What Trygg-Hansa does

Trygg-Hansa is a Swedish insurance company operating as a branch of Danish parent Tryg Forsikring A/S, which is publicly traded on Nasdaq Copenhagen and is identified as Scandinavia's largest non-life insurance company. Founded in 1828, Trygg-Hansa provides a full-stack insurance platform spanning personal lines (car, home, pet, child, pregnancy, life, accident, and health), business lines (company insurance, property, cyber, credit, warranty, sick-leave, and crisis), and vehicle coverage across motorcycles, boats, mopeds, and specialty vehicles. The company sells directly through its website and BankID-authenticated Mina Sidor self-service portal, via telephone sales, and through a network of five tied insurance intermediaries, while also running dedicated corporate sales teams for larger commercial accounts.

The underlying technology stack centers on a digital insurance platform with AI- and machine-learning-driven automated decision systems for pricing (incorporating age, location, insured object, claims history, income, and family data) and claims processing (compiling submissions with policy terms and market values). The platform integrates directly with Swedish national registers — SPAR for address verification, Vägtrafikregistret for vehicle data, Lantmäteriet and Fastighetsregistret for property data, and the industry-shared GSR claims register for fraud prevention — and partners with FirstVet to provide bundled digital veterinary consultations for pet insurance customers. Mobile applications are published on both the Apple App Store and Google Play.

Revenue is generated almost entirely through recurring insurance premiums paid by customers, with pricing quote-based and adjusted by automated risk assessment. Customer acquisition combines direct-to-consumer digital channels with a tied-intermediary advisory network and corporate field sales, supported by content marketing, SEO, social media presence across Facebook, LinkedIn, and YouTube, and partnership marketing through the Swedish Hockey League (SHL). Customer segments are organized horizontally across private individuals, SMEs (0–50M+ SEK turnover), and corporate employers, with multi-policy bundling discounts of up to 20% driving cross-sell across the product portfolio.

Name

Trygg-Hansa

Legal name

Trygg-Hansa Försäkring filial

Website

https://trygghansa.se

Company type

Private

Founded year

1828

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Trygg-Hansa is a Stockholm-based Swedish insurance company, founded in 1828 and part of Tryg Group, offering personal, home, vehicle, pet, life, and business insurance to Swedish households and SMEs through direct digital channels and a tied-intermediary network.

Ownership category

akta.pro rank

Product category

Personal and Commercial Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Standalone Critical Illness Insurance (FSAIAKAA)

Keywords

• Personal insurance products
• Home insurance coverage
• Vehicle insurance policies
• Business insurance solutions
• Health insurance plans

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Trygg-Hansa generates revenue through insurance premiums paid by customers for coverage across multiple insurance categories. Premiums are calculated based on risk assessment using automated decision systems and vary by policy type, coverage level, and customer risk profile.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trygg-Hansa sells a broad portfolio of insurance products to Swedish consumers and businesses, including car insurance, home insurance, personal insurance (child, pregnancy, life, health and accident), pet insurance, and various vehicle insurances (motorcycle, moped, boat, etc.). For corporate customers it provides business insurance packages (property, cyber, credit, warranty, healthcare, sick-leave, and crisis covers), distributed via direct online/phone channels, tied intermediaries, and dedicated business sales teams.

Product overview

Trygg-Hansa is a Swedish insurance company and part of the Tryg Group (Scandinavia's largest non-life insurer), offering a comprehensive insurance platform spanning personal, home, vehicle, and business coverage. The core product portfolio includes car insurance (Bilförsäkring with multiple tiers), home insurance (Hemförsäkring covering houses, apartments, rental properties, vacation homes, and student housing), personal insurance (Personförsäkring including child insurance, pregnancy insurance, life insurance, and health/accident coverage), pet insurance (Djurförsäkring with dog, cat, and breeder coverage), and vehicle insurance for motorcycles, mopeds, boats, and other vehicles. Business offerings include company insurance (Företagsförsäkring) for businesses of all sizes with industry-specific solutions, healthcare insurance (Vårdförsäkring), property insurance, cyber insurance, credit insurance, and specialized covers for sick leave, crisis, and rehabilitation. The platform is accessible through the Mina Sidor self-service portal with BankID authentication. The company also provides supplementary services including family assistance, international green card certificates, and integrated FirstVet digital veterinary consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Familjehjälpen: A free service included in child insurance, pregnancy insurance, and accident insurance. Provides guidance on societal support and benefits.

Products and services

• Bilf\u00f6rs\u00e4kring (Car Insurance) Vehicle insurance covering cars for private customers, ranging from mandatory trafikf\u00f6rs\u00e4kring through halvf\u00f6rs\u00e4kring and full helf\u00f6rs\u00e4kring, plus brand-specific (M\u00e4rkesf\u00f6rs\u00e4kring) and veteran car cover. Marketed to Swedish private vehicle owners with a 10% first-year discount for new customers.
• Hemf\u00f6rs\u00e4kring (Home Insurance) Home contents and housing insurance for private residents across multiple dwelling types. Offers up to 1.5 million SEK in compensation and a 10% first-year discount for new customers.
• Personf\u00f6rs\u00e4kring (Personal Insurance) Umbrella category of personal insurance products covering illness and accidents for both children and adults, encompassing child insurance, life insurance, and health/accident coverage. Sold to Swedish private individuals and families.
• Gravidf\u00f6rs\u00e4kring (Pregnancy Insurance) Pregnancy insurance covering complications during pregnancy and diagnoses in the child, valid from a positive pregnancy test through early parenthood. Marketed as a new generation of the product Trygg-Hansa pioneered over 25 years ago.
• Barnf\u00f6rs\u00e4kring (Child Insurance) Child insurance providing coverage until age 25, currently promoted at 50% discount for the first year regardless of the child's age. Trygg-Hansa positions this as Sweden's most popular children's insurance.
• Djurf\u00f6rs\u00e4kring (Pet Insurance) Pet insurance for dogs, cats, flock coverage, and breeders, including free access to FirstVet digital vet consultations. Promotional discounts include 10% off the first year and up to 25% additional for puppies/kittens.
• Fordonsf\u00f6rs\u00e4kringar (Vehicle Insurance for Non-Car Vehicles) Insurance for non-car vehicles including motorcycles (MC), mopeds, trailers, boats, off-road vehicles, motorhomes, caravans, and snowmobiles. Sold to private vehicle owners in Sweden.
• V\u00e5rdf\u00f6rs\u00e4kring (Healthcare Insurance) Healthcare insurance providing access to private medical care with guaranteed specialist appointment within 6 working days and surgery within 14 days. Available to both business and individual customers.
• F\u00f6retagsf\u00f6rs\u00e4kring (Business Insurance) Business insurance solutions for Swedish companies of all sizes, with industry-specific packages for retail/e-commerce, construction/contracting, consulting/advisory, services/manufacturing, and tailored packages for enterprises with turnover from 15M and 50M SEK upwards.
• Fastighetsf\u00f6rs\u00e4kring (Commercial Property Insurance) Commercial property insurance for business property owners covering property damage, third-party liability, legal protection, loss of rental income, accident protection for residents and visitors, machinery breakdown, and oil damage.
• Cyberf\u00f6rs\u00e4kring (Cyber Insurance) Cyber insurance covering Swedish businesses against digital threats and cyber incidents, including data breaches and system disruptions.
• Kreditf\u00f6rs\u00e4kring (Credit Insurance) Credit insurance protecting businesses against non-payment by their customers, mitigating accounts receivable and trade credit risk.
• Garantif\u00f6rs\u00e4kring (Warranty Insurance) Warranty insurance for businesses, providing coverage for contractual warranty exposures on products and services sold.
• Sjukavbrott (Sick Leave Insurance) Sick-leave insurance covering fixed costs or the cost of a substitute if the business owner or an employee becomes long-term sick-listed.
• Krisf\u00f6rs\u00e4kring (Crisis Insurance) Crisis insurance for businesses providing protection and support in crisis situations affecting the business, its employees, or operations.
• Livf\u00f6rs\u00e4kring (Life Insurance) Life insurance providing financial support to family members in the event of the insured's death, sold to Swedish private customers.
• Villaf\u00f6rs\u00e4kring (House Insurance) Specialized insurance for house owners (villa) offering help within four hours for major disasters, complementing the standard Hemf\u00f6rs\u00e4kring for owner-occupied houses.

Quantifiable outcome

• 14 lives saved annually through Livbojen (life buoy) water safety program with approximately 80,000 buoys placed throughout Sweden

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SHL (Swedish Hockey League)minorGTM or Marketing PartnerPartnership providing hockey fans with insurance discounts on car, home, pet, and business insurance. Part of the premium supports youth hockey programs. Customers receive discount first year on applicable policies.
• TH FörsäkringsservicecoreChannel Partner/ Reseller/ DistributorTied insurance intermediary specializing in personal insurance products. Provides insurance reviews and tailored coverage recommendations for individuals and families.
• Stockholm FörsäkringsförmedlingcoreChannel Partner/ Reseller/ DistributorTied insurance intermediary in Stockholm specializing in personal insurance products including accident, sickness, and life insurance.
• Personliga TrygghetsförsäkringarcoreChannel Partner/ Reseller/ DistributorTied insurance intermediary specializing in personal insurance and risk coverage solutions for individuals and families.
• Gävle FörsäkringsservicecoreChannel Partner/ Reseller/ DistributorTied insurance intermediary in Gävle region specializing in personal insurance products and coverage reviews.
• Barn och personförsäkringar GävlecoreChannel Partner/ Reseller/ DistributorTied insurance intermediary in Gävle specializing in children's and personal insurance products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Folksam: Swedish mutual insurance company offering P&C, life, and health products across personal and commercial lines; competes head-to-head with Trygg-Hansa in car, home, and life insurance, particularly through cooperative and affinity channels.
• If (Sampo Group): Nordic P&C insurer (part of Finnish-listed Sampo) and one of Trygg-Hansa's principal Swedish competitors across personal and commercial lines, with comparable multi-channel distribution and digital capabilities.
• Länsförsäkringar: Swedish banking-insurance alliance offering P&C, life, and banking products to households and SMEs. Competes directly with Trygg-Hansa across auto, home, and personal lines via regional mutuals.
• Skandia: Swedish life insurance and pensions provider with growing P&C offering; overlaps with Trygg-Hansa's life, health, and savings product set and competes for household financial-protection wallets.
• Moderna Försäkringar: Swedish direct-to-consumer P&C insurer (also part of Tryg Group, alongside Trygg-Hansa); competes in car, home, and pet insurance with a digital-first positioning, making it a same-parent brand competitor within Sweden.
• Protector Forsikring: Norwegian-led Nordic insurer expanding in Sweden across commercial and specialty lines; competes with Trygg-Hansa for SME and specialty business in the Swedish commercial segment.

Regional players

• Gjensidige Forsikring: Norway's largest general insurer with broad P&C and personal lines; relevant as a Tryg Group competitor across the Nordic footprint and as a benchmark for Scandinavian P&C operating models.
• Codan (Denmark): Danish P&C insurer (part of RSA/Intact) operating in Tryg's home market; comparable multi-line retail and commercial book relevant for cross-Nordic product and pricing benchmarking.
• Storebrand: Norwegian financial services group with Swedish life and pensions operations; overlaps with Trygg-Hansa's life and personal insurance products from a cross-Nordic perspective.

Broad incumbents

• Sampo Oyj: Finnish-listed insurance holding company owning If and Topdanmark; a Nordic incumbent comparable to Tryg in scale and capital structure, providing a listed peer benchmark for Trygg-Hansa's parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/trygghansa
• Facebookfacebook.com/TryggHansa
• LinkedInlinkedin.com/company/trygg-hansa
• Xx.com/trygghansa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trygg-Hansa