BAÛBO

Name

BAÛBO

Legal name

Baûbo

Website

https://baubo.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Baûbo is a French, Paris-based direct-to-consumer brand that designs and sells certified-organic, gynecologist-tested intimate-care balms, soaps, serums, and ritual sets to women, shipping globally via baubo.fr and a reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Baûbo generates revenue through direct-to-consumer e-commerce sales of intimate care products including balms, serums, cleansing bars, and ritual packs. The brand offers a loyalty/fidelity program to encourage repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BAÛBO is a French intimate care brand that formulates, manufactures, and sells natural and certified-organic intimate care products for women, including soothing balms (Baume Vulve, Baume Q, Baume Canon, Baume Infini), an intimate cleansing bar (Le Pain Intime), an intimate serum, and curated ritual sets and bundles. Products are dermatologically and gynecologically tested, free from hormones, alcohol, and synthetic fragrances, and sold primarily direct-to-consumer through the brand's own e-commerce site baubo.fr, with global shipping and a complementary reseller channel.

Product overview

BAÛBO is a French intimate care brand offering a comprehensive portfolio of natural, organic intimate care products organized into four main categories: individual balms (Baume Vulve, Baume Q, Baume Canon, Baume Infini), hygiene products (Le Pain Intime, Sérum Intime), ritual sets (Rituel Ma Vulve Heureuse, Rituel Mes Fesses Apaisées, Rituel Mon Corps Sublimé, Le Rituel de l'Été), and travel/bundle packs (Maxi Packs, Mini Packs, Nomade packs). The product lineup also includes accessories like the Boîte à savon 3-en-1 and La Belle Trousse. Products target specific needs including intimate dryness, sexual comfort, menopause, pregnancy/post-partum, endometriosis, sensitive skin, and anal care. All products are certified organic, dermatologically and gynecologically tested, and eco-designed with glass packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Baume Vulve

Quantifiable outcome

• 98% tester satisfaction rate
• +1 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gynécologie Sans FrontièresminorOthersBaûbo donates 2% of all sales to Gynécologie Sans Frontières, a charitable organization supporting women's health worldwide. This is a charitable giving partnership rather than a commercial or strategic alliance.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Foria Wellness: Plant-based sexual wellness and intimate care brand. Comparable in natural sexual/intimate wellness positioning, though skews more toward arousal and THC/CBD rather than daily intimate hygiene.
• Dame Products: Sexual wellness brand with intimate care adjacencies and a strong mission-driven brand. Comparable in the female-focused sexual/intimate wellness narrative and direct-to-consumer distribution model.
• Sustain Natural: Natural intimate care brand offering lubes, wipes, and washes. Comparable in natural/clean intimate care positioning, with a sustainability-first brand narrative similar to Baûbo's B Corp identity.

Direct peers

• Good Clean Love: Organic intimate care brand selling lubes, moisturizers, and hygiene products. Comparable in natural/organic positioning, intimate mucous-membrane focus, and gynaecologist-tested claim set.
• Honey Pot: US-based natural feminine care brand offering intimate washes, wipes, and oils targeted at similar consumers. Closely comparable DTC intimate care positioning with a focus on plant-based, gynecologist-tested formulations.
• YES (intimate products): Organic-certified intimate moisturizers and lubricants designed for sensitive intimate tissue. Comparable in organic certification, intimate dryness focus, and menopause/postpartum use cases.

Broad incumbents

• pjur: International intimate care and wellness brand with broad product portfolio. Comparable in intimate care category but more established with global retail presence and broader mass-market positioning.
• Sliquid: Established natural intimate care and lubricant brand with broad product range. Similar natural-intimate-care positioning but a larger, more mature player with extensive retail distribution.
• LELO: Premium sexual wellness brand with intimate care adjacencies. Comparable premium positioning in the broader intimate wellness space, though stronger on pleasure products than daily hygiene care.

Regional players

• Cible Skin: French intimate skin care brand also serving French-speaking and European consumers with intimate moisturizers. Comparable product category and regional footprint, making it a direct European competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bauboparis
• Instagraminstagram.com/bauboparis
• Xx.com/BauboP
• LinkedInlinkedin.com/company/baubo-paris

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAÛBO