Shop Fix Academy

Name

Shop Fix Academy

Legal name

Shop Fix Academy, LLC

Website

https://shopfixacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Shop Fix LITE Membership: Monthly subscription at $397/month (or $100/week) providing foundational training videos, weekly group coaching calls, community access, and worksheets. No contract. Converts prospects to the platform.
2. Shop Fix PRO Membership: Premium membership tier with personalized coaching, advanced training, broader topic coverage, and tight peer accountability group. Requires a membership call to join. Higher price point than LITE, likely annual or higher monthly rate.
3. Tech Fix Custom Training: Private onsite technician training delivered at the shop's location. Instructor-led 8-hour sessions covering electrical testing, lab scope, DVOM, and drivability. Up to 25 attendees per session. Revenue from training fees per engagement.
4. Sales Fix Program: Team-level service advisor training program, part of the Shop Fix Academy suite. Empowers shop teams while owners focus on growth. Sold as a membership tier or standalone program.
5. Conferences and Events Revenue: Revenue generated from in-person conferences (PRO conferences, Sales Fix LIVE, Shop Hackers Conference). Events include sponsorships from industry partners and likely ticket fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Shop Fix Academy sells membership-based coaching and training programs to independent auto repair shop owners, including Shop Fix LITE (foundational owner training), Shop Fix PRO (advanced personalized coaching), Tech Fix (technician training online and onsite), and Sales Fix (service advisor training). The company also generates revenue from in-person conferences such as the Shop Hackers Conference, PRO Conferences, and Sales Fix LIVE.

Product overview

Shop Fix Academy is a multi-tiered coaching and training platform for auto repair shop owners offering a structured portfolio of membership programs, training courses, and events. The core offerings include Shop Fix LITE (foundational owner training with videos, weekly group coaching, and community access), Shop Fix PRO (advanced personalized coaching with direct coaching and tighter peer accountability), Tech Fix (technician training delivered online and in-person), and Sales Fix (service advisor training program). The company also provides Tech Fix Custom Training (private onsite technician training expanded through acquisition of Automotive Training Group), along with recurring events including Shop Hackers Conference (annual flagship event), PRO Conferences (quarterly member events), and Sales Fix LIVE (annual advisor training event). Free resources include the blog, replays & guides, and the Success Leaves Clues podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Shop Fix LITE: Foundational membership program for shop owners providing practical training, proven systems, and weekly group coaching to gain control of their business.
• Shop Fix PRO
• Tech Fix
• Sales Fix
• Tech Fix Custom Training

Products and services

• Shop Fix LITE Foundational training program providing shop owners with practical training, proven systems, weekly group coaching, 99+ training videos, community access, and planning tools to gain control of their business and build a solid foundation for growth.
• Shop Fix PRO Advanced coaching program offering personalized guidance, direct coaching, tighter peer group accountability, and broader topics for shop owners seeking to accelerate growth and achieve lasting success.
• Tech Fix Technician training program delivering hands-on training by techs, for techs, online and in-person, building skills at every level nationwide.
• Sales Fix Service advisor training program that builds skills, drives revenue, strengthens performance, and gives owners freedom to reinvest by empowering their team while focusing on growing the business.
• Tech Fix Custom Training Private onsite technician training delivered through instructor-led 8-hour sessions at client locations, featuring four specialized courses in electrical diagnostics, lab scope, DVOM, and drivability, with up to 25 attendees per session.
• Shop Hackers Conference Annual conference and biggest event of the year for shop owners who are scaling fast and executing at a high level, with sponsorship and ticket revenue.
• PRO Conferences Quarterly conferences exclusively for PRO Members with different focuses each quarter, featuring main stage sessions, breakouts, and Tribe Time accountability groups.
• Sales Fix LIVE Annual in-person training event for service advisors, shop leaders, trainers, and industry professionals featuring two days of training, collaboration, and growth.

Quantifiable outcome

• 9X revenue growth over 3 years for average PRO member
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Automotive Training Group (ATG)coreStrategic or Co-development PartnerShop Fix Academy acquired Automotive Training Group (ATG), a respected leader in automotive technical training for decades. ATG's instructional expertise and proven curriculum were integrated into Tech Fix Custom Training, enabling Shop Fix to deliver world-class private onsite technician training. The acquisition brought a team of experienced trainers including Eric Walker, David Finch, Paul Schlacht, Wallace Mouradian, Rick Kelley, Kris Lewis, and Bryan Perrin.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NAPA AutoCare: NAPA's shop program provides training, marketing, and operational support to a large national network of independent repair shops. Comparable to SFA in target customer and educational offering, but NAPA bundles training as part of a parts-distribution relationship rather than as a standalone paid membership.
• Joe Verde Group: Long-established sales and management training company for automotive professionals, primarily dealerships but with adjacent content for fixed-ops and independent operators. Comparable to SFA as a sales-led coaching/membership business targeting automotive operators, but at much larger scale and with a broader, dealer-leaning focus.

Emerging players

• Kukui: Marketing and customer-retention platform purpose-built for independent auto repair shops, with bundled educational content and best-practice libraries. Comparable to SFA's Sales Fix and owner-training content from a software-plus-education angle, competing for the same owner's attention and budget.
• ShopBoss: Cloud-based shop management software for independent auto repair shops that increasingly bundles educational content, KPIs, and best-practice coaching. Comparable to SFA as an emerging one-stop platform for shop operations, where software and education are converging.

Direct peers

• Automotive Management Institute (AMi): Provides professional management and technical training certifications and courses specifically for automotive repair shop owners and managers. Directly comparable to SFA in audience, curriculum domain (shop operations, sales, leadership), and training-product structure.
• Auto Repair Mastery: Coaching and training business for auto repair shop owners built around founder-led content and group programs. Directly comparable to SFA's PRO-style premium coaching, with a similar 'owner-built curriculum' value proposition.
• The Shop Coach: Coaching and training program for independent auto repair shop owners focused on operational systems, sales, and growth. Directly comparable to SFA in persona, content categories, and coaching-led delivery model.
• 8020 Auto Repair Marketing: Marketing consulting and training firm specializing in customer acquisition and revenue growth for independent auto repair shops. Comparable to SFA in target customer and a coaching/membership structure, but with a marketing-and-lead-generation focus rather than operations.

Others

• AAPEX: Annual automotive aftermarket trade show and education program that convenes independent shop owners with parts suppliers and service providers. Comparable as an industry event/conference competitor for the same audience's time and training dollars that SFA targets with Shop Hackers and PRO conferences.
• Ratchet + Wrench: Trade media brand (print, digital, events) targeting independent auto repair shop owners with editorial content, webinars, and conferences. Adjacent to SFA's content and event strategy, monetizing the same audience through media, events, and educational products rather than tiered memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAwFXB37adPPmJYBiVDPDjQ
• Facebookfacebook.com/groups/shophackers
• Instagraminstagram.com/shopfixacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop Fix Academy