Craig's Cookies

What Craig's Cookies does

Craig's Cookies is a Canadian premium cookie bakery founded by Craig Pike, producing handcrafted fresh-baked cookies from scratch and offering over 100 rotating flavors, including branded candy bar inclusions (Cadbury Creme Egg, Kinder Bueno, Ferrero Rocher, Snickers, Twix, Toblerone, Skor, Nutella, Reese's, M&M, Oreo), alongside seasonal and assorted mix variants. The company operates 24 brick-and-mortar retail locations across Canada — concentrated in Ontario with extensions to Ottawa, St. John's, Calgary, Halifax, and tourist destinations — including traditional storefronts and non-traditional placements in malls, transit stations (Union Station), and outlet centers.

The business operates a multi-channel go-to-market model spanning direct-to-consumer retail, e-commerce (Shopify-based) with Canada-wide UPS shipping and GTA courier delivery via Starling, same-day delivery on Uber Eats, a food truck catering service ($2,500 base package), event catering for weddings, corporate gifting, and bar/bat mitzvahs, a community fundraising program using frozen ready-to-bake cookie dough, and a franchise partnership model targeting the $8B Canadian baked goods market. Supporting products include fresh and frozen cookie dough, gift cards ($15-$100), greeting cards ($5), and a co-branded Pilot Coffee line.

Revenue is generated through one-time retail and e-commerce purchases, recurring gift card redemptions, franchise fees and royalties, event/catering professional services, and fundraising channel sales. Pricing follows unit-based tiers (6-pack $19-$48, 12-pack $19-$48, event cookies $36/dozen with 15% discount over $400). The company is privately held and founder-owned, with no disclosed institutional investors, funding rounds, or revenue figures.

Name

Craig's Cookies

Legal name

Craig's Cookies

Website

https://craigscookies.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Craig's Cookies is a Canadian premium cookie bakery operating 24 retail locations across Canada and offering e-commerce, catering, food truck, fundraising, and franchise services. Founded by Craig Pike in 2013, it produces 100+ rotating flavors of handcrafted fresh-baked cookies for individual consumers, corporate clients, and event hosts.

Ownership category

akta.pro rank

Product category

Specialty Bakery (Premium Cookies)

NAICS

Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC), Online Bakery & Desserts Delivery (CRAHAIAK), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Premium cookies
• Fresh baked cookies
• Specialty bakery
• Cookie dough
• Bakery franchise

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Cookie Sales: In-store cookie sales across 24 Canadian locations, offering fresh-baked cookies by the half dozen or dozen. Products include signature flavors, seasonal specials, and specialty items like pudding cups. Multiple fulfillment options including take-out, delivery, and pickup.
2. E-commerce / Direct-to-Consumer: Online ordering through craigscookies.com with Canada-wide UPS shipping, GTA courier delivery, and local store pickup. Gift cards sold online ($15-$100) and in-store. Greeting cards available for add-on purchases.
3. Events and Catering: Cookie sales and on-site baking services for weddings, corporate events, holiday parties, and bar/bat mitzvahs. Options include plain cookies ($36/dozen with 15% discount over $400), special packaging for favors, corporate gifting coordination, and hourly on-site baking services with up to 3 bakers.
4. Fundraising Program: Frozen ready-to-bake cookie dough (fro-dough) sold to schools and community organizations for fundraising. Provides brochures, trackers, and custom marketing assets to support sales campaigns.
5. Franchise Revenue: Franchise fees and ongoing royalties from franchise partners operating Craig's Cookies locations across Canada. Partners serve customers through take-out, delivery, catering, and events.
6. Food Truck Catering: Mobile food truck catering for events with base package ($2,500) including 15 dozen cookies, 2 hours of service, and 2 bakers. Additional hourly rates ($200/hr) and per-dozen pricing for extra cookies.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Craig's Cookies bakes and sells over 100 flavors of handmade cookies from scratch at 24 retail locations across Canada, with online ordering, Canada-wide UPS shipping, GTA courier delivery, and same-day delivery via Uber Eats. Beyond cookies, the company offers fresh and frozen cookie dough for home baking, gift cards, greeting cards, partner-branded Pilot Coffee, event catering and food truck services, a fundraising program for schools and community organizations, and a franchise partnership program.

Product overview

Craig's Cookies is a Canadian premium cookie bakery operating as a direct-to-consumer retail business with both physical storefronts and e-commerce capabilities. The core product portfolio consists of over 100 flavours of handcrafted fresh-baked cookies, including classic varieties (Classic Chocolate Chip, Vegan, Gluten-Friendly), branded candy collaborations (Kinder Bueno, Ferrero Rocher, Cadbury Creme Egg, Snickers, Skor, Toblerone, Caramilk, Mars Bar, Twix), and seasonal offerings. Supporting products include fresh and frozen cookie dough, gift cards, greeting cards, and Pilot Coffee. The business extends through multiple service channels: in-store retail across 24 Canadian locations, online ordering with GTA delivery (via Starling) and Canada-wide shipping (via UPS), marketplace presence on Uber Eats, catering for events and parties, a food truck service, a fundraising program for organizations, and a franchise partnership model. The company was founded in 2013 and incorporated as a franchise operation in 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Baked Cookies Handcrafted, scratch-made cookies baked fresh throughout the day in over 100 rotating flavors, including classic varieties (Chocolate Chip, Brownie, Rice Krispie, Cookies and Cream) and branded candy-bar-inclusion cookies (Cadbury Creme Egg, Kinder Bueno, Ferrero Rocher, Snickers, Twix, Skor, Mars Bar, Toblerone, Nutella, Reese's Pieces, M&M, Oreo, Bueno). Sold by the half dozen or dozen across retail locations, with assorted mixes (O.G. Mix, Nut Free(ish) Mix, Surprise Mix), seasonal offerings, and a Canadian Icon signature cookie. Sold to individual consumers and gift buyers.
• Cookie Dough (Fresh and Frozen) Fresh cookie dough ($20-$23) for immediate baking and frozen ready-to-bake cookie dough (fro-dough, $16) packaged in resealable packs that allow customers to bake one or all twelve cookies at home. Frozen dough is not shipped via UPS. Targeted at home bakers and used in the fundraising program for schools and community organizations.
• Gift Cards Digital and physical gift cards available in $15, $25, $50, $75, and $100 denominations. E-gift cards are delivered via email with redemption instructions and can be used for online and in-store purchases. Targeted at gift-givers and personal-use buyers.
• Greeting Cards Greeting cards available for multiple occasions (Merry Christmas, Hanukkah, Administrative Assistant, Card for Mom, and generic), priced at $5 each with an optional 250-character custom message. Sold as add-ons to cookie gift orders for personal and corporate gifting use.
• Pilot Coffee Partner-branded coffee from Pilot Coffee offered alongside cookies in-store and online. Three 300g roast varieties are available: HERITAGE, CATALYST, and COMMUNITY, each priced at $20. Sold as a complementary product to cookie buyers.
• Fundraising Program Community fundraising program offering frozen ready-to-bake cookie dough (fro-dough) in resealable packs to schools and community organizations. Craig's provides brochures, trackers, and custom marketing assets to support sales campaigns. Targeted at schools, community groups, and non-profits running fundraising initiatives.
• Events and Parties Catering Catering service for weddings, corporate events, holiday parties, bar/bat mitzvahs, and other special occasions. Four offerings: (1) fresh-baked cookies at $36/dozen with a 15% discount on cookie costs over $400; (2) special packaging for wedding favors and event take-aways; (3) corporate gifting coordination; (4) on-site baking services with up to 3 bakers and Breville ovens, priced based on event size, duration, and location. Targeted at corporate clients, event planners, and hosts.
• Food Truck Catering Mobile food truck cookie catering for events. Base package ($2,500) includes 15 dozen fresh-baked cookies, 2 hours of service with 2 bakers within 50km of downtown core. Add-ons: additional hours ($200/hr), extra cookies ($36/dozen), and a long-distance gas fee ($2/km). Targeted at corporate events, weddings, and private parties.
• Franchise Partnership Program Franchise opportunity for entrepreneurs to operate a Craig's Cookies retail location with protected territories, training, and operational support. Franchise partners serve customers through take-out, delivery, catering, and events in traditional and non-traditional sites (malls, stations, airports). Targeted at entrepreneur-owner-operators seeking a proven cookie retail brand in Canada's $8B baked goods market.

Quantifiable outcome

• Grown from one location to 24 locations across Canada

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Pilot CoffeeminorOthersPilot Coffee is offered as a complementary product alongside cookies in-store and online. Coffee products include HERITAGE, CATALYST, and COMMUNITY varieties in 300g packages.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Crumbl Cookies: Large US-headquartered cookie franchise with a rotating weekly flavor menu, premium positioning, and storefront + delivery model. Closest direct analogue to Craig's 100+ rotating flavors and franchise-led expansion strategy.
• Insomnia Cookies: Late-night cookie delivery specialist with strong e-commerce and delivery channel focus. Comparable to Craig's emphasis on UPS shipping, GTA courier delivery, and Uber Eats as third-party channels.
• Levain Bakery: Premium NYC-based cookie bakery with strong brand cachet, storefront retail, and nationwide shipping. Comparable to Craig's premium positioning, fresh-baked identity, and direct-to-consumer shipping model.
• Nestlé Toll House Café by Chip City: Cookie and dessert café franchise with bake-in-store experience. Closest franchise-format competitor to Craig's franchised retail model emphasizing on-site baking.
• Tiff's Treats: US cookie delivery franchise specializing in warm cookie delivery and gifting/occasions. Directly comparable to Craig's event catering, greeting card add-ons, and gift card flows.

Others

• WndrCo / Van Leeuwen Ice Cream: Premium dessert brand with cookies-and-cream innovation and seasonal flavors. Relevant adjacency on premium indulgence, rotating flavors, and DTC shipping.
• Sweet Frog Premium Frozen Yogurt: Adjacent dessert franchise concept serving impulse-treat occasions in malls and non-traditional locations. Comparable to Craig's footprint in malls, stations, and airports via franchise.

Regional players

• Dufflet Pastries: Toronto-based premium dessert bakery with wholesale and retail distribution. Most relevant Canadian regional cookie/dessert peer, with overlap in event catering and Toronto retail.

Broad incumbents

• Milk Bar: Multi-category dessert brand with cookies, cakes, and ice cream across US storefronts and nationwide shipping. Comparable on premium dessert positioning, e-commerce, and seasonal/limited-time product cadence.
• Mrs. Fields: Established cookie and baked goods franchise with nationwide gifting, mail-order, and retail footprint. Comparable on cookie gifting, gift card use cases, and mall-based retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CraigsCookies
• Facebookfacebook.com/CraigsCookies
• Instagraminstagram.com/craigscookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craig's Cookies