Assessment Technologies Institute

What Assessment Technologies Institute does

Assessment Technologies Institute (ATI), founded in 1997 and headquartered in Leawood, Kansas, is a US-based nursing education and assessment company operating as an affiliate of Ascend Learning, LLC. ATI provides a comprehensive suite of products covering the full nursing education lifecycle, from pre-admissions standardized testing (TEAS, trusted by more than 800,000 students) through curriculum support, clinical simulation (600+ Swift River scenarios), student retention analytics (ATI Pulse), and NCLEX preparation (Live Review with 96%+ pass rates, Virtual-ATI tutoring, BoardVitals quiz bank). The underlying technology is a cloud-based assessment and learning management platform that delivers proctored and practice assessments, review modules, simulations, and remediation content, with remote proctoring integration through Proctorio and in-person proctoring via PSI testing centers.

ATI generates revenue through a hybrid B2B/B2C model. The institutional arm sells the Comprehensive Academic Readiness Program (CARP), a subscription license to nursing schools priced by class size, with time-based payment options aligned to academic calendars. The consumer arm sells TEAS prep packages, review modules, pharmacology tutorials, BoardVitals subscriptions, and mobile apps directly through its online store. Additional revenue streams include premium educator courses (ATI Academy), affiliate commissions via LinkConnector (5%), and integrations with remote proctoring services. Customer segments span pre-nursing students, RN/PN candidates, nursing schools, and nurse educators.

The company is privately held, operates exclusively within the United States per disclosed information, employs 501-1,000 people, and maintains FERPA and WCAG 2.1 AA compliance. Recent strategic activity centers on AI-enabled learning (Claire AI), simulation content expansion (Swift River 2.0, 2023), and channel diversification through BoardVitals and Proctorio integrations.

Name

Assessment Technologies Institute

Legal name

Assessment Technologies Institute, LLC

Website

https://atitesting.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Assessment Technologies Institute (ATI) is a US nursing education company providing standardized assessments, curriculum tools, clinical simulations, and NCLEX preparation to nursing schools, students, and nurse educators.

Ownership category

akta.pro rank

Product category

Nursing Education Assessment

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

akta.pro secondary industries

Assessment-Integrated eLearning & Practice Modules (EDAGAEAE), Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ), Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK)

Keywords

• Nursing education assessment
• NCLEX exam preparation
• Clinical simulation training
• Pharmacology learning tools
• TEAS admissions testing

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Institutional Licensing (CARP): Comprehensive Academic Readiness Program (CARP) licenses sold to nursing schools with pricing based on class size. Includes time-based payment plans matching academic schedules. Faculty sets provided complimentary, additional sets at 50% discount.
2. Individual Product Sales: Direct-to-consumer sales through the ATI store for products like TEAS prep packages, study guides, mobile apps, and review modules. One-time purchases with various formats (printed book or eBook).
3. Review Modules (Soft Cover Books): Sale of review module textbooks for various nursing subjects including RN and PN packages. Additional instructor sets offered at discounted prices.
4. Premium Courses and Certifications: Educator-focused courses including Certified Nurse Educator exam prep, Clinical Judgment Certificate, and professional development offerings.
5. Affiliate Commission: 5% commission on sales generated through affiliate partners including nurses, educators, and influencers promoting ATI products.
6. Remote Proctoring Services: Integration with Proctorio for remote proctored assessments as part of institutional licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Assessment Technologies Institute (ATI) provides nursing education assessment and preparation products spanning the full nursing education lifecycle. The company sells the TEAS standardized admissions exam for nursing programs and a suite of NCLEX preparation tools, clinical simulation scenarios, pharmacology tutorials, and curriculum support products. Offerings are delivered through a cloud-based assessment and learning management platform and are sold both to nursing schools via institutional licensing and directly to individual pre-nursing and nursing students.

Product overview

Assessment Technologies Institute (ATI) offers a comprehensive suite of nursing education assessment and preparation products organized as a platform-plus-modules architecture. The core offerings include standardized testing solutions (TEAS admissions testing, Comprehensive Predictor for NCLEX readiness prediction), NCLEX preparation tools (Live NCLEX Review with 96%+ pass rates, Virtual-ATI tutoring, BoardVitals quiz bank), and curriculum support products (Review Modules, Content Mastery Series, Custom Assessment Builder). ATI's simulation and clinical training portfolio includes Swift River Simulations (600+ scenarios), Engage Series (interactive case studies), Nurse's Touch suite, Skills Modules, HealthAssess, and Video Case Studies. The company also provides educator development through ATI Academy and student retention tools like ATI Pulse. Products serve the full nursing education lifecycle from pre-nursing admissions testing through NCLEX preparation and licensure, covering PN, ADN, and BSN pathways.

Differentiator

Problem solved

Functional benefit

Brands

• TEAS: Test of Essential Academic Skills - standardized admissions test for nursing programs
• Virtual-ATI
• BoardVitals
• Pharmacology Made Easy
• Swift River Simulations
• ATI Pulse
• Civility Mentor
• Nurse's Touch
• Claire AI
• Engage Series
• Swift River Simulations 2.0

Products and services

• ATI TEAS Comprehensive Package Comprehensive TEAS exam preparation package including a self-directed tutorial, two online practice exams, and a study guide, available with printed book or eBook options, for prospective nursing students.
• ATI TEAS Basic Package Entry-level TEAS exam preparation package with essential study materials, available in printed book or eBook formats, for prospective nursing students preparing for nursing school admission.
• ATI TEAS Online Practice Test Package TEAS practice assessment package offering Form A and Form B with different question sets, accessible online for prospective nursing students.
• ATI TEAS Study Guide Comprehensive TEAS exam study manual available in printed book ($24.99) or eBook ($19.99) formats for prospective nursing students.
• ATI TEAS Mobile App Mobile application for TEAS preparation available in 30-day ($16.99), 90-day ($35.99), and free versions through Google Play Store and Apple App Store.
• Pharmacology Made Easy Interactive online tutorial designed to break down and simplify pharmacology for nursing students.
• Active Stack - Pharmacology Flash Cards More than 1,800 interactive online flashcards covering the top 200 drugs and prototype drugs for major pharmacology categories, for nursing students.
• Dosage Calculation & Safe Medication Administration Interactive tutorial covering dosage calculations and safe medication administration practices for nursing students.
• Virtual-ATI Online personal NCLEX tutoring service where a master's-prepared Nurse Educator serves as the tutor, starting with evaluation and developing a personalized study plan for NCLEX preparation.
• Live NCLEX Review In-person, nurse educator-led NCLEX Review with pass rates exceeding 96%, offered at locations throughout the United States for nursing students.
• BoardVitals NCLEX preparation quiz bank providing practice with NCLEX-style items for both RN and PN students, featuring customizable quizzes by content area and Next Generation NCLEX (NGN) question types.
• Comprehensive Predictor Research-based assessment tool that provides objective details about NCLEX preparedness and predicts a student's probability of passing the NCLEX exam, for nursing schools and educators.
• Content Mastery Series Assessment series providing test data on students' mastery of NCLEX-specific concepts, including RN/PN Next Generation NCLEX item types, for nursing programs.
• Custom Assessment Builder Expansive item bank for creating custom nursing exam practice questions with NGN item types including standalone (bow-tie and trend) or case study items, for nurse educators.
• Learning System Online practice and testing system providing NCLEX-style items for class, clinical, and NCLEX preparation, with customizable items based on study needs, for nursing students and educators.
• Swift River Simulations Over 600 unfolding screen-based simulation scenarios covering all major clinical areas for nursing students to practice clinical decision-making, analytical thinking, prioritization, and delegation; Version 2.0 includes new virtual humans and audio reports for patient handoffs.
• Skills Modules Online skills training modules for nursing students covering procedural and clinical skills development.
• HealthAssess Virtual practice and virtual challenge simulations for health assessment skills, with educator resources for implementation, for nursing students and faculty.
• Real Life Clinical Reasoning Scenarios Clinical reasoning case studies providing realistic patient scenarios for nursing students to develop critical thinking and decision-making skills.
• Engage Series Interactive case-based learning series for nursing education covering Adult Medical Surgical, Community & Public Health, Fundamentals, Mental Health, Maternal/Newborn/Women's Health, Nursing Concepts, Pathophysiology, Pediatrics, and Pharmacology, featuring interwoven activities, multimedia, unfolding case studies, and branching logic.
• Civility Mentor Simulation-based training for developing professional conduct and civil behavior in healthcare settings, addressing professional communication and workplace civility.
• Video Case Studies Video-based case study content allowing nursing students to post, view, and discuss clinical scenarios, with user content submission and peer interaction features.
• NurseLogic Online learning and testing platform designed to help nursing students develop clinical reasoning and test-taking skills.
• Nurse's Touch Suite of interactive nursing education multimedia resources including Becoming A Professional Nurse, The Communicator 2.0, The Leader, Nursing Informatics and Technology, Professional Communication, and Wellness & Self-Care modules.
• Review Module Package Comprehensive set of soft-cover review module textbooks covering all major nursing content areas, available for RN (8 modules at $375) and PN programs (at $315), with complimentary faculty sets.
• ATI Academy Educator professional development platform offering courses including Certified Nurse Educator (CNE) exam preparation, Clinical Judgment Certificate, Concept-Based Curriculum, and Problem-Based Learning strategies.
• ATI Pulse Student retention and monitoring platform that helps nursing schools identify at-risk students and provides targeted intervention support.
• ATI Program Manager Program management platform offering accreditation management and clinical placement management features for nursing education programs.
• The NCLEX Experience Comprehensive NCLEX preparation platform designed to help nursing students develop clinical judgment skills aligned with Next Generation NCLEX requirements.
• Achieve Pre-nursing school academic readiness program designed to help prepare prospective students for nursing education before formal program admission.
• Launch: Nursing Academic Readiness Student-paced pre-nursing program designed to reduce first-year attrition and ensure new student success by addressing foundational subject gaps.
• EHR Tutor Electronic Health Record (EHR) tutoring and training simulation that allows nursing students to practice documentation in a simulated EHR environment.

Quantifiable outcome

• 96%+ NCLEX pass rate with Live NCLEX Review
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• LinkConnectorcoreGTM or Marketing PartnerLinkConnector provides the technology platform for ATI's affiliate marketing program, enabling 5% commission payouts to registered nurses, nursing educators, bloggers, and influencers who promote ATI products.
• ProctoriocoreTechnology or IntegrationProctorio provides remote proctoring services for ATI assessments, enabling secure online exam administration with webcam, microphone, and browser monitoring. Available to institutions through ATI's platform.
• PSIcoreChannel Partner/ Reseller/ DistributorPSI serves as a testing center vendor for in-person TEAS proctoring. Institutions can verify which proctoring vendor applies to their students.
• RespondussupportingTechnology or IntegrationRespondus LockDown Browser integration provides secure online assessment delivery for ATI products, preventing students from accessing other resources during exams.
• JAMS Mediation, Arbitration and ADR ServicesminorOthersJAMS provides arbitration services for dispute resolution as specified in ATI's Terms of Use. Governed by the Federal Arbitration Act.
• Ascend Learning, LLCcoreOthersATI is an affiliate of Ascend Learning, LLC, which owns and operates multiple educational assessment and training brands worldwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kaplan Nursing: Kaplan offers NCLEX prep (Kaplan NCLEX-RN and NCLEX-PN review courses), admissions test prep, and nursing school support, competing head-to-head with ATI on both B2C NCLEX prep and B2B institutional relationships.
• UWorld: UWorld's NCLEX QBank is one of the most popular student-preferred NCLEX prep products, competing directly with BoardVitals and ATI's Content Mastery Series on adaptive practice questions and rationales.
• Hurst Review Services: Hurst Review provides NCLEX prep with a content-heavy review method, competing directly with ATI Live NCLEX Review and Virtual-ATI on the student NCLEX prep market.

Broad incumbents

• Elsevier (HESI): Elsevier's HESI A2 admissions exam and Evolve nursing education platform compete with ATI TEAS and CARP at the institutional level, leveraging Elsevier's broader medical publishing scale.
• Wolters Kluwer Lippincott: Lippincott provides nursing textbooks, PrepU adaptive quizzing, and the Lippincott NCLEX prep suite, competing with ATI's Review Modules and BoardVitals across nursing education and NCLEX prep.
• Pearson VUE / Pearson Assessments: Pearson VUE operates computer-based testing for high-stakes exams including nursing certifications; as a broad assessment and testing incumbent, it overlaps with ATI's proctored assessment and institutional testing infrastructure.

Emerging players

• Archer Review: Archer Review is a fast-growing NCLEX prep provider offering live classes and question banks, positioned as a more affordable alternative to ATI's premium NCLEX products.
• SimpleNursing: SimpleNursing focuses on visual and video-based nursing school and NCLEX prep, addressing similar student segments to ATI Pharmacology Made Easy, Engage Series, and Video Case Studies.
• Princeton Review (TPR): Princeton Review offers standardized test prep including admissions tests and credentialing exams, providing indirect competition with ATI TEAS prep products.

Regional players

• Nurse.com (Relias / OnCourse Learning): Nurse.com provides continuing education, CEU tracking, and nursing workforce development resources for US nurses, overlapping with ATI's educator and post-licensure professional development offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ATINursingEducation
• Xx.com/atinursing
• LinkedInlinkedin.com/company/ati-nursing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assessment Technologies Institute