Genelec
- Company typePrivate
- Founded1978
- HeadquartersIisalmi, Finland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Genelec firmographics
Firmographics- Name
- Genelec
- Legal name
- Genelec Oy
- Website
- https://genelec.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Genelec industry classification
Industry- Product category
- Professional Studio Monitors and Loudspeakers
- NAICS
- Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (3343)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Studio / Pro Monitoring Headphones & Reference Speakers (CRACANAK)
- akta.pro secondary industries
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
Keywords
Where Genelec is headquartered
LocationHeadquarters
- HQ city
- Iisalmi
- HQ country
- Finland
- HQ region
- Europe
Offices14 records
Markets served
Genelec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Professional Studio Monitors and Subwoofers: Core revenue from Active 2-Way Monitors (8000 series), Smart Active Monitors (SAM), Main Monitors (8380A, 1234A, etc.), The Ones coaxial monitors, and Active Subwoofers for professional recording studios, broadcast, post-production, and music production applications.
- Installed Sound / Commercial AV Loudspeakers: 4000 Series installation speakers and Smart IP PoE-powered loudspeakers (4410A, 4420A, 4430A, etc.) for hospitality, corporate AV, public spaces, and retail environments.
- Home Audio Speakers and Subwoofers: G Series active loudspeakers (G One through G Five) and F Series subwoofers for home listening, high-end audio, home theatres, and TV/gaming applications.
- Software and Calibration Tools: GLM software, Aural ID application, GLM GRADE for room calibration and headphone monitoring. UNIO Personal Reference Monitoring ecosystem combining software and hardware.
- AoIP Networking Devices and Accessories: 9401A and 9402A System Management Devices for AoIP networking, GLM calibration kits, 9301B and 9320A AoIP devices, accessories, optional hardware, and RAW (unpainted) speaker options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional Studio Monitors - Multiple tiers from compact 8010A to flagship 1234A Main Monitor |
| Unit Pricing | Pay-as-you-go | Smart IP Installation Loudspeakers - 4410A, 4420A, 4430A, 4435A, 4436A models |
| Unit Pricing | Pay-as-you-go | Home Audio G Series - G One through G Five active speakers |
| Subscription | Annual | Aural ID HRTF Personalization Software |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Genelec product offering
Product offeringCore offering
Genelec designs and manufactures active loudspeakers and subwoofers for three core markets: professional audio monitoring (recording studios, broadcast, post-production), installed sound (commercial AV, hospitality, museums, corporate), and home audio (G Series, F Series, Signature Series). Its products integrate proprietary technologies including Directivity Control Waveguides, Smart Active Monitoring with GLM auto-calibration, Smart IP Power-over-Ethernet networked speakers, and Aural ID HRTF headphone personalization. All products are manufactured at the company's facility in Iisalmi, Finland.
Product overview
Genelec is a Finnish audio monitoring company offering professional and home audio solutions. The portfolio includes three main hardware categories: (1) Professional Audio Monitoring with Active Monitors & Subwoofers (8000 Series, The Ones coaxial series, Main Monitors like 8380A) and Smart Active Monitors (SAM) with GLM calibration support; (2) Installed Sound with Smart IP PoE-powered loudspeakers (4000/4400 Series) managed via Smart IP Manager software and controlled via Smart IP Controller mobile app; (3) Home Audio with G Series active speakers and F Series subwoofers. The UNIO ecosystem integrates GLM calibration software, Aural ID HRTF personalization, and AoIP devices (9401A Ravenna, 9402A Dante) for networked monitoring workflows. Products are complemented by color customization via RAL finishes and global Experience Centres for demonstration.
Differentiator
Problem solved
Functional benefit
Brands
- Smart IP: A range of Power over Ethernet (PoE) installation loudspeakers that deliver audio, power, and control over a single CAT cable.
- Smart Active Monitoring (SAM)
- The Ones
- UNIO
- GLM (Genelec Loudspeaker Manager)
- Aural ID
- RAW
Products and services
- Smart Active Monitors (SAM) Professional studio monitors with integrated DSP and GLM calibration support for stereo to immersive audio formats, including The Ones coaxial series, Smart Active 2-Way Monitors, and Smart Active Subwoofers. Targeted at recording studios, broadcast facilities, and post-production houses.
- Active Monitors & Subwoofers Traditional bi-amplified active studio monitors and subwoofers without GLM calibration, including the 8000 Series (8010A, 8020D, 8030C, 8040B, 8050B), Active Subwoofers (7040A, 7050C), and active monitor families. Targeted at professional and home studios requiring accurate monitoring.
- Smart IP Installation Speakers PoE-powered networked installation loudspeakers (4000 Series: 4010A, 4020C, 4030C, 4040A; 4400 Series: 4410A, 4420A, 4430A, 4435A, 4436A; plus 3440A) delivering audio, power, and control over a single CAT cable for commercial AV installations. Targeted at hospitality, corporate AV, museums, public spaces, and retail environments.
- G Series Home Audio Speakers Home audio active speakers (G One through G Five) bringing professional sound quality into residential environments with integrated amplifier design. Targeted at home listening, high-end audio, home theatres, and TV/gaming applications.
- F Series Subwoofers Home audio active subwoofers (F One, F Two) combining with G Series speakers for complete home audio systems with precise, controlled bass performance. Targeted at residential and home theatre installations.
- Main Monitors (8380A, 8381A, S360A, 1234-1238 series) High-SPL SAM main monitors (8380A, 8381A, S360A, 1237A, 1238A, 1238AC, 1238DF, 1234A, 1234AC, 1235A, 1236A) with coaxial driver technology for large-format professional monitoring in studios and post-production facilities.
- The Ones Coaxial Monitors Coaxial three-way point source monitor series (8331A, 8341A, 8351B, 8361A, W371A) offering precise imaging and consistent tonal character for professional monitoring.
- GLM (Genelec Loudspeaker Manager) Software Calibration and management software for SAM systems providing system configuration, automatic room EQ, device discovery, system organization, and status monitoring across Genelec Smart Active Monitoring systems, supporting formats from stereo to 9.1.6.
- Aural ID Software Personalized Head-Related Transfer Function (HRTF) profile application that creates a 3D model from a user's facial features for spatially accurate binaural headphone monitoring in immersive audio environments. Sold as an annual subscription. Part of the UNIO ecosystem.
- Smart IP Manager Software Configuration and management software for Smart IP installations, enabling device discovery, room EQ, zone setup, and system status monitoring across commercial AV deployments.
- 9401A / 9402A AoIP Devices Audio-over-IP interface devices providing network connectivity (9401A Ravenna/AES67; 9402A Dante/AES67) for Genelec Smart Active Monitoring systems, enabling networked monitor workflows with up to 16 channels and 192 kHz/32-bit audio.
- Signature Series (6040R) Premium home audio speakers (including 6040R) combining professional monitor technology with elegant design for high-end residential installations.
Quantifiable outcome
- Smart IP loudspeakers at Gastromé operate at less than 5 Watts per speaker during service, delivering significant energy savings vs traditional powered systems
- +4 more outcomes
Companies that use Genelec
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Genelec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature8 records
Genelec partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Genelec competitors and assessment
Company assessmentDirect peers
- Neumann (Sennheiser): Premium studio monitor brand (KH series) under Sennheiser Group. Closely comparable in target customer (recording/broadcast engineers), pricing tier, and active-monitor technology focus.
- Focal Professional: French manufacturer offering Shape, Solo6, Twin6, and SM9 studio monitors. Directly competes in active nearfield and main monitoring, with overlap in the same pro audio and immersive (Dolby Atmos) use cases.
- Adam Audio: Berlin-based manufacturer of professional active studio monitors with a comparable product line (A, T, and S series). Direct head-to-head competitor in the pro monitoring category Genelec defines, sharing the active-speaker-plus-DSP architecture.
- ATC Loudspeakers: UK manufacturer of high-end active studio monitors (SCM series) and main monitors used in mastering and post-production. Direct competitor in the upper tier of pro monitoring with similar accuracy/precision brand promise.
- KRK Systems: Long-standing active studio monitor brand (Rokit, VXT, and KRK Classic lines). Direct competitor across the entry-level to mid-tier pro monitoring price points.
- PMC Speakers: British manufacturer of active nearfield, main, and custom-install monitors (result6, twotwo, Ci series). Direct peer in pro audio monitoring with growing presence in immersive and broadcast.
- Dynaudio: Danish loudspeaker manufacturer with active professional monitors (LYD, Core) plus home and automotive lines. Comparable in build quality, active design philosophy, and Scandinavian/Nordic premium positioning.
Broad incumbents
- Bowers & Wilkins: Premium consumer loudspeaker brand with active offerings (Formation, Panorama) and pro monitoring heritage. Comparable in premium home audio positioning and active-speaker architecture, though primarily consumer-focused.
- JBL Professional (Harman): Massive incumbent offering studio monitors (3 Series, M2 Master Reference) plus cinema, live, and installed sound. Broader portfolio with greater scale and price-tier range, overlapping with Genelec's pro and installed sound lines.
- Yamaha Pro Audio: Diversified audio incumbent with the iconic NS-10 and current HS/MSP studio monitor lines, plus mixing consoles and installed sound. Larger scale, broader portfolio, and overlapping customer base in pro and broadcast.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Genelec social profiles
Digital presenceGenelec compliance and trust
Trust signalCompliance1 record
Genelec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genelec leadership team
Management profileNumber of profiles
Profiles9 records
Genelec subsidiaries and ownership
Company hierarchySubsidiaries4 records
Genelec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genelec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genelec
What does Genelec do?
Genelec designs and manufactures active loudspeakers and subwoofers for three core markets: professional audio monitoring (recording studios, broadcast, post-production), installed sound (commercial AV, hospitality, museums, corporate), and home audio (G Series, F Series, Signature Series). Its products integrate proprietary technologies including Directivity Control Waveguides, Smart Active Monitoring with GLM auto-calibration, Smart IP Power-over-Ethernet networked speakers, and Aural ID HRTF headphone personalization. All products are manufactured at the company's facility in Iisalmi, Finland.
Is Genelec a public or private company?
Genelec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genelec founded?
Genelec was founded in 1978. It employs 101 to 250 people.
Where is Genelec based?
Genelec is headquartered in Iisalmi, Finland, in the Europe region.
How does Genelec make money?
Five revenue lines are on record. Professional Studio Monitors and Subwoofers are the primary driver. The others are installed Sound / Commercial AV Loudspeakers, home Audio Speakers and Subwoofers, software and Calibration Tools and aoIP Networking Devices and Accessories.
Who are Genelec's main competitors?
Direct peers on record are Neumann (Sennheiser), Focal Professional, Adam Audio, ATC Loudspeakers, KRK Systems, PMC Speakers and Dynaudio. Broad incumbents are Bowers & Wilkins, JBL Professional (Harman) and Yamaha Pro Audio.
Does Genelec have an API?
Yes. Genelec offers a Smart IP API for integration with third-party control systems. The public API command set allows Smart IP loudspeakers to be integrated with control systems for functions such as mute, volume control, power on/off, and system configuration. Documentation available at https://www.genelec.com/smart-ip-api. Developer documentation is at www.genelec.com/smart-ip-api.
What industry is Genelec in?
Genelec's product category is Professional Studio Monitors and Loudspeakers. Its primary akta.pro industry code is CRACANAK, Studio / Pro Monitoring Headphones & Reference Speakers, with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its NAICS code is 334310 and its SIC code is 3651.