Kids in the Middle

What Kids in the Middle does

Kids in the Middle (KITM) is a 501(c)(3) nonprofit counseling agency founded in 1977 and headquartered in Maplewood, Missouri, serving the greater St. Louis region. It provides agency-based counseling, education, and support services to children ages 3.5 to 18, their parents, and their families who are navigating parental separation, divorce, remarriage, and blended-family formation. The organization also delivers the state-mandated Co-Parenting Education (COPE) class approved under Missouri Revised Statute 452.600 across Jefferson County, St. Louis City, St. Louis County, and St. Charles County, and runs the School Outreach Counseling (SOC) program inside select public and private schools. In 2024 it served 2,205 individuals and delivered 4,132 counseling hours, reporting that 94% of children developed positive coping skills and 82% showed reduced negative behaviors.

The clinical technology stack is evidence-based rather than technology-based. Core modalities include the Children of Divorce Intervention Program (CODIP), a family-systems approach, Parent-Child Interaction Therapy (PCIT) added in 2025, and adjunctive techniques such as play therapy, sand tray therapy, art therapy, and bibliotherapy. Services are delivered by licensed or provisionally licensed therapists in group settings of five to seven children, in individual sessions, and in family configurations; telehealth has been added as a delivery channel for the COPE class, parenting class, and select PCIT sessions.

The business model is a hybrid of sliding-scale client fees, institutional funding, and individual philanthropy. No family is turned away for inability to pay, and most qualify for reduced fees; the organization is not in-network with insurance. Revenue is supplemented by individual donations (including the Krusaders for Kids monthly giving program and the annual Gala), foundation and corporate grants, United Way allocations, St. Louis County Children's Service's Fund support, and Missouri Youth Opportunity Program (YOP) tax-credit-eligible donations. The 2025 Giving 4 Kids 24-hour campaign raised $120,558. Headcount sits in the 11-50 range and the organization holds COA national accreditation, BBB accreditation, and the GuideStar Platinum Seal of Transparency.

Name

Kids in the Middle

Legal name

Kids in the Middle

Website

https://kidsinthemiddle.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids in the Middle is a St. Louis-based nonprofit founded in 1977 that delivers evidence-based counseling, education, and support to children, parents, and families navigating separation, divorce, remarriage, and blended-family transitions across the greater St. Louis region.

Ownership category

akta.pro rank

Product category

Family Counseling Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

Keywords

• Family counseling services
• Divorce counseling support
• Child therapy services
• Co-parenting education
• Family transition support

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Counseling Services Fees: Sliding-scale fees based on income and ability to pay. Most families qualify for reduced fees. No family turned away due to inability to pay.
2. Individual Donations and Fundraising: Donations from individuals including monthly giving programs (Krusaders for Kids), annual Giving 4 Kids campaign, and Gala fundraising events.
3. YOP Tax Credit Program: Missouri Youth Opportunity Program tax credits available for donations, allowing donors to redirect Missouri tax dollars to the organization.
4. Corporate and Foundation Grants: Support from foundations, corporate matching gifts, and United Way partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kids in the Middle provides counseling, education, and support services for children, parents, and families experiencing difficult family transitions including parental separation, divorce, remarriage, and blended family formation. The nonprofit offers group counseling, individual counseling, family counseling, parent counseling, a court-approved COPE co-parenting class, parenting classes, and school outreach counseling delivered by licensed clinicians.

Product overview

Kids in the Middle is a nonprofit counseling agency offering a unified service portfolio centered on supporting children, parents, and families through difficult family transitions including separation, divorce, remarriage, and blended family formation. The core offering comprises agency-based counseling services (Group Counseling, Individual Counseling, Family Counseling, Blended Family Counseling) for children ages 3½ to 18, supplemented by parent-focused services (Individual Counseling, Co-Parenting Group Counseling, Parent-Child Interaction Therapy) and family consultation. Educational offerings include the court-mandated Co-Parenting Education (COPE) Class and an eight-session Parenting Class. The School Outreach Counseling (SOC) Program extends services directly into schools. Additional offerings include adult support groups and client intake/forms processing. All services are provided by licensed or provisionally licensed therapists using a family-systems approach and evidence-based interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Counseling
• Individual Counseling
• Family Counseling
• Parent Counseling
• COPE Co-Parenting Class
• Parenting Class
• School Outreach Counseling

Quantifiable outcome

• 94% of children developed and demonstrated the use of positive coping skills in 2024
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Missouri Courts (Family Court)coreStrategic or Co-development PartnerPartnership with Family Court of St. Charles County and other local courts to provide court-mandated COPE (Co-Parenting Education) classes per Missouri Revised Statute 452.600
• United Way of Greater St. LouismajorOthersPartnership with United Way for community funding and support of mental health services for children and families
• Schools (Public and Private)coreStrategic or Co-development PartnerSchool Outreach Counseling Program (SOC) providing group counseling services in select schools throughout greater St. Louis region
• Children's Services CoalitionminorOthersCoalition membership supporting collaboration among children's service organizations in the St. Louis region
• St. Louis County Children's Service's FundmajorOthersFunding partnership supporting services for children in St. Louis County
• Missouri Department of Economic DevelopmentmajorOthersAwarded Youth Opportunity Program (YOP) tax credits enabling donors to redirect Missouri tax dollars to support organization services

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Boys Town: National nonprofit operating residential and community-based behavioral health, family services, and research programs for children and families; comparable as a broad incumbent offering clinical family services across multiple geographies.
• Childhelp: National nonprofit addressing child abuse and neglect through prevention, treatment, and advocacy; comparable as a broad incumbent in the child-welfare nonprofit category, though focused on abuse prevention rather than family-transition support.
• Boys & Girls Clubs of America: Largest national youth-development nonprofit serving millions of youth across the U.S.; comparable as a broad incumbent in youth services, though its mission is broader and not therapy-focused.
• Big Brothers Big Sisters of America: Major national nonprofit providing youth mentoring through one-to-one and group programs; comparable as a broad incumbent in the youth-services nonprofit space, though focused on mentoring rather than clinical counseling.

Regional players

• Catholic Charities of St. Louis: St. Louis-based faith-affiliated nonprofit providing counseling, family stabilization, and social services; comparable regional peer offering family counseling and community support within the same metro geography.
• Youth In Need: St. Louis-based nonprofit serving at-risk youth and families through counseling, residential, and early childhood programs; comparable regional peer in the local youth-and-family services ecosystem.
• Jewish Family Services of St. Louis: St. Louis-based nonprofit providing mental-health counseling, family services, and senior support; comparable regional peer operating in the same metro with overlapping family counseling and case-management offerings.
• Wyman Center: St. Louis-based nonprofit providing teen leadership programming, college prep, and youth-development services; comparable regional peer in the St. Louis youth nonprofit community with school-based delivery overlap.

Direct peers

• Rainbows for All Children: National nonprofit dedicated to helping children and youth grieving family changes from death, divorce, separation, or incarceration; offers school-based curricula and support groups that closely parallel Kids in the Middle's SOC program and group counseling model.
• Kids' Turn: Nonprofit providing counseling, education, and support programs for children and parents navigating divorce and family transition; runs parallel service categories including child counseling, parent education, and court-recommended programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kidsinthemiddle
• Facebookfacebook.com/kidsinthemiddle
• Instagraminstagram.com/kidsinthemiddle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids in the Middle