model of operating multiple e-commerce brands under one platform. Both companies apply shared operational and digital-marketing capabilities across a portfolio of consumer product brands.
• SKIMS: SKIMS is a digitally-native shapewear and functional fashion brand competing directly with 2B's Snatched Body, Fajas Salome, Sonryse, and BlingShapers brands. Both target body-conscious consumers with premium positioning and strong direct-to-consumer distribution.
• Perch: Perch is a multi-brand e-commerce aggregator that acquires and operates consumer brands sold primarily on Amazon, mirroring 2B's portfolio-of-brands model with a shared services backbone. Both companies focus on digital-first distribution and operational synergies across brand portfolios.
• Trade Coffee: Trade Coffee is a specialty coffee marketplace and subscription service, directly comparable to 2B's Lattenda Specialty marketplace, which distributes 45+ Colombian specialty coffee brands into USA and Mexico. Both platforms aggregate origin-country specialty roasters for cross-border consumer and B2B sales.
• Spanx: Spanx is the original premium shapewear brand and the most established direct competitor to 2B's Fajas Salome in the shapewear category. Both compete in functional fashion with multi-decade brand equity and similar retail distribution.
• Pattern: Pattern is an e-commerce accelerator that helps brands scale on Amazon and other digital marketplaces, paralleling 2B eCommerce's marketplace services arm (2B eCommerce service offering strategy, operations, and digital results for brands in USA and Mexico).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/2becommerce
• Facebookfacebook.com/2becommerce

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2b eCommerce