Wrapbook
Wrapbook is an AI-powered production payroll, accounts payable, and production accounting platform serving the entertainment industry across film, episodic TV, commercial, and specialty content productions in the U.S. and Canada.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Wrapbook firmographics
Firmographics- Name
- Wrapbook
- Legal name
- TakeOne Network Corp.
- Website
- https://wrapbook.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wrapbook is an AI-powered production payroll, accounts payable, and production accounting platform serving the entertainment industry across film, episodic TV, commercial, and specialty content productions in the U.S. and Canada.
- Ownership category
- akta.pro rank
Wrapbook industry classification
Industry- Product category
- Production Payroll & Accounting Software
- NAICS
- Payroll Services (541214), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Cloud Editing & Finishing Platforms (NLE in cloud, conform, color) (MPAHANAA)
- akta.pro secondary industry
- Expense Management & Reimbursements Administration (BPACAIAH)
Keywords
Where Wrapbook is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wrapbook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Payroll Processing Fees: Wrapbook charges a small percentage-based fee for any payroll processed through the platform with no software fees or hidden costs. This is the primary revenue stream, aligned with their transactional payroll processing volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Percentage-based payroll processing fee with no software fees |
| Transaction based/ take rate | Multi-year contract | Enterprise pricing for multiple productions or large payroll volumes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Wrapbook product offering
Product offeringCore offering
Wrapbook provides a unified, AI-powered production finance and payroll platform for the entertainment industry, integrating crew onboarding, payroll processing (union and non-union), accounts payable, production accounting, and real-time data insights into a single ecosystem. Following the December 2025 acquisition of Cinapse, the platform also incorporates cloud-native production scheduling, connecting shoot schedules to payroll forecasts, budgets, and accounting for film, episodic TV, commercial, and other productions. Revenue is generated primarily through a small percentage-based fee on payroll processed through the platform, with no software fees.
Product overview
Wrapbook is a unified production finance platform offering an integrated ecosystem of payroll, production accounting, accounts payable, onboarding, and real-time data insights modules. The platform is designed for the entertainment industry across feature film, episodic TV, commercial, music video, and specialty content sectors. Wrapbook operates on a module-based architecture where the core platform integrates scheduling (via Cinapse acquisition), payroll, spend management, and accounting into one connected system, with optional expert services including union compliance, production incentives, insurance, and dedicated support.
Differentiator
Problem solved
Functional benefit
Brands
- Cinapse: Cloud-native scheduling software for film and television production used by major studios including Netflix, Disney, Apple TV, NBCUniversal, Paramount, and Sony.
Products and services
- Wrapbook Production Payroll & Accounting Platform Unified, AI-powered production finance platform for the entertainment industry that integrates crew onboarding, union and non-union payroll processing, accounts payable, production accounting, and real-time data insights. Used by feature film, episodic TV, commercial, and specialty content productions across the U.S. and Canada, with built-in integrations to Sage Intacct and Acumatica. Revenue is generated via a small percentage-based fee on payroll processed.
- Cinapse Production Scheduling Platform Cloud-native scheduling software for film and television production, acquired by Wrapbook in December 2025. Enables real-time synchronization between shoot schedules and budget actuals, payroll forecasts, and production accounting, creating a unified production back-office ecosystem.
- Employer-of-Record Payroll Expert payroll service in which Wrapbook acts as the employer of record for production crew, handling employment verification, tax compliance, and payroll processing for productions that need to engage workers without establishing their own employing entity.
- Production Insurance Production insurance brokerage service offered through Workers Insurance Agency, LLC, with licensed agents across multiple U.S. states, providing coverage tailored to film, TV, and commercial productions.
- Union Compliance Expert service supporting compliance with SAG-AFTRA, DGA, WGA, IATSE, and Teamsters union agreements, led by a Senior Director of Labor Relations with 25+ years of experience and 150+ negotiated union agreements.
- Production Incentives Expert advisory service for navigating film tax incentives and production rebates across U.S. states and localities, complemented by a GPT-4-based AI Production Incentives chatbot that answers incentive questions from current legislation.
- Film Financing Service supporting film and television production financing and capital assembly for Wrapbook clients, provided as part of the platform's expert services portfolio.
- ACA & Benefits Solutions Affordable Care Act compliance and employee benefits administration services for production crew engaged through Wrapbook.
Quantifiable outcome
- Save project management teams an average of 2-3 days per project
- +4 more outcomes
Companies that use Wrapbook
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Wrapbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature7 records
Wrapbook partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CinapsecoreAcquired in December 2025, Cinapse is a cloud-native scheduling platform for film and television production. The acquisition integrates Cinapse's real-time scheduling technology with Wrapbook's AI-enabled financial engine, enabling instant synchronization between shoot schedules and budget actuals, payroll forecasts, and production accounting. Cinapse powers over $6 billion in productions across major studios including Netflix, Disney, Apple TV, NBCUniversal, Paramount, and Sony.
- Sage IntacctcoreWrapbook offers built-in integration with Sage Intacct, an enterprise-level accounting solution, enabling customers to choose their preferred accounting software.
- AcumaticacoreWrapbook offers built-in integration with Acumatica, an enterprise-level accounting solution, providing customers flexibility in their accounting software choices.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Wrapbook competitors and assessment
Company assessmentDirect peers
- Entertainment Partners: Entertainment Partners is the largest incumbent in production payroll and production accounting for film and TV, offering PSL+, SmartStart, and related products. It is Wrapbook's primary direct competitor among major studios and the dominant player Wrapbook is attempting to displace.
- Cast & Crew: Cast & Crew is a major production payroll, workers' compensation, and entertainment services provider serving film, TV, and live events. It directly competes with Wrapbook on union payroll processing, onboarding, and production accounting for major studios.
- Greenslate: Greenslate is a cloud-based payroll and accounting platform for the entertainment industry, serving productions of all sizes. It competes with Wrapbook on production payroll and has historically targeted SMB and mid-market productions similar to Wrapbook's early customer base.
- Media Services: Media Services is a production payroll and incentives company serving film and television productions, with deep expertise in production tax incentives. It directly competes with Wrapbook, particularly in the incentives and payroll service categories.
- ABS Payroll: ABS Payroll provides entertainment payroll services for film, TV, and live events. It is a smaller direct competitor focused on production payroll and is comparable in scale and offering to Wrapbook's earlier-stage product mix.
Emerging players
- CAPS Payroll: CAPS Payroll provides production payroll services primarily for commercials and short-form content. It is an emerging/niche player with partial overlap to Wrapbook's commercial and music video segment.
Others
- Avalara: Avalara provides automated tax compliance software, including production-related sales tax and incentive calculations. While not a direct payroll competitor, it is adjacent to Wrapbook's production incentives offering and could expand into production-specific tax workflows.
- Sage Intacct: Sage Intacct is an enterprise cloud accounting platform with which Wrapbook offers a native integration. It is an ecosystem partner rather than competitor, but its broader finance capabilities represent an adjacent alternative for studios evaluating production back-office solutions.
- Acumatica: Acumatica is a cloud ERP platform that Wrapbook integrates with for production accounting workflows. It is an ecosystem partner enabling Wrapbook's customers to use preferred accounting software, representing adjacent rather than competing functionality.
Regional players
- MBS Services: MBS Services is a regional production payroll and accounting services provider primarily serving productions in specific U.S. markets. It is a smaller direct competitor with regional rather than national scale comparable to Wrapbook's U.S. footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Wrapbook social profiles
Digital presenceWrapbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrapbook leadership team
Management profileNumber of profiles
Profiles10 records
Wrapbook subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wrapbook funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrapbook M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrapbook
What does Wrapbook do?
Wrapbook provides a unified, AI-powered production finance and payroll platform for the entertainment industry, integrating crew onboarding, payroll processing (union and non-union), accounts payable, production accounting, and real-time data insights into a single ecosystem. Following the December 2025 acquisition of Cinapse, the platform also incorporates cloud-native production scheduling, connecting shoot schedules to payroll forecasts, budgets, and accounting for film, episodic TV, commercial, and other productions. Revenue is generated primarily through a small percentage-based fee on payroll processed through the platform, with no software fees.
Is Wrapbook a public or private company?
Wrapbook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wrapbook founded?
Wrapbook was founded in 2018. It employs 251 to 500 people.
Where is Wrapbook based?
Wrapbook is headquartered in New York, United States, in the North America region.
How does Wrapbook make money?
One revenue line is on record: payroll Processing Fees.
Who are Wrapbook's main competitors?
Direct peers on record are Entertainment Partners, Cast & Crew, Greenslate, Media Services and ABS Payroll. CAPS Payroll is listed as an emerging player. Others are Avalara, Sage Intacct and Acumatica. MBS Services is listed as a regional player.
Does Wrapbook have an API?
No public API is recorded for Wrapbook.
What industry is Wrapbook in?
Wrapbook's product category is Production Payroll & Accounting Software. Its primary akta.pro industry code is MPAHANAA, Cloud Editing & Finishing Platforms (NLE in cloud, conform, color), with a secondary code of BPACAIAH, Expense Management & Reimbursements Administration. Its NAICS code is 541214 and its SIC code is 7372.