School of Humanity

What School of Humanity does

School of Humanity is an accredited online middle and high school founded in 2021, headquartered in Dubai (United Arab Emirates) with administrative operations in Coral Gables, Florida. It serves learners aged 11-18 globally through two core products: a Middle School program (Grades 6-8) and a High School program (Grades 9-12), structured around a proprietary Human Literacies Framework covering eight domains (Thought, Discovery, Flourishing, Creativity, Action, Society, Quantitative, Technology). The school operates a direct-to-consumer enrollment model with rolling admissions, timezone-organized cohorts (GMT+4 and GMT-4), and a multi-step admissions process including written application, learner interview, and guardian call.

The platform is built on an online-first architecture combining live interactive workshops, self-paced learning management, personalized curriculum delivery, and a Mastery Transcript-based credentialing layer. Learning delivery is supplemented by a network of physical Learning Hubs in Dubai, Bristol, Arcata (CA), Topanga Canyon (CA), and Careyes (Mexico), and a white-label curriculum partnership with GIA Micro Lab in Seoul. The school is WASC accredited, benchmarked against Australian, European, UAE, and AP qualification frameworks, and accepts Education Savings Accounts in four US states.

The business is monetized primarily through tuition at $8,000/year (or $3,200 per term / $9,600 annualized), with Learning Hub partner fees as a secondary stream, 10% sibling discounts, and a 100% financial aid pathway for Fall Term applicants. School of Humanity is a strategic partner and portfolio member of Education in Motion (EiM) Global Schools, an 11,000+ learner network that led the company's June 2022 undisclosed seed round. The school has scaled to 200+ families across 40+ countries, with its founding cohort producing 130+ university offers across three continents and $7M+ in scholarships, supporting a 70%+ top-choice university acceptance rate.

Name

School of Humanity

Legal name

School of Humanity

Website

https://sofhumanity.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

School of Humanity is an accredited online middle and high school serving learners aged 11-18 globally through project-based, personalized curricula. Founded in 2021 and based in Dubai, it serves 200+ families across 40+ countries at $8,000/year tuition under WASC accreditation and EiM partnership.

Ownership category

akta.pro rank

Product category

Online K-12 Education

NAICS

Elementary and Secondary Schools (6111)

akta.pro primary industry

Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)

Keywords

• Online high school
• Project-based learning
• Personalized curriculum
• Accredited online education
• Micro-internship programs

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Revenue: Primary revenue stream from tuition fees for Middle and High School programs. High School tuition is $8,000 annually or $9,600 annually paid termly ($3,200 per term). Financial aid and sibling discounts are available.
2. Learning Hub Fees: Revenue from Learning Hub partners including subscription and workshop fees in various currencies (e.g., 200 AED/month in Dubai, £20/day in Bristol, $575-800/month in California locations, $600/month in Mexico).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

School of Humanity is an accredited online middle and high school (learners ages 11-18) delivering project-based, personalized learning through live interactive workshops, self-paced skill units, and weekly mentorship. Its curriculum is built on a Human Literacies Framework spanning 8 literacies and a Human Flourishing track, and is complemented by a global network of physical Learning Hubs offering in-person co-learning experiences.

Product overview

School of Humanity is an online-first accredited school platform offering two core programs: Middle School (Grades 6-8, ages 11-13) and High School (Grades 9-12, ages 14-18). Both programs use a project-based, personalized learning approach centered on the Human Literacies Framework, emphasizing real-world challenges, industry mentorship, micro-internships, and human flourishing. The platform is complemented by a global network of physical Learning Hubs providing in-person co-learning experiences in cities like Dubai, Bristol, and California. The programs operate through live interactive workshops, self-paced skill units, and weekly pathway advisory sessions, with accreditation from WASC and strategic partnership with Education in Motion (EiM) Global Schools.

Differentiator

Problem solved

Functional benefit

Products and services

• High School Program Accredited online high school for learners aged 14-18 (Grades 9-12) offering project-based, personalized learning with real-world challenges, industry mentorship, micro-internships, and weekly flourishing sessions. Built on the Human Literacies Framework and designed to prepare learners for global university admissions; tuition is $8,000 annually or $3,200 per term.
• Middle School Program Accredited online middle school for learners aged 11-13 (Grades 6-8) featuring hands-on workshops, real-world challenges, soft-skill development, and a Human Flourishing curriculum delivered through personalized, learner-centered approaches.
• Learning Hubs

Quantifiable outcome

• 130+ university offers worldwide across 3 continents for founding cohort
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Education in Motion (EiM)coreStrategic or Co-development PartnerSchool of Humanity is a strategic partner and member school of Education in Motion (EiM) Global Schools network. EiM is a global leader in pioneering education for a sustainable future, with portfolio including Green School International, Dulwich College International, and other institutions. Together, the network comprises 11,000+ learners globally.
• LEMUminorImplementation/ SI/ Consulting PartnerEnvironmental education organization where School of Humanity learners participated in micro-internships, devising campaigns to raise awareness of environmental crisis to younger generations.
• Life Project 4 YouthminorImplementation/ SI/ Consulting PartnerYouth empowerment organization where learners proposed plans to develop messages tackling youth exclusion issues.
• Mental Health AEminorImplementation/ SI/ Consulting PartnerMental health awareness organization in UAE where learners explored wellness and stigma topics through podcast production.
• Shared StudiosminorImplementation/ SI/ Consulting PartnerOrganization where learners identified challenges youth face and 'wicked problems' they want to solve.
• G.tecminorImplementation/ SI/ Consulting PartnerBrain-computer interface technology company where learners developed marketing strategy to raise awareness of the industry.
• GIA Micro Lab (Seoul)minorChannel Partner/ Reseller/ DistributorPartner school in Seoul where School of Humanity powers their middle school curriculum through interdisciplinary challenges. Curriculum Director Philip Muscott oversees the partnership.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Minerva University: Global online university with project-based, seminar-style pedagogy. Targets a higher age band (university) but shares the project-based, global-cohort approach and the EiM-style strategic partner ecosystem.
• Stride (K12 Inc.): Largest US online K-12 education company, operating virtual schools across the US. Competes broadly in online K-12 but is volume-oriented and state-funded, not premium global like SoH.

Direct peers

• Synthesis: Subscription-based online program for kids (grades 4-12) that emphasizes problem-based, collaborative learning in small groups. Closely comparable to SoH in target audience, project-based pedagogy, and premium subscription model.
• Forest Trail Academy: WASC- and regionally accredited online K-12 school serving US and international learners with flexible pacing. Direct competitor for the same accredited online high school diploma category.
• Outschool: Online marketplace for live classes and cohorts serving learners roughly aged 3-18, with project-based and enrichment offerings. Competes for the same globally distributed, homeschool-leaning families at similar price points.
• Acton Academy: Network of learner-driven, project-based schools (physical and online affiliates) for K-12 students. Shares SoH's learner-led, project-based, Socratic pedagogy and self-paced progression model.
• Dwight Global Online School: Online division of the Dwight School network serving grades 6-12 globally. Competes for the same international, globally mobile family segment and is WASC-accredited with similar tuition band.
• Aim Academy Online: Fully accredited online private school for grades K-12 serving gifted and globally distributed learners. Competes directly for SoH's homeschool and expat-family segment with WASC-accredited diplomas.
• NewSchool: Project-based, self-paced online school for grades 6-12 with mentor support and portfolio assessment. Closely overlapping with SoH on model, grade band, and competency-based assessment.

Emerging players

• Prenda: Microschool model that combines in-person and online learning for K-8 learners with self-paced, mastery-based software. Comparable approach to SoH's Learning Hubs and personalized learning journeys, though at younger ages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@schoolofhumanity
• Instagraminstagram.com/schoolofhumanity
• Facebookfacebook.com/schoolofhumanity
• Xx.com/sofhumanity
• LinkedInlinkedin.com/company/sofhumanity

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School of Humanity