Powel AS

What Powel AS does

Powel AS, operating commercially as Volue, is a Norwegian enterprise-software company headquartered in Trondheim and founded in 1996, providing business-critical software for the energy sector. The company sells a modular Power Solutions Suite comprising five interlocking modules: Data & Forecasts (market intelligence, SpotEx15 price forecasts, weather-driven ECMWF fundamentals), Trading (AI-powered multi-market energy trading with automated intraday execution, including the Gemini Connected sub-brand), Optimization & Planning (portfolio optimization), Asset Operations (real-time asset insights), and Distribution (DSO grid planning and optimization). The platform combines proprietary forecasting IP with AI-driven trading automation, and is delivered as enterprise software or as-a-service via a direct enterprise field-sales motion with quote-based pricing.

The company serves European energy utilities, power producers, and Distribution System Operators (DSOs), with named enterprise customers including E.ON, Vattenfall, Engie, Enel, Iberdrola, Uniper, Statkraft, EnBW, Alpiq, AXPO, Luminus, A2A, EDP, and renewables operator Ilmatar. Its 501–1,000 employees support operations across Europe, with go-to-market centered on consultative enterprise sales, content-led thought leadership (long-term energy market whitepapers, webinars, trading forums), and case-study-driven demand generation. Leadership is structured around a CEO (Trond Straume), CFO & Head of Strategy (Arnstein Kjesbu), and a CTO scoped to R&D, Cloud & AI (Kevin Gjerstad), alongside executive vice presidents heading the Environment and Smart Energy business units. Historically Powel pursued inorganic growth via acquisitions of Elsmart Solutions (2010), Delta Energy Solution (2013), and Citec AS (2014); the company has since repositioned the brand around the integrated Volue platform identity.

Name

Powel AS

Legal name

Volue

Website

https://powel.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Powel AS (operating as Volue) is a Norwegian enterprise software firm that provides modular, AI-enabled energy-market solutions — including forecasting, automated trading, portfolio optimization, asset operations, and DSO grid planning — to European utilities, power producers, and distribution system operators.

Ownership category

akta.pro rank

Product category

Energy Market Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Electric Power Transmission, Control, and Distribution (22112), Natural Gas Distribution (221210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Natural Gas Risk Management, Analytics & Back-Office (ETRM/CTRM) (EUAGAGAJ)

akta.pro secondary industries

Risk Reporting & Performance Management (BI, KPIs, Attribution) (EUAGAJAL), Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC) (EUAFAKAH), Control Room HMI/Visualization, Alarm & Event Management (EUADAEAJ)

Keywords

• Energy market software
• Energy trading platforms
• Grid management solutions
• Energy forecasting tools
• Utility asset operations

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Software/SaaS: Modular solutions available as enterprise software or as a service, suggesting a subscription or SaaS-based recurring revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Powel AS (operating as Volue) develops business-critical software solutions for the energy sector, delivered through its modular Power Solutions Suite. The suite covers energy market data and short- and long-term forecasting, AI-powered multi-market energy trading, portfolio optimization and planning, real-time asset operations, and DSO grid planning and distribution optimization. Solutions are available as enterprise software or as a service, targeting European energy utilities, power producers, and distribution system operators.

Product overview

Volue (formerly Powel AS) offers the Power Solutions Suite, a modular platform for the electrification journey. The platform consists of five core product modules: Data & Forecasts (providing energy market insights including SpotEx15 price forecasts and weather-driven ECMWF forecasts), Trading (AI-powered multi-market energy trading platform), Optimization & Planning (portfolio planning), Asset Operations (real-time asset insights), and Distribution (DSO grid planning and optimization). Products are available as enterprise software or as-a-service. The suite also includes Gemini Connected for connected energy management operations.

Differentiator

Problem solved

Functional benefit

Brands

• Gemini Connected: AI-powered platform for automated, multi-market energy trading
• Weather-driven Fundamentals
• SpotEx15

Products and services

• Power Solutions Suite Modular enterprise platform powering the electrification journey for energy utilities, power producers, and DSOs; available as enterprise software or as a service.
• Data & Forecasts Actionable energy market insights product for confident decisions in volatile markets, including SpotEx15 short-term price forecasts and weather-driven ECMWF fundamentals forecasting; for energy traders, analysts, and market participants.
• Trading AI-powered enterprise platform for automated, multi-market energy trading with battle-proven automation for smart, controlled intraday execution; for energy trading desks and utilities.
• Optimization & Planning Portfolio planning software for maximum market value and alignment across energy generation and storage portfolios; for power producers, utilities, and asset managers.
• Asset Operations Software that drives asset value with real-time operational insights and automated energy market intelligence; for operators of generation, storage, and renewable assets.
• Distribution Software portfolio supporting distribution system operators (DSOs) in planning, operating, and optimizing energy grids.
• Gemini Connected Connected platform for energy management operations, used as an AI-powered platform for automated, multi-market energy trading.

Quantifiable outcome

• Battle-proven automation for smart, controlled intraday execution
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• GE Vernova (GridOS): GE Vernova offers GridOS and associated DERMS, ADMS, and energy market software targeting European utilities and DSOs. Provides overlapping grid planning, distribution optimization, and asset management capabilities to Volue's Distribution customers.
• Schneider Electric (Grid Operations): Schneider Electric offers EcoStruxure for grid and utility operations, including ADMS and DERMS capabilities. Provides overlapping grid planning and distribution functionality to many of the same European utility customers as Volue.
• Siemens Smart Infrastructure (Gridscale): Siemens' Smart Infrastructure business provides grid planning, DERMS, and energy market software to European utilities and DSOs. Comparable to Volue's Distribution module and broader energy market offerings as part of a much larger vendor portfolio.
• Hitachi Energy (Lumada APM / ADMS): Hitachi Energy provides enterprise grid management, asset performance, and energy market software for utilities and DSOs. Comparable to Volue's Distribution and Asset Operations modules as part of a global infrastructure software portfolio.
• Hansen Technologies: Hansen Technologies (including the acquired Enoro ETRM business) provides energy data, trading, and customer information platforms for European utilities and energy retailers. Directly competes with Volue's trading and data modules while adding CIS functionality.
• ABB Ability Network Manager / Ventyx: ABB's Ventyx and Network Manager portfolio offers enterprise utility software covering grid operations, asset management, and energy markets. Overlaps with Volue's Distribution, Asset Operations, and Optimization modules but within a much broader industrial portfolio.

Direct peers

• Energy Exemplar: Energy Exemplar (PLEXOS) provides energy market simulation and optimization software to utilities, traders, and regulators globally. Directly comparable to Volue's Optimization & Planning and Trading modules, serving overlapping customer personas in European power markets.
• ION Group (Openlink Financial): ION's Openlink platform is a leading ETRM/CTRM suite used by European utilities and energy traders for trading, risk, and back-office workflows. Directly competes with Volue's Trading and Data & Forecasts modules for similar buy-side and sell-side energy desks.
• Murex: Murex provides a multi-asset trading, risk, and post-trade platform widely deployed at European energy and commodity firms. Directly comparable to Volue's AI-powered trading and risk analytics capabilities for utilities and energy market participants.
• KISTERS: KISTERS is a German-headquartered vendor of energy data management, forecasting, and trading software with strong European utility penetration. Directly competes with Volue in short-term forecasting, market data, and DSO distribution workflows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PowelAS
• LinkedInlinkedin.com/company/powel-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powel AS