Svedea

What Svedea does

Svedea AB is a privately held Swedish insurance intermediary (försäkringsförmedlare) founded in 2010 and headquartered in Stockholm, regulated by Finansinspektionen. The company distributes a broad portfolio of personal and small-commercial insurance products — including car, motorcycle, snowmobile, ATV, boat, jet ski, trailer, caravan, dog, cat, home, villa, rental, housing co-op, vacation home, drone, and small business insurance — primarily underwritten by HDI Global Specialty SE. Svedea earns broker commissions on the premiums placed with HDI and other carriers, with policies structured as annual subscriptions and no binding period after initial purchase.

The company operates a multi-channel distribution model: direct-to-consumer via its website and app (app.svedea.se), phone-based sales (0771-160 190 private, 0771-160 161 business), chat and email; through a network of insurance intermediaries (försäkringsförmedlare); and through group insurance schemes including municipal accident insurance (kommunolycksfall). Svedea runs four offices in Sweden — Stockholm (HQ), Umeå (the Kundnavet customer service center with a proactive customer care team since 2023), Växjö, and Hammarstrand — and employs more than 300 people.

Svedea's go-to-market centers on specialist handlers who are themselves enthusiasts in the activities they insure, supported by community initiatives (Skoterfonden, Hundstipendiet, MC-stipendiet, Sportfiskarna and SMC partnerships) and an exclusive Rentokil partnership for pest and remediation claims on villa insurance. The company has won SKI (Svenskt Kvalitetsindex) awards for Sweden's most satisfied customers in vehicle insurance for six consecutive years (2019–2024), boat insurance (2025), and animal insurance (2023), and holds a 4.8/5 rating across more than 12,000 verified customer reviews. As of the input data, Svedea serves 428,000+ customers with 640,000+ active policies nationwide; revenue is not publicly disclosed.

Name

Svedea

Legal name

Svedea AB

Website

https://svedea.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Svedea AB is a privately held Swedish insurance intermediary, founded in 2010, that distributes personal and small-business insurance products — vehicles, pets, homes, drones — underwritten primarily by HDI Global Specialty SE to 428,000+ Swedish consumers and SMEs through direct, intermediary, and group channels.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Recreational vehicle insurance
• Pet insurance brokerage
• Home and property insurance
• Small business insurance
• Insurance intermediary services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance premiums: Svedea acts as an insurance broker earning commission from insurance providers (primarily HDI Global Specialty SE) on premiums paid by customers for their insurance policies. Revenue is recurring in nature as policies renew annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Svedea AB is an insurance intermediary (försäkringsförmedlare) regulated by Finansinspektionen that distributes insurance products underwritten primarily by HDI Global Specialty SE to Swedish consumers and small businesses. It sells vehicle, pet, home/property, drone, small-business, and group accident insurance through its own website, customer portal, phone service, and a network of insurance intermediaries.

Product overview

Svedea is an insurance intermediary (försäkringsförmedlare) founded in 2010, regulated by Finansinspektionen, offering a broad portfolio of personal and commercial insurance products. The product lineup centers on vehicle insurance (cars, motorcycles, snowmobiles, ATVs, boats, jet skis, trailers, campers), pet insurance (dogs, cats, and other animals), and home/property insurance (home, villa, housing cooperative, rental, vacation home, and building-only insurance). Svedea also offers business insurance for small enterprises and drone insurance, plus group insurance schemes via intermediaries. Insurance products are backed by HDI Global Specialty SE. Key differentiators include no binding period on most policies, direct settlement (direktreglering) for quick claims, all-risk (drulle/allrisk) coverage as standard in home insurance, full-value insurance options, and community initiatives like the Skoterfonden, Hundstipendiet, and MC-stipendiet. The company operates across four offices with approximately 300 employees serving 428,000 customers and 640,000+ active policies.

Differentiator

Problem solved

Functional benefit

Brands

• Svedea: Primary brand for all insurance products including car, motorcycle, snowmobile, ATV, boat, pet (dog/cat), and home insurance for Swedish consumers and small businesses.
• Svedea Företag
• Svedea Academy
• Hundstipendiet
• Skoterfonden

Products and services

• Bilförsäkring (Car insurance) Car insurance for private vehicles and business vehicles (bilförsäkring för företag), covering damage, theft, and liability with direct settlement (direktreglering) claims processing.
• Snöskoterförsäkring (Snowmobile insurance) Snowmobile insurance for recreational and professional snowmobile use, supported by Svedea's Skoterfonden community initiative.
• ATV-försäkring (ATV insurance) All-terrain vehicle insurance for off-road vehicles used recreationally or professionally.
• Släpvagnsförsäkring (Trailer insurance) Insurance for various types of trailers used with private and commercial vehicles.
• Husvagnsförsäkring (Caravan insurance) Insurance for campers and caravans used for travel and camping.
• Mc-försäkring (Motorcycle insurance) Motorcycle insurance with optional brand-specific policies, supported by Svedea's SMC partnership for safer motorcycling.
• Båtförsäkring (Boat insurance) Boat insurance covering various watercraft with brand-specific options and a partnership with Sportfiskarna.
• Vattenskoterförsäkring (Jet ski insurance) Insurance for personal watercraft (jet skis) and similar recreational water vehicles.
• Hundförsäkring (Dog insurance) Dog insurance covering veterinary costs, including hunting-dog-specific coverage (jakthundsförsäkring), supported by Svedea's Hundstipendiet scholarship program.
• Kattförsäkring (Cat insurance) Cat insurance covering veterinary costs and care for insured cats.
• Djurförsäkring (Animal insurance) General animal insurance covering various pets beyond dogs and cats.
• Hemförsäkring (Home insurance) Home contents insurance covering personal belongings (lösöre), personal liability, and travel protection for up to 45 days, with all-risk (drulleförsäkring) as standard.
• Villaförsäkring (Villa insurance) Insurance for houses and townhouses covering buildings, contents, personal liability, legal protection, and travel, available as full-value or specified-sums coverage.
• Villabyggnadsförsäkring (Villa building insurance) Building-only insurance for buildings and land, intended for customers who already have home contents insurance elsewhere; covers fire, leakage, vandalism, natural events, installations, pest damage, and dry rot (sanitation with no deductible). Available in L and XL coverage levels.
• Bostadsrättsförsäkring (Housing cooperative insurance) Insurance for housing cooperative (tenant-owned) apartments covering the co-owner's share of the building and interior, with an XL variant adding all-risk coverage for the apartment.
• Hyresrättsförsäkring (Rental apartment insurance) Insurance for tenants in rental apartments, covering personal belongings and liability.
• Fritidshusförsäkring (Vacation home insurance) Insurance for vacation homes and cottages covering buildings and land, supported by Svedea's Rentokil partnership for pest and remediation.
• Företagsförsäkring (Business insurance) Business insurance for small enterprises (småföretag), including commercial vehicle insurance and small-business-specific coverage options, distributed under the Svedea Företag sub-brand and through insurance intermediaries.
• Drönarförsäkring (Drone insurance) Insurance for commercial and recreational drone operators, covering drone equipment and liability.
• Gruppförsäkringar (Group insurance) Group insurance schemes for organizations, including municipal accident insurance (kommunolycksfall) for municipal employees, distributed through insurance intermediaries.

Quantifiable outcome

• 4.8 out of 5 stars based on 12,694 verified customer reviews
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Svensk DjursjukvårdminorStrategic or Co-development Partner · 25 March 2026Svedea and Svensk Djursjukvård (Swedish Animal Health Care) are driving a historic industry initiative for increased price transparency in the animal healthcare sector. This partnership aims to improve transparency around veterinary pricing for pet owners.
• Sportfiskarna (Swedish Sportfishing Association)minorGTM or Marketing Partner · 23 March 2026Svedea supports Sportfiskarna with 100,000 SEK as part of its community engagement initiatives targeting boat and water sport insurance customers.
• Svea BankminorStrategic or Co-development Partner · 12 March 2026Svedea and Svea Bank announced a collaboration in March 2026. The nature of the partnership involves financial services integration, potentially relating to payment solutions for insurance products.
• Håll Sverige RentminorStrategic or Co-development Partner · 9 March 2026Svedea partners with Håll Sverige Rent (Keep Sweden Tidy) on environmental initiatives. The partnership addresses the issue of litter harming thousands of animals, combining Svedea's animal insurance expertise with environmental awareness campaigns.
• SMC (Svenska Motorcykelklubben)minorGTM or Marketing Partner · 30 January 2026Svedea continues to support SMC (Swedish Motorcycle Club) for a safer motorcycle riding life, sponsoring safety initiatives and rider education programs.
• HDI Global Specialty SEcoreStrategic or Co-development PartnerHDI Global Specialty SE is the primary insurance provider (försäkringsgivare) for Svedea's insurance products. It is a globally active property and casualty insurance company that conducts insurance business both directly and through agency companies. Svedea acts as an insurance broker (försäkringsförmedlare) distributing HDI-underwritten products.
• Rentokil (tidigare Nomor)coreImplementation/ SI/ Consulting PartnerRentokil is Svedea's exclusive partner for pest control, sanitation, and remediation services. When customers with villa, villa building, or holiday home insurance suspect pest infestations (skadedjur) or dry rot (hussvamp), they are directed to contact Rentokil for inspection, treatment, and damage repair. Rentokil handles all pest management and remediation claims on behalf of Svedea.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Säkra: Swedish insurance broker selling personal and commercial lines across motor, home, and business insurance with a multi-channel distribution model. Directly comparable product breadth and target customer base as a domestic Swedish broker.
• Söderberg & Partners: Large Nordic insurance and financial advisor broker with deep presence in Sweden, distributing personal and corporate insurance. Overlapping broker distribution model and Swedish customer base make this a direct peer in channel dynamics.
• Lassie: Swedish digital-first pet insurance provider competing directly with Svedea's dog, cat, and animal insurance lines. Direct competitor in pet insurance with overlapping products and direct-to-consumer distribution.
• Agria Djurförsäkring: Specialist Swedish pet insurance carrier owned by the Animed Group, focused on dogs, cats, and horses. Directly competes with Svedea's djurförsäkring, hundförsäkring, and kattförsäkring product family.

Emerging players

• Hedvig: Sweden-based digital-first insurance challenger offering home, car, and pet insurance through a mobile-first experience. Comparable in target market and digital-first approach, though broader product portfolio and earlier stage scale.

Broad incumbents

• Folksam: Major Swedish customer-owned insurer and broker covering motor, home, and life insurance at scale across Sweden. Overlaps with Svedea in core P&C lines but operates as a broader incumbent with much larger portfolio.
• If Skadeförsäkring: Largest P&C insurer in the Nordics, owned by Sampo. Direct overlap with Svedea across motor, home, and commercial lines in Sweden, but with materially larger underwriting scale.
• Trygg-Hansa: Major Swedish P&C insurer offering motor, home, and personal insurance to consumers and small businesses. Comparable customer base and product categories against Svedea's D2C insurance offerings.
• Aon Sweden: Global insurance broker with a substantial Swedish practice serving corporate, mid-market, and SME clients. Comparable broker-led distribution model, particularly relevant to Svedea Företag and intermediary channels.
• Länsförsäkringar: Swedish cooperative insurance group with regional subsidiaries offering motor, home, and business insurance across Sweden. Overlapping product mix and customer segments but with broader incumbent distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Svedea
• Facebookfacebook.com/svedea
• LinkedInse.linkedin.com/company/svedea
• Instagraminstagram.com/svedea
• Xx.com/svedea

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svedea