Attwood

What Attwood does

Attwood is a marine hardware manufacturer founded in 1893 and headquartered in Lowell, United States, operating as a private subsidiary of Navico Group within Brunswick Corporation (NYSE: BC). The company designs, manufactures, and distributes a broad portfolio of marine components — including lighting (Sahara Mk2, PowerBase Series), water management systems (Tsunami Aerator Mk2, Tsunami Bilge Mk2), ventilation, seat and table hardware, and general marine accessories — serving recreational boat builders, marine OEMs, and the aftermarket.

The product portfolio integrates compliance-grade engineering with marine-specific features such as USCG-, ABYC-, and CE-certified navigation lights, including C-5-compliant variants for European specification. Notable proprietary technologies include the PowerBase Series with Object Detection Technology, the PowerGuard PRO electrical protection system, fish-friendly impeller designs in the Tsunami family, and the Latitude Series. These features point to ongoing R&D investment in safety, electronics integration, and species-conscious water-system performance targeting both OEM fitment and aftermarket replacement demand.

The business model operates as a B2B component supplier to marine OEMs and a B2B/B2C aftermarket distributor through the Navico Group and Brunswick Corporation channel infrastructure. Revenue mechanics are tied to OEM boat production volumes for the specification-driven side and to the installed base of recreational vessels for replacement and upgrade demand on the aftermarket side, with certifications and 130-plus years of brand heritage supporting pricing in safety-regulated procurement cycles.

Name

Attwood

Legal name

Attwood

Website

https://attwoodmarine.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

101–250 employees

Short description

Attwood is a 1893-founded marine hardware manufacturer and Navico Group subsidiary that designs, produces, and distributes lighting, water systems, ventilation, and accessory products for recreational boat builders, marine OEMs, and the aftermarket.

Ownership category

akta.pro rank

Product category

Marine Hardware & Accessories

NAICS

Electrical Equipment Manufacturing (33531), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG), Accommodation & Interior Outfit (Cabins, Galleys, Sanitary, Furniture) (IMAJAIAF), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

Keywords

• Marine hardware manufacturing
• Boat accessories
• Marine lighting products
• Marine water systems
• Marine ventilation equipment

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Marine Hardware Sales: Attwood generates revenue through the sale of marine hardware products including general marine accessories, seat & table hardware, water systems & ventilation, and marine lighting products. Products are sold to boat builders, marine retailers, and marine industry customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Attwood manufactures and supplies marine hardware products including general marine accessories, seat and table hardware, water systems and ventilation, and marine lighting products. The portfolio spans branded series such as Tsunami Aerator Mk2, Tsunami Bilge Mk2, Sahara Mk2, PowerBase, PowerGuard PRO, and Latitude Series. All products are tested to USCG, ABYC, and CE standards and sold primarily to boat builders, marine retailers, and marine industry customers through B2B channels.

Product overview

Attwood offers a diverse portfolio of marine products as a proven industry leader for over 100 years. The product lineup includes specialized product series such as Tsunami Aerator Mk2 (fish-keeping aeration system), Sahara Mk2, PowerGuard PRO, Latitude Series/Evolve, PowerBase Series (intelligent powered fold-down lights and antenna bases with Object Detection Technology), and Tsunami Bilge Mk2. These are complemented by broader product categories covering general marine accessories, seat & table hardware, and water systems & ventilation. All products are tested to the highest USCG, ABYC, and CE standards. The company operates as part of Navico Group by Brunswick.

Differentiator

Problem solved

Functional benefit

Products and services

• Tsunami Aerator Mk2 Aerator system designed to keep bait and fish alive, featuring fish-friendly technology with easier installation and servicing options and new installation configurations. Targeted at marine and aquaculture bait/livewell applications.
• Sahara Mk2 Marine lighting or accessory product within the Attwood portfolio, sold under the Sahara Mk2 series to boat builders and marine retailers.
• PowerGuard PRO Marine electrical or safety product within the Attwood portfolio, sold to boat builders and marine retailers as a PowerGuard PRO series offering.
• Latitude Series Marine product line within the Attwood portfolio, featuring the Latitude Evolve model, offered to boat builders, marine retailers, and end-boat owners.
• PowerBase Series Intelligent powered fold-down light or antenna base that stows and deploys with push-button operation, featuring Object Detection Technology for safety, accessibility, and reliability from the helm. Targeted at boat builders and recreational boating OEMs.
• Tsunami Bilge Mk2 Bilge pump product within the Tsunami product line, sold to boat builders, marine retailers, and service channels for marine water management.
• General Marine Accessories Wide range of marine accessories tested to highest USCG, ABYC, and CE standards, offered to boat builders and marine retailers across lighting, hardware, and accessory categories.
• Seat & Table Hardware Marine seating and table hardware components tested to highest USCG, ABYC, and CE standards, sold to boat builders and marine retailers for vessel fit-out.
• Water Systems & Ventilation Water systems and ventilation products tested to highest USCG, ABYC, and CE standards, supplied to boat builders and marine retailers for bilge, ventilation, and onboard water management.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Navico GroupcoreOthersAttwood is part of Navico Group by Brunswick, representing a subsidiary relationship within the larger Brunswick Corporation marine technology portfolio. Navico Group is a leading provider of marine electronics and technology.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Perko Inc. Perko is a direct competitor to Attwood in marine lighting, hardware, and accessories, offering navigation lights, cabin hardware, and bilge pumps to boat builders and the marine aftermarket with comparable USCG/ABYC compliance positioning.
• Marinco (by Navico Group): Marinco is a sibling brand within Navico Group by Brunswick, specializing in marine electrical products including shore power, battery chargers, and 12V accessories; directly comparable as a marine electrical and accessory manufacturer within the same parent portfolio.
• Blue Sea Systems: Blue Sea Systems manufactures marine electrical products including circuit protection, panels, and battery management; comparable to Attwood's PowerGuard PRO and electrical accessories serving boat builders and OEM marine customers.
• Moeller Marine Products: Moeller manufactures marine fuel tanks, water tanks, and related hardware, directly competing with Attwood's water systems and general marine accessories categories for boat builder and aftermarket customers.
• Rule Industries: Rule Industries is a leading manufacturer of bilge pumps and marine pumps, directly competing with Attwood's Tsunami Bilge Mk2 line and serving the same boat builder and marine retail channels.
• Hella Marine: Hella Marine is a global manufacturer of marine LED lighting and navigation lights, competing directly with Attwood's PowerBase, Latitude, and Sahara series in OEM spec-in and aftermarket channels.
• Sea-Dog Line: Sea-Dog Line produces a broad range of marine hardware including hardware, lighting, and accessories, directly competing with Attwood's general marine accessories and seat and table hardware categories.
• Guest Co. Guest Co. manufactures marine battery chargers, lighting, and electrical accessories, directly competing with Attwood's electrical and lighting product lines for boat builders and marine retail customers.
• Taylor Made Products: Taylor Made Products manufactures marine accessories including fenders, covers, and hardware, overlapping with Attwood's general marine accessories portfolio for OEM and aftermarket marine customers.

Emerging players

• Lumitec: Lumitec is a specialized marine LED lighting manufacturer competing with Attwood's PowerBase and Latitude lighting lines; focuses on premium and high-output marine lighting and represents an emerging competitive threat in the intelligent lighting category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzO5n0jMk4JYnIYcQrtp0EQ
• Xx.com/attwoodmarineco
• Facebookfacebook.com/attwoodmarine
• LinkedInlinkedin.com/company/attwood-corporation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attwood