Adam Audio
ADAM Audio GmbH is a Berlin-based manufacturer of professional studio monitors, subwoofers, headphones, and desktop monitors built around proprietary Air Motion Transformer tweeter technology, serving recording studios, broadcast, film-scoring, and prosumer creator markets as a subsidiary of Focusrite Group.
- Company typePrivate
- Founded1999
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Adam Audio does
ADAM Audio GmbH is a Berlin-based designer and manufacturer of professional studio monitors, subwoofers, headphones, and desktop monitors, founded in 1999 and operating as a wholly-owned subsidiary of London-listed Focusrite Group since July 2019. The company's technical identity rests on its proprietary Air Motion Transformer (ART/X-ART) tweeter — a pleated-diaphragm design handmade in Berlin that moves air up to four times faster than conventional piston drivers — complemented by HexaCone woofers, Multi-Layer Mineral (MLM) woofers, and A/B and PWM amplifier designs. The product portfolio is structured in three tiers: the entry-level T Series, the mid-range A Series with DSP and real-time room adaptation, and the flagship S Series for main reference monitoring; 2024 saw the addition of the H200 headphones (the company's first headphone SKU) and the D3V compact desktop monitor with USB-C connectivity.
The company sells primarily through a global authorized dealer network supplemented by direct e-commerce (shop.adam-audio.com), with a MyADAM registration program offering an extended 5-year warranty, free firmware/plugin updates, and a student discount channel. Customer segments span professional recording studios (e.g., Royal Studios Memphis, Blautöne Studios Vienna, Sonic Forest Studios, Baihua Studios), broadcast and film-scoring facilities, mid-market independent producers, education and research institutions, and the prosumer/desktop creator segment addressed by the D3V. The company is headquartered in Berlin with a sales and marketing office in El Segundo, California, employs 101-250 people, and is pursuing carbon neutrality by 2030 through a reforestation partnership with Ecologi.
Adam Audio firmographics
Firmographics- Name
- Adam Audio
- Legal name
- ADAM Audio GmbH
- Website
- https://adam-audio.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ADAM Audio GmbH is a Berlin-based manufacturer of professional studio monitors, subwoofers, headphones, and desktop monitors built around proprietary Air Motion Transformer tweeter technology, serving recording studios, broadcast, film-scoring, and prosumer creator markets as a subsidiary of Focusrite Group.
- Ownership category
- akta.pro rank
Adam Audio industry classification
Industry- Product category
- Professional Studio Monitors
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Studio / Pro Monitoring Headphones & Reference Speakers (CRACANAK)
- akta.pro secondary industries
- Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)
Keywords
Where Adam Audio is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Adam Audio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Studio Monitors: ADAM Audio generates revenue primarily through the sale of professional studio monitors across multiple series: T Series (entry-level), A Series (mid-range), S Series (flagship), and Desktop monitors.
- Hardware Sales - Headphones: Sale of professional studio headphones including the H200 model.
- Hardware Sales - Subwoofers: Sale of subwoofer products including Sub8, Sub10 MK2, Sub12, Sub15, and Sub2100 models.
- Accessories and Add-ons: Sale of accessories including mounting solutions, protective grills, ear pad replacements, travel bags, and mounting plates.
- Refurbished Products: Sale of certified refurbished studio monitors through the ADAM Audio shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | T Series - Entry-level powered studio monitors |
| One time/ perpetual license | Pay-as-you-go | A Series - Mid-range professional studio monitors with DSP and remote control |
| One time/ perpetual license | Pay-as-you-go | S Series - Flagship reference monitoring range |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Adam Audio product offering
Product offeringCore offering
ADAM Audio manufactures and sells professional studio monitors, subwoofers, and headphones built around its proprietary Air Motion Transformer (ART/X-ART) tweeter technology. The portfolio covers entry-level T Series, mid-range A Series with DSP, flagship S Series reference monitors, dedicated subwoofers, the H200 headphones, and D3V USB-C desktop monitors, serving recording studios, mastering houses, broadcasters, post-production, and home creators. Products are sold globally through authorized dealers and the ADAM Audio online shop.
Product overview
ADAM Audio is a Berlin, Germany-based manufacturer of high-precision studio monitors, subwoofers, and headphones for professional audio applications. The company offers multiple product lines across different tiers: the T Series for entry-level home studio monitoring, the A Series for professional studios featuring advanced DSP and real-time remote control, and the S Series as the flagship reference monitoring range. The product portfolio includes studio monitors ranging from nearfield to main monitors, powered subwoofers from 8-inch to 15-inch drivers, the H200 professional studio headphones, and the D3V desktop monitors with USB-C connectivity. Supporting accessories include mounting plates, protective grills, and travel bags. The company was acquired by Focusrite Group in 2019 and operates as an independent brand with headquarters in Berlin.
Differentiator
Problem solved
Functional benefit
Products and services
- T Series Studio Monitors Entry-level line of 2-way powered studio monitors featuring the U-ART or X-ART tweeter, designed for home recording, project studios, and creators needing accurate monitoring at an accessible price point.
- A Series Studio Monitors Mid-range professional studio monitors with on-board DSP, room adaptation, multi-layer mineral woofers, X-ART tweeter, and real-time remote control capability for professional studios, home recording, broadcast, and immersive 3D audio.
- S Series Studio Monitors Flagship reference monitoring range with S-ART tweeters, extended bass response, detailed midrange, and powerful maximum output with minimal distortion, supporting both analog and digital connectivity for demanding studio environments.
- Subwoofers (Sub8, Sub10 MK2, Sub12, Sub15, Sub2100) Powered studio subwoofers ranging from compact 8-inch nearfield units to high-output 15-inch main-monitoring subwoofers, extending low-frequency response for professional and project studio applications.
- H200 Studio Headphones Professional closed-back studio headphones with memory foam ear pads, high isolation, and a sustainable modular design (replaceable pads, headband, cable) for studio and on-the-go monitoring.
- D3V Desktop Monitor Compact nearfield desktop monitors with both analog and USB-C digital inputs, designed for songwriters, creators, and audio enthusiasts in space-limited desktop setups.
- S Control Remote Software Remote control and monitoring software for ADAM Audio S Series studio monitors, enabling real-time adjustment of DSP, room adaptation, and monitor settings from a connected computer.
Quantifiable outcome
- A7X achieved Sound on Sound Top 5 Studio Monitor recognition
- +1 more outcomes
Companies that use Adam Audio
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
Adam Audio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Adam Audio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and moderate.
- safecall.co.ukminorADAM Audio has partnered with safecall.co.uk as their internal reporting channel for whistleblower protection in accordance with the German Whistleblower Protection Act (Hinweisgeberschutzgesetz).
- EcologimoderateADAM Audio has teamed up with Ecologi, a certified platform funding climate projects worldwide, to compensate for the wood used in their loudspeaker cabinets. Starting in 2022, ADAM Audio committed to planting twice as much wood as consumed. In 2022, they planted 6,250 trees through Ecologi reforestation projects. This collaboration supports ADAM Audio's goal to become carbon neutral.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Adam Audio competitors and assessment
Company assessmentDirect peers
- Genelec: Genelec is the Finnish market leader in professional active studio monitors (e.g., 8000, The Ones series) and is ADAM Audio's most direct head-to-head competitor in nearfield and midfield monitoring for music production and broadcast.
- Neumann (Sennheiser): Neumann's KH series studio monitors (owned by Sennheiser Group) directly compete with ADAM Audio's A and S Series in professional and broadcast monitoring, and the two German brands often compete for the same acoustic engineering talent base.
- Yamaha Pro Audio: Yamaha's HS and MSP series monitors are an industry-standard competitor across entry and mid-tier professional monitoring, sharing many of ADAM Audio's home and project studio customers.
- Eve Audio: Berlin-based Eve Audio is a smaller direct competitor specializing in professional studio monitors with ribbon tweeters, sharing the same German engineering heritage and Berlin-based design/manufacturing as ADAM Audio.
- KRK Systems: KRK's Rokit and V-Series monitors compete with ADAM Audio's T and A Series in the prosumer and home studio price tiers, with similar distribution through music retail and online channels.
- PMC (Professional Monitor Company): PMC's twotwo, result6, and IB/BB main monitors compete with ADAM Audio's S Series in high-end mastering, broadcast, and large-format studio applications.
- ATC Loudspeakers: ATC's SCM series professional monitors compete with ADAM Audio's S Series in mastering and high-end music production, both positioned on transparent, reference-grade sound for critical listening environments.
- Focal Professional: Focal's Shape, Alpha EVO, and Twin monitor lines compete with ADAM Audio's T/A Series, with similar target customers in pro and prosumer music production; both brands are positioned on premium-driver engineering and European craftsmanship.
- Dynaudio Pro: Dynaudio's LYD and Core professional monitor lines are a direct competitor to ADAM Audio's A and S Series, particularly in music production, mastering, and immersive audio installations.
Broad incumbents
- JBL Professional: JBL Professional (part of HARMAN) offers the M2, 7-Series, and LSR monitors, overlapping with ADAM Audio in broadcast and large-studio applications but serving a broader portfolio of live sound and installed audio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adam Audio social profiles
Digital presenceAdam Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adam Audio leadership team
Management profileNumber of profiles
Profiles4 records
Adam Audio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adam Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adam Audio
What does Adam Audio do?
ADAM Audio manufactures and sells professional studio monitors, subwoofers, and headphones built around its proprietary Air Motion Transformer (ART/X-ART) tweeter technology. The portfolio covers entry-level T Series, mid-range A Series with DSP, flagship S Series reference monitors, dedicated subwoofers, the H200 headphones, and D3V USB-C desktop monitors, serving recording studios, mastering houses, broadcasters, post-production, and home creators. Products are sold globally through authorized dealers and the ADAM Audio online shop.
Is Adam Audio a public or private company?
Adam Audio is a private company. It is classified as corporate owned and is currently operating.
When was Adam Audio founded?
Adam Audio was founded in 1999. It employs 101 to 250 people.
Where is Adam Audio based?
Adam Audio is headquartered in Berlin, Germany, in the Europe region.
How does Adam Audio make money?
Five revenue lines are on record. Hardware Sales - Studio Monitors are the primary driver. The others are hardware Sales - Headphones, hardware Sales - Subwoofers, accessories and Add-ons and refurbished Products.
Who are Adam Audio's main competitors?
Direct peers on record are Genelec, Neumann (Sennheiser), Yamaha Pro Audio, Eve Audio, KRK Systems, PMC (Professional Monitor Company), ATC Loudspeakers, Focal Professional and Dynaudio Pro. JBL Professional is listed as a broad incumbent.
Does Adam Audio have an API?
No public API is recorded for Adam Audio.
What industry is Adam Audio in?
Adam Audio's product category is Professional Studio Monitors. Its primary akta.pro industry code is CRACANAK, Studio / Pro Monitoring Headphones & Reference Speakers, with a secondary code of CRACAEAF, Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers). Its NAICS code is 334310 and its SIC code is 3651.