Kids' Turn San Diego

What Kids' Turn San Diego does

Kids' Turn San Diego (KTSD) is a registered 501(c)(3) nonprofit organization founded in 1996 and headquartered in San Diego, California, that provides counseling and educational programs to families experiencing separation, divorce, and military- or first responder-related family transitions. Its core offering is the Family Workshop, a four-week co-parenting program in which parents and children ages 5-17 attend together, available both in-person across San Diego County court districts and virtually via scheduled Saturday morning and Tuesday evening cohorts. Adjacent programs include Counseling for Children and Teens, the Cooperative Co-Parenting Program for high-conflict cases, the Continue The Conversation advanced refresher, the Family First for First Responder Families program, the Peak Performance Military Family Group, and an Adult Children of Divorce Seminar. The organization is a court-approved co-parenting program for San Diego County family courts and receives referrals through family law attorneys, mediators, and therapists.

The business model is a hybrid of program tuition and philanthropic revenue. Tuition is sliding-scale by household income ($295-$500) with $100 minimum deposit, military and first responder discounts, and financial assistance available; children attend at no additional cost. Philanthropic streams include individual donations (recurring monthly/quarterly/annual), the Giving Circle of Champions escalating-commitment program ($250-$2,500 across Bronze to Platinum tiers), corporate event sponsorships (Night at the Padres at Petco Park with tiers up to $10,030), vehicle donations, planned giving, and appreciated securities. Grants from The Dr. Seuss Foundation and subsequent programmatic funders have underwritten first-responder and counseling expansions in 2024-2025.

Operationally, KTSD runs with a small staff under Executive Director Cindy Grossman (LCSW), has served 506 parents and 323 children in Family Workshops since the COVID-19 pandemic began, and addresses a stated need pool of over 100,000 children annually in San Diego County whose parents divorce. The technology stack is minimal — a WordPress website, standard social media channels (Facebook, Instagram, YouTube, LinkedIn), and standard virtual-meeting delivery — with no proprietary platform, API, or AI/ML capability. The organization is independent, with no parent company, no subsidiaries, and no disclosed outside investment.

Name

Kids' Turn San Diego

Legal name

Kids' Turn San Diego

Website

https://kidsturnsd.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids' Turn San Diego is a 501(c)(3) nonprofit founded in 1996 that delivers court-approved co-parenting workshops, child counseling, and specialized military and first responder family programs to separated and divorced families across San Diego County.

Ownership category

akta.pro rank

Product category

Family Counseling Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

akta.pro primary industry

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

akta.pro secondary industries

Parent–Child Play & Interaction Programs (EDACALAF), Parent Support Groups & Peer Networks (EDACALAG)

Keywords

• Family counseling services
• Co-parenting education
• Divorce support programs
• Child therapy workshops
• Military family support

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Program Tuition Fees: Families pay tuition for Family Workshop programs based on sliding scale household income. Fees range from $295 to $500. Military and first responder families receive 10% discount. Financial assistance available with minimum $100 deposit.
2. Individual Donations: Tax-deductible donations from individuals through online giving, mail, or phone. Recurring gift options available (monthly, quarterly, annual).
3. Giving Circle of Champions: Recurring donor program with escalating commitment over 3 years. Levels: Platinum $2,500, Gold $1,000, Silver $500, Bronze $250 and below.
4. Corporate Sponsorships: Event sponsorships for annual Night at the Padres event and other fundraising events. Various sponsorship tiers from Team Player ($330) to All Star Sponsor ($10,030).
5. Vehicle Donations: Accepts car, truck, motorcycle, RV, and boat donations with free pickup.
6. Planned Giving: Legacy giving opportunities for long-term donor support.
7. Appreciated Securities: Accepts stock and securities donations for charitable deductions without capital gains tax.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Kids' Turn San Diego provides court-approved co-parenting education and counseling programs for families experiencing separation or divorce within San Diego County. Its flagship Family Workshop brings parents and their children (ages 5-17) together over four weeks to build communication and coping skills, supplemented by individual child counseling, a Cooperative Co-Parenting track for high-conflict cases, and specialized programs for military and first responder families.

Product overview

Kids' Turn San Diego is a nonprofit organization offering a suite of family support programs centered around helping children through family separations and divorce. The core offerings include the Family Workshop (a four-week co-parenting program for parents and children ages 5-17), Counseling for Children and Teens, and the Cooperative Co-Parenting Program for high-conflict situations. Additional specialized programs include Continue The Conversation Class (advanced refresher), First Responder and Military Family Program, Peak Performance Military Family Group, and Adult Children of Divorce Seminar. The organization also provides community trainings. Programs are available in both virtual and in-person formats within San Diego County.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Workshop (Co-Parenting Program) A four-week co-parenting program for separated and divorced families where parents and their children ages 5-17 attend together. Available in-person at San Diego County locations and virtually (Saturday morning or Tuesday evening cohorts, with materials mailed). Court-approved within San Diego County.
• Counseling for Children and Teens Individual counseling for children ages 5-17 who have graduated from the Family Workshop, addressing reactions to family transitions, school-related issues, and mental health challenges. Entry by referral.
• Cooperative Co-Parenting Program A high-conflict co-parenting program for parents only when standard co-parenting seems impossible, helping parents develop cooperative communication skills. Virtual delivery available.
• Continue The Conversation Class Program An advanced refresher class program for Family Workshop graduates to continue developing skills and maintain progress made in the core program.
• First Responder and Military Family Program Specialized classes and individual/couples sessions for First Responder and military families facing separations and transitions tied to demanding careers and deployments.
• Peak Performance Military Family Group Program A program specifically designed for military families to support them through deployments and military-related family separations, including reintegration and dual-military family challenges.
• Adult Children of Divorce Seminar A seminar addressing the unique challenges faced by adult children of divorce, helping them heal and move forward.
• Community Trainings Educational trainings provided to the broader San Diego community on topics related to family separation, divorce, and co-parenting awareness.

Quantifiable outcome

• Children learn divorce is not their fault, freeing them from self-blame
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered minor and core.

• Resonate RealminorGTM or Marketing PartnerEvent sponsor for 13th Annual Night at the Padres fundraising event at Petco Park.
• Sewitch Etcetera CorporationminorGTM or Marketing PartnerEvent sponsor for 13th Annual Night at the Padres fundraising event.
• Linda BrandesminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• Neuman Family LawminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• Schaffer Family Law GroupminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• Hon. Thomas Ashworth III (Ret.) & Kathryn Ashworth, Esq.coreGTM or Marketing PartnerDouble Header Sponsor for both 30th Anniversary Event and 14th Annual Night at the Padres Event in 2026. Long-standing supporters of the organization.
• Mark Schlissel, LCSWminorGTM or Marketing PartnerEvent sponsor and Licensed Clinical Social Worker supporter.
• Sunnen LawminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• 101-Visitation LLCminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• Collaborative Family Law Group of SDminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• Milligan LawminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• Devore Realty GroupminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• Blethen Consulting GroupminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• DonationMatchminorGTM or Marketing PartnerIn-kind donor for Night at the Padres fundraising event.
• FASTSIGNS of San Diego - Miramar RoadminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• FT RealtyminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• Computer Services UnlimitedminorGTM or Marketing PartnerEvent sponsor for Night at the Padres fundraising event.
• USS Midway MuseumminorGTM or Marketing PartnerIn-kind donor for Night at the Padres event.
• Manchester Grand HyattminorGTM or Marketing PartnerIn-kind donor for Night at the Padres event.
• San Diego ZoominorGTM or Marketing PartnerIn-kind donor for Night at the Padres event.
• The Old GlobeminorGTM or Marketing PartnerIn-kind donor for Night at the Padres event.
• La Jolla PlayhouseminorGTM or Marketing PartnerIn-kind donor for Night at the Padres event.
• San Diego Museum of ArtminorGTM or Marketing PartnerIn-kind donor for Night at the Padres event.
• San Diego Family Mediation CenterminorStrategic or Co-development PartnerPartner organization providing video content on developing co-parenting plans during alternative school formats.
• West Coast Family Mediation CenterminorStrategic or Co-development PartnerPartner organization providing co-parenting and travel coordination tips for families.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Our Family Wizard: Technology platform for co-parent communication and court-ordered documentation. Comparable because it serves the same separating/divorced families and is often referenced by family courts alongside programs like KTSD.
• CASA San Diego: Court Appointed Special Advocates program advocating for children in family court proceedings. Comparable as a court-channel child-advocacy nonprofit with overlapping referral pipelines into San Diego family courts.

Direct peers

• Kids in the Middle: St. Louis-based nonprofit offering court-referred co-parenting classes, counseling, and child-centered programs for families experiencing divorce. Directly comparable to KTSD's Family Workshop and counseling offerings in both model and target population.
• Rainbows for All Children: National nonprofit supporting children and youth grieving from family loss, separation, or divorce through peer support groups. Closely comparable to KTSD's child-focused group programming model and mission.
• Kids' Turn: The original Kids' Turn organization, founded in San Francisco, runs a very similar co-parenting workshop model for separating and divorced families. Direct peer because Kids' Turn San Diego explicitly extends the same programmatic approach at a regional level.

Regional players

• Jewish Family Service of San Diego: Regional San Diego nonprofit delivering counseling, family services, and case management. Comparable as a regional peer offering counseling and family support to overlapping client segments within the same geographic footprint.
• San Diego Family Mediation Center: Local San Diego provider of family mediation and co-parenting coordination services. A direct referral partner of KTSD and a regional peer addressing the same co-parenting and divorce family segment.

Broad incumbents

• DivorceCare: Nationally scaled divorce-recovery program network with seminars and support groups widely used by churches and community organizations. Comparable as a much larger, broader incumbent offering a similar co-parenting and divorce-support curriculum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7Kgulj5p_YLdbaCcq2OqHA
• Facebookfacebook.com/happykidsandparents
• LinkedInlinkedin.com/company/kids'-turn-san-diego
• Instagraminstagram.com/kidsturnsd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids' Turn San Diego