Total Health Dental Care
Total Health Dental Care is a privately held East Bay dental service organization operating 13 locations anchored by a centralized multi-specialty center, serving PPO-insured and self-pay patients with same-day crowns, in-house specialists, and membership-based pricing under a fee-for-service model.
- Company typePrivate
- Founded2006
- HeadquartersTracy, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Total Health Dental Care does
Total Health Dental Care is a privately held, founder-led Dental Service Organization (DSO) operating 13 dental offices across the San Francisco East Bay (Oakland, Berkeley, Piedmont, Emeryville, Alameda, Albany, Belmont), founded by Sepand Hokmabadi. The company's structural differentiator is the Rotunda Specialty Center, a single in-network facility consolidating every dental specialty — oral surgery, endodontics, periodontics, orthodontics, and implantology — under one roof with shared records, one billing conversation, and no outside referrals. Its technology stack centers on in-house CAD/CAM for same-day permanent crowns, 3D imaging, ozone-powered cleanings, and a NexHealth-integrated patient portal with online booking, supporting a unified patient experience across all locations.
The company operates primarily on a fee-for-service revenue model supplemented by a growing subscription component (Cleaning Plan at $300/year and Loyalty Plan at $600/year with 50% treatment discounts) and PPO insurance reimbursements across 13 major carriers. Customer acquisition is direct-to-consumer via online booking, content marketing through The Wise Bite blog, patient testimonials, a Refer-a-Friend program, and community events. A second go-to-market motion is the 'Future of Private Practice' affiliate program, which recruits associate dentists to acquire and operate practices under the Total Health umbrella, generating 10%-of-revenue plus 50%-of-valuation-growth fees. Operational metrics show practice-level margins expanding from 15% (2022) to 25% (2024) with 30% projected for 2025, and revenue per employee nearly doubling from $165K (2021) to ~$275K (2024).
Total Health Dental Care firmographics
Firmographics- Name
- Total Health Dental Care
- Legal name
- Total Health Dental Care
- Website
- https://totalhealthdentalcare.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Total Health Dental Care is a privately held East Bay dental service organization operating 13 locations anchored by a centralized multi-specialty center, serving PPO-insured and self-pay patients with same-day crowns, in-house specialists, and membership-based pricing under a fee-for-service model.
- Ownership category
- akta.pro rank
Total Health Dental Care industry classification
Industry- Product category
- Multi-Specialty Dental Practice Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Orthodontic Group Practices (HLABAKAC), Oral & Maxillofacial Surgery Group Practices (HLABAKAE)
Keywords
Where Total Health Dental Care is headquartered
LocationHeadquarters
- HQ city
- Tracy
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Total Health Dental Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fee-for-Service Dental Procedures: Traditional fee-for-service revenue from comprehensive dental procedures including cleanings, crowns, implants, root canals, orthodontics, and oral surgery. This is the primary revenue driver and represents the FFS model that has shown resilience against wage inflation and interest rate pressures.
- Dental Membership Plans: Two membership tiers: Cleaning Plan ($300/year) and Loyalty Plan ($600/year with 50% off treatments up to $3,060 annual value). Provides recurring subscription revenue from uninsured patients.
- PPO Insurance Reimbursements: Revenue from processing insurance claims for all major PPO dental plans. The practice is in-network with most PPOs and handles billing directly with patients.
- Dentist Affiliate Program Fees: Fees charged to affiliated dental practices: 10% of monthly revenue plus 50% of growth in practice valuation. This provides a scalable revenue stream from practice affiliations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cleaning Plan - $300/year |
| Subscription | Annual | Loyalty Plan - $600/year |
| Hybrid | Pay-as-you-go | CareCredit Financing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Total Health Dental Care product offering
Product offeringCore offering
Total Health Dental Care is a Dental Service Organization operating 13 East Bay dental offices that deliver comprehensive general, specialty, and cosmetic dental care under one in-network practice. Core services include preventive cleanings and exams, same-day CAD/CAM crowns, root canals, dental implants, Invisalign, traditional braces, wisdom teeth removal, periodontics, veneers, teeth whitening, Botox for TMJ, sleep apnea treatment, and emergency dental care. The Rotunda Specialty Center consolidates all dental specialists under one roof with shared records and unified billing.
Product overview
Total Health Dental Care is a multi-location dental service organization operating 13 East Bay dental offices in California (Oakland, Berkeley, Piedmont, Emeryville, Alameda, Albany, Belmont) as a single unified practice network. The core offering is comprehensive general, specialty, and cosmetic dental care delivered at every location with one in-network practice and no outside referrals. The portfolio centers on a full-spectrum dental services suite spanning preventive care (teeth cleanings, exams), restorative procedures (same-day crowns via CAD/CAM, fillings, root canals, dental implants), orthodontics (Invisalign, braces), oral surgery (wisdom teeth removal), periodontics (gum care), and cosmetic treatments (veneers, teeth whitening, Botox for TMJ). A key structural differentiator is the Rotunda Specialty Center, a single facility housing every dental specialty (oral surgeons, endodontists, periodontists, orthodontists, implant specialists) under one roof with shared records and billing. The business model layers in membership plans (Cleaning Plan at $300/year and Loyalty Plan at $600/year with 50% treatment discounts) for uninsured patients, and the Future of Private Practice affiliate model offering dentists a path from associate to ownership with back-office support and specialist revenue sharing. Digital patient-facing tools include online booking and a patient portal.
Differentiator
Problem solved
Functional benefit
Brands
- The Wise Bite Blog: Educational blog featuring dental health articles, tips, and news published by Total Health Dental Care.
Products and services
- Teeth Cleanings & Exams General preventive dental care including ozone-powered cleanings, oral examinations, and preventive care programs for insured and self-pay patients across the East Bay.
- Same-Day Dental Crowns CAD/CAM-fabricated permanent crowns delivered in a single visit without temporaries or two-week waits. Available across all 13 East Bay locations.
- Invisalign (Clear Aligners) In-house orthodontic treatment using Invisalign clear aligners for teeth straightening. Free 3D scan and consult included; Loyalty Plan members receive 50% off treatment.
- Root Canal Treatment Endodontic treatment delivered by in-house endodontists using modern techniques, designed to save the natural tooth with clear written pricing before the procedure.
- Dental Implants Full-service dental implant treatment delivered by in-house oral surgeons who create the plan, perform the procedure, and explain coverage. Loyalty Plan members save up to $2,000.
- Advanced Braces & Orthodontics In-house orthodontic services including traditional braces. Full treatment plans, pricing, and insurance options provided upfront without outside referrals.
- Wisdom Teeth Removal Oral surgery performed by in-house oral surgeons for wisdom teeth extraction. Pricing is provided in writing before scheduling and most PPOs cover medically necessary procedures.
- Periodontics & Gum Care Gum disease treatment and periodontal care delivered by in-house periodontists to prevent tooth loss or costly follow-on treatment. Savings available through PPO coverage or membership plan discounts.
- Emergency Dental Care Urgent dental care for dental emergencies with same-day treatment capability, available across all 13 East Bay locations.
- Dental Veneers Cosmetic dental veneer services to restore tooth appearance and improve smile aesthetics.
- Teeth Whitening Professional teeth whitening cosmetic treatment for smile enhancement.
- Sleep Apnea Treatment Dental treatment for sleep apnea conditions delivered as part of the practice's comprehensive care offering.
- Restorative Dentistry Full range of restorative dental procedures including crowns, fillings, and other treatments to restore damaged or decayed teeth.
- Cosmetic Dentistry Aesthetic dental treatments aimed at improving the appearance of patients' smiles, encompassing multiple cosmetic procedures.
- Holistic Dentistry Holistic dental care that considers overall health and wellness in treatment planning.
- Botox Dental Treatment FDA-approved, non-invasive Botox injections addressing teeth clenching, grinding, and TMJ disorders by reducing tension in the masseter and temporalis jaw muscles.
- Dental Membership Plans (Cleaning Plan & Loyalty Plan) Two in-house annual membership plans for uninsured patients. Cleaning Plan ($300/year) covers preventive care; Loyalty Plan ($600/year) provides 50% off every treatment, up to $3,060 in annual value, plus savings on implants, crowns, wisdom teeth removal, and root canals.
- Future of Private Practice (Affiliate Model) Affiliate program for associate dentists transitioning to practice ownership. Includes specialist revenue sharing (endodontists, oral surgeons, orthodontists, periodontists), back-office support (billing, HR, marketing, call center, payroll), economies of scale, and centralized systems. Total Health charges 10% of monthly revenue plus 50% of growth in practice valuation.
Quantifiable outcome
- Practice-level margins rose from 15% in 2022 to 25% in 2024 with projections of 30% in 2025
- +5 more outcomes
Companies that use Total Health Dental Care
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Total Health Dental Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Total Health Dental Care partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- CareCreditcoreCareCredit provides flexible, affordable payment options allowing patients to schedule dental procedures immediately and pay over time with low monthly payments. No-interest payment plans available through this partnership.
- Delta DentalcoreDelta Dental insurance provider relationship. Practice is out-of-network but 'out-of-network friendly' with streamlined payment processing. Delta sends contributions directly to patients who then authorize credit card charges to Total Health.
- AetnacoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- Anthem Blue CrosscoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- BlueCross BlueShieldcoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- CignacoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- MetLife DentalcoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- United HealthcarecoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- United Concordia DentalcoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- Humana DentalcoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- GuardiancoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- Principal DentalcoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- AmeritascoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
- Lincoln DentalcoreMajor PPO dental insurance provider accepted at all Total Health Dental Care locations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Total Health Dental Care competitors and assessment
Company assessmentDirect peers
- Smile Brands: Multi-location dental group operating supported practices across multiple states with general, specialty, and orthodontic services. Comparable DSO structure with affiliated practice economics and broad PPO participation.
- Western Dental: California-headquartered DSO with multi-specialty dental offices across the state. Direct comparable given overlapping service mix (general, specialty, orthodontics, oral surgery) and similar in-network PPO strategy.
- Heartland Dental: Largest US DSO supporting doctor-led practices with non-clinical services (HR, billing, marketing). Strongly comparable to Total Health's affiliate model promise of back-office support and doctor ownership pathway.
- Pacific Dental Services: One of the largest US DSOs supporting hundreds of multi-specialty practices including general dentistry, endo, ortho, oral surgery, and implants under supported-owner models. Closest comparable to Total Health's FFS-with-affiliates structure scaled nationally.
- MB2 Dental: Doctor-owned dental partnership organization providing non-clinical support to affiliated practices. Closely comparable to Total Health's affiliation model, particularly around dentist ownership transition and back-office services.
- Great Expressions Dental Centers: Dental support organization with multi-specialty offices concentrated on the East Coast and Midwest. Compares on integrated specialty care, PPO billing, and similar DSO support infrastructure.
- Aspen Dental: National multi-location dental group with comprehensive general dentistry, dentures, implants, and ortho. Comparable on multi-specialty, multi-state delivery and concentration on PPO / uninsured patient segments.
Broad incumbents
- Sonrava Health: Large multi-brand dental and orthodontic support organization (including Western Dental, Brident). Relevant incumbent comparable due to its California footprint and broad multi-specialty platform that overlaps with Total Health's East Bay strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Total Health Dental Care social profiles
Digital presenceTotal Health Dental Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Health Dental Care leadership team
Management profileNumber of profiles
Profiles3 records
Total Health Dental Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Health Dental Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Health Dental Care
What does Total Health Dental Care do?
Total Health Dental Care is a Dental Service Organization operating 13 East Bay dental offices that deliver comprehensive general, specialty, and cosmetic dental care under one in-network practice. Core services include preventive cleanings and exams, same-day CAD/CAM crowns, root canals, dental implants, Invisalign, traditional braces, wisdom teeth removal, periodontics, veneers, teeth whitening, Botox for TMJ, sleep apnea treatment, and emergency dental care. The Rotunda Specialty Center consolidates all dental specialists under one roof with shared records and unified billing.
Is Total Health Dental Care a public or private company?
Total Health Dental Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Health Dental Care founded?
Total Health Dental Care was founded in 2006. It employs 51 to 100 people.
Where is Total Health Dental Care based?
Total Health Dental Care is headquartered in Tracy, United States, in the North America region.
How does Total Health Dental Care make money?
Four revenue lines are on record. Fee-for-Service Dental Procedures are the primary driver. The others are dental Membership Plans, PPO Insurance Reimbursements and dentist Affiliate Program Fees.
Who are Total Health Dental Care's main competitors?
Direct peers on record are Smile Brands, Western Dental, Heartland Dental, Pacific Dental Services, MB2 Dental, Great Expressions Dental Centers and Aspen Dental. Sonrava Health is listed as a broad incumbent.
Does Total Health Dental Care have an API?
No public API is recorded for Total Health Dental Care.
What industry is Total Health Dental Care in?
Total Health Dental Care's product category is Multi-Specialty Dental Practice Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 62121 and its SIC code is 8000.