Butterfly Gandhimathi Appliances

What Butterfly Gandhimathi Appliances does

Butterfly Gandhimathi Appliances Limited is an Indian kitchen and household appliance manufacturer headquartered in Chennai, with a registered office in Kelambakkam, Tamil Nadu. The company designs, manufactures, and sells a broad portfolio organized across four categories: Kitchen Appliances (pressure cookers, mixer grinders, LPG stoves, wet grinders, chimneys, hobs), Kitchenware (nonstick casseroles, fry pans, tawas, kadais, biryani pots), Breakfast Appliances (hand mixers, toasters, sandwich makers, vacuum flasks), and Electrical Appliances (irons, air coolers, washing machines, tower fans, electric kettles, egg boilers). Notable product technologies include induction-compatible peel-proof bases on pressure cookers, multi-layer nonstick coatings such as Teflon Infinity Granite and Greblon-C3, and the RENZ 3B COOKTOP, which received the 2026 Golden Peacock Eco-Innovation Award from the Institute of Directors.

The company distributes through its own D2C e-commerce platform (butterflyindia.com), pan-India physical retail stores with a store-locator service, and the Butterfly Assist+ post-sale service portal. Its primary customer segment is Indian household consumers seeking affordable, energy-efficient modern cooking solutions, with a secondary segment targeting commercial and hospitality buyers (restaurants, hotels, catering) shifting from LPG to induction cooking. Pricing spans ₹379 to ₹17,090 across mass-market SKUs.

Butterfly Gandhimathi Appliances is a publicly listed entity on Indian stock exchanges and operates as a subsidiary of Crompton Greaves Consumer Electricals Ltd. For FY26 (ending March 2026), it reported revenue of ₹943 crore (~9% YoY growth from ₹865 crore in FY25) and profit after tax of ₹47 crore (up 40% YoY), with EBITDA margin expanding 90 basis points. Market capitalization stood at approximately ₹1,273 crore as of May 12, 2026. The company has been pursuing organizational restructuring, a brand refresh, and cost optimization to support growth, though its parent disclosed a ₹716 crore impairment on its Butterfly investment in Q4 FY26, indicating ongoing valuation scrutiny at the holding-company level.

Name

Butterfly Gandhimathi Appliances

Legal name

Butterfly Gandhimathi Appliances Limited

Website

https://butterflyindia.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Butterfly Gandhimathi Appliances Limited is an Indian kitchen and household appliance manufacturer serving Indian households and commercial buyers with pressure cookers, nonstick cookware, induction cooktops, and electrical appliances, operating as a publicly listed subsidiary of Crompton Greaves Consumer Electricals Ltd.

Ownership category

akta.pro rank

Product category

Kitchen & Home Appliances

NAICS

Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (335220), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

akta.pro secondary industries

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Kitchen appliances
• Nonstick cookware
• Pressure cookers
• Induction cooktops
• Home appliances

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Kitchen Appliance Sales: Revenue generated from selling kitchen appliances including pressure cookers, cookware, electrical appliances, and breakfast appliances directly to consumers through e-commerce and retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Butterfly Gandhimathi Appliances manufactures and sells kitchen and home appliances across four product categories: Kitchen Appliances (LPG stoves, mixer grinders, pressure cookers, wet grinders, chimneys, hobs), Kitchenware/Nonstick Cookware (casseroles, fry pans, tawas, kadais, biriyani pots), Breakfast Appliances (hand mixers, toasters, sandwich makers, vacuum flasks), and Electrical Appliances (iron boxes, air coolers, washing machines, tower fans, electric kettles, egg boilers). Products are sold under the Butterfly brand through its own e-commerce platform butterflyindia.com and a pan-India retail/dealer network, targeting Indian household consumers.

Product overview

Butterfly Gandhimathi Appliances is a kitchen and household appliance company offering a diverse product portfolio organized across four main categories: Kitchen Appliances (including LPG stoves, mixer grinders, pressure cookers, wet grinders, chimneys, and hobs), Kitchenware (primarily nonstick cookware including casseroles, tawas, fry pans, kadais, and combo packs), Breakfast Appliances (hand blenders, hand mixers, toasters, sandwich makers, and vacuum flasks), and Electrical Appliances (irons, air coolers, washers, tower fans, electric kettles, and egg boilers). The company's most prominent products include the Speedy Juicer Mixer Grinder, Superb Plus pressure cookers (3L and 5L), Granza and Kroma nonstick cookware lines, EWK series electric kettles, Eco Smart/Desert air coolers, and the award-winning RENZ 3B COOKTOP. The company has approximately 50+ years of history and operates as a subsidiary of Crompton Greaves Consumer Electricals Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Speedy Juicer Mixer Grinder Juicer Mixer Grinder designed for household kitchen use, featuring multi-purpose grinding and blending capabilities for Indian households.
• Jazz Hand Mixer Hand Mixer for food preparation tasks including beating, mixing, and whisking in Indian household kitchens.
• Superb Plus Pressure Cooker Pressure cooker with ergonomic design, uni-directional rotating handle, food-grade Nitrile gasket, and peel-proof induction base. Available in 3L and 5L capacities. Designed for Indian household pressure cooking.
• Granza Casserole with Glass Lid Nonstick cookware casserole with glass lid, featuring Teflon Infinity-Granite 5-layer interior and 2-layer exterior coating and induction compatibility. Available in 240mm and 280mm capacities.
• Kailash Vacuum Flask Vacuum flask with 24-hour hot and cold retention, premium stainless steel construction that is 100% recyclable and leak-proof. Priced at ₹1,911.
• Windy+ Tower Fan Tower fan with heavy-duty motor, 3-speed air delivery, 4-way air deflection, swing function, low power consumption, 25 feet air throw, and micro-balanced ABS blower for silent operation.
• EWK Series Electric Kettles Range of electric kettles including EWK-01 (0.6L), EWK-02 (0.6L), EWK-03 (1.0L), EWK-04 (1.5L), EWK-05 (1.2L), EWK-06 (1.8L), and EWK-07 (1.0L) with features like boil-dry protection, automatic cut-off, cool touch handles, and detachable power cords for household use.
• Electric Water Kettle EKN-1.5 Ltr Electric kettle with auto cut-off facility, superior grade stainless steel construction, concealed heating element, and high-quality thermostat control.
• Electric Water Kettle EKN-1.8 Ltr Electric kettle with fast boiling capability, elegant stainless steel design, concealed heating element for hygienic boiling, and convenient grip with on/off indicator light.
• Eco Smart Air Cooler Air cooler with low noise level, cooling area of 12-95 sq meters, maximum efficiency and fast cooling. Available in 12L, 18L, and 25L capacities for household cooling.
• Desert V2 Air Cooler Air cooler model with durable construction and temperature resistance.
• Desert Jumbo Air Cooler Large capacity air cooler designed for extended cooling coverage in household settings.
• Marvel Plus Air Cooler Air cooler with one-year warranty and efficient cooling performance.
• ST 9000S Washing Machine Washing machine with rust-free body, low noise motor system, high clean ratio, and durable construction. Backed by 2-year warranty.
• Endura Plus Steam Iron Steam iron with nonstick sole plate, heavy frame with steel finish, all copper cable, and 1-year warranty for household garment care.
• Iron Box Range (Jet, Joy, Magic, Popular, Classic) Range of household steam irons including Jet (premium steel body), Joy (lightweight plastic body), Magic, Popular, and Classic models with various features and weight specifications.
• EKN 1.2 Wave Multi Cooker Multi cooker with egg boiler accessory and stainless steel separator stand included for versatile household cooking.
• Egg Boiler Egg boiler with stainless steel body, one-touch cooking, 3 boiling modes, and auto-off function for household breakfast preparation.
• Granza Omni Tawa Nonstick tawa compatible with induction cooktops, featuring granite coating and bakelite handle with flame guard for Indian flatbread cooking.
• Kroma Deluxe Fry Pan Nonstick fry pan with Greblon-C3 coating (3-layer interior/2-layer exterior), available in 200mm and 240mm sizes with bakelite handle for everyday Indian cooking.
• Raga Concave Tawa Concave tawa with Teflon Select coating, available in 260mm, 280mm, and 300mm sizes. Not induction compatible.
• Kroma Biriyani Pot 9 Ltr With SS Lid Large-capacity biriyani pot with stainless steel lid, designed for cooking biriyani and large meals for Indian households.
• Granza Kadai with Glass Lid Nonstick kadai with glass lid from the Granza nonstick cookware line, priced between ₹1,941 and ₹2,438.
• RENZ 3B COOKTOP Eco-innovation award-winning cooktop product demonstrating sustainability-driven excellence, featured in the company's product portfolio.
• HT 603 CRS Featured product in Butterfly's kitchen appliances range at ₹19,572.

Quantifiable outcome

• 40% increase in FY26 profit after tax to ₹47 crore from ₹33 crore in FY25
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TTK Prestige: India's leading kitchen appliances brand with a directly overlapping product portfolio in pressure cookers, nonstick cookware, gas stoves, induction cooktops, mixer grinders and small appliances. Closest direct competitor to Butterfly in the Indian market, with deeper brand premiumization and a larger installed base.
• Hawkins Cookers: Iconic Indian pressure cooker manufacturer with deep category leadership and strong brand recall in the very category where Butterfly competes (pressure cookers). Narrower product focus than Butterfly but directly comparable in cookware and small kitchen appliances.
• Stove Kraft: Indian kitchen and home appliances manufacturer behind Pigeon and Gilma brands, with overlapping product categories including pressure cookers, cookware, gas stoves, induction cooktops and small appliances. Highly comparable in scale, business model and target customer base.
• Bajaj Electricals: Diversified Indian appliances company with significant presence in kitchen and small appliances (mixer grinders, toasters, irons, kettles) alongside fans and lighting. Comparable in scale and product breadth, and a direct competitor to Butterfly in the Indian small appliances segment.

Broad incumbents

• Crompton Greaves Consumer Electricals: Parent company of Butterfly Gandhimathi Appliances and a major Indian consumer durables brand spanning fans, pumps, lighting and small appliances. Materially comparable in Indian consumer appliance distribution and target customer, though much broader in product scope.
• Philips India (Versuni): Global consumer appliances brand with a substantial India presence across kitchen appliances, irons, air purifiers and personal care. Competes with Butterfly in select categories but operates as a broad incumbent with multinational brand premium.
• Havells India: Large Indian electricals conglomerate with broad appliance and lighting portfolio including kitchen appliances, water heaters, fans and small domestic appliances. Overlaps with Butterfly in select small appliance categories and competes for the same Indian household customer.
• Panasonic India: Multinational consumer electronics and appliances player with India presence in kitchen appliances and small domestic appliances. Competes with Butterfly in select mass-market and premium Indian appliance categories.

Regional players

• Borosil Limited: Indian consumer brand primarily known for glassware, kitchenware and small appliances (mixer grinders, cookware). Operates in India with overlapping kitchen and cookware categories but a more premium, design-led positioning versus Butterfly's mass-market heritage.

Emerging players

• Lifelong India: D2C-focused Indian home and kitchen appliances brand selling mixer grinders, cookers, irons and small appliances online. Comparable to Butterfly in product mix but differentiated by a digital-first, lower-price positioning targeting younger urban consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/butterflyindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterfly Gandhimathi Appliances