GreenlightGO

What GreenlightGO does

GreenlightGO operates an online marketplace connecting producers of film, television, and commercial content with owners of production and post-production facilities. The platform enables search and booking of studios, production offices, edit suites, screening rooms, and technical support services across multiple markets, with a white-glove concierge team ('sherpas') assisting with logistics and facility tours. Three supply tiers are offered — Prime Facilities (fully-loaded, production-ready), Pro Facilities (streamlined amenities), and Value Facilities (cost-efficient professional features) — all with quote-based, project-specific pricing rather than public rates.

The company's technology layer centers on a web marketplace (greenlightgo.tv) with listings, booking workflows, and partner-supplied content rather than disclosed proprietary AI/ML infrastructure; the enterprise value sits in curated supply relationships with facility operators and integrators such as Reuters Broadcast Solutions, MEDIAPRO, FoxTelecolombia, JLL/Orchard Workspace, and West One Music Group.

GreenlightGO monetizes via marketplace commissions on transactions between producers (Guests) and facility hosts, with supplementary revenue from add-on services including AV/technical support and COVID-19 production safety services. Its go-to-market combines self-serve web booking with inside-sales 'sherpa' support and an event-driven presence at SXSW, Tribeca Film Festival, and Video Consortium gatherings. The customer base spans enterprise clients (Netflix, Amazon, Showtime, Paramount, AMC, History, BET), streaming platforms, commercial producers, independent creators, and adjacent users (e.g., 300 Entertainment for temporary offices, YourMomCares for nonprofit events).

Name

GreenlightGO

Legal name

GreenlightGO

Website

https://greenlightgo.tv

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GreenlightGO is an online marketplace that connects TV, film, and commercial producers with vetted production studios, offices, and post-production facilities across multiple US and international markets, monetizing through transaction commissions and concierge booking services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketplace Commission / Transaction Fee: GreenlightGO operates as a marketplace connecting production space owners (Hosts) with producers (Guests) seeking spaces for film, TV, and commercial production. The platform facilitates bookings and takes a commission on transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GreenlightGO operates an online marketplace platform that connects film, TV, and commercial producers with owners of production studios, production offices, post-production facilities, and technical support services. The platform curates vetted facilities across multiple markets and provides concierge "sherpa" assistance to coordinate bookings, tours, and logistics, taking a commission on transactions.

Product overview

GreenlightGO is a marketplace platform for booking production spaces and services in the film, TV, and commercial production industry. The platform operates as a single unified marketplace connecting content creators with vetted production facilities including studios, production offices, post-production spaces (edit suites, screening rooms, mixing suites), and technical support services. The core platform enables producers to search, book, and coordinate production space rentals with support from a team of industry 'sherpas' who assist with facility tours and logistics. Additional services include COVID-19 safety compliance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Studios Photo studios, video production studios, and broadcast facilities available for rental through the GreenlightGO marketplace in major production markets including NYC, LA, Atlanta, London, Bogota, Miami, Chicago, and Austin.
• Production Offices Office spaces and bullpens for film, TV, and commercial production teams, available for short-term rental through the GreenlightGO platform.
• Post-Production Services Edit suites, edit bays, color correction suites, offline/online editing rooms, mixing suites, and screening rooms available through the GreenlightGO marketplace.
• Technical Support (AV Solutions) Technical equipment rental and production support services including audio, video, and lighting equipment available through the GreenlightGO platform.

Quantifiable outcome

• Nearly 10x growth from 24 to 200+ facilities in first year
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Reuters Broadcast SolutionscoreStrategic or Co-development PartnerPartnership with Reuters Broadcast Solutions in London provides access to their Times Square studio location. Reuters is the world's largest multimedia news provider, offering turnkey production solutions including studio facilities, technical crew, and editorial support.
• MEDIAPROcoreStrategic or Co-development PartnerMEDIAPRO, one of the planet's leading broadcast groups, partnered to add two exceptional spaces: Brooklyn Navy Yard facility in NYC and a 57,000+ square foot campus in Miami. Both campuses offer end-to-end production services solutions.
• Reuters Broadcast Solutions (London)coreStrategic or Co-development PartnerLondon Broadcast Studio in Canary Wharf offers full-service broadcast capabilities including PTZ cameras, teleprompters, in-ear monitoring, and connectivity to major broadcast networks.
• FoxTelecolombiaminorStrategic or Co-development PartnerPartnership with FoxTelecolombia in Bogota provides access to their 237,000+ square foot facility with 8 sound stages, 3 permanent sets (hospital, jail, house), private plane set, and extensive wardrobe/prop inventory. Only independent studio in Hispanic America with a backlot.
• The Talent ManagerminorGTM or Marketing PartnerJoint networking events for LA freelancers and production professionals. Companies attending include All3 Media, Collins Avenue, The Content Group, Woodman Park Productions, and other recruiters.
• Video ConsortiumminorGTM or Marketing PartnerGreenlightGO is a sponsor of the Video Consortium - a community of next-generation nonfiction filmmakers and video journalists. Company hosted their February gathering and provided prime studio space for screening events.
• APA AgencyminorGTM or Marketing PartnerPartnership for Tribeca Film Festival event - created a night celebrating the kick-off of the 2023 Tribeca Festival with food, drinks, and networking.
• JLL / Orchard WorkspaceminorChannel Partner/ Reseller/ DistributorPartnership with JLL's Orchard Workspace provides access to 51,000 sq ft coworking facility at MetroTech Center with private offices, custom suites, coworking, meeting rooms, and virtual offices.

Scale indicators6 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Giggster: Online marketplace for renting film, TV, and photo shoot locations from owners; the closest direct competitor to GreenlightGO with a similar two-sided marketplace model targeting production buyers.
• Peerspace: Marketplace for hourly rental of event, meeting, and creative spaces; significant overlap with GreenlightGO on photo and film shoot bookings and similar two-sided marketplace dynamics.

Emerging players

• Wrapbook: Production payroll, finance, and insurance platform for the entertainment industry; shares GreenlightGO's production-company customer base but addresses financial workflow rather than facility booking.
• Studio Suite: Production management and facility-booking software used by studios and production companies to schedule stages and resources; competes for the same facility scheduling workflow from a software angle.
• Backlot: Production operations platform that helps producers plan, track, and run productions; adjacent emerging player with overlap on production-company workflow customers.

Broad incumbents

• Cast & Crew (now C2C): Long-standing, scaled provider of production payroll, accounting, and entertainment workforce services; serves overlapping enterprise customers (studios, networks) and represents an incumbent adjacent competitor.
• Entertainment Partners: Established provider of production payroll, tax incentive management, and back-office services for film, TV, and commercial production; broad incumbent in the same production-buyer ecosystem.
• Industrious: Premium flexible office and coworking provider serving enterprise clients including media and production companies; broader incumbent addressing some of the same office/flex-space needs at production teams.
• WeWork: Large-scale coworking and flex-office operator that markets heavily to media and entertainment tenants; competes for office-side demand from production teams though without specialized production studios.

Regional players

• Simple Studios NYC: NYC-based operator of film and photography studios with direct rental of production spaces; regional competitor in the largest GreenlightGO market, though without the marketplace layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenlightGoTV
• Xx.com/GreenlightGoTV
• LinkedInlinkedin.com/company/greenlightgo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenlightGO